Bending, Breaking and Blending the Academy
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This document discusses innovations in teaching and research across disciplines. It suggests that new technologies are enabling new ways of telling stories, engaging audiences, conducting research, and collaborating across fields. Bending involves tweaking existing approaches, blending combines multiple sources, and breaking involves completely restructuring curricula or models. Challenges include keeping up with changes, embracing risks, and preparing students for a changing world. Resources are provided for staying aware of emerging trends.
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Bending, Breaking and Blending the Academy
- 1. Blending Innovations in Teaching and Research Breaking the Academy… Bending croyal@txstate.edu cindyroyal.com @cindyroyal slideshare.net/cindyroyal Cindy Royal, Ph.D. Professor Founding Director, Media Innovation Lab Texas State University School of Journalism and Mass Communication
- 3. Innovation New method or process
- 5. Across Disciplines New ways to tell stories
- 7. Across Disciplines New ways to engage audiences
- 8. Across Disciplines New types of products
- 10. Across Disciplines New ways to verify information, ownership, authenticity, transactions
- 11. Across Disciplines New developments in health, agriculture, science
- 12. Across Disciplines New ways to hail a cab or book a room
- 13. Across Disciplines new ways to sell
- 14. Across Disciplines new ways to buy
- 15. Across Disciplines new ways to connect, create and collaborate
- 16. Across Disciplines new ways to create and enjoy art, music, culture
- 17. Bending • An original idea is adjusted or tweaked: alterations in size, shape, material, speed, chronology and more • Existing course are tweaked • New courses added to existing degrees • New platforms adjust old
- 18. Breaking • A whole is taken apart • Brand new curricula are proposed and adopted • Experience learning opportunities • New platforms disrupt traditional models
- 19. Blending • Two or more sources are merged • Media is now a blending of technology and communication • Social media influence on social movements • Cross discipline grants and research projects
- 20. In Research • New research questions • New subjects • New methods • New venues for publication and sharing • New opportunities for collaboration
- 21. In Research • Ethics of algorithms - the new gatekeepers • Spread of misinformation via social media • Cyberbullying • Social interaction patterns • Sports, music, entertainment relationship with fans • The role of influencers to traditional marketing • Role of mobile devices in society • Use of data/analytics and the role of artificial intelligence • Product management - new roles/competencies in a digital realm
- 22. In Teaching • Preparation • Adopting new technologies • Integrating teaching and scholarship • Staying aware of trends • Curiosity and experimentation • Being comfortable with not "knowing it all" • Modeling processes and behaviors • Passion and enthusiasm • Critical thinking • Embracing new terminology
- 23. New Languages and Terminology
- 24. Challenges • Collaboration • Staying up-to-date • Tolerating risk and accepting failure • Group think • Publications averse to change or slow to publish • Publish or perish • Quantity over quality • Assessing effects • Ask "does it matter?" • Preparing students for the world they are entering
- 25. Resources • The Runaway Species: How Human Creativity Remakes the World by Anthony Brandt and David Eagleman • SXSW Interactive • Read Tech sites like TechCrunch, SmashingMag, Wired, Nieman Journalism Lab. Tech section of NY Times and FastCompany.com • Books by Gary Vaynerchuk – Crushing It and Jab, Jab, Jab, Right Hook • Follow on social media, join relevant groups/pages • KPCB Internet Trends Report • Journalism, Media and Tech Trends – Reuters
Editor's Notes
- Excited that Innovation was the Common Experience theme My career has been focused around Innovation – teaching courses on digital media skills and concepts, introducing advanced coding and data principles in media courses We developed a new undergraduate degree in digital media innovation which has more than 266 students currently enrolled and have improved and advanced our graduate digital media emphasis. Our grads now work as web producers, web developers, social media editors and product managers at New York Times, Spredfast, HomeAway, SXSW, Zenoss, USAA and lead digital strategy at various places including Texas Restaurant Association, Edelman Digital. We launched the Media Innovation Lab in 2016, and I'll discuss some of those projects throughout this presentation.
- What we used to call word of mouth is exponentially more influentail
- Websites, mobile apps, bots, podcasts…
- Websites, mobile apps, bots, podcasts…
- For currency, but also music licensing, now journalism startups Distributed ledger
- Affects the technology around the development as well as how those developments are communicated.
- In business…
- NBC LeftField – Tilt Brush
- Technology innovations introduce not only new skills, but also judgment around applications, ethics and effects. Innovations aren't necessarily flashes of brilliance. They are more likely the result of "riffing" on the past and making connections – bending, breaking, blending Digital media affect all disciplines in how they communicate – engagement, data, algorithms Ways in which we seek information and forge social connections and create culture have changed. But those basic needs have not changed. Every discipline has problems that can be approached with technology. But tech skills need to be taught and studied in context.
- New skills and concepts Lifelong learning Experience learning New roles for educators Existing methods are applied to new platforms Discuss challenges
- New methods are developed to address new dynamics "We show how representatives at these firms serve as quasi-digital consultants to campaigns, shaping digital strategy, content, and execution. Given this, we argue that political communication scholars need to consider social media firms as more active agents in political processes than previously appreciated in the literature."
- Coding and media; media has always done this, with photography, videography and even the English language. Now it's with programming. Blending canons across disciplines Seek inspiration in other fields
- Consider
- Science needs art; art fosters creativity Arts and smarts; interfaces matter Art steers culture
- Science needs art; art fosters creativity Arts and smarts; interfaces matter Art steers culture What we are doing is showing students how to adaprt
- Need the language to be able to drive strategy Art and science Problem solving curiosity
- Not always comfortable on the cutting edge
- 25