Presentation from American Psychological Association National Convention 2012 Symposium. Guidelines for social media for clinicians, practitioners and professionals.
Transmedia Storytelling as a Content Marketing StrategyPamela Rutledge
Presentation at the Integrated Marketing Forum 2013, Tustin. Transmedia storytelling for brands is strategic story-based content development that links the psychological power of story with the creative potential and reach of media technologies.
The document provides an agenda and materials for a conference called "Friending the Finish Line" held on July 19. The agenda includes sessions on integrated content strategy, working smarter on social channels, and speed networking. Participants will look back at social media successes from the last six months and discuss goals for the next phase. The document outlines tips for developing an editorial calendar and optimizing content on Facebook and Twitter, including engagement strategies, post frequency, and curating links.
This document provides an overview of beginning social media use. It discusses developing a social media strategy by defining goals and objectives, identifying audiences and influencers, auditing resources, establishing protocols, measuring results, and presenting a social media analysis of an organization. It also covers tips for engaging content on Facebook, current usage of Google+, networking on LinkedIn, and the fast growth of Pinterest. The document aims to help readers get started effectively with social media.
Leading on Social Platforms - Smarter Networking in a Connected WorldBeth Kanter
This document summarizes a presentation by Beth Kanter on using social media platforms strategically for organizational leadership. Kanter outlines a "ladder of engagement" for organizations on social media, ranging from having no presence to fully integrating social strategies. She encourages leaders to develop an authentic personal brand in service of organizational goals. Kanter also provides tips for different leadership styles on social media, such as being a storyteller, curator, or networker. The goal is to help organizations and their leaders effectively leverage social platforms.
This document summarizes a presentation by Beth Kanter on how non-profits can leverage social media tools. Kanter outlines a "crawl, walk, run, fly" framework for organizations to incrementally increase their social media capacity. She emphasizes the importance of understanding target audiences, developing a content strategy, listening to networks, and identifying champions and influencers. Kanter also provides tips on social media best practices like developing policies, focusing on key platforms, and measuring results through SMART objectives to continuously improve social strategy.
The document discusses using social media for marketing and provides tips for developing an effective social media strategy, including choosing appropriate platforms, creating consistent posting schedules, developing engaging content, and utilizing tools like hashtags, videos and mobile applications to build an online community and brand awareness. Recommendations are provided for social media platforms like Facebook, Twitter, blogs and more as well as potential pitfalls to avoid.
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.
Transmedia Storytelling as a Content Marketing StrategyPamela Rutledge
Presentation at the Integrated Marketing Forum 2013, Tustin. Transmedia storytelling for brands is strategic story-based content development that links the psychological power of story with the creative potential and reach of media technologies.
The document provides an agenda and materials for a conference called "Friending the Finish Line" held on July 19. The agenda includes sessions on integrated content strategy, working smarter on social channels, and speed networking. Participants will look back at social media successes from the last six months and discuss goals for the next phase. The document outlines tips for developing an editorial calendar and optimizing content on Facebook and Twitter, including engagement strategies, post frequency, and curating links.
This document provides an overview of beginning social media use. It discusses developing a social media strategy by defining goals and objectives, identifying audiences and influencers, auditing resources, establishing protocols, measuring results, and presenting a social media analysis of an organization. It also covers tips for engaging content on Facebook, current usage of Google+, networking on LinkedIn, and the fast growth of Pinterest. The document aims to help readers get started effectively with social media.
Leading on Social Platforms - Smarter Networking in a Connected WorldBeth Kanter
This document summarizes a presentation by Beth Kanter on using social media platforms strategically for organizational leadership. Kanter outlines a "ladder of engagement" for organizations on social media, ranging from having no presence to fully integrating social strategies. She encourages leaders to develop an authentic personal brand in service of organizational goals. Kanter also provides tips for different leadership styles on social media, such as being a storyteller, curator, or networker. The goal is to help organizations and their leaders effectively leverage social platforms.
This document summarizes a presentation by Beth Kanter on how non-profits can leverage social media tools. Kanter outlines a "crawl, walk, run, fly" framework for organizations to incrementally increase their social media capacity. She emphasizes the importance of understanding target audiences, developing a content strategy, listening to networks, and identifying champions and influencers. Kanter also provides tips on social media best practices like developing policies, focusing on key platforms, and measuring results through SMART objectives to continuously improve social strategy.
The document discusses using social media for marketing and provides tips for developing an effective social media strategy, including choosing appropriate platforms, creating consistent posting schedules, developing engaging content, and utilizing tools like hashtags, videos and mobile applications to build an online community and brand awareness. Recommendations are provided for social media platforms like Facebook, Twitter, blogs and more as well as potential pitfalls to avoid.
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.
Marketing and Media are essential to nonprofits for promoting your programs and services, as well as your organization as a brand. Having a strategy and assessing its effectiveness are critical to success. Use this checklist as an on-ramp for planning.
7 steps to a social media marketing plan smmpAliza Sherman
This document outlines a seven-step social media marketing plan (SMMP) to create a successful strategy. The steps include: 1) defining objectives, 2) understanding your audience, 3) assessing available assets, 4) choosing appropriate tactics, 5) developing big ideas, 6) establishing a measurement plan, and 7) continuously refining the strategy. It emphasizes that social media requires a long-term commitment to listening, interacting and engaging with your audience across different online platforms and channels.
A New Era in Nonprofit Marketing: Why Winging It with Social Media No Longer ...4Good.org
If you’ve dipped your toe in the social media waters, do you wonder why you aren’t reaching more people or raising more dollars? If you haven’t yet begun, have you considered what social media marketing might do to help you reach – or not reach — your goals? This webinar will explore why winging it no longer works in 2013 (e.g., putting up a page and sporadically begging for ‘likes’ and ‘follows’) and help you dive gracefully into the deep end. Plus, we’ll discuss the resources needed to achieve success and how to measure the return on your investment and engagement.
Intro to Shaping Online Content, The Edge April 2013Nicole Jensen
This document provides an overview of content marketing and social media best practices. It discusses the three steps of the content marketing process: content creation, audience, and distribution. It then gives tips for each social media platform, such as posting regularly but varying formats on Facebook, and participating in conversations rather than just sharing links on Twitter. The document emphasizes building communities organically over time, being consistent and original, and focusing on goals rather than just growth in followers/likes. It also warns about potential pitfalls like privacy issues and changing platforms or strategies too frequently.
Social Media Welcome Mat for nonprofitsJeremy Otto
Social media primer for Nonprofits, charities and causes looking to make an impact-full entrance into the world of social media as a means of effectively communicating their core messages.
This document summarizes Robin Smail's presentation on managing social media. The presentation outlines key questions to consider when developing a social media strategy, including identifying goals and audiences, choosing appropriate tools, getting leadership support, and metrics for measuring results. It provides advice on starting slowly with passive listening, then becoming more engaged over time. Metrics mentioned include members, engagement levels, and sentiment analysis to measure awareness and value for different goals.
Social media has changed the media landscape by shifting power to consumers and allowing people to have a voice. It connects people through social networks and conversations. Why does social media matter? Consumer recommendations are highly credible forms of advertising and social media conversations influence offline behavior. Brands must listen to social media to understand conversations, engage with consumers, and influence discussions to make it easy for people to recommend products. Bullseye provides services to help with social media listening, engagement, influence, and developing an action plan.
Certified Management Accountants of Saskatchewan Social Media PresentationShane Gibson
Certified Management Accountants of Saskatchewan Annual Conference. A social media presentation by Shane Gibson author of Sociable! and Guerrilla Social Media Marketing.
1) The document provides guidance for non-profits on developing an effective social media strategy, emphasizing the importance of understanding target audiences and inspiring meaningful engagement and action through compelling content.
2) It stresses the need to secure organizational buy-in, develop a detailed plan that integrates social media with other strategies, and go beyond just posting to actively engage followers.
3) The document also highlights measuring social media success through relevant metrics that track meaningful outcomes rather than just activities, and ensuring goals and resources are properly aligned.
Deck used to support "Is There An App For That' discussion at Digital Capital Week - June 15, 2010. Co-Presenters included Tammy Gordon (@floridagirlindc), Wendy Harman (@wharman) and Alison McQuade (akmcquade).
Developing a Social Media Strategy for Children's Mental HealthBrittany Smith
This webinar from Brittany Smith, Director of Community Management for the Children's Mental Health Network, will focus on developing a social media strategy for your organization, community or system of care development effort. Most folks approach social media from a platformspecific perspective. This webinar will take it from a strategy development perspective. Learn the critical questions to ask like, who's your audience, how do they use social media, what's your intended goal for using social media. Based on these answers, the attendees will be able to decide what specific platform(s) they want to use. It's a "people first" approach that focuses on the target audience rather than the technology. Attendees will walk away with a toolkit that they can bring back to develop a more comprehensive plan that they can then implement.
This document outlines strategies and best practices for nonprofits to use social media effectively. It discusses how most nonprofits now have presences on Facebook and Twitter, and shares growth statistics. The rest of the agenda covers creating a social media plan, evaluating impact, and tactics for engagement on platforms like Facebook, Twitter, Tumblr and through blog content. Tools are presented and incorporating leadership, employees and social media tools into the strategy is addressed.
This document outlines strategies and best practices for nonprofits to use social media effectively. It discusses how most nonprofits now have presences on Facebook and Twitter, and shares growth statistics. The rest of the agenda covers creating a social media plan, evaluating impact, and tactics for engagement on platforms like Facebook, Twitter, Tumblr and through blog content. It also provides examples of how nonprofits can involve leadership and employees in their social media strategies.
This presentation walks you through the process of creating a social media strategy for any organization with limited resources. Learn how to best leverage your time spent on social media outreach and achieve your organization's goals.
WLA 2021 - Digital Programming for Top ResultsMorgan Mann
Presented at the Wisconsin Library Association 2021 Winter Conference by Morgan Mann, Community Relations Library Assistant at Door County Library. Featuring statistics on the current numbers for social media outreach internationally and within Wisconsin and surrounding states.
The 5 W's of Building and Growing Your Online PresenceDerek Rice
The document provides guidance on building an online presence and community through social media. It discusses identifying your goals and audience, engaging influencers, developing content, and measuring success. Key aspects include listening to your audience, responding promptly to feedback, and focusing on providing value over self-promotion. While the ROI of social media is difficult to quantify, the emphasis should be on fostering genuine, two-way interactions that build relationships and trust over time.
Presentation to WorldComp12: Engagement is the new standard of usability. Identity project as task-based versus experientially-based, then design for Flow and Narrative Transportation using research-based techniques. Introduces the Positive Engagement Evaluation Model.
Marketing and Media are essential to nonprofits for promoting your programs and services, as well as your organization as a brand. Having a strategy and assessing its effectiveness are critical to success. Use this checklist as an on-ramp for planning.
7 steps to a social media marketing plan smmpAliza Sherman
This document outlines a seven-step social media marketing plan (SMMP) to create a successful strategy. The steps include: 1) defining objectives, 2) understanding your audience, 3) assessing available assets, 4) choosing appropriate tactics, 5) developing big ideas, 6) establishing a measurement plan, and 7) continuously refining the strategy. It emphasizes that social media requires a long-term commitment to listening, interacting and engaging with your audience across different online platforms and channels.
A New Era in Nonprofit Marketing: Why Winging It with Social Media No Longer ...4Good.org
If you’ve dipped your toe in the social media waters, do you wonder why you aren’t reaching more people or raising more dollars? If you haven’t yet begun, have you considered what social media marketing might do to help you reach – or not reach — your goals? This webinar will explore why winging it no longer works in 2013 (e.g., putting up a page and sporadically begging for ‘likes’ and ‘follows’) and help you dive gracefully into the deep end. Plus, we’ll discuss the resources needed to achieve success and how to measure the return on your investment and engagement.
Intro to Shaping Online Content, The Edge April 2013Nicole Jensen
This document provides an overview of content marketing and social media best practices. It discusses the three steps of the content marketing process: content creation, audience, and distribution. It then gives tips for each social media platform, such as posting regularly but varying formats on Facebook, and participating in conversations rather than just sharing links on Twitter. The document emphasizes building communities organically over time, being consistent and original, and focusing on goals rather than just growth in followers/likes. It also warns about potential pitfalls like privacy issues and changing platforms or strategies too frequently.
Social Media Welcome Mat for nonprofitsJeremy Otto
Social media primer for Nonprofits, charities and causes looking to make an impact-full entrance into the world of social media as a means of effectively communicating their core messages.
This document summarizes Robin Smail's presentation on managing social media. The presentation outlines key questions to consider when developing a social media strategy, including identifying goals and audiences, choosing appropriate tools, getting leadership support, and metrics for measuring results. It provides advice on starting slowly with passive listening, then becoming more engaged over time. Metrics mentioned include members, engagement levels, and sentiment analysis to measure awareness and value for different goals.
Social media has changed the media landscape by shifting power to consumers and allowing people to have a voice. It connects people through social networks and conversations. Why does social media matter? Consumer recommendations are highly credible forms of advertising and social media conversations influence offline behavior. Brands must listen to social media to understand conversations, engage with consumers, and influence discussions to make it easy for people to recommend products. Bullseye provides services to help with social media listening, engagement, influence, and developing an action plan.
Certified Management Accountants of Saskatchewan Social Media PresentationShane Gibson
Certified Management Accountants of Saskatchewan Annual Conference. A social media presentation by Shane Gibson author of Sociable! and Guerrilla Social Media Marketing.
1) The document provides guidance for non-profits on developing an effective social media strategy, emphasizing the importance of understanding target audiences and inspiring meaningful engagement and action through compelling content.
2) It stresses the need to secure organizational buy-in, develop a detailed plan that integrates social media with other strategies, and go beyond just posting to actively engage followers.
3) The document also highlights measuring social media success through relevant metrics that track meaningful outcomes rather than just activities, and ensuring goals and resources are properly aligned.
Deck used to support "Is There An App For That' discussion at Digital Capital Week - June 15, 2010. Co-Presenters included Tammy Gordon (@floridagirlindc), Wendy Harman (@wharman) and Alison McQuade (akmcquade).
Developing a Social Media Strategy for Children's Mental HealthBrittany Smith
This webinar from Brittany Smith, Director of Community Management for the Children's Mental Health Network, will focus on developing a social media strategy for your organization, community or system of care development effort. Most folks approach social media from a platformspecific perspective. This webinar will take it from a strategy development perspective. Learn the critical questions to ask like, who's your audience, how do they use social media, what's your intended goal for using social media. Based on these answers, the attendees will be able to decide what specific platform(s) they want to use. It's a "people first" approach that focuses on the target audience rather than the technology. Attendees will walk away with a toolkit that they can bring back to develop a more comprehensive plan that they can then implement.
This document outlines strategies and best practices for nonprofits to use social media effectively. It discusses how most nonprofits now have presences on Facebook and Twitter, and shares growth statistics. The rest of the agenda covers creating a social media plan, evaluating impact, and tactics for engagement on platforms like Facebook, Twitter, Tumblr and through blog content. Tools are presented and incorporating leadership, employees and social media tools into the strategy is addressed.
This document outlines strategies and best practices for nonprofits to use social media effectively. It discusses how most nonprofits now have presences on Facebook and Twitter, and shares growth statistics. The rest of the agenda covers creating a social media plan, evaluating impact, and tactics for engagement on platforms like Facebook, Twitter, Tumblr and through blog content. It also provides examples of how nonprofits can involve leadership and employees in their social media strategies.
This presentation walks you through the process of creating a social media strategy for any organization with limited resources. Learn how to best leverage your time spent on social media outreach and achieve your organization's goals.
WLA 2021 - Digital Programming for Top ResultsMorgan Mann
Presented at the Wisconsin Library Association 2021 Winter Conference by Morgan Mann, Community Relations Library Assistant at Door County Library. Featuring statistics on the current numbers for social media outreach internationally and within Wisconsin and surrounding states.
The 5 W's of Building and Growing Your Online PresenceDerek Rice
The document provides guidance on building an online presence and community through social media. It discusses identifying your goals and audience, engaging influencers, developing content, and measuring success. Key aspects include listening to your audience, responding promptly to feedback, and focusing on providing value over self-promotion. While the ROI of social media is difficult to quantify, the emphasis should be on fostering genuine, two-way interactions that build relationships and trust over time.
Presentation to WorldComp12: Engagement is the new standard of usability. Identity project as task-based versus experientially-based, then design for Flow and Narrative Transportation using research-based techniques. Introduces the Positive Engagement Evaluation Model.
Panel presentation at 2013 APA National Convention, August 2013. The experiential and structural shifts in communication technologies introduced by the Internet age that have created a continuum of activity from consumption to production. Just as we’re trying to make sense out of the proliferation of media technologies, we have to ask the question: how do we see the role of media literacy? How we answer that will drive how we define and implement media literacy education.
Pamela Rutledge: The Wired Child - Impact of Social TechnologiesPamela Rutledge
Lecture given at the American Museum of Natural History as part of their series on "The Wired Child: The Impact of Technology on the Brain."
The focus was on the positive psychology of social technologies and how that influences the sense of individual and collective agency and self-efficacy.
Becoming a 21st Century Leader - Dr. Pamela RutledgePamela Rutledge
This document summarizes a presentation on becoming a 21st century leader. It discusses how technology has changed human interaction from a mass media model to a network model. This shift has resulted in new experiences and mental models that increase empathy, social capital, and efficacy beliefs in society. However, it also creates cognitive dissonance as old models conflict with new realities. The document outlines how resistance to change is normal but unhelpful, and discusses how the locus of control and civic engagement have shifted. It argues that communicating vision through narrative is important for leadership. The presentation covers topics like vital engagement, building career capacity, overcoming barriers, and leading an integrated life.
The document provides an overview of storytelling as an effective marketing strategy for engaging consumers. It discusses how storytelling is timeless and connects people by building trust and inspiring emotions. The document then outlines how to find a compelling story by exploring elements of story, archetypes, cultural metaphors, and one's own brand narrative. It emphasizes using additive and transmedia storytelling across multiple platforms. The last section provides guidance on implementing an effective social media strategy, including creating a mission statement and social media policy and choosing appropriate tools.
Psychology of Website Design - Dr. Pamela RutledgePamela Rutledge
Media Psychology uses psychological theory to assess and develop effective media applications. Successful websites benefit from an understanding of cognition, emotion, and personal meaning.
Developing and Using Case Studies: A Hero's Journey ApproachPamela Rutledge
A case study is an explanatory narrative that presents a problem and lets the readers participate in the journey to the conclusion. The hero’s journey provides a metaphor for effectively and coherently structuring a case study.
This document discusses transmedia storytelling and its advantages over traditional monomedia storytelling. Transmedia storytelling involves a story that unfolds across multiple media platforms, with each platform adding something unique. It allows users to engage with the story in different ways and at different points. The key aspects of transmedia storytelling include its ability to create an ongoing dialogue between the brand and consumers, give the audience more choice in how they engage, and leverage different media platforms to broaden the lifespan and profitability of a campaign. It also engages audiences for longer by providing ongoing value beyond just a product.
How Social Networks Work: Overview of Network PropertiesPamela Rutledge
Social networks have fundamental properties that emerge from relationships between nodes. Networks are dynamic and self-organizing, with dramatic changes possible at thresholds. Information spreads through weak ties that connect different networks and groups. As networks grow, they do not follow a normal distribution but rather a power law distribution where a few hubs, or "super nodes", emerge to connect many others through preferences. The new model of communication is many-to-many, with both opportunities and challenges in reaching and strategizing for potential audiences.
Pamela Rutledge: Social Media: Innovative Solutions for Social ChangePamela Rutledge
The document discusses social media and its potential for social change. It covers four types of social change enabled by social media: 1) organizational, where organizations use social technologies for outreach, 2) crowd-sourced, by leveraging collective input, 3) spontaneous events that spread virally, and 4) social entrepreneurship starting new initiatives. The presentation explores how social media alters communication models from one-to-many to many-to-many, increases participation and empowerment, and shows examples of social media driving organizational communication, crowdsourcing, protests, and entrepreneurship.
A persona is a way of stepping out of your own perspective and cognitive biases to develop a more accurate and empathetic view of your customer or audience. Articulating a persona also exposes places where teams' visions don't align, at the product and even corporate level.
Pamela Rutledge: Video games, Problem Solving and Self-EfficacyPamela Rutledge
1. Video games can improve problem solving skills and self-efficacy through mastery experiences as players conquer challenges within games.
2. Games impact self-efficacy in several ways such as expanding identity, generating learning communities, and encouraging intrinsic motivation.
3. Flow state, or being in the zone, can be achieved through games as the balance is struck between the difficulty of challenges and players' skills.
Design Matters: Design Basics for Leadership CommunicationPamela Rutledge
Leaders no longer have the luxury of letting others communicate for them. Many things go into successful communication, among them understand how and when visuals can facilitate your message. This presentation introduces some of the practical aspects of design and the concept of the experience of communication. The goal is to develop an awareness of the multi-sensory aspects of communication, such as the use of visuals, environment, timing, body language, and style. These elements are important if you want to make a meaningful connection with an audience. A meaningful connection is necessary if you want to influence people.
Content Analysis Overview for Persona DevelopmentPamela Rutledge
After developing an Ad Hoc persona as the core of your engagement strategy, it's important to test your assumptions against real people and real data. Content analysis is a methodology for evaluating text-based data that can be gathered from social media tools.
Pamela Rutledge: Social Media, Glue for CommunicationsPamela Rutledge
Social media is shorthand for a globally networked society with peer-to-peer connections across a complex portfolio of media channels. This has changed communications structurally and psychologically. There is no such thing as a “consumer” in the traditional sense of the word. Technology has unleashed a new set of expectations that impacts multiple assumptions, such as trust, speed, access, and the ability to take action both individually and collectively. It changes the emphasis from brand loyalty to experience.
This radical shift in psychology can be challenging in an organization because it has internal and external implications for managing and communicating at all levels. The focus on psychology, however, can lead you how to ask the right questions in strategy and development.
As technology becomes increasingly ubiquitous, mediated communications become more prevalent. Social technologies increase the quality of face-to-face communications for two reasons: 1) they facilitate the fundamental human drive for connection, and 2) they capitalize on how the human brain processes information.
Social media enriches and expands human relationships. It provides a ‘glue’—a continuing fabric of context and connection— that strengthens business and social relationships by filling the places in between other methods of contact.
SxSW Panel Rutledge Segment: Does the Internet Make You Happy?Pamela Rutledge
The document discusses how the internet itself does not make people happy, but can facilitate activities and connections that do make people happy, such as social affiliation, helping others, laughter, choice, and competence. It presents a model that happiness comes from situations, conditions, and voluntary activities rather than external factors alone. While tools like the internet can support human goals, true happiness comes from within and through social and emotional connections with others.
Pamela Rutledge: Transmedia Storytelling for Branding & EducationPamela Rutledge
Pamela Rutledge presented on transmedia storytelling, which involves telling a story across multiple platforms to create engagement. She discussed how organizations and brands can use transmedia to transport audiences into a story's universe and connect with the brand through participation. Effective transmedia involves an emotionally engaging core story, cognitive engagement through consistency across media, and social engagement through participation and sharing. Rutledge provided examples of how transmedia has been used for branding, advocacy, education, and training.
SoMe Awards Presentation by Dr. Pamela Rutledge and Dr. Jerri Lynn Hogg on the science of audience engagement. Highlights persona development and role of deep metaphors for engagement.
Social Media for Professional Enhancement Lisa Gualtieri
I had the honor to present to the annual meeting of the Alumni Association of the Tufts University School of Medicine Public Health and Professional Degree (PHPD) Program. Here are my slides which highlight the excellent social media use of graduates @pamressler, @s_rattigan, and @RDCorinne
ILTA Presentation- Social Media Networks & ToolsGuy Alvarez
This document discusses best practices for law firms on social media. It recommends focusing on quality, client-centric content and developing a content marketing plan. The "Big 4" social networks - LinkedIn, Twitter, Facebook and Google+ - are examined in detail. Visual networks like YouTube, Instagram and Pinterest are growing in importance due to the power of images. Tools for social media management, monitoring, curation and advocacy are presented. The document aims to help firms choose the right social media strategies and networks.
Social media for professional enhancement webinarLisa Gualtieri
I presented 2 webinars on Social Media for Professional Enhancement for alumni and students in Public Health and Professional Degree Programs at Tufts University School of Medicine. The slides included 3 case studies from graduates who use social media well: Pam Ressler, Sara Rattigan, and Corinne Dobbas.
Social media for professional enhancement webinarLisa Gualtieri
I presented 2 webinars on Social Media for Professional Enhancement for alumni and students in Public Health and Professional Degree Programs at Tufts University School of Medicine. The slides included 3 case studies from graduates who use social media well: Pam Ressler, Sara Rattigan, and Corinne Dobbas.
The document provides guidance on developing an effective social media plan in 3 steps:
1) Build your strategy by defining goals, audiences, capacity and researching tools.
2) Tell your story by streamlining your message for different platforms and engaging audiences.
3) Create a detailed plan by choosing tools, developing content, building confidence, integrating efforts, promoting initiatives and assessing effectiveness.
The document emphasizes starting small, learning from others, keeping expectations realistic and making social media an ongoing part of operations.
Digital Space Consulting presentation for LHH - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
Presentation to the Northwest chapter of the IAP2 in Bend, OR. An overview of social media. With many thanks - and credits - to the original presentation by Seth Goldstein, Socialmedia.com.
Created for the Consortium for Entrepreneurial Education
Learn the 4 Steps to Social Media Success
Learn from examples from Twitter, Facebook, Linkedin, Pinterest and Blogs
Learn from case study about how Microsoft used Pinterest to launch a new product
Additional resouces included: Social Media Planning Guide, Create your social media guidelines forms, blog content ideas and more.
The document provides guidance on creating an effective social media plan in 7 steps: 1) Pre-planning to understand audiences, 2) Listening to existing conversations, 3) Creating audience profiles, 4) Identifying where audiences engage online, 5) Setting goals for engagement and measurement, 6) Joining conversations, and 7) Measuring return on investment or key performance indicators. It emphasizes the importance of understanding audiences, engaging where they are online, and measuring the results of social media strategies.
The document discusses how to effectively use social media to manage your online presence and build your professional profile, noting that social media allows you to connect with others in your field, establish yourself as a knowledgeable expert, and potentially find new opportunities. It provides tips on which tools to use, how to represent yourself professionally online, and examples of both good and cautionary social media practices.
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
Social Network Prioritization - How to Prioritize Investment in Social Media Marketing Nutz
The document provides a 5-step strategy for prioritizing social networks for a business. The steps are: 1) assess available time and budget, 2) define goals and key performance indicators, 3) research which social networks best connect with the target audience, 4) create a tiered priority system for social networks, and 5) continuously tweak and optimize the strategy based on measurement of goals. The strategy advises focusing efforts where the highest impact can be made for the business and prioritizing value for customers.
How to Prioritize Social Networks Your Business Should Invest In Pam Moore
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break our business success.
When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, "I have so much time, resource & budget I don't know what to do with it."
Unfortunately, there are far too many "experts" online touting that you must be on every new shiny object and social network. They'll even go so far as to warn you that if you don't start snapping on Snapchat, storytelling on Instagram and delivering live video on Periscope that your business is destined to fail. Let me tell you right now this is 100% false.
Register for the full webinar and podcast on this topic at http://www.socialzoomfactor.com/214
Realist's Guide to Social Media for NonprofitsSue Spaight
The document provides an overview of social media strategies for non-profits. It begins with an introduction of the author and what they can offer. Examples are then given of different social media tools and how organizations have used strategies on various platforms like Facebook, blogs and videos to increase engagement, fundraising and meet objectives. Key tips are outlined such as focusing on how social media can benefit supporters rather than just pushing messages. The document concludes with recommended resources for non-profits to continue learning about effective social media use.
The document provides an overview of social media strategies for non-profits. It begins with an introduction of the author and what they can offer. Examples are then given of different social media tools and how organizations have used strategies on various platforms like Facebook, blogs and videos to increase engagement, fundraising and meet objectives. Key tips are outlined such as focusing on how social media can benefit supporters rather than just pushing messages. The document concludes with recommended resources for non-profits to continue learning about effective social media use.
Joanne Sweeney-Burke teachers you how to develop your Social Media Strategy in this course developed for Clare Local Development Company. Copyright to Digital Training Institute.
The document discusses social media thought leadership and provides steps to establish oneself as a thought leader. It defines thought leaders as trusted experts who share innovative ideas to inspire others. It recommends using social media to amplify one's outreach and influence by sharing valuable insights through engaging conversations. It then outlines six steps to develop an effective social media thought leadership strategy, which includes defining one's personal brand and goals, establishing an online presence, building networks, curating and sharing relevant content, engaging with others, and measuring and refining one's approach.
Similar to Pamela Rutledge: Professional's Guide to Navigating Social Media (20)
This document discusses various topics related to emotions. It covers basic emotions like fear and anger that are biologically driven as well as more complex emotions shaped by experience and culture. Both positive and negative emotions are contagious and influence memory, behavior, and social connections. While negative emotions narrow thinking, positive emotions broaden it and build resilience through increased dopamine. The sharing of emotional content online, especially positive messages, impacts interactions and the spread of information.
Positive Media Psychology: Harnessing the Power of Media for GoodPamela Rutledge
Overview of positive media psychology by Dr. Pamela Rutledge for the Fielding Graduate University School of Psychology Colloquium, April 9, 2021. Positive Media Psychology is a specialized area within media psychology that emerged to promote the use and development of media technologies that support well-being and human flourishing. By using a positive psychology paradigm, researchers and developers will be better able to evaluate and harness the power of media technologies to impact lives and society for the better. This deck includes an overview of some theoretical constructs and real-world examples.
Healthy Media Use: Throw Out Everything You Know About Screen TimePamela Rutledge
Screen Time is a common measure of media use but the research has problems: no common definitions and no reliable measures. Mindful media use puts the emphasis on individual goals and emotions to create a healthy media plan for adults and kids.
VR and Personality: Ability to Experience Presence Pamela Rutledge
This document discusses how an individual's personality traits can impact their experience of presence in virtual reality (VR). It notes that one size does not fit all when it comes to VR experiences, as traits like neuroticism, extraversion, openness, absorption, and immersive tendencies can influence a person's perception and sense of presence. The document highlights that increased presence in VR applications can assist with knowledge transfer to the real world, increase compliance with treatment, and reduce the need for high technical precision. Finally, it recommends assessing individuals' traits that predict presence as a way to estimate their likelihood of experiencing presence and ensure VR experiences remain user-centric.
The Olympics As A Public Relations Strategy: Americans Views About China Bef...Pamela Rutledge
Research examining Americans' perceptions of China before and after the 2008 Olympics. Implications for using Olympics as a public relation strategy to change global perceptions.
Masters in Media Psychology - Fielding Graduate UniversityPamela Rutledge
Join Dr. Pamela Rutledge to learn about media psychology and the MA degree program in media psychology at Fielding Graduate University. Session is online on Zoom. Questions from attendees welcome! Sign up here: http://www.fielding.edu/events/event/ma-in-media-psychology-information-session-4/
From Selfies to Fan Experience: Research Interests - Pamela RutledgePamela Rutledge
Overview of some of my research interests for Dan Sewell's PhD Research Course at Fielding Graduate University: honing a good research question, body image, social impact of Twilight fans and selfies.
Brief overview of Bruner's narrative framework for brand psychology and transmedia storytelling. Bruner's work is particularly important in transmedia projects to inform storyworld coherence.
Visiting lecture via Skype: Lipscomb University for Sandy Brownlee's Transmedia Storytelling. Discussing the cognitive and neuro underpinnings of the digital environment, the need to think "transmedia" with a 360 degree view for audience engagement, even when launching a single media project, such as an indie film. Includes explanation of flow channel for optimal engagement, comparable model for narrative, including narrative exit points. Examples include Three Little Pigs, East Los High and ISIL.
Psychology of Design: Brand Story & Virtual Reality - Media Summit 2016Pamela Rutledge
This document discusses the psychology of good virtual reality (VR) design. It emphasizes that (1) telling a good story is important to engage users and (2) user needs should be prioritized over technological features. VR can transport users between the real and digital worlds, but it risks disrupting the user's experience if it causes loss of control, isolation, or doesn't match their expectations. To avoid this, designers should define users and technology attributes, quantify user experiences and needs, and ensure technology enhances rather than detracts from the experience. The goal is achieving immersion instead of disruption.
Media psychology is the application of psychological science--the study of human behavior, emotions, and cognitions--to all forms of mediated communications and technologies. It takes into account the spectrum of activity from production, content, and consumption to distribution and impact. It is a continually changing, multi-disciplinary field with implications for individuals, organizations and society. We apply it to technology design, such as augmented and mixed realities, marketing and brand development, with approaches such as transmedia storytelling, and usability and audience engagement based on core human goals, needs and motivations.
Selfie Empowerment: The Positive Side of SelfiesPamela Rutledge
Presentation from American Psychological Association National Convention 2015 by Pamela Rutledge, PhD.
We live in the age of selfies. Is this a problem? No. On the contrary, selfies are instant visual communication, focusing on the process of life. They 'speak' to our brains on an emotional level, transmitting not just text but experience. They are also a new visual genre, distinct from all others in history. Portraiture is no longer restricted to the rich and famous and, for the first time in history, we are completely in charge of our own image. Selfies can be empowering and positive, inspiring personal change, increasing mindfulness and gratitude and enhancing social connection.
Redefining Learning Spaces: Online and Transmedia EducationPamela Rutledge
Presentation at APA National Convention 2015 in Toronto by Dr. Pamela Rutledge and Dr. Jerri Lynn Hogg.
Technology has changed the learning landscape. We can learn everywhere; it's time to teach everywhere too.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Physiology and chemistry of skin and pigmentation, hairs, scalp, lips and nail, Cleansing cream, Lotions, Face powders, Face packs, Lipsticks, Bath products, soaps and baby product,
Preparation and standardization of the following : Tonic, Bleaches, Dentifrices and Mouth washes & Tooth Pastes, Cosmetics for Nails.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Pamela Rutledge: Professional's Guide to Navigating Social Media
1. Guidelines for Professionals and Practitioners
Pamela Rutledge, PhD, MBA
Director, Media Psychology Research Center
prutledge@mprcenter.org
@pamelarutledge
2012 APA Annual Convention, Orlando, Florida
August 2, 2012
2. Pamela Rutledge, PhD, MBA
• Director, Media Psychology Research Center
• Faculty, Massachusetts School Of Professional
Psychology And Instructor, UCIrvine Ex
• Blogger, Psychology Today, Positively Media
• Interests: Transmedia narratives, visual and data
design, designing for optimal engagement
• Expert source for the media on psychological
implications of emerging and social technologies
3. The Big Questions
1. What is your digital presence?
2. What do you want it to be?
3. How do you manage your digital
presence to support your professional
goals and ethical standards?
4. It’s A Social World
• Social media has benefits
and pitfalls
• You have a digital presence
whether you know it or not
• You can’t control it, but you
can actively participate and
monitor it
5. Key Point #1
There is a difference
between a digital presence
and social media
6. Digital Presence vs. Social Media
• Digital presence = public online impression
– Multiple sources
– Additive impressions
• Social media are tools
– Like any tool, you have to use them for them to work
7. Key Point #2
Different types of social
media have different
properties
8. Social Media are Information Organizers
• Information searches
– Google, Yahoo, Bing
• Folksonomy: Tagging and Curation
– Digg, Scoop it!
• Blogs/Microblogs
– Blogster, Twitter, Posterous
• Wikis
– Collaborative databases, like Wikipedia
• Social Networking Sites
– Bounded communities
9. Key Point #3
Social media strategies
start with a strategy, not
with a Facebook page
10. Social Media Strategy
• Tools are only useful if you know
– what you want to do
– what tools will get the job done.
• Online networks are like offline ones
– People use Twitter, Facebook, blogs, and LinkedIn to
meet people, share resources and connect with
colleagues
11. Key Point #4
Social media are are not a
waste of time unless you
allow them to be
12. Social Media: Total Time Suck?
• Social media networks are not a waste of time
unless you allow them to be
• Networking opportunities
• Great way to build social capital
• Be very clear on WHY you’re doing it and the
outcomes you want to see
14. Mission Statement:
Questions to Answer
• Why am I on social networks and what will I use
them for?
• How do I want to build my personal or
organizational brand using social media?
• What outcomes do I want to see from my time?
• How does social media fit into my overall
strategy?
15. Mission Statement:
Types of Goals
• Promote your business or practice
• Promote your brand
• Promote a cause or organization
• Build a community around issues important to
you
• Provide information based on your area of
expertise
16. Mission Statement:
Your Social Media Compass
Example:
I use social networks to share my perspective, knowledge and expertise,
connect with and learn from other professionals, and to build my
personal brand to expand my business opportunities.
By using social media, I want to increase blog traffic, consulting and
speaking opportunities, create a market for future book sales, and recruit
for the academic programs where I teach.
To achieve this, I create and build my personal brand online by being
honest, authentic, responsive and by making sure that anything I write,
say or do publicly is consistent with my professional interests and
personal values.
18. Social Media Policy: Why?
• Writing out a social media policy is important
because:
– It forces you to think it all the way through
– It allows you to articulate your policies to your clients
– It provides a blueprint to evaluate future choices and
decisions
19. Social Media Policy: Examine Boundaries
• What information is public, what should
be kept private
• What are the rules for researching
customers, clients and co-workers
• How you can be contacted and when
• What information is appropriate for clients
and co-workers to share with you
• How you will handle clients and co-
workers finding out stuff about you
21. Choosing Social Media Tools
• Know what they do
– Privacy
– Access
– Time requirements
– Technical facility
• Evaluate tools against your social media policy
• Make sure you can maintain them in a way that
supports your goals
22. Sample Evaluation Grid
Completel Mostly Mostly
Access Control Potential
y Public public private
Website x
Blog x
Twitter x x
LinkedIn x x
Facebook x x x
Flickr x x x
Pinterest x
Professional sites (i.e. faculty
x
profiles, company profiles)
Curation tools (Scoop, paper.li) x
Google+ x
23. Key Point #8
Connect your tools so they
feed each other
29. So Many Tools, So Little Time
• Social networks like Facebook, LinkedIn
• Blog accounts like Blogger, WordPress, Tumblr, Posterous
• Microblogging sites, like Twitter,
• Bookmarking accounts like Digg, Reddit, StumbleUpon
• Curation accounts, like Scoop it! Pinterest
• Photo sharing, like Flickr
• Community creation like Ning.com
• Presentation sharing, like SlideShare
• Video platforms like Blip.tv, YouTube, Vimeo, and Viddler
• Audio platforms like BlogTalkRadio.com
37. Conclusion
• Social media tools allow you to build an effective
online presence in multiple ways if you:
– Create a social media mission statement
– Design your strategy and goals
– Pick your tools based on what they can do to support
your strategy
– Be honest, consistent and engage (but don’t lecture)
– Have fun
38. THANK YOU
FOR QUESTIONS OR COPIES OF
THIS PRESENTATION:
Pamela Rutledge, PhD, MBA
Director, Media Psychology Research Center
prutledge@mprcenter.org
@pamelarutledge
Editor's Notes
Various applications organize information in different manners. From information searches that tag keywords, descriptions, and meta elements to Folksonomy, a system that creates categories based on collaborative classification and tagging.