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My Converging Life: Managing Your Personal and Professional Brand in Social Media
The document discusses the importance of managing one's personal and professional brand through social media. It emphasizes visibility, goal-setting, and consistent communication as key components while providing resources and strategies for effective online presence. It also highlights the necessity of listening and engaging with your audience to foster community and professional opportunities.
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My Converging Life: Managing Your Personal and Professional Brand in Social Media
- 1. My Converging Life: Managing Your Personal and Professional Brand in Social Media Silver Knight Alumni Legacy Network March 11, 2010 Farra Trompeter farra@bigducknyc.com
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- 4. Social media isshaping your brand 1. People are already searching for experts just like you and you'll miss opportunities if you're not visible. 2. You can't amplify your voice cost effectively without using the Internet. … Your life will be much more difficult without using tools that make networking comfortable, simple and enjoyable. Advice from Dan Schawbel, author of Me 2.0 http://shine.yahoo.com/channel/life/how-to-manage-your-personal-brand-5-questions-for-dan-schawbel-446770/
- 5. You can usesocial media to… - Be a thought leader - Develop community - Get a job…or help others get one - Generate business or support What are your goals?
- 6. Here’s a simplequestion… Who are you?
- 9. When was thelast time you Googled yourself?
- 10. Have you claimedyour name? http://www.namechk.com
- 11. Have you claimedyour name? http://www.networksolutions.com
- 12. A cautionary tale… FacebookVanity URLs: http://www.facebook.com/username/
- 13. If you loseit, ask for it back.
- 14. Listen, discuss andshare…don’t shout © robertcarlsen
- 15. Listening Online • Setup Google alerts, Technorati search, Twitter search, etc. http://socialmedia-listening.wikispaces.com/Tools • Your name and people connected to your organization • Your organization’s name • Program or event names • Peer/competitor names and program/event names • Your tagline or other key phrases • URL for any web properties (main website, blog) • Related issues/topics • Common misspellings Source: Beth’s Blog, Beth Kanter
- 17. Focus on howyour network communicates © http://blogs.forrester.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html
- 18. If you wantpeople to care, make it about them… not you! http://www.angelamaiers.com/2008/09/my-twitter-enga.html
- 19. Think before youpost. WWGT? Nana Jewel
- 20. Be consistent… mostof the time - Use the same photo - Use the same name - Use the same colors/fonts - Connect certain status messages (#fb, #in)
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- 36. Map out astrategy - Be yourself. Know your ‘voice’ & what makes you unique - Develop a clear set of goals and use to inform decisions - Listen and learn from your peers - Select tools based on these goals… and your audience - Set privacy settings - Connect the dots & make it easy for people to find you - If you work for an org, remember – everyone is a spokesperson. Offer guidelines and remind WWGT. - Keep listening and refining - Remember the social part… and have fun!
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- 38. Resources • 5 Waysto Avoid Sabotaging Your Personal Brand Online http://mashable.com/2010/02/11/avoid-sabotage-personal-brand/ • Free eBook on Personal Branding http://www.chrisbrogan.com/free-ebook-on-personal-branding/ • Getting the Personal – Professional Mix Right in Social Media http://bit.ly/PdE1I • Review of 5 Free Reputation Management Tools http://bit.ly/d8oeEB • Protecting Reputations Online in Plain English (video) http://www.commoncraft.com/protecting-reputations-video • What’s in a social media policy and why you might need one http://www.bigducknyc.com/blog/?p=228
- 39. Let’s stay intouch bigducknyc.com/blog bigducknyc.com/blog/?author=6 linkedin.com/in/farra facebook.com/bigduck facebook.com/farratrompeter twitter.com/bigduck twitter.com/farra farra@bigducknyc.com
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