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Social media basics for college
This document provides an overview of social media basics for college students. It discusses best practices for using Twitter, including using hashtags, retweets, and favorites. It also covers managing personal brands and profiles on social media, and stresses the importance of curating online content carefully, as employers and others may view social media content. Students are encouraged to use social media to build their networks and learn about industries and professionals of interest.
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Social media basics for college
- 1. SOCIAL MEDIA BASICS FOR COLLEGE Genevieve Howard Strategic Communications Associate II CAFNR University of Missouri
- 2. Our conversation today • My background •Your background • Basics for Twitter • Facebook tips • Personal brand management • Questions
- 3. @HowGen Make yourbio count!
- 4. Bio examples •Twitter’s Who to follow
- 5. Your background •Yourcomfort level with social media •Your thoughts on using social media in this class • Group up for tweeting
- 6. Twitter Review: @ @: used for names @HowGen @cafnr @SNRadvising Handles or usernames Using the @ in the the beginning will tweet that person. Use @ anywhere else in the tweet as a mention.
- 7. Twitter Review: abbreviations • RT: retweet • MT: modified tweet • h/t or via: giving credit to the original poster • 140 characters…keep it shorter for easier RTs • Use a link shortener like bit.ly
- 8. Twitter Review: favoriting Represented by a star Why favorite a tweet? • Save a tweet for later • Tell original poster you liked that tweet
- 9. Twitter Review: hashtags #: makes a hashtag for keyword or topic • Trending: Making a stand for #Scotland • Common search terms: Time for a new #car • Context: My beautiful campus. #Mizzou • Humor or irony: Can’t wait for my 8am class! #fun
- 10. Good hashtags •Does it already exist? • Is it easy to understand? • Is it short? #amwriting (details) #inbound14 (details) #howtogetawaywithmurder (details)
- 11. First class tweet • Tweet what you want to learn from today’s class using the class hashtag
- 12. Your turn torespond! • Answer a classmate’s tweet
- 13. The good •Connection with people you admire or organizations you respect • Entertainment, news, companies • Ability to write thoughts and feelings in a concise way • Online presence
- 16. The bad andthe ugly • Distraction • Harassment • Profanity • Negative comments about classmates, coworkers, teachers, bosses • Anything illegal • Threats
- 17. Dealing with negativity • Unfollow • Block users • Report spam • Report safety issues
- 19. How to useTwitter • Share links, photos, questions • Build your community • Have conversations • Keep up with experts in your fields of interest • Learn about prospective employers • Track conferences whether you attend or not • See breaking news as it happens
- 20. Group Activity: What’strending? •Trending topics •Twitter influencers •Twitter chats (ex. #agchat, #edchat, #selfpubchat)
- 21.
- 23. • Do Iwant my future employer seeing this? • Do I want my grandma seeing this?
- 24. The reality •If you don’t want it to be visible, don’t post it. Anything posted is public, despite your privacy settings. Even with apps like Snapchat, people can easily get screenshots. • Protect yourself. Use strong passwords. • Look carefully at content before you click.
- 25. Does your onlinepresence matter? Yes, if you plan to work. You might not get hired. A third (34%) of employers who scan social media profiles said they have found content that has caused them not to hire the candidate You might get fired: 10 people http://www.forbes.com/sites/jacquelynsmith/2013/04/16/how-social-media-can-help-or-hurt-your-job-search/
- 26. Use it toboost your network You might get hired because of social media! • Follow companies you’re interested in. • Follow professionals you can model yourself after. • Get to know more about the industry you plan to enter.
- 27. Manage your personalbrand • Google yourself • Set up Google Alerts on your name • https://www.google.com/alerts
- 28. Decisions, decisions •What impression do you want to make? • Who inspires you? • How will you strengthen your brand?
- 29. Perception is everything • Your social media presence shows your personality • Your opportunity to make a good impression—or bad
- 30. Consistency • Checkall your social media outlets • Profile pic current and attractive? • Bio up-to-date? • Do you post about similar topics on all of them? http://www.buzzfeed.com/briangalindo/25-photos-of-80s-hairstyles-so-bad-theyre-actually-good#3fi7t4u
- 31. In conclusion •UseTwitter to learn Twitter • Check hashtags and trending topics • How can Twitter help you in this class? In school? In your career? • Keep all your social media clean •Manage your personal brand
- 32. Final tweet •Whatwas the most valuable thing you learned today?
- 33. Questions? Thanks! GenevieveHoward howardg@missouri.edu Personal: @HowGen
Editor's Notes
- #4 First impression Decisions on what to tweet about