This document provides an overview of social media for academics who may be sceptical about using it. It addresses common concerns such as not understanding social media, not agreeing with it, and not liking it. It discusses how academics can use social media for networking, publishing, quality assessment, funding, pedagogy, conferences, and impact. While social media is not for everyone, the document outlines reasons why academics may want an online presence and tips for using social media strategically while managing risks. It provides examples of social media platforms and how they could be used, as well as next steps for developing an online identity and digital strategy.
Developing Your Digital Identity as a Graduate Studentshawna_ross
A short presentation describing how a graduate student can develop their digital presence using personal and institutional websites, sharing platforms, social media, repositories, and academic society sites.
Developing Your Digital Identity as a Graduate Studentshawna_ross
A short presentation describing how a graduate student can develop their digital presence using personal and institutional websites, sharing platforms, social media, repositories, and academic society sites.
Using Twitter can be confusing, let along job searching on it. This presentation will walk you through what you need to do to get started and be successful leveraging Twitter in your job search.
Digital Identity & Social Networking for ResearchersFlea Palmer
How social media platforms can enhance your work as a researcher, and some of the potential issues around using these tools. Adapted from 'The Researcher Online: Building an Online Identity" by Dr Helen Webster, University of Cambridge
#ShareThis2017 Class 2: Professional and Organizational Approaches to Social ...Lance Eaton
This slide deck covers the second class of my social media course, Share This: Professional and Organizational Approaches to Social Media. If you would like to know more about the course or what services I can provide with regard to social media, please feel free to reach out to me.
Good tidings,
Lance
Lance Eaton
he/him/his
http://www.ByAnyOtherNerd.com
https://twitter.com/leaton01
https://www.linkedin.com/in/leaton01/
____________________
I wish I had all the answers; better yet, I wish I knew all the questions to ask.
Using Facebook to Be More Self-Determined covers everything people with disabilities need to know so they can use Facebook to be more self-determined! Joshua Ryf and Jennifer Kuhr explain what Facebook has to offer and show you how to take advantage of all of its features. They also discuss do’s and don’t’s, as well as how to respect yourself and others, and how to stay safe. Then, they go over strategies that will help you build your own social network and engage others to raise awareness about self-determination. Whether you use Facebook a little, a lot, or not at all, this session is for you!
Many of us nowadays invest significant amounts of time in sharing our activities and opinions with friends and family via social networking tools. However, despite the availability of many platforms for scientists to connect and share with their peers in the scientific community the majority do not make use of these tools, despite their promise and potential impact and influence on our future careers. We are being indexed and exposed on the internet via our publications, presentations and data. We also have many more ways to contribute to science, to annotate and curate data, to “publish” in new ways, and many of these activities are as part of a growing crowdsourcing network. This presentation will provide an overview of the various types of networking and collaborative sites available to scientists and ways to expose your scientific activities online. Many of these can ultimately contribute to the developing measures of you as a scientist as identified in the new world of alternative metrics. Participating offers a great opportunity to develop a scientific profile within the community and may ultimately be very beneficial, especially to scientists early in their career.
This digital identity presentation was presented at Staff Development Day, May 16, 2013, Wilfrid Laurier University. Audience: staff, social media beginners.
How to Use Social Media to Advance Your Graduate Career (Intro) LectureDeanna Peluso
Deanna Peluso's slides from her lecture at Simon Fraser University Department of Graduate Studies lecture on how to use social media, like twitter to propel student's graduate careers, and how to navigate the basics of social media networking.
A bouquet of social media: choosing the right one for the right occasion pachtmar
Six of the top social media platforms: LinkedIn, Facebook, Twitter, Google+, Pinterest, Instagram were presented to the VA Women's Network at George Mason Inn on May 29, 2014 by Robin Pachtman and Emily Miller from Northern Virginia Community College, Annandale Campus.
Creating your personal brand and communicating work - For health services res...Kara Gavin
A set of slides aimed at summer students at the Univ. of Michigan Institute for Healthcare Policy and Innovation, on creating their personal "brand" online through social media activity and more.
Using Twitter can be confusing, let along job searching on it. This presentation will walk you through what you need to do to get started and be successful leveraging Twitter in your job search.
Digital Identity & Social Networking for ResearchersFlea Palmer
How social media platforms can enhance your work as a researcher, and some of the potential issues around using these tools. Adapted from 'The Researcher Online: Building an Online Identity" by Dr Helen Webster, University of Cambridge
#ShareThis2017 Class 2: Professional and Organizational Approaches to Social ...Lance Eaton
This slide deck covers the second class of my social media course, Share This: Professional and Organizational Approaches to Social Media. If you would like to know more about the course or what services I can provide with regard to social media, please feel free to reach out to me.
Good tidings,
Lance
Lance Eaton
he/him/his
http://www.ByAnyOtherNerd.com
https://twitter.com/leaton01
https://www.linkedin.com/in/leaton01/
____________________
I wish I had all the answers; better yet, I wish I knew all the questions to ask.
Using Facebook to Be More Self-Determined covers everything people with disabilities need to know so they can use Facebook to be more self-determined! Joshua Ryf and Jennifer Kuhr explain what Facebook has to offer and show you how to take advantage of all of its features. They also discuss do’s and don’t’s, as well as how to respect yourself and others, and how to stay safe. Then, they go over strategies that will help you build your own social network and engage others to raise awareness about self-determination. Whether you use Facebook a little, a lot, or not at all, this session is for you!
Many of us nowadays invest significant amounts of time in sharing our activities and opinions with friends and family via social networking tools. However, despite the availability of many platforms for scientists to connect and share with their peers in the scientific community the majority do not make use of these tools, despite their promise and potential impact and influence on our future careers. We are being indexed and exposed on the internet via our publications, presentations and data. We also have many more ways to contribute to science, to annotate and curate data, to “publish” in new ways, and many of these activities are as part of a growing crowdsourcing network. This presentation will provide an overview of the various types of networking and collaborative sites available to scientists and ways to expose your scientific activities online. Many of these can ultimately contribute to the developing measures of you as a scientist as identified in the new world of alternative metrics. Participating offers a great opportunity to develop a scientific profile within the community and may ultimately be very beneficial, especially to scientists early in their career.
This digital identity presentation was presented at Staff Development Day, May 16, 2013, Wilfrid Laurier University. Audience: staff, social media beginners.
How to Use Social Media to Advance Your Graduate Career (Intro) LectureDeanna Peluso
Deanna Peluso's slides from her lecture at Simon Fraser University Department of Graduate Studies lecture on how to use social media, like twitter to propel student's graduate careers, and how to navigate the basics of social media networking.
A bouquet of social media: choosing the right one for the right occasion pachtmar
Six of the top social media platforms: LinkedIn, Facebook, Twitter, Google+, Pinterest, Instagram were presented to the VA Women's Network at George Mason Inn on May 29, 2014 by Robin Pachtman and Emily Miller from Northern Virginia Community College, Annandale Campus.
Creating your personal brand and communicating work - For health services res...Kara Gavin
A set of slides aimed at summer students at the Univ. of Michigan Institute for Healthcare Policy and Innovation, on creating their personal "brand" online through social media activity and more.
This presentation was designed to help community-focused organizations elevate their social media marketing beyond the basics. From how to build a strategy, tips for content marketing, and tools to create/share better content, this presentation covers a wide variety of topics. Initially delivered to the Ohio Association for County Boards, government agencies that serve people with developmental disabilities, the presentation will help organizations look as amazing *online* as they are offline.
Five Ways to Use Social Media to Raise Awareness for Your Paper or ResearchSean Ekins
Presentation given at the AAPS 2016 conference in Denver. Some of the slides are from AAPS, Some from Kudos and some from Figshare. One slide is from Tony Williams. All slides used with permission.
Breakfast of Champions: Social Media & Personal BrandingHannah Morgan
This presentation dives into the hows and whys of branding. It addresses some of the best practices for using social networking tools like LinkedIn, Facebook, Twitter and Google+ to help disperse brand awareness, attract customers, cultivate a community of supporters and like-minded thinkers.
Not only are you building your company’s brand, you are also building valuable skills- all before you head out the door to work! (In 1 hour or less a day!)
Digital Professionalism for Clinical ResearchersBernadette John
The ability to use social networks to access peer support, engage in dialogue with thought leaders and achieve broader reach and peer review of research outcomes is becoming an essential skill for those involved in research. This course is designed to support researchers in the currently evolving social media landscape where private and personal lives are merging, towards fluency in Digital Professionalism
Social Media Revolution - Creating Your Personal Online ProfileWalter Adamson
Target audience - beginners in creating their online personal online presence, and some of their employers. "Getting started - creating your personal presence and brand" Presentation to "Future Directions – Young People in Property" Property Council of Australia Victoria Branch 24 September 2009
Using Social Media to Enhance Your Research Activitieslisbk
Slides for a workshop session on "Using Social Media to Enhance Your Research Activities" facilitated by Bran Kelly, Innovation Advocate at Cetis, University of Bolton at the DAAD 2013 conference, at Cumberland Lodge, Egham on 16-18 December 2013.
For further information see
http://ukwebfocus.wordpress.com/events/daad-conference-2013/
Webinar presentation for the TLC (Teaching and Learning Conversations). I expand on the use of Formulation in Learning Development and how it might be practised.
Presentation for the ICALLD online symposium and ALDinHE conference -a core skill in Clinical Psychology, can Learning Developers adapt formulation to better enact their values in one to one work?
Presentation at the Staff and Education Development Association conference at Nottingham, Nov 2014. Chris Rowell of RUL and I shared our experiences of running Ten Days of Twitter
1. Social Media for Sceptics
Dr Helen Webster
Researcher Development
2. Resources:
• These slides and handouts are online
▫ On the programme blog
http://stemdigital.wordpress.com/
▫ On Slideshare
http://www.slideshare.net/drhelenwebster/
▫ On Scribd
http://www.scribd.com/helen_webster_10
3. Social Media in Academia
Enhancing or changing practice?
• Networking and professional profiles
• Publishing Models: Open Access Publishing, self-
promotion by authors
• Quality Assessment Models: Altmetrics
• Funding: Collaboration, consortia and large projects
• Pedagogy: digital classroom, „pedagogy of
abundance‟
• Conference ‘attendance’ –
livetweeting, livestreaming, liveblogging, podcasting
• Impact: narrowcasting online and digital resources
4. Social Media for Sceptics
• “What‟s this about?”
• “Can‟t I just ignore the whole thing?”
• “I don‟t get it…”
• “I don‟t like it…”
• “So now what?”
5. Where are you now?
I just don‟t
understand
it
I don‟t agree
with it
6. Aims
• My aims….
▫ are not to convert you to social media!
▫ are to reach an informed understanding of social
media and associated risks in the context of
professional academic practice
▫ and to develop an effective social media strategy at
whatever level you feel is right for you, even if that
is a „work-around‟.
• Your aims….?
7. What social media do you use?
• Write down all the social media platforms you
can think of.
• Mark:
▫ Those you use (and for what purpose/context)
▫ Those you have used in the past but given up
▫ Those you‟ve heard of but never tried
8. What are Social Media?
Social
Networking
The
Internet
Web 2.0
Digital
media
The WWW
The Cloud
10. An approach to defining…
•Digital
•Networked
•Open
(Martin Weller, The Digital Scholar)
11. Three – phases? activities? levels?
•Broadcasting
•Networking
•Sharing and creating
12. “Can‟t I just ignore the whole thing?”
1. Write your name and subject area on a post-it
note. Pass it to someone else…
2. Google your own name. Remember to check
the „images‟ tab. What do you find?
3. Google the name on the post-it note. Can you
identify the person, and what do you find?
4. (if you like – google me, and if you find
something horrendous, please tell me!)
13. “Can‟t I just ignore the whole thing?”
• If you don‟t, someone else will …
▫ Previous employers and universities - all out
of date and out of context
▫ „Friends‟ may share personal material outside
your own preferred circles….
▫ Other people with the same name may make it
harder to find you
14. “Can‟t I just ignore the whole thing?”
• You may miss out if people can‟t find you
or don‟t get a „sense‟ of you
• You may miss important streams of
information
17. “I don‟t get it”
“I have a page on my department‟s website.
Isn‟t that enough?”
As an Early Career Researcher….
• Your university web presence will last/be
accurate only as long as you study/work here.
• You can‟t personalise, update, control or adapt it
easily
• It is an old-fashioned static „broadcast‟ or „push‟
model
18. Who‟s looking?
• Potential collaborators
• Peers (i.e. other early career researchers)
• Journal editors and publishers
• Conference organisers
• Journalist
• Potential boss or PI
• Members of the public
• Contacts in other professional sectors
• Your students
19. “ I still don‟t get it”
“How will tweeting what I had for breakfast and
following Justin Bieber help my career?”
• Digital
• Networked
• Open
20. What do you want them to find?
• List the things you might need from each of these
groups
• List the qualities or information you‟d like each of
these groups to know about you.
• List the things each of these groups might find
useful from you.
• How might you use social media to achieve these?
• How might you use traditional means to achieve
these?
21. What might social media offer?
Research
Professional
activities
Impact and
public
engagement
Teaching
Admin
and service
Broadcast
Create
and
share
Network
22. 5 ways to use:
•Twitter
•A blog
•Youtube
•LinkedIn/Academica.edu
23. “Well, I don‟t like it…”
Write down your…
issues, concerns, problems, bar
riersand questions
…concerning social media.
24. Values
Social media Academia
• Open
• Shared
• Personalised
• Single identity
• Monetarised
• Collaborative and creative
• Freedom of speech
• Democratic
• IP and „ownership of ideas‟
• Limited sharing
• Objective
• Professional identity
• Free
• Collaboration within limits
• Peer review
• Professional behaviour
• Peer review
25. Case Studies: managing risk
• Which issues apply to each case study?
• What benefits are likely to be gained?
• What are the risks? (include the risks of
participating and not participating)
• Scale of 1-10: how likely are these benefits and
risks?
• How might we find an effective resolution?
26. Tips: Invisibility
• Remaining completely invisible online takes effort
• Pros and cons of keeping a low profile these days
• Google yourself regularly (set up Google alerts) and check
for information put online by others
• Check social media search engines
Technorati, Socialmention too
• Contact those who‟ve put information about you online
• You may need to create content to „bury‟ unwanted
content about you
• Check privacy and permission settings, and Terms and
Conditions carefully
27. Tips: Visibility
• Creating your own content puts you more in control
• Think about metadata and search terms to enhance
serendipity
• Link to authority sites and have them link to you
• (social networking platforms, public bodies such as
universities) and link your social media platforms
• Complete profiles as much as possible e.g. on
LinkedIn
• Collate your identity – consistent username and
avatar, Google Profile, Google Scholar
profile, ORCID, ResearcherID
28. Tips: Distinct identities
• Use pseudonyms and abstract profile pictures
• Different platforms for different purposes
• Avoid logins and synching with
Facebook/Twitter/LinkedIn etc
• Don‟t let your computer „remember‟ your login
• Have a policy on „friending/following/connecting
etc and a clear statement of your intentions
• Decide which bit of the web you want to be on –
academic/social, password-protected or open
29. “So now what?”
• 1 thing you will need to do in future (broadcast)
• 1 thing you might do in future (network)
• 1 thing you might do in future (share/create)
• 1 thing you are definitely not going to do
• 1 way to get around not doing that, if everyone
else is doing it through social media…
30. “So now what?”
• STEMDigital Module One: Building your online
identity http://stemdigital.wordpress.com/