Smile rationale (1)
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This document outlines plans for a TV advertisement to promote mental health awareness among 15-25 year olds. It discusses targeting this audience who feel alone in struggling with mental health problems. Ideas include ads with gloomy/uplifting music or depicting how social interaction can improve one's mood. Previous successful mental health ads are examined that portrayed feelings of characters through their perspective to connect with audiences. The proposed ad would show the different perspectives of a character struggling with mental health and one who is not, demonstrating how smiling and socializing with others who care can improve one's mood and attitude for the day. The unique selling point is hoping to reach those struggling to smile by showing how activities one enjoys can change how one behaves and thinks throughout
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Smile rationale (2)
This document outlines plans for a TV advertisement to promote mental health awareness among 15-25 year olds. It discusses targeting this audience who feel alone with their struggles. Ideas include showing how a character's mood improves from sad to happy after spending time with supportive friends and family. Previous successful mental health ads are reviewed that portrayed feelings of loneliness, darkness, and connected personally with viewers. TV ads are considered an effective medium to visually share ideas with immediate impact. The proposed plot follows two characters - one with mental health issues - and how smiling and social interaction changes their day for the better. The unique selling point is to reach those struggling to smile and demonstrate how activities with loved ones can improve mood and thinking.
Canon primary research
- 40% of the audience has little to no photography experience, while 30% has experience from school. This means the advertisement must appeal to all skill levels.
- There is wide variation in music tastes among the audience, so the advertisement must be open-minded and potentially incorporate themes from different genres.
- The target age range is young adults, which explains the diversity in music and how integral it is to their daily lives.
- The majority of responses to the survey were positive, with some saying music allows them to express their identity and capture memories.
Smile rationale
This document outlines the rationale and plan for a TV advertisement aimed at helping people ages 15-25 struggling with mental health issues. The ad will show how being with friends and smiling can improve one's mood, even if just for a short time. Previous successful mental health ads are examined, noting the importance of connecting with audiences and portraying the viewer's perspective. The proposed ad will use a split screen to contrast the mornings of two characters, one struggling with their mental health and one not, before they meet up and there is an improvement in the struggling character's mood. The goal is to reach those feeling alone and help them open up and feel less isolated.
Smile rationale
This document outlines the rationale and plan for a TV advertisement aimed at helping 15-25 year olds struggling with mental health issues. The ad would portray two characters, one with mental health issues and one without, and show how spending time with supportive friends and family can improve one's mood. Key elements would include connecting with the audience, using dark or gloomy music and fonts to set a serious tone, and demonstrating how simple actions like smiling can positively impact one's day. The goal is to help viewers understand the struggles of mental health and feel less alone.
Target audience
- The target audience is 15-25 year olds, as rates of depression in teens have risen significantly from 2009-2017. Social media can paint an unrealistic picture of life and cause loneliness.
- Young people feel pressure to be happy and productive but may feel sad, worthless, and unmotivated without knowing why. Seeking happiness through buying things or social media leads to toxic positivity and will not solve problems.
- A survey of the target audience found most feel okay daily but not happy, many find it hard to find motivation, and most have an unhealthy obsession with spending money. Fitness and going outside can help relieve stress and improve mental health.
Rational
This document outlines ideas for creating a video and podcast to promote positive mental health for 15-25 year olds. The video would show the experience and positive effects of going for an early morning walk along the beach to see the sunrise. It would aim to motivate the target audience and show how exercise and time outdoors can help reduce stress. The accompanying podcast would feature interviews discussing similar topics like the impacts of walking, spending habits, and social support. The goal is to provide free and accessible content that young people can easily engage with to feel happier and healthier.
Evaluation task 3(part 3) *revised
The document summarizes feedback received from a focus group and online survey about a music video. Key findings include:
- Male focus group members did not like the "girly" scenery in the video, while female members enjoyed the simple scenery.
- Focus groups provide a lot of fast, cheap qualitative data but responses can be influenced by others.
- Online statistics identified the audience's gender but not preferences.
- The video successfully targeted female audiences through its indie pop style with pink/purple colors and balloons.
- Most said they would buy the product (album) after seeing the video, though it did not appeal to some male viewers.
Smile Campaign Rationale
This document outlines a campaign to promote mental health awareness among 15-25 year olds. The creator conducted a survey of their target audience to understand their interests, stressors, and coping mechanisms. They will create a TV ad showing a day in the life of a teenager dealing with stressors and then destressing through common coping strategies identified in the research, like spending time with friends. A accompanying podcast will feature conversations between the creator and others discussing their struggles and healthy ways of managing stress. The goal is to make the audience feel less alone and encourage finding helpful coping mechanisms.
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Smile rationale (2)
This document outlines plans for a TV advertisement to promote mental health awareness among 15-25 year olds. It discusses targeting this audience who feel alone with their struggles. Ideas include showing how a character's mood improves from sad to happy after spending time with supportive friends and family. Previous successful mental health ads are reviewed that portrayed feelings of loneliness, darkness, and connected personally with viewers. TV ads are considered an effective medium to visually share ideas with immediate impact. The proposed plot follows two characters - one with mental health issues - and how smiling and social interaction changes their day for the better. The unique selling point is to reach those struggling to smile and demonstrate how activities with loved ones can improve mood and thinking.
Canon primary research
- 40% of the audience has little to no photography experience, while 30% has experience from school. This means the advertisement must appeal to all skill levels.
- There is wide variation in music tastes among the audience, so the advertisement must be open-minded and potentially incorporate themes from different genres.
- The target age range is young adults, which explains the diversity in music and how integral it is to their daily lives.
- The majority of responses to the survey were positive, with some saying music allows them to express their identity and capture memories.
Smile rationale
This document outlines the rationale and plan for a TV advertisement aimed at helping people ages 15-25 struggling with mental health issues. The ad will show how being with friends and smiling can improve one's mood, even if just for a short time. Previous successful mental health ads are examined, noting the importance of connecting with audiences and portraying the viewer's perspective. The proposed ad will use a split screen to contrast the mornings of two characters, one struggling with their mental health and one not, before they meet up and there is an improvement in the struggling character's mood. The goal is to reach those feeling alone and help them open up and feel less isolated.
Smile rationale
This document outlines the rationale and plan for a TV advertisement aimed at helping 15-25 year olds struggling with mental health issues. The ad would portray two characters, one with mental health issues and one without, and show how spending time with supportive friends and family can improve one's mood. Key elements would include connecting with the audience, using dark or gloomy music and fonts to set a serious tone, and demonstrating how simple actions like smiling can positively impact one's day. The goal is to help viewers understand the struggles of mental health and feel less alone.
Target audience
- The target audience is 15-25 year olds, as rates of depression in teens have risen significantly from 2009-2017. Social media can paint an unrealistic picture of life and cause loneliness.
- Young people feel pressure to be happy and productive but may feel sad, worthless, and unmotivated without knowing why. Seeking happiness through buying things or social media leads to toxic positivity and will not solve problems.
- A survey of the target audience found most feel okay daily but not happy, many find it hard to find motivation, and most have an unhealthy obsession with spending money. Fitness and going outside can help relieve stress and improve mental health.
Rational
This document outlines ideas for creating a video and podcast to promote positive mental health for 15-25 year olds. The video would show the experience and positive effects of going for an early morning walk along the beach to see the sunrise. It would aim to motivate the target audience and show how exercise and time outdoors can help reduce stress. The accompanying podcast would feature interviews discussing similar topics like the impacts of walking, spending habits, and social support. The goal is to provide free and accessible content that young people can easily engage with to feel happier and healthier.
Evaluation task 3(part 3) *revised
The document summarizes feedback received from a focus group and online survey about a music video. Key findings include:
- Male focus group members did not like the "girly" scenery in the video, while female members enjoyed the simple scenery.
- Focus groups provide a lot of fast, cheap qualitative data but responses can be influenced by others.
- Online statistics identified the audience's gender but not preferences.
- The video successfully targeted female audiences through its indie pop style with pink/purple colors and balloons.
- Most said they would buy the product (album) after seeing the video, though it did not appeal to some male viewers.
Smile Campaign Rationale
This document outlines a campaign to promote mental health awareness among 15-25 year olds. The creator conducted a survey of their target audience to understand their interests, stressors, and coping mechanisms. They will create a TV ad showing a day in the life of a teenager dealing with stressors and then destressing through common coping strategies identified in the research, like spending time with friends. A accompanying podcast will feature conversations between the creator and others discussing their struggles and healthy ways of managing stress. The goal is to make the audience feel less alone and encourage finding helpful coping mechanisms.
Evaluation task 3(part 3)
The document summarizes the results of research conducted to understand audience reception of a music video. Focus groups and online surveys were used to collect feedback. The results showed the audience was primarily young girls who responded positively to the simple, girly visuals featuring a lead singer and dancers. While most girls engaged well with the intended meanings of the video, some boys felt it was too feminine. The research demonstrated how audience demographics and individual perspectives can influence reactions to media.
Media poster charity
The poster uses the image of a girl with a lip piercing to represent how abuse victims may feel unable to speak out. The close-up shot draws attention to her sad expression and direct eye contact, making the audience feel engaged. It aims to encourage those suffering abuse to contact the NSPCC charity for help. A second poster depicts polar bears in cupped hands to visualize the text message that their fate is "in your hands", appealing to the audience to take action to help the World Wildlife Fund charity.
Task 3 Homeless Charity Analysis
The document analyzes the design techniques used in leaflets and posters for several homeless charities. It discusses the use of color schemes, copy length and font styles among the materials. Overall, the charities aim to attract young audiences and convey their messages simply but memorably through bright colors, minimal text, informal fonts and impactful images that represent the people they help.
Survey analysis canon
The document summarizes the results of a survey conducted to understand a target audience. It asked questions about respondents' age, gender, familiarity with Canon, interests in photography topics like street photography, and willingness to take up photography as a hobby. The majority of respondents were found to be 16-18 years old, female, familiar with Canon, like photography including street/dark styles, and interested in photography as a hobby. The survey results provide insight into tailoring a campaign toward the target audience.
Target audience
The document discusses research conducted to determine the target audience for a film opening. A questionnaire found that the main target age group was 16-18 year olds. While this was the base, the document suggests widening the audience to appeal to more people beyond a single age group. It then profiles stereotypical preferences of teen males and females to consider what might appeal to both genders for the opening. This includes fast pacing, drama, loud music for males and romance, emotion for females. The document concludes the opening will target 16-18 year olds of both genders to have broader appeal.
Audience Research Analysis
The document summarizes the results of a survey conducted to gather audience feedback for a music video concept. Key findings include:
- More female respondents than male.
- One Direction was the most popular artist chosen, appealing to teenage girls.
- Jessie J was ranked in the middle in popularity.
- Respondents felt catchy songs, looks, marketing, and genre of music contributed to artists' popularity.
- The audience preferred upbeat, happy music videos but supported the idea of a sad storyline with an upbeat song.
- Most respondents preferred a video with one male and one female character, though some supported two female leads to better fit the storyline.
- Lip syncing should not be
Evaluation 3
- The feedback from the audience agreed that the film appealed to the target market of females aged 18-25. However, some younger girls under 18 also felt pressure to look good.
- Half the audience was impacted by learning the statistics around body image pressure and plastic surgery. The other half was less impacted by the professional interviews, which they found easier to understand.
- The audience found the professional interview to be the most believable due to the realistic background setting. The public interviews had more distracting backgrounds, making them less believable.
How did you attract/address your audience?
The document summarizes audience feedback from a media evaluation of a thriller production. Eight people found the rising suspense throughout to be effective, with tension increasing through editing and camera techniques. Music was also found to add to the tension for most viewers. The production targeted middle-class audiences by including a middle-class victim to increase association and interest. While aiming to be a fast-paced thriller, some viewers found the build up to the kidnapping scene to be slow. Most viewers reported forming an emotional bond with the victim character.
Significance of audience research
Through audience research on a documentary, magazine, and radio advert, the author found that the documentary's title sequence and music engaged viewers, but the magazine's article was of inconsistent quality and length. Research also showed the radio advert had an effective pace but its roleplaying aspect became repetitive before the main point. Overall, the research provided valuable feedback on elements that succeeded and needed improvement for the target audiences of each project.
Target audience A2 Media
The target audience for the music video is young adult females aged 18-24 from northern and eastern areas of the UK who enjoy pop, indie, and R&B music. They watch music videos regularly on YouTube and music television channels and have hobbies like singing, playing instruments, and being social. The video aims to appeal to their liberal values through its social justice message while also entertaining and allowing them to feel good about themselves.
Task 3
The document discusses the results of a focus group conducted on a music video. A focus group of regular people provided feedback on how the artist was perceived and if the goals of creating an organic, relatable artist were achieved. The group found the artist seemed organic but the song choice made them seem less so. Having the artist in the video was both positive to show his authenticity and talents, but could also be misleading if viewers thought he was being sold based on his look rather than music. Both qualitative and quantitative research methods were used to gather a variety of feedback, including group interviews and open-ended questions.
Smile campaign pitch
This document provides information about the target audience for a project called SMILE, which aims to help 15-20 year olds with mental illness. A survey of the target audience found that 50% feel stressed often or always. Most respondents were 18+ years old, and over 60% had heard of the mental health charity Mind. The document also discusses common coping techniques like retail therapy and toxic positivity. It provides details on Mind's mission to support those with mental health problems through groups, phone/online support. Finally, it outlines ideas for a video that could feature different activities and improvements in body language to represent coping with mental illness.
Powerpoint for audience profilling
The document profiles the target audience for a documentary about societal pressures regarding appearance and body image. The primary target is white, female, age 25+, class B-C1. The secondary target is mixed race, female, age 18, class C2-E. Various frameworks are discussed for categorizing the audience, including VAL types, Maslow's hierarchy, and Mosaic profiling. Marketing strategies aim to attract millennials and utilize below-the-line advertising like social media.
Kids company radio advert analysis
The radio advertisement uses a serious tone and persuasive language to encourage donations to Kids Company. It features the sad voice of a boy describing his abuse at Christmas time in order to elicit empathy from listeners. After his account, a plain-spoken woman provides details about donating. The advertisement aims to convince listeners to donate money to help abused children through the use of the distressed boy's first-person story and simple instructions for giving.
Evaluation Question 3
The document discusses audience feedback methods used for a romantic film project. A questionnaire distributed through Google Docs received over 50 responses that identified the target audience as teenagers interested in romance genres. A focus group was conducted where teenagers viewed and discussed trailers for reference films. They responded most positively to "A Walk to Remember" which influenced the project. The film was also posted on Facebook, where comments indicated the story was well-crafted while some disliked the unconventional sad ending. Overall, the feedback methods provided useful insight into targeting the film to teenagers and assessing audience reception.
What have you learnt from your audience feedback
Stephanie received feedback from multiple viewers on her documentary. Some positive feedback included comments that the documentary was "very interesting" and "put together brilliantly". However, several viewers mentioned that the voiceover needed to be louder relative to the background music. This feedback helped Stephanie realize that the loud music was distracting and she could have made the documentary more appealing by balancing the audio levels differently. Overall, the feedback showed aspects the documentary did well but also opportunities for improvement in the future.
Questionnaire Results
We surveyed 15 boys and 15 girls aged 15-19 and some older participants about their documentary viewing habits and preferences. The majority of respondents were male and preferred a male presenter. When asked about frequency of viewing, those who watched weekly said it was because the documentaries were part of a series. Respondents had varied preferences for voiceover style depending on the type of documentary. Many who preferred series said it allowed them to connect with main participants and find the documentary more entertaining. For factors influencing viewing choices, most popular responses included topic, characters, and advertising.
Evaluation task 3
This document summarizes feedback received on a music campaign. Focus groups with the target audience of female teenagers provided feedback. The feedback indicated that the music video and color theme were strengths, while the digipak design was too simple and unclear. Receiving feedback from the target audience helped identify weaknesses to improve and confirmed that the intended messages were decoded as intended. The feedback process was valuable for developing and refining the campaign to better meet audience preferences.
Tv advert proposal
This is a presentation that is about my Tv Advert proposal, this shows things like target audiences, the plot of the advert, feedback from an audience and lastly Self reflecting my proposal such as how i can improve it or what's good about it etc.
Mind Campaign
Mind is a mental health charity founded in 1946 that provides advice and support to those experiencing mental health issues across England and Wales. It has run several campaigns over the years, including Time to Change which aimed to reduce stigma from 2007 to 2021. As of 2023, all UK mental health charities will receive an extra £2 billion in funding annually to help those struggling with their mental health.
Mind Powerpoint
Mind is a mental health charity founded in 1946 that provides advice and support to those experiencing mental health issues across England and Wales. It has run several campaigns over the years, including Time to Change which aimed to reduce stigma around mental mental health from 2007 to 2021. While Mind is a charity, all mental health organizations are now receiving additional government funding of £2 billion annually. The document discusses Mind's campaigns and provides statistics on prevalence of mental health issues among different age groups as well as potential impacts of smiling.
Primary research (2)
The target audience for the Smile Campaign is 15-20 year olds in the local community. This age group is vulnerable to mental health issues due to school pressures. The campaign aims to motivate people to smile to reduce stress. It will be open to all genders, religions, and socioeconomic backgrounds. Research shows this age group is most likely to see ads on YouTube and mobile phones. They may skip ads quickly, so the campaign video needs to grab attention immediately using techniques like subtle beginnings and j-cuts between speakers. Real people should be featured to create more connection than animations. The video style will be inspired by Mind's channel which uses editing to maintain focus on personal stories of mental health. Their print ads use
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Evaluation task 3(part 3)
The document summarizes the results of research conducted to understand audience reception of a music video. Focus groups and online surveys were used to collect feedback. The results showed the audience was primarily young girls who responded positively to the simple, girly visuals featuring a lead singer and dancers. While most girls engaged well with the intended meanings of the video, some boys felt it was too feminine. The research demonstrated how audience demographics and individual perspectives can influence reactions to media.
Media poster charity
The poster uses the image of a girl with a lip piercing to represent how abuse victims may feel unable to speak out. The close-up shot draws attention to her sad expression and direct eye contact, making the audience feel engaged. It aims to encourage those suffering abuse to contact the NSPCC charity for help. A second poster depicts polar bears in cupped hands to visualize the text message that their fate is "in your hands", appealing to the audience to take action to help the World Wildlife Fund charity.
Task 3 Homeless Charity Analysis
The document analyzes the design techniques used in leaflets and posters for several homeless charities. It discusses the use of color schemes, copy length and font styles among the materials. Overall, the charities aim to attract young audiences and convey their messages simply but memorably through bright colors, minimal text, informal fonts and impactful images that represent the people they help.
Survey analysis canon
The document summarizes the results of a survey conducted to understand a target audience. It asked questions about respondents' age, gender, familiarity with Canon, interests in photography topics like street photography, and willingness to take up photography as a hobby. The majority of respondents were found to be 16-18 years old, female, familiar with Canon, like photography including street/dark styles, and interested in photography as a hobby. The survey results provide insight into tailoring a campaign toward the target audience.
Target audience
The document discusses research conducted to determine the target audience for a film opening. A questionnaire found that the main target age group was 16-18 year olds. While this was the base, the document suggests widening the audience to appeal to more people beyond a single age group. It then profiles stereotypical preferences of teen males and females to consider what might appeal to both genders for the opening. This includes fast pacing, drama, loud music for males and romance, emotion for females. The document concludes the opening will target 16-18 year olds of both genders to have broader appeal.
Audience Research Analysis
The document summarizes the results of a survey conducted to gather audience feedback for a music video concept. Key findings include:
- More female respondents than male.
- One Direction was the most popular artist chosen, appealing to teenage girls.
- Jessie J was ranked in the middle in popularity.
- Respondents felt catchy songs, looks, marketing, and genre of music contributed to artists' popularity.
- The audience preferred upbeat, happy music videos but supported the idea of a sad storyline with an upbeat song.
- Most respondents preferred a video with one male and one female character, though some supported two female leads to better fit the storyline.
- Lip syncing should not be
Evaluation 3
- The feedback from the audience agreed that the film appealed to the target market of females aged 18-25. However, some younger girls under 18 also felt pressure to look good.
- Half the audience was impacted by learning the statistics around body image pressure and plastic surgery. The other half was less impacted by the professional interviews, which they found easier to understand.
- The audience found the professional interview to be the most believable due to the realistic background setting. The public interviews had more distracting backgrounds, making them less believable.
How did you attract/address your audience?
The document summarizes audience feedback from a media evaluation of a thriller production. Eight people found the rising suspense throughout to be effective, with tension increasing through editing and camera techniques. Music was also found to add to the tension for most viewers. The production targeted middle-class audiences by including a middle-class victim to increase association and interest. While aiming to be a fast-paced thriller, some viewers found the build up to the kidnapping scene to be slow. Most viewers reported forming an emotional bond with the victim character.
Significance of audience research
Through audience research on a documentary, magazine, and radio advert, the author found that the documentary's title sequence and music engaged viewers, but the magazine's article was of inconsistent quality and length. Research also showed the radio advert had an effective pace but its roleplaying aspect became repetitive before the main point. Overall, the research provided valuable feedback on elements that succeeded and needed improvement for the target audiences of each project.
Target audience A2 Media
The target audience for the music video is young adult females aged 18-24 from northern and eastern areas of the UK who enjoy pop, indie, and R&B music. They watch music videos regularly on YouTube and music television channels and have hobbies like singing, playing instruments, and being social. The video aims to appeal to their liberal values through its social justice message while also entertaining and allowing them to feel good about themselves.
Task 3
The document discusses the results of a focus group conducted on a music video. A focus group of regular people provided feedback on how the artist was perceived and if the goals of creating an organic, relatable artist were achieved. The group found the artist seemed organic but the song choice made them seem less so. Having the artist in the video was both positive to show his authenticity and talents, but could also be misleading if viewers thought he was being sold based on his look rather than music. Both qualitative and quantitative research methods were used to gather a variety of feedback, including group interviews and open-ended questions.
Smile campaign pitch
This document provides information about the target audience for a project called SMILE, which aims to help 15-20 year olds with mental illness. A survey of the target audience found that 50% feel stressed often or always. Most respondents were 18+ years old, and over 60% had heard of the mental health charity Mind. The document also discusses common coping techniques like retail therapy and toxic positivity. It provides details on Mind's mission to support those with mental health problems through groups, phone/online support. Finally, it outlines ideas for a video that could feature different activities and improvements in body language to represent coping with mental illness.
Powerpoint for audience profilling
The document profiles the target audience for a documentary about societal pressures regarding appearance and body image. The primary target is white, female, age 25+, class B-C1. The secondary target is mixed race, female, age 18, class C2-E. Various frameworks are discussed for categorizing the audience, including VAL types, Maslow's hierarchy, and Mosaic profiling. Marketing strategies aim to attract millennials and utilize below-the-line advertising like social media.
Kids company radio advert analysis
The radio advertisement uses a serious tone and persuasive language to encourage donations to Kids Company. It features the sad voice of a boy describing his abuse at Christmas time in order to elicit empathy from listeners. After his account, a plain-spoken woman provides details about donating. The advertisement aims to convince listeners to donate money to help abused children through the use of the distressed boy's first-person story and simple instructions for giving.
Evaluation Question 3
The document discusses audience feedback methods used for a romantic film project. A questionnaire distributed through Google Docs received over 50 responses that identified the target audience as teenagers interested in romance genres. A focus group was conducted where teenagers viewed and discussed trailers for reference films. They responded most positively to "A Walk to Remember" which influenced the project. The film was also posted on Facebook, where comments indicated the story was well-crafted while some disliked the unconventional sad ending. Overall, the feedback methods provided useful insight into targeting the film to teenagers and assessing audience reception.
What have you learnt from your audience feedback
Stephanie received feedback from multiple viewers on her documentary. Some positive feedback included comments that the documentary was "very interesting" and "put together brilliantly". However, several viewers mentioned that the voiceover needed to be louder relative to the background music. This feedback helped Stephanie realize that the loud music was distracting and she could have made the documentary more appealing by balancing the audio levels differently. Overall, the feedback showed aspects the documentary did well but also opportunities for improvement in the future.
Questionnaire Results
We surveyed 15 boys and 15 girls aged 15-19 and some older participants about their documentary viewing habits and preferences. The majority of respondents were male and preferred a male presenter. When asked about frequency of viewing, those who watched weekly said it was because the documentaries were part of a series. Respondents had varied preferences for voiceover style depending on the type of documentary. Many who preferred series said it allowed them to connect with main participants and find the documentary more entertaining. For factors influencing viewing choices, most popular responses included topic, characters, and advertising.
Evaluation task 3
This document summarizes feedback received on a music campaign. Focus groups with the target audience of female teenagers provided feedback. The feedback indicated that the music video and color theme were strengths, while the digipak design was too simple and unclear. Receiving feedback from the target audience helped identify weaknesses to improve and confirmed that the intended messages were decoded as intended. The feedback process was valuable for developing and refining the campaign to better meet audience preferences.
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This advert aims to discourage smoking and promote healthier choices. It uses desaturated colors and lack of music to set a somber tone that matches the serious health risks of smoking. Images of a family are included to show how one's smoking can negatively impact loved ones. A cigarette is depicted with slime and gunk to graphically illustrate the damage caused by smoking. The target audience is young to middle aged men with children who may be persuaded by concerns for their family's health and future.
Audeince essay q1 b
The document discusses a teaser trailer created for a teen drama film called "Casey's Journal" about the topic of bullying. The intended meanings of the trailer are to show that bullying is wrong, can be physical or verbal, and that bullies should not get away with it. The target audience who would be most likely to understand the preferred meaning are people who enjoy teen dramas and those who have experienced bullying themselves, as they can relate to the characters and story. Bullies or those who have not experienced bullying may take a more negotiated reading. The theoretical approach discussed is reception theory, which assumes an active audience who will decode meanings based on their own perspectives.
Smile campaign copy - copy
The document outlines plans for a TV advertisement campaign aimed at helping people ages 16-18 with mental health issues. It will tell a story using lighting to convey emotions like stress and anxiety. Music rather than dialogue will set the tone. The ad will depict the effects of exam stress to engage the target audience. It is meant to appeal to those struggling with responsibilities and change as they become adults. The ad follows conventions but presents a unique, simple, and relatable story to successfully convey the message and values of the Mind mental health organization.
Pitch
The document outlines plans for a TV advertisement campaign aimed at helping people ages 16-18 with mental health issues. It will tell a story using lighting to convey emotions like stress, anxiety, and relief. Though ads usually use dialogue, it will use only music to set the tone. The ad will depict the effects of exam stress to be relatable to its target demographic of students. It is hoped the ad will be successful at raising awareness of mental health support services by portraying a universally relatable struggle in a unique yet straightforward way.
Pitch
The document outlines plans for a TV advertisement campaign called the "Smile Campaign" aimed at promoting positive mental health. The target audience is 16-18 year olds, with an even split between males and females. The ad will use lighting and music to tell a story about the effects of exam stress on mental health. It will appeal to this demographic by portraying a relatable character experiencing common struggles. The ad follows conventions while uniquely conveying emotions to effectively spread awareness of support services and motivate those suffering to seek help.
Smile Campaign Rationale
The document discusses plans for a campaign by Mind, a mental health charity, to promote smiling as a way to reduce stress. It will include a podcast and TV advertisement targeted at 16-18 year olds. Research in the form of a survey and analysis of existing mental health ads was conducted.
Ideas for the ad include showing the positive effects of smiling contrasted with an initially dark tone, using statistics from the survey, and multiple camera angles. The podcast will discuss young people's mental health struggles. Unique color schemes and fonts will be used. The campaign aims to appeal to and be successful for the target audience by addressing relevant issues like college stress.
Story telling
This document discusses how storytelling can help organizations and provides examples. It notes that stories can bring people together and motivate or inspire through emotions. A good story has memorable characters that audiences can relate to, conflicts they overcome, and resolutions. It then provides two examples of nonprofit stories - one about art therapy helping a self-harming child, the other asking people to donate $48/month to help lonely seniors through a home monitoring program. Both stories effectively use facts, images, slogans, and music to engage audiences and call them to action.
Los Medanos College - M4MHO - 2.28.23 - Presentation.pdf
The document summarizes a virtual workshop on movies and mental health. It includes an agenda with films shown to prompt discussion of topics like stigma, support systems, and self-care. Participants engaged through polls, chats, and mindfulness activities like breathing and body scans. A student panel shared their experiences and perspectives. Attendees could provide anonymous feedback and enter to win a prize for attending. The workshop aimed to connect people and discuss mental health issues through film.
Advert pitch explanation
The document discusses plans for an advertising campaign targeting obesity in teenagers aged 15-19. It aims to promote healthy living through nutrition, physical activity, and inspiring personal stories. Primary research found teenagers feel lazy and lack motivation. The ad will be in documentary style, featuring interviews with real people about their struggles and improvements in lifestyle. It aims to simply promote exercise and healthy eating to change lives for the better. The ad will air during mature programming on channels like E4 and Channel 4 to reach its teenage audience.
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More from JenniferFinnigam
diary (2).docx
- The document is diary entries from a student documenting their process of creating a 10-minute documentary for a class project on the culture of the digital age.
- They created a survey to understand their target audience's demographics and preferences, which indicated an interest in true crime and serial killer documentaries.
- Research was conducted on documentary genres, themes, and equipment. A rationale presentation was created pitching the main idea to receive feedback.
- Footage was recorded over two weeks and editing began in Premiere Pro, though some acting scenes could not be imported. The documentary was completed and uploaded for marking ahead of the deadline.
diary (1).docx
- The document is diary entries from a student documenting their process of creating a 10-minute documentary for a class project on the culture of the digital age.
- They created a survey to understand their target audience's demographics and preferences, which indicated an interest in true crime and serial killer documentaries.
- Research was conducted on documentary genres, themes, and equipment. A rationale presentation was created and feedback was gathered via another survey.
- Filming was completed over 2 weeks. Editing in Premiere Pro presented some challenges with file sizes and importing acting scenes. A 4 minute cut was finished along with documentation of the process.
evualation.docx
This document discusses a student's process of creating a short documentary for BBC Three aimed at 15-25 year olds. The student conducted surveys to understand their target audience and decided to focus on serial killers or social media. They researched these topics and struggled with scheduling recordings around others' availability and technical issues. However, they were able to record acting scenes indoors using studio lighting. Overall, the student learned positive skills like different documentary styles and editing on Premier Pro, but technical issues prevented fully editing their 10-15 minute documentary.
editing process.pptx
The document describes Jennifer Finnigan's documentary editing process. She began by finding an opening from the BBC to set the tone and importing it into Premiere Pro. She then found court case clips on serial killers to include, which she downloaded and separated the audio and video. Interviews were also recorded and imported. The editing process involved adjusting brightness, adding titles, and including a photo montage with cross dissolves. Further edits on interviews included playing with hues, saturation and contrast. Written questions were included during transitions between interviews for clarity. Finally, news stories about murders from social media were downloaded and added to the timeline.
rationale feedback.pptx
Jennifer Finnigan created a survey to get feedback on her product idea in order to understand if her target audience would be interested and to determine if any changes needed to be made before production. The survey responses showed that the target audience understood and appealed to her presentation, and liked the dark genre theme she proposed. However, 50% of respondents also suggested some changes, such as providing less detailed slides and giving a more visual representation, which will help Jennifer improve her pitch for future projects.
primary research .pptx
Jennifer Finnigan conducted a survey to learn about her target audience for a documentary project. The results showed that the audience was primarily 16-20 year-olds, slightly more female than male. Most respondents had an interest in documentaries, especially true crime genres like serial killers and mysteries. When asked about their favorite true crime documentaries, most mentioned famous older murders. These survey findings will help Jennifer tailor her documentary project to attract this audience and focus on crime genres they are most interested in.
pitch.pptx
Jennifer Finnigan has been commissioned by BBC Three and BBC England to create a 10-15 minute documentary on "Culture of the digital age" targeting 16-25 year olds. Her idea is to explore how social media can influence serial killers and murders by examining past cases and interviewing experts on the topic. She conducted research on serial killers and psychology and surveyed audiences to identify preferences. Her documentary will use symbolic codes like acting, color schemes, and reenactments to set a dark and mysterious tone that draws in audiences. It will focus on how social media impacts criminal minds rather than profiling a specific killer.
notes (1).docx
The document discusses several media and communication theories:
1) The two-step flow model suggests that most people's opinions are influenced by opinion leaders who are influenced by mass media.
2) Cultivation theory posits that repeated media messages can influence people's views of reality.
3) Uses and gratification theory explores how people use media to fulfill needs like entertainment and social connection.
4) Reception theory examines how audiences interpret messages through preferred, negotiated, or oppositional readings.
target audience.pptx
This document discusses the target audience for a short documentary about serial killers that will be aimed at 16- to 25-year-olds. It notes that this audience would include those in secondary education, college or university, especially those studying psychology or interested in true crime. While demographics like religion, race, education and income are not major factors, age and gender will have more impact on the documentary's research. Specifically, the documentary will focus on the 16-25 age range, and consider that males and females often have different interests related to topics like history, sports or true crime.
analysing trailers .docx
The document analyzes trailers for the documentaries Blackfish and Sunderland Till I Die. It summarizes key scenes from each trailer that aim to elicit empathy from audiences. Blackfish features shots that portray the relationship and emotions between whales and their trainers, while Sunderland Till I Die shows how football brings communities and families together in Sunderland. Both documentaries attract different but overlapping audiences due to their topics, but aim to spread important messages and create change through sharing real footage and events.
Evaluation (3)
The podcaster recorded an episode about mental health and what makes them happy, joined by a guest who spoke about their past. They discussed how important friends are for support and how past experiences have shaped who they are. While recording and editing in Logic Pro, the podcaster learned to use the studio equipment and software, gaining skills in audio editing and mixing to make the podcast sound professional for their target youth audience. They were able to export the finished podcast and meet the deadline for their class project.
Process diary (1)
1) The document describes the process of editing a podcast using Logic Pro software. Key steps included cutting out long pauses and mistakes, lowering the volume of heavy breathing or noises, and finding appropriate intro and outro music to apply to the podcast.
2) For the outro, the assistant chose a chilled but upbeat song online and overlapped it with the podcast audio, gradually increasing the volume of the song as the podcast finished.
3) For the intro, the assistant cut out a long pause and increased the volume of the intro music as it faded in to cover background noise and make the transition sound natural.
Notes
The document discusses several media and communication theories:
1) The two-step flow model suggests that most people's opinions are influenced by opinion leaders who are influenced by mass media.
2) Cultivation theory proposes that repeated media messages can influence people's views of reality.
3) Uses and gratification theory examines how people use media to fulfill needs like entertainment and social connection.
4) Reception theory explores how audiences can have preferred, negotiated, or oppositional readings of media messages.
Process diary
1) The document describes the process of editing a podcast using Logic Pro software. Key steps included cutting out long pauses and mistakes, lowering the volume of heavy breathing or noises, and finding appropriate intro and outro music to apply to the podcast.
2) For the outro, the assistant chose a chilled but upbeat song online and overlapped it with the podcast audio, gradually increasing the volume of the song as the podcast finished.
3) For the intro, the assistant cut out a long pause and increased the volume of the intro music as it faded in to cover background noise and make the transition sound natural.
Evaluation (2)
The podcaster recorded an episode about mental health and what makes them happy, joined by a guest who spoke about their past. They discussed how important friends are for support and how past experiences have shaped who they are. While recording, the podcaster learned to use the studio equipment and editing software, gaining skills in audio mixing and overlapping tracks to make the podcast sound professional for their target youth audience. They also learned how to export the finished podcast.
Evaluation
The document provides an evaluation of a "smile campaign" project. There were difficulties with time availability and technical issues that required changes to the storyboard, script, and plot. Scenes had to be cut or altered due to location problems. Friends were gathered to record genuinely instead of acting. Overall, the end result was great though difficult, and lessons were learned about planning, backups, and skills in video editing and recording footage for clients.
Evauluation
The document summarizes complications faced by the author during the pre-production of a project for the Canon campaign. Equipment issues led to a change in the initial plan from documenting a singer's journey to documenting a band. Over the holidays, the author communicated with the band's lead singer to schedule filming of rehearsal footage the following week. While behind schedule due to illness, the author was able to photograph the band's performance and a duet. In conclusion, despite difficulties, the print and project went well overall, and the author gained experience with Photoshop skills for future use.
Scan 21002267 2022-02-14-11-51-46
The document discusses the results of a study on the effects of exercise on memory and thinking abilities in older adults. The study found that regular exercise can help reduce the decline in thinking abilities that often occurs with age. Older adults who exercised regularly performed better on cognitive tests and brain scans showed they had greater activity in important areas for memory and learning compared to less active peers.
Diary (1)
The document outlines the timeline and progress for a project from its introduction on October 17th through evaluation on February 14th. Key milestones included starting research on October 19th, delivering a rationale pitch on December 4th, a photoshoot on January 15th, and recording a band in a theatre on January 28th. The timeline shows the various stages of research, planning, production and evaluation for the project over a period of nearly 4 months.
Evaluation
The creator faced difficulties during the production of a smile campaign advertisement including limited availability of time and technical issues. This required changes to the script, storyboard, and plot such as changing the first scene from waking up in bed to the character looking depressed on their way to meet friends. Due to being unable to record with the initial two characters, the creator gathered friends to appear genuine in the final vlog-style video. Though challenges were faced, the end result was a accomplishment that conveyed feelings of happiness, nostalgia, emotion, and love with the goal that the audience would not feel alone even at their lowest moments.
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Smile rationale (1)
- 1. SMILE – RATIONALE JENNIFER FINNIGAN
- 2. TARGET AUDIENCE • Who is the target audience for this product? The target audience for my product is the age range between 15 – 25 year olds. This product is aimed at people that struggle with mental health problems and find themselves believing to be alone. They are not alone, so my aim is to reach out to those in this category helping them open up more.
- 3. IDEAS FOR TV ADVERTS • Dark and gloomy – serious music • Uplifting, fun music • Sad morning then towards the day the mood and behaviour of character gets better and becomes happier • Start off character having fun with friends then when by themselves the character is depressed towards end, this shows how smiling and being with people that makes them happy (friends, family partners etc..) can automatically change their mood no matter how they initially were feeling at the start of the day.
- 4. • From previous advertisements about mental health, the majority of them become successful when they are able to portrait how people that struggle with mental health are feeling through their perspective. For example, in an advertisement about depression, they shot scenes where a female character was surrounded with nothing but trees. This is capturing her feeling of loneliness and how she feels helpless. By doing this, the audience are able to connect with that character and can relate to her. Therefore, when creating my product, I am having to include these key points to be able to create a successful product. • Key points: 1. Connect with the audience 2. Understand what the audience are more likely to attract to 3. How to deliver the idea to be successful WHAT HAVE I LEARNED FROM PREVIOUS ADVERTISEMENTS?
- 5. EXAMPLE 1 • HTTPS://WWW.YOUTUBE.COM/WATCH?V=JBS7V-V5OMO • THIS ADVERTISEMENT SHOWS HOW MENTAL HEALTH ILLNESSES CAN BE EXTREMELY EFFECTIVE TO A PERSONS EVERYDAY LIFESTYLE. TO GO INTO MORE DEPTH, THE GIRL IN THIS ADVERT SUFFERS FROM AN ANXIETY DISORDER AND SHE SPEAKS DIRECTLY TO THE CAMERA AS IF SHE IS TALKING TO THE AUDIENCE. THIS IS DONE TO CREATE AN EFFECTIVE WAY TO CONNECT TO THE AUDIENCE. SHE THEN EXPLAINS THE IMPACT THIS HAS ON HER DAY-TO-DAY LIFE AND SHE EXPRESSES THE PAIN SHE IS DEALING WITH AND SHOWS THAT THE DISORDER SHE HAS IS VERY SERIOUS AS SHE IS LYING IN A HOSPITAL BED. THE MESSAGE BEHIND THIS ADVERTISEMENT IS THAT NO MATTER WHAT PEOPLE ARE DEALING WITH THEY SHOULD BE ABLE SEEK HELP AND THAT MENTAL HEALTH CAN BE DANGEROUS. MENTAL HEALTH IS CONSIDERED AS AN ILLNESS.
- 6. EXAMPLE 2 • HTTPS://WWW.YOUTUBE.COM/WATCH?V=ACV10OWZMZU • IN THIS ADVERTISEMENT, MENTAL HEALTH IS CONSIDERED AS AN UNNOTICEABLE THING TO MOST PEOPLE. IN ONE OF THE SHOTS, THE SCENE WAS TAKING PLACE IN A FOREST AND A GIRL BY HERSELF STANDING IN THE MIDDLE OF THIS SCENERY. THIS COULD DEMONSTRATE THAT SHE FEELS ALONE ALL THE TIME EVEN WHEN SURROUNDED BY PEOPLE THAT CARE ABOUT HER. IN ADDITION TO THIS, THERE IS THIS OTHER SCENE WHERE THE GIRL THAT IS DEALING WITH DEPRESSION, IS FALLING INTO DARKNESS. THIS COULD DEMONSTRATE THAT SHE IS FALLING INTO A DARK TIME OF HER LIFE AND DOES NOT KNOW HOW TO DEAL WITH IT NOR GET OUT OF IT. THIS GIVES THE AUDIENCE SOME SORT OF AN UNDERSTANDING OF HOW SHE/ PEOPLE WHO DEAL WITH THIS IS FEELING.
- 7. CODES AND CONVENTIONS • The music – matches the characters energy • Theme – dark, gloomy. • Font - I would use serif font style as this is about a serious topic e.g. Mental health. By doing this it would make the audience get a serious feeling atmosphere whilst watching the advert video.
- 8. THE PITCH PLOT – SMILE • At the beginning of this video, we will have a two characters. One character that struggles with mental health, and one that doesn’t. I will then take shots of how both characters start their days from both perspectives in a split screen. After that, they both meet as both characters are friends. We then will be able to create a shot on how smiling and spending time with people that care about you can change your mood. However, once they part, we will be able to see an improvement in the characters (that struggles with mental health) attitude that they were initially feeling.
- 9. WHAT IS ITS USP? • My USP (unique selling point) is that I am wanting to reach out to people with mental health problems and that are struggling to smile. This is mainly aimed at 15 to 25 years old who don’t have the motivation or ability to smile and are struggling. This why I am creating an advertisement to demonstrate how much doing stuff that you love can change that by changing way you can behave and think throughout the day-to-day basis. By people watching this video I am hoping it helps people understand the problems others face whilst dealing with mental health issues and hopefully they can relate to it.