- 40% of the audience has little to no photography experience, while 30% has experience from school. This means the advertisement must appeal to all skill levels. - There is wide variation in music tastes among the audience, so the advertisement must be open-minded and potentially incorporate themes from different genres. - The target age range is young adults, which explains the diversity in music and how integral it is to their daily lives. - The majority of responses to the survey were positive, with some saying music allows them to express their identity and capture memories.

1. Canon – Primary
Research
Jennifer Finnigan

2. Research – survey
In this screenshot, we can see that 40% of my audience either don’t do
photography or don’t have much experience doing it. On the other a
30% have quite a lot of experience in photography due to past
experiences in school etc... In result of this, it is shown that my
audience is quite mixed. This means that I will have to make a suitable
print advertisement that will be aimed at all skills and capability.

3. In this screenshot, it is shown that there is wide variation of
music tastes. However, this means that I will have to be
open minded with what I choose to do due to there being
many genres. On the other hand, we can include themes
from each genre of music, or the main idea of what music is
to people. Because if this data, I can see that my audience
listen to a lot of genres therefore this perfect for the theme
that I am using for the campaign.

4. Evidently, this pie chart shows that the age range is
around my community – young adults. Because of this
age range it makes it understandable about the
diversity in music styles and how much they listen to
music as they use it in a daily basis.
These results show that my audience listen to music all
the time. Therefore, this makes this theme superior to
use as my targeted audience is able relate to it so
much.

5. The majority of the responses that I have received are positive
and explanatory. For instance, one person said that its relaxing
and they feel free to express their identity in a personal way. I
find that this is an amazing answer mainly because since the
theme is music, most young adults are now able to find
themselves or express themselves through music and
photography is also a great way to do that as well. However,
many other people have said that they find it a way to capture
memories for them as life goes by.

6. I have a variation of answers for this question. That either
some of my audience knows about canon or doesn’t at all.
Therefore, this suggests that they either don’t do
photography at all or have some experience with it. This
creates a difficult situation as I am going to have to figure
out how much information and what not to add to, the print
advertisement as half of my responders don’t know who
they are. So, because of this I am going to only include
short amount of info onto the print as it will advise my
audience with little information. However, this is making
them eager to find out more, this makes the chances
increase for the audience to purchase this product.

7. The reason why I asked this question is because by asking what their
go to song can predict what type of individual they are in a way.
Evidently my audience don’t have similar go to songs as they are very
different to one another.

8. In this screenshot, it shows the results in a bar chart form. This makes it easier to analyse my audience's answers.
The 20% of my audience likes pop , this is my most liked genre. However, 20% of my audience don’t have a
favourite genre this therefore could interfere with my results as only 80% like a specific genre. Because of this, I will
have to just create my music themed campaign not specific to a genre