The document outlines plans for a TV advertisement campaign aimed at helping people ages 16-18 with mental health issues. It will tell a story using lighting to convey emotions like stress and anxiety. Music rather than dialogue will set the tone. The ad will depict the effects of exam stress to engage the target audience. It is meant to appeal to those struggling with responsibilities and change as they become adults. The ad follows conventions but presents a unique, simple, and relatable story to successfully convey the message and values of the Mind mental health organization.