We surveyed 15 boys and 15 girls aged 15-19 and some older participants about their documentary viewing habits and preferences. The majority of respondents were male and preferred a male presenter. When asked about frequency of viewing, those who watched weekly said it was because the documentaries were part of a series. Respondents had varied preferences for voiceover style depending on the type of documentary. Many who preferred series said it allowed them to connect with main participants and find the documentary more entertaining. For factors influencing viewing choices, most popular responses included topic, characters, and advertising.

1. Questionnaire
Results

2. We asked 15 boys and 15 girls to complete
our questionnaire trying to find out more
about them and how they view
documentaries
We aimed to ask more 15>19 year olds as
they were our intended audience, but also
asked a few older ages to complete to
questionnaire to see how the data varied

3. We decided to find out what subjects
the students studied in order to
create a psychographic picture of our
target audience
The “no” responses were from the older participants
who had already been through the process and didn’t
need to know more about it – however there were
some responses by those who had children and said it
would be beneficial for them to watch it too.

4. The majority of responses were male, as they
said that they were used to a male presenter.
When we asked those who responded
1/week, they explained that it was because
the documentaries were part of a series. The
“when one was on” response was given with
feedback, that the documentary was normally
on a topic of interest to the person.

5. The majority of people watch Reality TV, this
t mode of documentary do you prefer?seen a rise in recent years, and is where
has
we are targeting our more niche
documentary.
Participatory
Mocumentary
Observational
0
5
10
15
20
What styl e of voi ce ove r do you pre fe r
When asked, many people responded that it
depended on the type of documentary and what
they were trying to portray or show. Personal
preference is so varied therefore it is important to
really focus on a specific target audience.
16
15.5
15
14.5
14
13.5
13
Voice of God
Voice of authority

6. Many of the people who selected “series”
stated that this allowed them to connect with
the main participants, so the documentary
became more entertaining and hard-hitting.
When asked to expand on what job title the
questioned held, the majority of the 15>19 year
olds had part-time jobs such as supermarket
assistants or retail servers. This means that they
are connected with he running on businesses
and had insights into the impact of current
media on industry affairs

7. For the “mix” option we asked the
participants to explain, the most
popular response was that there
were a combination of factors such
as advertising and topic, as well as
characters. As without the
advertising many people forget
when the documentaries are on
etc. Our young target audience
have little awareness in the
difference between documentary
types and follow the social circle
showing how important advertising
and marketing is for a
documentaries success.