The document discusses a teaser trailer created for a teen drama film called "Casey's Journal" about the topic of bullying. The intended meanings of the trailer are to show that bullying is wrong, can be physical or verbal, and that bullies should not get away with it. The target audience who would be most likely to understand the preferred meaning are people who enjoy teen dramas and those who have experienced bullying themselves, as they can relate to the characters and story. Bullies or those who have not experienced bullying may take a more negotiated reading. The theoretical approach discussed is reception theory, which assumes an active audience who will decode meanings based on their own perspectives.

1. AUDIENCE ESSAY
Q1B

2. INTRODUCE THE MEDIA PRODUCT YOU ARE FOCUSING
ON AND ITS PURPOSE.
The product I will be focusing on is our teaser trailer. It was created as part of a
marketing campaign which includes a poster, magazine cover and the teaser trailer.
We decided to work with the genre of 'teen drama and the film is called 'Casey's
Journal'
The story revolves around the subject of bullying and the impact that it can have on a
person.

3. What is the intended/ preferred meaning to your trailer?
•Bulling is wrong
•Bullying can be physical and verbal
•Bullies shouldn’t get away with it
•You should tell an adult or guardian what is
happening if you are being bullied
•You shouldn’t judge someone before you
know them
•Bullying can happen in a number of
ways physical and mental (cyberbullying)

4. Which audience is most likely to take a preferred meaning and
why?
•Our target audience- people who enjoy teen dramas
•People of a similar age- can relate to the characters in the film
•People who have experienced bullying – they can relate to the film and
are more likely to go watch it if they have been through something
similar.

5. WHO MIGHTTAKE A NEGOTIATED READING AND WHY?
 Bullies – different perspective to bullying and alternative meanings behind it
 People who haven't experienced bullying- can't relate to the character or bullies
 People of a different age group as the genre of film doesn’t interest them.

6. WHO MIGHT TAKE AN OPPOSITIONAL MEANING ?
 People that dislike teen dramas might not consider watching the film.
 People of a different age group (younger/older)

7. INTRODUCE THETHEORETICAL APPROACHYOU ARE
GOING TOTAKE,
 EffectsTheory
- Hypodermic needle theory=Media effects theories assume the audience to be positive in the receiving and
interpretation of media texts
 ReceptionTheory
Assume the audience to be active in the process of making meant in from a media text.
Encoding= the directors intended meaning is encoded based on his/her ideologies,aims and intensions.Along with available
technologies
Decoding= the audience decode the meaning based on their ideologies,aims and intensions.Along with
available technologies.
Preferred reading
- some people may look at the representations as 'how it is' and/or something to emulate.

8.  Our target audience is a mass audience as it would appeal to men and women between the age of 16-25, however
the gender is skewed more towards females.
 The gender is more likely to be female due to the female cast.This then therefor means girls of this age group can
relate to the characters.
BRING IN THE CONCEPT OF AUDIENCE