The document outlines plans for a TV advertisement campaign aimed at helping people ages 16-18 with mental health issues. It will tell a story using lighting to convey emotions like stress, anxiety, and relief. Though ads usually use dialogue, it will use only music to set the tone. The ad will depict the effects of exam stress to be relatable to its target demographic of students. It is hoped the ad will be successful at raising awareness of mental health support services by portraying a universally relatable struggle in a unique yet straightforward way.