pitch for smile

1. S M I L
E

2. T H E M A I N M E S S A G E
To make a short video that aims to make people
smile.

3. I D E A E X A M P L E S
• Someone talking about their experiences – Comic relief. Informative and straight to the point. Makes audience
relate.
• Serious toned video talking about the symptoms - CAHMS - For others to see the signs.
• Video about getting fit - encourages fitness and destress.
• An upbeat video about smiling and being happy - not very effective but is good for motivation.
• A serious toned video about going for a walk and the positive effects on the day – Accessible for all and not
all about fitness. Easy to do.
• A video about the brain and why people feel like this – educational

4. W H O I S O U R TA R G E T
A U D I E N C E ?

5. 1 5 – 2 5 Y E A R O L D ' S
• After a survey was conducted, 57% of the target audience find it hard to get
motivated.
• 85% of people have an unhealth obsession with spending money which is
an example of retail therapy.
• 71% of people prioritize happiness instead of positivity which is an example of
toxic positivity.
• 62% of people get stressed in day-to-day life.

6. T O X I C P O S I T I V I T Y
• Priorities being happy
• Increased depression if not happy
• Feel like happiness should come to them
• Bad moods
• Priorities positivity
• Sense of accomplishment
• No sense of failure

7. R E TA I L T H E R A P Y
• Spending to much money for a sense of
happiness
• Temporary happiness
• Debt
• Increased chance of stress
• As a reward or to be done within reason
• To be done while already happy
• To get what is needed, not what is wanted.

8. S M I L I N G
• Smiling comforts others and gives an approachable feeling – meet new people
• Smiling makes others smile – make others happy
• Smiling will make people want to be around you more – gaining social interactions instead of online
• Smiling sends signals to your own brain and makes you feel more positive – your own mental health improves.
• Fake it till you make it

9. T H E I D E A
• A video advertisement about getting up and out of the house early morning for a sunrise
• A video is good because it takes minimal effort and engages the audience more.
• The main ideas that will be displayed:
• Getting up and out / motivation and how it effects mood.
• The use of social media, e.g. shutting a phone off.
• How it helped with stress, e.g. stressed before the walk and not after. This would show that
• No voice over, forced to watch the story to understand.
• Serif fonts to make it look serious and important.
• Continuity editing with music so the audience don’t get distracted.

10. T H E S C R I P T A N D W H Y I T R E L AT E S
• Waking up and feeling stressed and sad – dark moody tones and body language.
• Shower, food, drink then getting ready - to show a story and make the audience relate to their everyday tasks.
• Walking outside while still dark, sad and nobody is around - its not fun at first but helps relate to the initial struggle of
the audience.
• Arriving at the beach to see the sunrise - the place of this struggle. tones enhance and body language improves.
• The sunrises - music climaxes and the emotions of the character peaks which makes the audience feel motivated to
get the same feeling.
• The walk home is happier and then character is around a group of people smiling the video ends with text talking
about how getting past the initial struggle is always best, but it is hard.
• This relates to the audience due to their lack of motivation, lack of fitness and lack of money. This would give them a
free and exciting way to exercise and start being more active. The colors and body language show the progression
of mood and shows how it takes time and isn't always instant.

11. P O D C A S T
• Personal emotions when waking up in the morning and how that effects the day.
• Walking and the effects it has on people.
• The effects of being surrounded by friends.
• The effects of Retail therapy.
A podcast is a great way for people to listen while on the go or while lying in bed. By creating a podcast, I am creating
a wider range of media products which increases my chances of reaching more people. My podcast will relate to the
same target audience as the video and will be talking about the same aspects that are shown within the video. For this
my Pod will be me and a few people talking about:

12. In my survey I can see that most people didn’t
find many issues with my presentation. Ideas
were well understood and were given clearly.
In the future, personally, I will aim to have a
basic script to go off to make talking easier. I
had one person that said they didn’t
understand how my video idea related to the
audience. Although this shows that some
people won’t agree with my ideas, he did not
ask a question when I asked. Therefore I had
no way of helping explain further into my
ideas. Due to this, I believe that this was not a
fault of my presentation but rather of the
person myself. However in the future I will
make sure to ask detailed and personalised
questions to make sure my audience
understand my ideas thoroughly.