Text Marketer is a company that helps businesses get results from SMS marketing. The document discusses statistics on the growing importance of mobile devices and smartphones for commerce. It provides data showing large increases in smartphone usage, mobile searches, and purchasing conducted on smartphones. Mobile is predicted to account for a significant portion of online sales and traffic in coming years.

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The smartphone, shaping your business
NUmber of global users
website traffic by device
millions
source; Morgan stanley research
source; statista and comscore
source; google
Visits by device to google in the united states in november 2014
with most shoppers searching to...
source; shopify
2,000
1,800
1,600
1,400
1,200
1,000
800
600
400
200
0
2007 2008 2009 2010 2011 2012 2013 2014 2015
usage and purchased
mobile searching
mcommerce and purchasing
one third of all online sales in
the uk will take place through a
mobile device in 2015 -
by 2019 over 40 per cent
source; TNS Research/Google
smartphone usage Adults that have purchased
through a smartphone
100
90
80
70
60
50
40
30
20
10
0
2013 2014 2013 2014
68.1%
50.3%
Of eCommerce traffic comes through
a mobile device
31.3%
71.4% 27.4%
9,661,065,794
8,358,794,926
63%
42%
34%
source; google
54%
rise in people searching for
clothes on their smartphone
source; Mobile Commerce Compendium
source; Mobile Commerce Compendium
57%
search for information
whilst out shopping
source; TNS Research/Google
32%
of people make a monthly
purchase on their smartphone
source; eMarketer
30.3%
predicted rise in retail sales
in 2015 by smartphone
94%
source; ATT & sma business and
Entrepreneurship council
62%
source; Econsultancy
of small business owners use a
smartphone to conduct business
of emails are opened on
a smartphone
19.9
source; eMarketer
37
source; eMarketer
billion predicted retail spend in
the uk via smartphone in 2015
billion predicted retail spend in
the uk via smartphone in 2019
amazon mcommerce sales in 2014 apple mcommerce sales in 2014
62%
$16.4 Billion $14 Billion
68% 72%
77%
34%
compare prices
vouchers
product info
other retailers
UK
Ireland
United States
United States