This document discusses the growing importance and opportunity of mobile marketing for local businesses. Some key points made include: - Mobile searches and commerce are growing rapidly as most people now have mobile phones - Having a mobile-optimized website and local search engine rankings are critical for businesses to be found and contacted by customers on their phones - Mobile users expect businesses to have a strong online presence across mobile websites, apps, and search results in order to purchase from and recommend that business

1. The BIGGEST Opportunity In
Mobile & Local Business
Marketing… EVER!
With: Jerry Foster

2. OnTargetWithMobileWebsiteProfits
MOBILE FACTS AND FIGURES

3. OnTargetWithMobileWebsiteProfits
Mobile searches for restaurants have a 90% conversion rate,
64% within the hour! (Telemetrics, 2012)
Mobile Commerce & Mobile Marketing
Of the 8 Billion people in the world, over 6 Billion are
mobile phone users! (TNS Global, 2012)
By 2014 mobile Internet is predicted to over take desktop
Internet usage (Microsoft Tag, 2012)
Mobile Internet use/web traffic is up 202% in the last year!
(Mobile Report, 2012)
4 out of 5 Smartphones users (86 Million U.S. users) use
their Smartphone to Shop! (comScore, 2012)
30% of all Smartphone users who use their mobile device to
shop have incomes $100,000 or greater (comScore, 2012)
Mobile Is Dominating
By 2016, Smartphones will influence $689 Billion (19%) of
all retail store sales! (Deloitte, 2012)

4. OnTargetWithMobileWebsiteProfits
25% of Smartphone users say they have purchased
something on their MOBILE devices in the past week! (Wave
Collapse, 2012)
Mobile Commerce & Mobile Marketing
MOBILE Ad Spending with reach $7.4 Billion by 2017!
(Juniper Research, 2012)
MOBILE payments worldwide will surpass $171 Billion in
2012 up 62% in one year! (Gartner, 2012)
MOBILE search will generate 27.8 Billion more queries than
desktop searches by 2016! (BIA Kelsey Report, 2012)
47% of ALL consumers confirm they use their mobile device
to search for local information! (e-Tailing Group, 2012)
18% of consumers have redeemed a MOBILE coupon in the
past 90 days! (JiWire, 2012)
Mobile Is Dominating
57% of consumers won‟t recommend a business with a
poorly designed MOBILE site, 40% immediately go to a
competitor‟s site after a bad MOBILE experience!
(Compuware, 2012)

5. OnTargetWithMobileWebsiteProfits
APPS VS. MOBILE SITES
Your Success Is Our Mission
It is the power of the local searches and the search
engines that require a solid mobile website presence!
Mobile Apps are the perfect mobile marketing
tool to nurture customer relationships, increase
customer loyalty, and communicate with a
customer-base!
Mobile websites are the natural first-step in a mobile
marketing campaign in order to increase prospect leads
and turn them into paying customers!

6. OnTargetWithMobileWebsiteProfits
RANKING MATTERS
Your Success Is Our Mission
Being in the top 3 is critically important for today‟s
business owner!
93% of all buying decisions start with an online
search!
The first 3 ranked positions in a search receive
62.66% of all click-through traffic!

7. OnTargetWithMobileWebsiteProfits
THE MOBILITY FACTOR
Your Success Is Our Mission
Over 60% of all local searches are now done on a
mobile device!
Today‟s consumer is “un-tethered” and wants their
information “on the go!”
Searches on mobile devices have grown 500% in the
past 2 years!

8. OnTargetWithMobileWebsiteProfits
CRITICAL 1ST IMPRESSION
Your Success Is Our Mission
Amazingly, over 90% of today‟s websites are NOT
mobile optimized!
In a recent survey, 40% of mobile users turned
immediately to a competitor‟s website if they
had a bad mobile experience on another!
“Can I help you?” 73% of mobile-powered shoppers
prefer to access a mobile website rather than
receive assistance from a retail clerk!

9. OnTargetWithMobileWebsiteProfits
KEYWORDS „R‟ KING
Your Success Is Our Mission
Ranking for the popular keywords is more important
than ever and takes continual, on-going effort
month after month!
“Non-Specific” terms now make up a majority
of Local Searches featuring categories and
keywords!
This is referred to as “Yellow Page Behavior” as
opposed to “White Page Behavior”

10. OnTargetWithMobileWebsiteProfits
DOMINATING LOCAL
Your Success Is Our Mission
A powerful “TRIPLE THREAT” mobile online
presence is a huge competitive advantage in this
mobile world we live in today!
Capturing the mobile consumer‟s attention
simply leads to higher revenues and profits!
Mobile consumers search, review, and they take
action!

11. OnTargetWithMobileWebsiteProfits
CUSTOM GOMOBILE WEBSITES
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