Influencer marketing has skyrocketed in the past five years. With the industry forecasted to hit USD $9.7 billion in 2020, Influencer Marketing Hub reports that 91% of marketers now view content creators as an effective marketing medium.
Casting asia state of influencer marketing in asia 2020digitalinasia
The State of Influencer Marketing in Asia 2020 report covers Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam.
Tomorrow’s News 2018 explores:
News consumption patterns and habits of global executives The importance of news brands and social media Perceptions of news brands and advertisers
Issues around data transparency and GDPR
Future tech influencers of news consumption and businesses
Myanmar Consumer Preference Study over COVID-19Simon Bailey
This study looks at the response by Myanmar consumers to the COVID-19 situation. This shows the significant shifts in Digital behaviours and requirements from the market
COVID19 has had a substantial impact on digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping and food delivery.
Influencer marketing has skyrocketed in the past five years. With the industry forecasted to hit USD $9.7 billion in 2020, Influencer Marketing Hub reports that 91% of marketers now view content creators as an effective marketing medium.
Casting asia state of influencer marketing in asia 2020digitalinasia
The State of Influencer Marketing in Asia 2020 report covers Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam.
Tomorrow’s News 2018 explores:
News consumption patterns and habits of global executives The importance of news brands and social media Perceptions of news brands and advertisers
Issues around data transparency and GDPR
Future tech influencers of news consumption and businesses
Myanmar Consumer Preference Study over COVID-19Simon Bailey
This study looks at the response by Myanmar consumers to the COVID-19 situation. This shows the significant shifts in Digital behaviours and requirements from the market
COVID19 has had a substantial impact on digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping and food delivery.
2021 Digital Media Landscape in Myanmar (Aug 21 Updated)Kyaw Ye Paing
Myanmar have 54.61 million population and internet user are significantly higher year by year. Currently, mobile SIM connection is 69.43 million and SIM penetration is 127% according to a report of DKMads’s 2021 August Digital Media Landscape in Myanmar.
1. DKMads is the strongest display advertising platform in Myanmar and it is connected with more than 30 premium ad exchanges and owned an SSP platform to collected local publishers’ inventory. DKMads platform can reach 21.2 Million cookies if combine programmatic inventory and local ad network inventory in Myanmar.
2) Facebook has 18 million monthly active users and the highest age group is 25-34 (43%), 55% male, and 45% female in Myanmar.
3) YouTube has 13.9 million monthly active users and 18-24 is the highest age group (47%) and male 62%, female 13% in Myanmar.
mma warc report- mobile ecosystem and marketing in IndiaSocial Samosa
In collaboration with WARC, the MMA report highlights the mobile ecosystem in India with mobile marketing capabilities, growth in m-commerce and social marketing, and the impact of technologies such as AI, IoT, ML & voice on improving marketing efficiency.
The 50 Most Important Marketing Charts of 2016Percolate
The job of the marketer is never static: it changes in response to shifting patterns in consumer behavior, content consumption, and device usage. Every year, we compile the 50 most important trends for marketers across mobile, social, content marketing, and advertising. This year, we bring you a collection that includes newer trends that made a mark last year — including customer experience and ad blocking — and whose impact will continue to be felt.
E marketer mobile_content_activities_roundupIrene Ventayol
The audiences for mobile content are huge—from video and games to social
networking, apps and retail, more than 100 million US consumers are doing it on mobile phones. The smartphone hasn’t replaced the PC, but as more people consume more mobile content, they all expect an excellent mobile experience.
2020: Celebrating the Era of the Connected ConsumerInMobi
India has witnessed a digital transformation unlike any other in the last decade, with the nation now becoming the second-largest internet market across the globe. We examine the convergence of the three C’s: Context, Commerce, and Content and discuss how together, it is helping build a mobile economy that works for everyone.
eMarketer Webinar: Key Digital Trends for 2016eMarketer
What’s keeping you up at night? Worries about ad blocking? Cord cutters? Mobile-only consumers? We address those and many questions in a thought-provoking discussion about the things we expect to happen—and the things we don’t expect to happen—in 2016. The webinar also looks at: The future of mobile payments; Shifting patterns of video consumption; The emergence of messaging apps as a marketing platform; The digital tastes of millennials and centennials
MOBILE ADVERTISING & USER ACQUISITION IN CHINATalkingData
This report provides an overview of the China's advertising industry in 2015. As the amount of traffic has increased dramatically, which sectors that are driving growth. How much does it cost to acquire an iOS or Android user, and what are the best channels to make sure your ads get the attention they deserve?
At IHRSA 2014 Bryan O'Rourke presented this content about mobility trends and how clubs will revolutionize sales and service using mobile technologies.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Switching from analogue TV – influence & recommendations
o Online businesses booming on TV
Digital Market overview featuring recent changes and new Advertising possibilities
o Kantar TNS Ukraine released the results of Telegram audience research
o Instagram announced “Music in Stories” and will allow the publication of 60-minute videos
o Facebook may now ban you from advertising
OOH & Radio shown growth vs 2017
According to Zenith WW forecast Mobile internet to reach 28% of global media usage in 2020
Tofugear’s Digital Consumer in Asia 2020 report is based on a survey among 6,000 consumers across 12 markets in Asia. Conducted in mid-February, the research was undertaken when many countries in the region had already begun to be affected by the outbreak.
20/20 Insights: Mobile Marketing Predictions from 20 Marketing LeadersDialogTech
We asked 20 influencers - marketers, product experts, analysts, and journalists - to share their vision of the future of mobile marketing. Scroll through their predictions, then join the conversation on Twitter using the hashtag #DT2020.
2021 Digital Media Landscape in Myanmar (Aug 21 Updated)Kyaw Ye Paing
Myanmar have 54.61 million population and internet user are significantly higher year by year. Currently, mobile SIM connection is 69.43 million and SIM penetration is 127% according to a report of DKMads’s 2021 August Digital Media Landscape in Myanmar.
1. DKMads is the strongest display advertising platform in Myanmar and it is connected with more than 30 premium ad exchanges and owned an SSP platform to collected local publishers’ inventory. DKMads platform can reach 21.2 Million cookies if combine programmatic inventory and local ad network inventory in Myanmar.
2) Facebook has 18 million monthly active users and the highest age group is 25-34 (43%), 55% male, and 45% female in Myanmar.
3) YouTube has 13.9 million monthly active users and 18-24 is the highest age group (47%) and male 62%, female 13% in Myanmar.
mma warc report- mobile ecosystem and marketing in IndiaSocial Samosa
In collaboration with WARC, the MMA report highlights the mobile ecosystem in India with mobile marketing capabilities, growth in m-commerce and social marketing, and the impact of technologies such as AI, IoT, ML & voice on improving marketing efficiency.
The 50 Most Important Marketing Charts of 2016Percolate
The job of the marketer is never static: it changes in response to shifting patterns in consumer behavior, content consumption, and device usage. Every year, we compile the 50 most important trends for marketers across mobile, social, content marketing, and advertising. This year, we bring you a collection that includes newer trends that made a mark last year — including customer experience and ad blocking — and whose impact will continue to be felt.
E marketer mobile_content_activities_roundupIrene Ventayol
The audiences for mobile content are huge—from video and games to social
networking, apps and retail, more than 100 million US consumers are doing it on mobile phones. The smartphone hasn’t replaced the PC, but as more people consume more mobile content, they all expect an excellent mobile experience.
2020: Celebrating the Era of the Connected ConsumerInMobi
India has witnessed a digital transformation unlike any other in the last decade, with the nation now becoming the second-largest internet market across the globe. We examine the convergence of the three C’s: Context, Commerce, and Content and discuss how together, it is helping build a mobile economy that works for everyone.
eMarketer Webinar: Key Digital Trends for 2016eMarketer
What’s keeping you up at night? Worries about ad blocking? Cord cutters? Mobile-only consumers? We address those and many questions in a thought-provoking discussion about the things we expect to happen—and the things we don’t expect to happen—in 2016. The webinar also looks at: The future of mobile payments; Shifting patterns of video consumption; The emergence of messaging apps as a marketing platform; The digital tastes of millennials and centennials
MOBILE ADVERTISING & USER ACQUISITION IN CHINATalkingData
This report provides an overview of the China's advertising industry in 2015. As the amount of traffic has increased dramatically, which sectors that are driving growth. How much does it cost to acquire an iOS or Android user, and what are the best channels to make sure your ads get the attention they deserve?
At IHRSA 2014 Bryan O'Rourke presented this content about mobility trends and how clubs will revolutionize sales and service using mobile technologies.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Switching from analogue TV – influence & recommendations
o Online businesses booming on TV
Digital Market overview featuring recent changes and new Advertising possibilities
o Kantar TNS Ukraine released the results of Telegram audience research
o Instagram announced “Music in Stories” and will allow the publication of 60-minute videos
o Facebook may now ban you from advertising
OOH & Radio shown growth vs 2017
According to Zenith WW forecast Mobile internet to reach 28% of global media usage in 2020
Tofugear’s Digital Consumer in Asia 2020 report is based on a survey among 6,000 consumers across 12 markets in Asia. Conducted in mid-February, the research was undertaken when many countries in the region had already begun to be affected by the outbreak.
20/20 Insights: Mobile Marketing Predictions from 20 Marketing LeadersDialogTech
We asked 20 influencers - marketers, product experts, analysts, and journalists - to share their vision of the future of mobile marketing. Scroll through their predictions, then join the conversation on Twitter using the hashtag #DT2020.
Mobile Marketing for Lead Generation and MoreGlennEndriga
1. Anatomy of an Engaging B2B Email Campaign
2. Getting Started
3. Creating Email Copy
4. The Landing Page
5. Test and Measure
6. Continuing the Conversation
1. Why B2B Marketers Should Take Mobile Marketing Seriously
2. The Case for B2B Mobile Marketing
3. Ways You Can Use Mobile to Educate Customers, Generate and Qualify Leads, and Create Brand Loyalty
4. Email Marketing Trends
5. The App Advantage
6. Connecting Through Social Media
7. The Power of Video
8. Don’t Forget Trade Shows
9. The Final Authority: Your Web Site
10. Best Practices for Mobile Marketing
11. One Stop Mobile Lead Generation
Ways Marketing and Advertising will Change for the Better - SG Analytics.pdfSG Analytics
The future of the digital marketing world is continuing to transition at a faster pace. The next phase of advertising will offer access to flexible testing.
Visit:
https://www.sganalytics.com/blog/the-future-of-marketing-and-advertising/
The report highlights that increasing influence of gen-alpha will drive distinctive marketing strategies. 21% of television homes to be addressable in 2024 while AI & technology will dominate the content landscape and creator economy.
Are you a CMO looking to make an impact with your retail brand wherever your consumers are? Mobile is the solution for brand building, growth, and revenue. Learn how to unify brand awareness, engagement, and retention activities with a mobile campaign.
What to Expect From Programmatic in 2015Extreme Reach
"Predictions for programmatic are plentiful. 11 experts forecast which are most likely to come to fruition, and how marketers should prepare."
Our Chief Digital Officer, Avi Brown, weighs in on the future of programmatic advertising and the importance of automating the direct buy.
2020 forced most companies to deviate from their intended marketing plans. Events were canceled, campaign budgets were slashed, and consumers demanded more than excellent product and top-notch customer service.
While 2020 forced teams to adapt their marketing strategies on the fly, this year presents the opportunity to tailor strategies to the new digital marketing landscape.
Here are 7 trends to inspire new ideas for your 2021 marketing plan.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.[1] Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.
For the win: Breaking down the preferences of Asia’s mobile gamersdigitalinasia
No platform is more ripe with opportunity for game developers and publishers than mobile.
That’s especially true in Asia, where 1.21 billion mobile gamers — more than half of the
world’s mobile gaming population1
— consistently drive the lion’s share of global mobile
games revenue.2
More universally accessible and affordable than their PC and console
predecessors, mobile games offer publishers a direct line to a wider audience of players
than ever before, and empower developers with more freedom to experiment with a
growing assortment of genres, monetization models, and styles of gameplay.
As mobile titles have evolved from simple control schemes to more complex and immersive
experiences, they’ve also revealed even more nuances among Asia’s growing audience
of mobile gamers. Considering the rich diversity of local customs, traditions, and player
preferences across the region, launching a successful mobile game can be a tricky
science — and it starts with getting to know the local landscape.
In the final installment of our series of insights on Asia’s gaming market, we’ll take a
look at the region’s top-grossing mobile games and genres to explore how evolving
player preferences, culture, and game developers have uniquely shaped the landscape
of each country.
Let’s start with Asia’s most prominent hub for mobile gamers — China.
The dramatic events of 2022 will shape the crypto landscape for years to come.
Chart 1. Rolling 1y Sharpe ratio
Sources: IEX Cloud and Coinbase.
Yet, despite the uncertainty surrounding the
potential fallout, there are important
characteristics that distinguish this market
from the previous crypto winter. For one,
institutional crypto adoption remains firmly
entrenched. Many investors take a long-term
perspective and recognize the cyclical nature
of these markets. Rather than stepping back,
they are using this environment to hone their
knowledge and build the infrastructure to
prepare for the future.
But no one is arguing that digital assets
haven’t faced an important setback. The
total market capitalization of cryptocurrencies
is currently around US$835 billion, down 62%
from $2.2 trillion at the end of 2021, albeit still
high relative to most of the asset class’ history.
Comparatively, the Nasdaq is down 30% since
the end of 2021 and the S&P 500 down 18%.
From a Sharpe ratio perspective however,
crypto’s risk-adjusted return actually
performed in line with US and global stock
indices through 2022 and did much better
than US bonds. Prior to the fallout in November,
an equally-weighted basket of BTC and ETH
offered a negative Sharpe ratio of 1.08 compared
to an average negative return of 0.90 for US
stocks. This is a significant deviation from
the trend observed in the last crypto winter,
when digital assets underperformed nearly
all traditional risk assets for the duration of
2019 and into early 2020.
4
The differences between these periods may
also be observed in the prospective fallout
from the latest crypto downturn. For instance,
we expect greater calls for regulatory clarity
to emerge, as institutional investors push for
better governance and standards to help
make the asset class more accessible, safer,
and easier for all to navigate. This will take
time, however, as the industry puts lessons
about systemic deficiencies in the right
context and applies the necessary risk
controls to protect its customers.
Looking ahead, we believe the evolution
of the crypto ecosystem is putting subjects
like tokenization, permissioned DeFi, and
web3 front and center. Meanwhile, bitcoin’s
core investment thesis remains intact, while
Ethereum seems to be outpacing its layer-1
competition in terms of network activity.
We are seeing a greater variety of use cases for
non-fungible tokens outside of art, like using
NFTs to certify and authenticate real-world
assets or as ENS domain names. Stablecoins
are now one of the largest sectors in the crypto
ecosystem with an outsized role in storing and
transferring wealth.
We discuss these trends and many more in the
enclosed report
The annual Asia Video Industry Report is a
treasure trove of insight and information
and if you want a holistic view of the state
of our industry at the end of 2022, it is
required reading. There is such a variety
of topics and opinions that it is a great
resource to be able to revisit and always
find something new.
The other great thing about this report
is that like everything that we do, it
represents our membership. As an
industry body, our strength always lies
in the members we represent. It is by
channelling the passion and hard work of
all of you that we, as an industry, can be
successful.
Nothing is ever straightforward or
predictable. We thought the outbreak
of a global pandemic was going to test
us and it did, but perhaps not as much
as now - the process of coming out of it,
with the world’s economy under serious
strain. Visions of a tech-led future that
saw valuations reach historic levels under
COVID have been replaced with a more
sombre assessment of priorities – the
key ones being financial profitability and
sustained growth prospects.
So while there is little doubt some of
us will have some rocky times ahead, I
am very confident of the outlook of the
Asian video industry. Profitability and
sustained growth prospects are exactly
what I see. They may not be the first to
tell you, but consumers love what they are
getting. They love the wealth and depth
of amazing shows being produced, they
love the international hits, they love the
local investments in their own stories
and culture, and they love discovering
lesser-known shows from countries they
are less familiar with.
Is there more rationalisation which
needs to be made? Will we see more
consolidations? Will there be more debate
about peak content and its relationship to
financial stability? The answer to all three
of these questions is certainly yes. But
these are growing pains in a sector that
will continue to grow and be immensely
successful. All the tweets and user
generated content in the world cannot
replace the value of well-crafted, well-told
and well-produced stories.
I also believe we have matured
enormously as an industry over the last
few years. If there was any panic over the
disruption the industry has been through,
I believe it has gone. And I see greater
certainty and confidence in the roles
each company plays. There is a more
sombre assessment by each company
of the value that they bring which others
do not. Temptations to try to be D2C and
D2B and a content producer and a tech
company have abated, and we look more
like an industry now with everyone in their
right place.
The role AVIA plays continues to evolve
and while it is not always directly visible,
I believe it remains more important now
than at any previous time. The analogy
I always use is of building and securing
the foundations on which our industry
sits. The stronger and more secure we
can make them, the taller the individual
buildings can grow. The impetus to
regulate in the digital realm is only getti
China’s influencer marketing industry is well ahead of the rest of the world. The
advanced functionality and integration of social media, e-commerce and mobile
payments has enabled the Chinese KOL and KOC economy to grow at a pace not
seen anywhere else in the world. This growth has been accelerated by the Covid-19
pandemic and the consequent prevention measures that included closing physical
stores, dining in, in-person events and sporadic district lockdowns. These measures
have led to a significant increase in the amount of time Chinese consumers spend
on the internet. In fact, the average Chinese consumer today spends over seven
hours a day on the internet . About two-thirds of those seven hours is spent using
social or content apps, as users increasingly seek information about the world
around them through social media, influencers and friends to help make purchase
decisions.
PJdaren’s preliminary estimates suggest that from September 2021 to October 2022
there were more than 10.1 million KOLs and KOCs across China’s social media
ecosystem with a fan base of over 10,000 followers – a figure larger than anything
seen elsewhere in the world. China’s influencers published an average of 38.3 million
posts on a daily basis.
PJDAREN INSIGHTS 4
CHINA’S INFLUENCER MARKETING INDUSTRY
Introduction
According to the National
Bureau of Statistics, China’s
influencer economy grew
from CN¥241.9 billion (US$
38.5 billion) in 2018 to CN¥1.3
trillion (US$210 billion) in 2020.
It is estimated that by the
year 2025, the total market
size of China’s influencer
economy will reach CN¥6.7
trillion (US$1.035 trillion).
DENTSU - 2023 Global Ad Spend Forecasts.pdfdigitalinasia
The world is entering a period of
economic downturn.
3 Advertising is a
bellwether industry, which means that it
is at the forefront of the economy, and
we are already seeing a slowdown in the
market.
During the pandemic, governments
provided fiscal stimulus to keep their
economies going, for example, through
furlough payments to keep workers at
home, and loans and grants to keep
viable businesses ticking over while
they could not trade. This expansion of
the money supply has led to inflation -
also helped by supply chain disruption
caused by further lockdowns in China
and the situation in Ukraine - which
governments are trying to address by
raising interest rates and taxes.
This in turn has led to a slowdown in
demand for products and services from
consumers who are less able to spend
or feel less confident about future
prospects, so are less willing to invest
in big ticket items like new cars and
homes. Consumers will be looking for
ways to save money, and for this reason
many subscription-only businesses
like streaming platforms are looking
for alternative ways to monetise, for
example, through advertising.
The past two years have necessitated big swings and quick thinking. In 2023, smart
business leaders will get focused — pruning efforts that aren’t bearing fruit and prioritising
long-term growth. The war in Europe and resulting global economic slowdown are forcing
firms in Asia Pacific to find new growth drivers and lead with purpose as uncertainty
rises. Most will struggle, however, to find a balance between investing in transformation
and growth while simultaneously embracing environmental sustainability, resilience, and
employee empowerment.
Trust will be at the forefront of business operations in 2023. Customers are increasingly
weary of organisations playing fast and loose with their personal data, and regulators aren’t
far behind. And it won’t stop there — fuelled by the ire of fed-up customers and employees,
regulators will scrutinise greenwashing, misinformation, and employee surveillance.
The interlocking market dynamics of 2023 will require business leaders to adhere to a
long-term strategic vision while operating within unknown territory. A laser focus on their
organisations’ missions and strengths — and a willingness to shed distractions that don’t
move the needle — will be the defining factor of success in 2023.
The macro and political backdrops are much different today than they were twelve months ago. I wrapped up the 2022 report when interest rates were near zero, and crypto markets and the S&P sat at all-time highs. We didn’t have a single proxy war with a nuclear-armed adversary! And we had Dem- ocratic leadership in both chambers of Congress.
Portfolios are down 80% since then. Crypto startups are (sometimes) required to have business models before VCs cut checks, and nine figure checks might (maybe) begin to include board oversight. The separation of money and state feels inevitable as countries are getting canceled. Real policy is taking shape in DC, and the outlook for regulatory progress is somewhat rosier.
Is this the dark before the dawn, or the beginning of a long Arctic winter? I believe in crypto.
Bitcoin and Ethereum seem to be on long-term stable ground. DeFi will take major strides forward next year. Privacy tech will be promoted as an integral part of the future of public blockchains (or get de facto banned on dystopian and vague “national security” grounds). Infrastructure investments around code security, decentralized hardware, virtual worlds, custody, protocol governance, and block- chain scalability are all in vogue. There will be less NFT speculation. Fewer moon fumes.
I will probably spend more time in this report deconstructing crypto policy than you would like, but I’ll make fun of important people along the way to keep it zippy.
Once again, this beast took me 200 hours to write. That’s a lot, but it’s also down about 20% from last year. I thank the Messari analyst team for those cost savings. They write good stuff daily for Messari Pro subscribers, and you should sign up. If you’re an institution or crypto startup, stop missing key insights: our Enterprise-level offering give your company the research and data tools you need to save more time, energy, and long-term compliance costs on day-to-day crypto work.
In 2022, Messari tripled our team size and revenue in a down market. We closed a Series B, launched several new products (Asset Intelligence, Protocol Metrics, Data Apps), and doubled the size of Main- net 2022 in NYC. We’re still hiring. Come with me if you want to live.
Every year, people ask me how I write all this stuff in such a short amount of time. Mostly, it’s a labor of love. I am grateful to have the opportunity to build in this industry, and we appreciate the builders who have supported us through thick and thin. This report is a token of appreciation.
But if I’m being honest, there’s also a certain amount of rage that fueled this report. The bad actors have gotten all of the oxygen this year, and set back the good actors and years of progress that they had made.
I hope The Theses shifts the focus away from the frauds and the tourists, and back to the pioneers. I wrote this in the pioneers’ defense.
The only constant in commerce is change. And the only way forward is to adapt. In the past year, we’ve seen millions of businesses display resilience in the face of the unexpected, contributing to over $27 trillion USD1 of retail
sales worldwide. But 64%2 of global businesses are still recovering from the negative impact of the pandemic.*
Economic obstacles from the pandemic were compounded further in 2022, when the Russia-Ukraine
war led to sanctions that delayed or halted trade altogether. The fiscal instability is driving the highest inflation in 40 years.3
Online shopping jumped 77% year over year just months into the pandemic, accelerating the innovation and
*All values are in U.S. dollars
adoption of digital commerce by half a decade.4 Shopping, working, and socializing online became commonplace.
But after years of lockdowns and restrictions, people now crave meaningful connection across all facets of life—including commerce. Physical spaces make those points of connection between merchants and customers possible, including online and offline commerce.
As brands grapple with the challenges in 2023, they’ll need to respond by adding flexibility to their products, plans, and policies. With an economic recession on the horizon, being agile has never been more important. This report outlines the global trends equipping brands to confront the unexpected.
TALKWALKER - Social Media Trends 2023.pdfdigitalinasia
2023 - The year when brands build
on consumer trust
The last few years have been disruptive. We’ve gone through
a pandemic, lockdowns, supply chain issues, and a cost of
living crisis. Consumers have come out of it changed.
More urgent, more demanding, more fickle, and until now,
brands have struggled to keep up.
4
#SocialMediaTrends2023
Introduction
2023 will disrupt all that.
Brands won’t take back control. But, they will learn to shake
up the industry by managing the symbiotic consumer/brand
relationship. Simply by being better listeners, and using more
immersive consumer insights to get closer to their
communities, with a seamless ability to quickly capitalize,
and act on them.
In the 8th edition of our report, we look at the 10 biggest
trends of 2023, and how they are driven by the needs of
consumers. Including:
• Data-backed insights on why the trends will matter in 2023
(and beyond)
• Input from global experts and industry veterans on why
these trends matter
• A combination of insights and brand actions to maximize
outcomes for consumers and brands
Both 2021 and 2022 have been hallmark years in all things Web3, crypto, and blockchain. The market has dramatically expanded - we’ve seen new highs and some sobering lows alongside extraordinary and constant innovation. Here at Vayner3, we’ve grown from a small group of passionate crypto- natives to an end-to-end Web3 consultancy with 25+ enterprise clients across CPG, Retail, Fashion, Automotive, and Tech. Recent events have certainly surfaced clear bad actors and put the space in the spotlight for the wrong reasons, but we remain optimistic about our Web3 future. This paper will help explain why.
Web3 is the next evolution of the internet, consumer behavior, and culture powered by blockchain technology. Our definition of Web3 includes new technologies - cryptocurrencies, NFTs, DeFi, and the “metaverse” - but it also includes an important cultural and behavioral layer. Over the last 2 years, we have seen a renaissance begin in digital art, fashion, sports, music, and identity. As consumers spend more and more of their time online - and younger generations grow with a more intertwined version of physical and digital realities - we expect today’s fundamentals of emerging Web3 technology and culture to grow exponentially with profound implications.
In this paper, we attempt to dissect the meta Web3 narrative, dive into the data, and identify true signal in a (very) noisy market. We look at what matters most to marketers and operators at large enterprise organizations considering Web3 tech, and we focus on the near-term future. We stay grounded in business and technological realities, and we fully acknowledge that macroeconomic forces and regulatory changes could play a major role in how 2023 unfolds. All things considered, we remain convinced: Web3 is going increasingly mainstream in 2023. Let’s build the future together.
The 12th edition of WARC’s annual Marketer’s Toolkit includes a series of reports aimed at helping marketers identify and focus on key areas of industry disruption, determine the most effective strategies, and benefit from arising opportunities.
Asia Gaming spotlight indonesia-march-2020digitalinasia
Indonesia is a dynamic market for mobile games and esports, especially given its ever-increasing rate of internet and smartphone users.
With an online population size of 171 million, favourable demographics with 60% of the population aged between 15-54, and a government that supports the development of gaming and esports, Indonesia is an emerging gaming powerhouse.
Introduction to the_chinese_streaming_marketdigitalinasia
China’s streaming ecosystem is a far cry from what’s going
on in the West, in terms of content, monetization, and how
the audience interacts with the content. While platforms
such as Twitch and YouTube generate the majority of their
revenues through subscriptions, China’s biggest platforms,
including YY Live, Huya, and Douyu, predominantly make
money from user donations to streamers. Streamers take
home around 30-40% of these donations, with platforms
and streaming guilds receiving the rest. Streaming guilds
are essentially celebrity management companies that
recruit, train, and promote signed streamers.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
ER(Entity Relationship) Diagram for online shopping - TAEHimani415946
https://bit.ly/3KACoyV
The ER diagram for the project is the foundation for the building of the database of the project. The properties, datatypes, and attributes are defined by the ER diagram.
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Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
2. Foreword: Simon Bailey, CEO
Digital marketing in Myanmar has grown and changed at a
startling rate in 2019 and this is set to continue in to 2020.
With the fastest mobile data speeds in APAC behind
Singapore and 90% smartphone penetration, mobile
marketing is fast becoming the priority for all advertisers.
Keeping up with these changes and predicting trends is no
mean feat so we have consulted with the experts across the
digital ecosystem and crunched the numbers to bring you the
hot trends for 2020, we hope you enjoy.
3. #1
TEST, TEST, TEST
A/B testing (also known as split testing or bucket testing) is a
method of comparing two versions of a digital creative,
webpage or app against each other to determine which one
performs better. AB testing is essentially an experiment where
two or more variants of a creative are shown to users at
random, and statistical analysis is used to determine which
variation performs better for a given conversion goal.
As Myanmar marketers strive to drive
better performance from their digital
campaigns, focus will shift on testing
multiple variations of creatives to better
understand how their consumers react.
These digital insights will ensure future
campaigns deliver higher returns on
investment.
4. #2
THE ART OF
INTELLIGENCE
The necessity for AI and machine learning
will grow as advertisers look to unlock
deeper insights into their Myanmar
consumers. Uses range from digital media
buying to content creation and chatbots.
Humology uses our AI to analyze massive amounts of consumer
data and campaign content to measure campaign performance,
allowing marketers to redirect budget toward ad placements
that are performing the best. Our AI also helps marketers
diminish their cost-per-acquisition while generating higher-
quality leads by working to find the right match of images,
videos, headlines and calls-to-action in campaign materials.
5. A/B testing (also known as split testing or bucket testing) is a
method of comparing two versions of a digital creative,
webpage or app against each other to determine which one
performs better. AB testing is essentially an experiment where
two or more variants of a creative are shown to users at
random, and statistical analysis is used to determine which
variation performs better for a given conversion goal.
The Myanmar digital market is maturing
with consumers using 6 mobile sites or
apps a day on average. Larger Myanmar
advertisers are now shifting 60-70% of
Digital spend in to programmatic to reap
the benefits of better targeting and
content personalisation that deliver
optimised results.
Transparency and control: you see what you pay for and can control your advert placement
on an advanced level.
Real-time data: the system gathers relevant information about the productivity of your advert
campaign and the data about the sites’ visitors to provide you with reliable information for
your development.
High efficiency: programmatic platforms give you access to several networks and multiple
advert channels.
Advanced targeting: there are plenty of options offered to advertisers to narrow the audience
and to show the adverts only to the people, who are interested in the product.
Better audience reach: there are options which allow adjusting days and even time when it is
better to show the ads.
#3
GO
PROGRAMMATIC
6. Myanmar consumers are becoming
accustomed to interacting with chatbots
as they are responsive 24/7,
communicate in local language, give
answers promptly and accurately recall
their entire buying history. These virtual
assistants offer outstanding customer
service, meeting customers’ expectations
and automating repetitive tasks whilst
also providing rich consumer insights.
63% of respondents prefer messaging an online chatbot to
communicate with a business or brand
Chatbots will power 85% of customer service by 2020
Top benefits of chatbots are 24-hour service (64%), instant
responses to inquiries (55%) and answers to simple questions (55%).
By 2022, chatbots will help businesses save over $8 billion per
annum
80% of businesses want chatbots by 2020
#4
IT'S GOOD TO TALK
7. Myanmar is consuming more video than
ever before, it is the second fastest
growing market for Youtube in APAC.
Interruptive advertising experiences
detract from the brand so more
respectful formats such as Rewarded
Video gain consumer attention and higher
completion rates.
#5
REAP THE
REWARDS
8. Myanmar consumers are 50% more likely
than the Global average to interact with
mobile advertising. Brands are now
realising that they can hold consumer
attention for longer with engaging rich
media formats specifically tailored to
their interests.
Myanmar has some of the highest rich media engagement rates in
APAC. Recent campaigns in market have shown 34% engagement
rates when run in conjunction with precision targeting and
optimisation. Consumers are willing to spend time with brands
particularly if the content is personalised to their interests.
#6
MAKE IT SO,
ENGAGE
9. The gaming category in Myanmar saw
huge growth in 2019 as consumers
became more comfortable downloading
and sharing apps. Gaming is now the
second largest category behind social
media reaching not only young adults but
also homemakers and businessmen.
The gaming category is set to grow 20% yoy in Myanmar. More
advertisers will wake up to the opportunity gaming provides and
invest advertising spend. Gaming provides a broad reach, context
neutral platform across audiences. With no UGC, advertisers are
reassured that their content is consumed in a brand safe
envirnment that cannot be guaranteed on social platforms.
#7
LET THE GAMES
BEGIN
10. Influencer marketing has been a running
trend over the past couple of years. In
2020 we will see strong growth in
medium to micro influencers allowing
better targeting against consumer passion
points.
Traditionally, medium to micro influencers have higher
engagement rates compared to mega-influencers. Advertisers that
put in the time and technology can tap in to a rich consumer base
of shared interest in line with the brand promise.
#8
USE THE INFLUENCE
11. Advertisers in Myanmar will be laser
focused on data, segmentation and
targeting options. Increased pressure on
budgets will demand that digital spend
can deliver on key performance metrics
rather than vanity metrics. Leveraging
first, second and third party data to drive
efficiencies.
As the digital eco-system in Myanmar grows, significant
behavioural and consumer preference data is generated by brands.
More advertisers are waking up to how this data can be harnessed
to drive enhanced performance campaigns both online and offline.
Advertisers that are not constantly tracking and actioning their
data are leaking significant budgets in inefficiencies.
Data driven targeting uplifts
#9
ALL ABOUT
PERFORMANCE
12. Location data can be used to inform
targeting by geographic area. In addition
to that, it can also provide a more
detailed picture of consumers, including
where they’ve been and where they are,
at any given moment. This data can be
used to create custom audience
segments.
Location-based programmatic targeting goes beyond traditional
geo-fencing by combining a variety of data sources to target
consumers – not just based on their current location, but their
behavioral patterns, intent and interests. Understanding
consumers offline behaviours can give rich insights in to their day-
to-day lives and therefore communications, products or services
that would be of most benefit.
Benefits from using location-based advertising
#10
THINK LOCATION
13. One of the issues that marketers have faced
in recent years is the growing shift to mobile
devices. Those long-form sales pages and
emails of yesteryear are losing efficiency
because on mobile screens, they’re simply
too difficult to read. But video can present
the same information in a format that works.
Live Video
Interactive Video
1:1 Video
Video marketing is one of, if not the, most important marketing
trend today and likely for the next 5-10 years.
Innovations include:
#11
THE SMALL
SCREEN
Shoppable Video
Video SEO
360 Video
14. The primary benefit of personalized
marketing is having the control to reach a
specific group of customers. And by
collecting user data from list segments,
surveys, or studies, you’re better
positioned to create more relevant and
effective campaigns towards targeted
audiences based on their buying habits,
interests, and behaviors.
Personalization is about creating a one-to-one marketing
experience for customers. It begins with collecting ample,
qualitative data about your audience. Amazon is a brilliant
example of personalization done right, and so are Netflix and
YouTube. Recommendations rain down depending on users’ on-
site activities.
70%
of myanmar consumers get
frustrated when content isn't
relevant to them
49.3%
said "undertanding my
audience" is top marketing
priority in 2020
Personalisation matters
but Myanmar marketers lack insight
in what their audiences want
#12
GET PERSONAL
15. The growth of digital in Myanmar has
previously been driven by social media
platforms. This is a UGC minefield for brands
looking to ensure that they are not affiliated
for with negative content, particularly in
election year. Advertisers will leverage on
non-UGC platforms and 3rd party brand
safety tools.
For the Internet Advertising Bureau (IAB), brand safety is
defined as keeping a brand’s reputation safe when they advertise
online. In practice, this means avoiding placing ads next to
inappropriate content. According to the IAB this also involves
providing a safe environment for ad trading.The result: a reduced
risk of ad misplacement and a brand’s reputation unharmed. Plus,
the elimination of the funding of content and services which
infringe copyright. For Myanmar, this entails ensuring a strong
local understanding to white/blacklist sites and apps that utilise
local language.
#13
PLAY IT SAFE
16. In a complex digital and super-connected
consumer journey, traditional
engagement KPIs such as clicks cannot
tell the full story. In Myanmar, being able
to measure store visits in real-time,
brands can realize the full potential of
their mobile campaigns, optimizing their
efforts and media investment.
Measurement of engagement should go beyond clicks in order for
advertisers to achieve the best results for their ad spend.
Maximising the value of your campaigns through precise shopper
targeting in specific areas, reaching the right audience to drive
footfall traffic and receiving a real-time information about store
visits are the strategic goals for retail brands advertisers. In
Myanmar where there is lack of real-time sales data, brands will
use mobile-data footfall tracking looking to understand the value
of their media spends.
#14
TRACK FOOTFALL
17. More than ever, Myanmar consumers are
flocking to free streaming services, listening
to music through connected devices, putting
audio front and center in their daily lives.
This new habit is creating massive shifts in
the consumer journey, spurring a renewed
focus on the role of audio in people’s lives.
According to Nielsen, 79% of audio is consumed while people are
engaged in activities where visual media can’t reach them,
whether it’s taking a road trip in the car, hitting the treadmill after
work, or even channeling your inner rock star in the shower. In
addition to that, audio ads are more than 2x as likely to lift
purchase intent and information intent than display ads.
FOR EACH DOLLAR SPENT IN AUDIO CAMPAIGNS, ADVERTISERS IN THESE CATEGORIES RECEIVED
INCREMENTAL SALES
#15
LEVERAGE AUDIO
18. A mobile-first advertising platform that sits at the intersection of humanity and technology. We help brands &
agencies understand, identify, converse with and acquire consumers.
Humology helps clients to navigate the complex technology ecosystem whilst maintaining human empathy in their
communications. Our purpose built technology combined with unique Humology consumer insights allows us to
transform digital marketing campaigns, drive incremental sales and fulfil powerful brand recognition for clients.
We use real-time data to build unique user profiles to target new customers and optimise campaign performance. All
this is delivered on the smart data-driven Humology platform across the best of global and local sites and apps.
Find out more about how the 2020 trends impact your business
Contact: hello@humology.co