Key stats like China mobile internet users, digital marketing spend, broken down by format; programmatic display ad spend in China 2014 - 2017, ad revenue by Baidu, Alibaba and Tencent 2014 - 2017
8 key facts about Mobile e-commerce in China like: China retail m-commerce sales, mobile internet buyers vs the US, spend per mobile buyer etc... (data from eMarketer updated 2015)
This document discusses leveraging digital marketing in China for student recruitment. It notes that over half a million Chinese students studied abroad in 2015, with over 90% self-funding. The top digital sources for Chinese students researching colleges are search engines, ranking sites, and social media, especially via mobile apps. WeChat has become China's dominant social media platform and nearly 90% of Chinese students will use social media to research colleges. The presentation provides recommendations for colleges to establish a presence on WeChat through personal and public subscription accounts to directly engage with Chinese students.
Technology Macro Trends - What Marketers Need to Know in 2014Percolate
In the last four years, we’ve seen tremendous upheavals in social channels, mobile adoption across the globe, and software that’s changed the way we live and work.
Technology has reshaped marketing.
To adapt to this new world, marketers need to first understand it. Here are some of the key technology macro trends that have redefined our industry.
Macro trends include:
- Growth of global internet users
- Venture financing of tech startups
- Photo sharing across mobile messaging platforms
- Mobile usage in China and the world
- Advertising revenue across Google, Facebook, and Twitter
- Education technology startups like Khan Academy
- YouTube stars and spectator gaming
Percolate is a marketing technology company with a mission to help brands of all sizes create great content and distribute it to the right audience. With an end-to-end suite of web-based and mobile tools, Percolate allows brands, agencies and other external partners to work within a single platform.
Learn more at: http://percolate.com
MOBILE ADVERTISING & USER ACQUISITION IN CHINATalkingData
This report provides an overview of the China's advertising industry in 2015. As the amount of traffic has increased dramatically, which sectors that are driving growth. How much does it cost to acquire an iOS or Android user, and what are the best channels to make sure your ads get the attention they deserve?
Even if China's GDP growth slows to 5.5%, personal consumption is projected to increase by about half to $6.5 trillion, by 2020. But growth is only a part of the story: demographic, social, and technological forces will transform China's consumer economy.
MMA report mobile market in Vietnam 2017Duy, Vo Hoang
Vietnam is transitioning to a smartphone-first country, with 70% owning smartphones and 85% of internet users accessing the web via smartphones. Smartphone users in Vietnam spend over 2.5 hours daily on their devices, with messaging, social media, online video, shopping and gaming being most popular activities. The mobile app ecosystem is also growing, with users installing an average of 33 apps and many making in-app purchases. Mobile ad spending in Vietnam has increased significantly in recent years and is expected to continue rising, though issues around transparency, viewability and brand safety remain. Given short mobile attention spans, video and other creative assets need to be optimized for sound-off viewing and convey key messages quickly.
KPCB 2015 Internet Trends Report - Simplified & Designed.Stinson
Mary Meeker's Internet Trends Report from KPCB is one of the most insightful and thorough reports for information on digital trends...but at 196 slides, it may have been a little tough to get through. Check out our our version of Mary Meeker's report - simplified & designed.
The 50 Most Important Marketing Charts of 2016Percolate
The job of the marketer is never static: it changes in response to shifting patterns in consumer behavior, content consumption, and device usage. Every year, we compile the 50 most important trends for marketers across mobile, social, content marketing, and advertising. This year, we bring you a collection that includes newer trends that made a mark last year — including customer experience and ad blocking — and whose impact will continue to be felt.
8 key facts about Mobile e-commerce in China like: China retail m-commerce sales, mobile internet buyers vs the US, spend per mobile buyer etc... (data from eMarketer updated 2015)
This document discusses leveraging digital marketing in China for student recruitment. It notes that over half a million Chinese students studied abroad in 2015, with over 90% self-funding. The top digital sources for Chinese students researching colleges are search engines, ranking sites, and social media, especially via mobile apps. WeChat has become China's dominant social media platform and nearly 90% of Chinese students will use social media to research colleges. The presentation provides recommendations for colleges to establish a presence on WeChat through personal and public subscription accounts to directly engage with Chinese students.
Technology Macro Trends - What Marketers Need to Know in 2014Percolate
In the last four years, we’ve seen tremendous upheavals in social channels, mobile adoption across the globe, and software that’s changed the way we live and work.
Technology has reshaped marketing.
To adapt to this new world, marketers need to first understand it. Here are some of the key technology macro trends that have redefined our industry.
Macro trends include:
- Growth of global internet users
- Venture financing of tech startups
- Photo sharing across mobile messaging platforms
- Mobile usage in China and the world
- Advertising revenue across Google, Facebook, and Twitter
- Education technology startups like Khan Academy
- YouTube stars and spectator gaming
Percolate is a marketing technology company with a mission to help brands of all sizes create great content and distribute it to the right audience. With an end-to-end suite of web-based and mobile tools, Percolate allows brands, agencies and other external partners to work within a single platform.
Learn more at: http://percolate.com
MOBILE ADVERTISING & USER ACQUISITION IN CHINATalkingData
This report provides an overview of the China's advertising industry in 2015. As the amount of traffic has increased dramatically, which sectors that are driving growth. How much does it cost to acquire an iOS or Android user, and what are the best channels to make sure your ads get the attention they deserve?
Even if China's GDP growth slows to 5.5%, personal consumption is projected to increase by about half to $6.5 trillion, by 2020. But growth is only a part of the story: demographic, social, and technological forces will transform China's consumer economy.
MMA report mobile market in Vietnam 2017Duy, Vo Hoang
Vietnam is transitioning to a smartphone-first country, with 70% owning smartphones and 85% of internet users accessing the web via smartphones. Smartphone users in Vietnam spend over 2.5 hours daily on their devices, with messaging, social media, online video, shopping and gaming being most popular activities. The mobile app ecosystem is also growing, with users installing an average of 33 apps and many making in-app purchases. Mobile ad spending in Vietnam has increased significantly in recent years and is expected to continue rising, though issues around transparency, viewability and brand safety remain. Given short mobile attention spans, video and other creative assets need to be optimized for sound-off viewing and convey key messages quickly.
KPCB 2015 Internet Trends Report - Simplified & Designed.Stinson
Mary Meeker's Internet Trends Report from KPCB is one of the most insightful and thorough reports for information on digital trends...but at 196 slides, it may have been a little tough to get through. Check out our our version of Mary Meeker's report - simplified & designed.
The 50 Most Important Marketing Charts of 2016Percolate
The job of the marketer is never static: it changes in response to shifting patterns in consumer behavior, content consumption, and device usage. Every year, we compile the 50 most important trends for marketers across mobile, social, content marketing, and advertising. This year, we bring you a collection that includes newer trends that made a mark last year — including customer experience and ad blocking — and whose impact will continue to be felt.
Vietnam has experienced rapid growth and adoption of digital technologies over the past four years.
1) Smartphones, tablets, laptops, and smart TVs have exploded in popularity as consumers crave connectivity and access to information and entertainment.
2) Smartphones have become the dominant digital platform and are converging to fulfill various roles, with their use expected to continue growing significantly.
3) Mobile phones and social media have surpassed television as the main sources of information for Vietnamese consumers, demonstrating the rise of digital platforms.
11 Charts that Predict the Future of MarketingPercolate
These charts hold insights on mobile marketing, advertising, social media, and the Internet of Things. A must-have for every senior marketer this year.
These charts are just the beginning — there is a wealth of predictions for marketing executives to keep top of mind when outlining a multi-channel strategy. To see all 50 charts, download the full report.
China Mobile Internet 2015 Year in ReviewTalkingData
See what happened in China Mobile internet market in 2015!
About TalkingData:
TalkingData is China’s largest independent Big Data service platform focusing on the mobile Internet. After nearly 5 years of rapid development,TalkingData has progressively built the best-in-class Big Data products and services varying from highly-scalable data mining, deep data analytics, DMP (Data Management Platform), market intelligence, enterprise-level consulting service.
TalkingData are now serving for more than 80,000 mobile developers with reaching over 2 billion independent mobile devices in China. Many well-known internet and traditional companies are running their businesses based on our services, including Tencent,Baidu,Netease,360, China UnionPay,CMB,CIB,CITIC,Ping An, etc.
Indonesia Digital and Content Marketing Report in 2017digitalinasia
Key findings from Indonesia as follows:
Social media is the most effective marketing channel for marketers, but B2B will prioritize Content Marketing in 2017
Marketers spend 31.5% of their budget on digital, 76% say this is an increase
Average and Median digital marketing budget of IDR 1.9 billion / year and IDR 875 million / year, respectively
Digital marketers’ key problems are around budget restraints & skills/resources gaps
55% of marketers still lack clarity about how their digital marketing drives business objectives
Customer experience & content marketing are the most exciting growth opportunities
Content marketing is generally used for engagement & awareness - but B2B measures primarily lead generation
Written articles and videos are the most effective content marketing types
B2B brands prefer more to invest in dedicated in-house content team, whilst B2C relies more in agencies
This document summarizes the mobile marketing landscape in China. It discusses key metrics like the large number of smartphone users in China, Android's dominance, and top smartphone brands. It also covers major social media platforms like WeChat, the fragmented Android app store market dominated by a few players, and the large mobile advertising industry led by companies like Alibaba and Baidu. It provides recommendations for user acquisition approaches for international companies looking to enter the China market.
Mobile technology changed the scale of social media and content marketing in three key ways:
1) The growth of mobile platforms like Android and iOS caused social media usage and content sharing to ramp up exponentially as mobile devices dwarfed personal computer usage.
2) Mobile turned social media and content consumption into a real-time, streaming experience where content like photos and videos could be created and shared on the go.
3) The rise of mobile led to a new pattern of content marketing centered around sharing media across large social networks, with the number of photos shared on platforms like Facebook and Instagram exploding as mobile usage grew.
Digital media continues to grow penetration at a steady pace of 9% while Mobile internet consumption sees a massive jump in penetration of 58%. TV only watchers drops by 4% as multi-screen viewing habits continues to grow.
Baidu Presentation - Hari Pers Nasional Indonesia 2017Baidu Indonesia
1. This document discusses opportunities for national media to integrate into the global communication landscape, including Baidu's success expanding from China into global markets through localization.
2. It also covers how China is transforming into a leader in innovation and technology through government support of the industry and the rise of companies in vertical industries like fintech and drones.
3. Challenges in the digital economic era are addressed, as well as China's "Internet Plus" concept to boost traditional industries through integrating internet technologies.
The App Marketer's Guide to the World Cupdigitalinasia
The document discusses opportunities for mobile app marketers during the 2018 FIFA World Cup, which will be held in Russia from June 14th to July 15th. It predicts that mobile app usage will significantly increase during this period as people use apps to track scores, watch matches, order food for viewing parties, and get transportation. The biggest opportunities for marketers include advertising in live streaming apps as viewers watch matches mobily, as well as food delivery, ridesharing, and social media apps. The document provides recommendations on targeting campaigns to different regions based on popular app usage patterns and the split between iOS and Android usage.
- The document discusses the results of a survey on customer service in Indonesia conducted by DailySocial.id in 2017 with over 1,000 respondents.
- It found that most respondents, 79%, had voiced complaints to customer service desks before, with telephone, email, and in-app chat being the preferred methods.
- For response times, most were willing to wait under 30 minutes, though many would also wait to be called back the same day for help.
More than 50% of Indonesia's internet users are located in Java and Bali, however there is significant growth outside of these regions. Internet penetration in Indonesia grew from 17.5% in 2011 to a projected 39.8% in 2016. Social media use also increased substantially over this period, with the number of users growing from 43 million in 2012 to a projected 102.1 million in 2018. Although television remains the most consumed media, internet usage is rising and is now the second most used media behind television. The average Indonesian spends over 5 hours per day on the internet but only 2.5 hours watching television. Popular online activities include searching on Google, using Facebook, watching videos on YouTube, and reading news. Market
China Search Engine Market Overview 2015incitezchina
By June 2015, the number of Chinese netizen reached 667.69 million, with a penetration rate of 48.8% according to China Network Information Center (CNNIC).
This document summarizes key digital marketing trends in India. It finds that social media marketing and email marketing were most used in 2013, and companies plan to increase social media spending in 2014. Social media users and mobile users are rising rapidly in India, driving increases in social media, mobile, and video marketing. Marketers expect to shift more budget to digital marketing from current 8% to 35% of total marketing spending by 2020.
This document discusses trends in China's digital landscape and consumer market in 2016. It notes that China's economy is slowing but consumption continues to grow, driven by millennials under 35 who make up the majority of domestic and international travelers. Most of China's affluent consumers will live outside of major cities by 2020, in smaller cities with over 100 million people each. To reach consumers across China, ecommerce is one of the most effective ways due to the online shopping habits of those born after 1980, but Chinese consumers also do significant online research due to lack of trust before purchasing.
2015 H1 China Mobile Game Industry Report —— TalkingDataTalkingData
China’s mobile games market will reach $6.5 billion in revenues this year, more than one fifth of the $30.1 billion generated worldwide. This positions China as the world's biggest market for smartphone and tablet games, ahead of the US with an anticipated $6.0 billion in revenues this year. China is on the strategic radar of every global game company, but many Western publishers are still seeking the best strategy to penetrate this extremely dynamic market. Today, TalkingData release the "2015 H1 China Mobile Game Industry Report“ to help you to interpret the data behind $3.75 billion revenue generated by China's mobile game market in the first half year 2015.
Mobile Payments: Growth - Country Comparison - Usage; Whitepaper 2017Statista
This whitepaper provides insights on growth, compares the main markets, provides consumer views and highlights which mobile payment apps are popular.
More information: statista.com
Digital marketing trends in Myanmar for 2020 will focus on A/B testing to improve campaign performance, using artificial intelligence for insights and optimization, adopting programmatic advertising for targeting and personalization, leveraging chatbots for customer service, prioritizing video and mobile formats given increasing consumption, using location data and first/third party data for segmentation and targeting, and measuring foot traffic in addition to clicks to understand offline impact. Brand safety, personalization, and audio advertising will also be growing areas of focus.
In iClick's last chapter, we have explicitly focused on the characteristics and evolution of Chinese eCommerce users, together with the new demand and online users’ preference for eCommerce sites. In this final chapter, we provide strategies and solutions that help Chinese eCommerce practitioners to face the challenges today's digital landscape.
COVID19 has had a substantial impact on digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping and food delivery.
J. Walter Thompson Shanghai have put together a invaluable summary of the latest data regarding China's unique digital landscape. Find out what's driving the growth of digital marketing in China, and how brands can take advantage of these trends.
The document outlines the roles and responsibilities of various positions within a magazine publishing company. The chief editor oversees all content and makes final decisions, receiving reports from the managing, creative, and executive editors. The managing editor enforces deadlines and tasks. The creative director handles visuals and photo shoots. The executive editor assigns stories and edits articles. Copy editors ensure no errors, while fact checkers verify accuracy. Writers and photographers are usually freelancers. Editorial assistants help with various tasks.
Vietnam has experienced rapid growth and adoption of digital technologies over the past four years.
1) Smartphones, tablets, laptops, and smart TVs have exploded in popularity as consumers crave connectivity and access to information and entertainment.
2) Smartphones have become the dominant digital platform and are converging to fulfill various roles, with their use expected to continue growing significantly.
3) Mobile phones and social media have surpassed television as the main sources of information for Vietnamese consumers, demonstrating the rise of digital platforms.
11 Charts that Predict the Future of MarketingPercolate
These charts hold insights on mobile marketing, advertising, social media, and the Internet of Things. A must-have for every senior marketer this year.
These charts are just the beginning — there is a wealth of predictions for marketing executives to keep top of mind when outlining a multi-channel strategy. To see all 50 charts, download the full report.
China Mobile Internet 2015 Year in ReviewTalkingData
See what happened in China Mobile internet market in 2015!
About TalkingData:
TalkingData is China’s largest independent Big Data service platform focusing on the mobile Internet. After nearly 5 years of rapid development,TalkingData has progressively built the best-in-class Big Data products and services varying from highly-scalable data mining, deep data analytics, DMP (Data Management Platform), market intelligence, enterprise-level consulting service.
TalkingData are now serving for more than 80,000 mobile developers with reaching over 2 billion independent mobile devices in China. Many well-known internet and traditional companies are running their businesses based on our services, including Tencent,Baidu,Netease,360, China UnionPay,CMB,CIB,CITIC,Ping An, etc.
Indonesia Digital and Content Marketing Report in 2017digitalinasia
Key findings from Indonesia as follows:
Social media is the most effective marketing channel for marketers, but B2B will prioritize Content Marketing in 2017
Marketers spend 31.5% of their budget on digital, 76% say this is an increase
Average and Median digital marketing budget of IDR 1.9 billion / year and IDR 875 million / year, respectively
Digital marketers’ key problems are around budget restraints & skills/resources gaps
55% of marketers still lack clarity about how their digital marketing drives business objectives
Customer experience & content marketing are the most exciting growth opportunities
Content marketing is generally used for engagement & awareness - but B2B measures primarily lead generation
Written articles and videos are the most effective content marketing types
B2B brands prefer more to invest in dedicated in-house content team, whilst B2C relies more in agencies
This document summarizes the mobile marketing landscape in China. It discusses key metrics like the large number of smartphone users in China, Android's dominance, and top smartphone brands. It also covers major social media platforms like WeChat, the fragmented Android app store market dominated by a few players, and the large mobile advertising industry led by companies like Alibaba and Baidu. It provides recommendations for user acquisition approaches for international companies looking to enter the China market.
Mobile technology changed the scale of social media and content marketing in three key ways:
1) The growth of mobile platforms like Android and iOS caused social media usage and content sharing to ramp up exponentially as mobile devices dwarfed personal computer usage.
2) Mobile turned social media and content consumption into a real-time, streaming experience where content like photos and videos could be created and shared on the go.
3) The rise of mobile led to a new pattern of content marketing centered around sharing media across large social networks, with the number of photos shared on platforms like Facebook and Instagram exploding as mobile usage grew.
Digital media continues to grow penetration at a steady pace of 9% while Mobile internet consumption sees a massive jump in penetration of 58%. TV only watchers drops by 4% as multi-screen viewing habits continues to grow.
Baidu Presentation - Hari Pers Nasional Indonesia 2017Baidu Indonesia
1. This document discusses opportunities for national media to integrate into the global communication landscape, including Baidu's success expanding from China into global markets through localization.
2. It also covers how China is transforming into a leader in innovation and technology through government support of the industry and the rise of companies in vertical industries like fintech and drones.
3. Challenges in the digital economic era are addressed, as well as China's "Internet Plus" concept to boost traditional industries through integrating internet technologies.
The App Marketer's Guide to the World Cupdigitalinasia
The document discusses opportunities for mobile app marketers during the 2018 FIFA World Cup, which will be held in Russia from June 14th to July 15th. It predicts that mobile app usage will significantly increase during this period as people use apps to track scores, watch matches, order food for viewing parties, and get transportation. The biggest opportunities for marketers include advertising in live streaming apps as viewers watch matches mobily, as well as food delivery, ridesharing, and social media apps. The document provides recommendations on targeting campaigns to different regions based on popular app usage patterns and the split between iOS and Android usage.
- The document discusses the results of a survey on customer service in Indonesia conducted by DailySocial.id in 2017 with over 1,000 respondents.
- It found that most respondents, 79%, had voiced complaints to customer service desks before, with telephone, email, and in-app chat being the preferred methods.
- For response times, most were willing to wait under 30 minutes, though many would also wait to be called back the same day for help.
More than 50% of Indonesia's internet users are located in Java and Bali, however there is significant growth outside of these regions. Internet penetration in Indonesia grew from 17.5% in 2011 to a projected 39.8% in 2016. Social media use also increased substantially over this period, with the number of users growing from 43 million in 2012 to a projected 102.1 million in 2018. Although television remains the most consumed media, internet usage is rising and is now the second most used media behind television. The average Indonesian spends over 5 hours per day on the internet but only 2.5 hours watching television. Popular online activities include searching on Google, using Facebook, watching videos on YouTube, and reading news. Market
China Search Engine Market Overview 2015incitezchina
By June 2015, the number of Chinese netizen reached 667.69 million, with a penetration rate of 48.8% according to China Network Information Center (CNNIC).
This document summarizes key digital marketing trends in India. It finds that social media marketing and email marketing were most used in 2013, and companies plan to increase social media spending in 2014. Social media users and mobile users are rising rapidly in India, driving increases in social media, mobile, and video marketing. Marketers expect to shift more budget to digital marketing from current 8% to 35% of total marketing spending by 2020.
This document discusses trends in China's digital landscape and consumer market in 2016. It notes that China's economy is slowing but consumption continues to grow, driven by millennials under 35 who make up the majority of domestic and international travelers. Most of China's affluent consumers will live outside of major cities by 2020, in smaller cities with over 100 million people each. To reach consumers across China, ecommerce is one of the most effective ways due to the online shopping habits of those born after 1980, but Chinese consumers also do significant online research due to lack of trust before purchasing.
2015 H1 China Mobile Game Industry Report —— TalkingDataTalkingData
China’s mobile games market will reach $6.5 billion in revenues this year, more than one fifth of the $30.1 billion generated worldwide. This positions China as the world's biggest market for smartphone and tablet games, ahead of the US with an anticipated $6.0 billion in revenues this year. China is on the strategic radar of every global game company, but many Western publishers are still seeking the best strategy to penetrate this extremely dynamic market. Today, TalkingData release the "2015 H1 China Mobile Game Industry Report“ to help you to interpret the data behind $3.75 billion revenue generated by China's mobile game market in the first half year 2015.
Mobile Payments: Growth - Country Comparison - Usage; Whitepaper 2017Statista
This whitepaper provides insights on growth, compares the main markets, provides consumer views and highlights which mobile payment apps are popular.
More information: statista.com
Digital marketing trends in Myanmar for 2020 will focus on A/B testing to improve campaign performance, using artificial intelligence for insights and optimization, adopting programmatic advertising for targeting and personalization, leveraging chatbots for customer service, prioritizing video and mobile formats given increasing consumption, using location data and first/third party data for segmentation and targeting, and measuring foot traffic in addition to clicks to understand offline impact. Brand safety, personalization, and audio advertising will also be growing areas of focus.
In iClick's last chapter, we have explicitly focused on the characteristics and evolution of Chinese eCommerce users, together with the new demand and online users’ preference for eCommerce sites. In this final chapter, we provide strategies and solutions that help Chinese eCommerce practitioners to face the challenges today's digital landscape.
COVID19 has had a substantial impact on digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping and food delivery.
J. Walter Thompson Shanghai have put together a invaluable summary of the latest data regarding China's unique digital landscape. Find out what's driving the growth of digital marketing in China, and how brands can take advantage of these trends.
The document outlines the roles and responsibilities of various positions within a magazine publishing company. The chief editor oversees all content and makes final decisions, receiving reports from the managing, creative, and executive editors. The managing editor enforces deadlines and tasks. The creative director handles visuals and photo shoots. The executive editor assigns stories and edits articles. Copy editors ensure no errors, while fact checkers verify accuracy. Writers and photographers are usually freelancers. Editorial assistants help with various tasks.
Organization Structure of the Magazine IndustryJawe Querimit
This document summarizes the roles and structures of magazines. It discusses that magazines typically have a bifurcated structure that separates the creative/editorial functions from the business functions like advertising and circulation. It also describes the different types of magazines as either trade magazines that provide industry information or consumer magazines that target broad audiences. Finally, it outlines the key roles of the publisher in overseeing all magazine operations and setting goals, and the editor in deciding content and maintaining editorial vision.
This document provides an overview of internet, social media, and mobile use in Central Asia based on a 2017 study. It covers five Central Asian countries - Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan. The document also includes information on digital trends in other world regions for comparative purposes. Key metrics covered include internet and social media penetration rates, device usage, and mobile connectivity.
This document provides an overview of internet, social media, and mobile usage trends throughout Asia in 2017. It analyzes data on key metrics like internet penetration rates, social media usage, and mobile connectivity in 8 different Asian regions and countries including China, Japan, South Korea, and others. The document also compares year-over-year growth rates for different platforms and devices. In addition, it provides perspective on emerging digital trends in 2017 like the growing importance of social discovery and rise of social commerce.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southeast Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Internet advertising spending is growing in both the US and China. In 2016, US ad spending is expected to be 70% higher than China's at $66.8 billion compared to China's $40.4 billion. Major players in each country dominate the market, with Google and Facebook capturing over half of US revenues and Baidu, Alibaba, and Tencent taking over 60% of China's. The majority of ad spending is on search in both countries, though display advertising, especially programmatic ads, is growing significantly. Performance-based pricing is most common in both markets, while China also utilizes time-based models.
China's GDP growth slowed to 6.9% in 2015, the lowest rate since 1990. Consumer confidence remains stable in China despite the economic slowdown. Total advertising expenditure in China reached RMB 456 billion in 2015 but growth is slowing, with internet advertising expected to account for 50% of total ad spending by 2016 with a 21% increase. Digital media consumption in China continues to rise across all age groups and cities while traditional media declines. Mobile internet penetration reached over 50% of the population in 2015 with mobile internet users growing 11% year-over-year.
8 key facts about japan digital marketing landscapeChandler Nguyen
This presentation includes information like the number of Japan mobile internet user, digital ad spending as % of total media ad spending, % of mobile ad spending, programmatic display in JP and more
20 trends you as a business leader need to know (and eventually master) as you draft and execute your long term growth (and survival) strategy - see more @ sws.ms
This document discusses lessons China has taught about the internet based on its experience and leadership in various areas. Some key points made include:
- China has the largest internet and mobile user base in the world, with mobile internet now dominating over PC-based internet access.
- Chinese internet and mobile companies like BAT (Baidu, Alibaba, Tencent) dominate the market and are pioneering the development of "super apps" that integrate multiple services.
- China leads in mobile payments, e-commerce, and venture capital funding for internet startups. Chinese companies also innovate in areas like online-to-offline integration and content/service delivery models.
- Looking ahead, China is poised to
Интернет тренды - 2015 Internet Trends ReportVictor Gridnev
This document provides an outline and overview of key trends from the 2015 Internet Trends report by Mary Meeker at KPCB. Some of the major trends discussed include: global internet and smartphone user growth continuing but slowing as adoption rates mature; the importance of developing markets to future growth; strong growth in internet usage and mobile data traffic driven by increases in mobile and video; significant time spent on mobile devices, especially for viewing content in a vertical orientation; and mobile advertising growing rapidly but still making up a small portion of total internet advertising spending.
Two decades after 1995, the year of the Netscape IPO, the Internet population has exploded in size, it’s much more mobile, and it’s increasingly driven by user-created content and flexible content delivery that’s controlled by users. But growth is slowing in all but a few key areas.
While some of these points seem obvious, Mary Meeker’s charts, graphs and data helps quantify the landscape.
The tech industry makes a yearly tradition of turning to the fast-talking and data-synthesizing Meeker, a former Wall Street analyst turned late-stage venture capitalist at Kleiner Perkins Caufield & Byers who publishes an influential annual assessment of the Internet economy. As has been her custom in recent years, Meeker introduced her Internet Trends report at the Code Conference in Rancho Palos Verdes on Wednesday.
Here’s how Meeker sets the stage: Two-thirds of a generation into the Internet, there were 2.8 billion users as of 2014, up from 35 million in 1995.
In 20 years, that’s 39 percent of the world’s population, up from .06 percent.
Sharing KPCB Mary Meeker Internet Trends Report 2015
===========================================
KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key Internet trends globally – while still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spending more time on their mobile devices, where they can be connected 24/7. Mobile advertising still has headroom to expand and new innovations around ad formats and buy buttons should prove compelling for consumers and businesses.
We are re-imagining more and more aspects of our daily lives, as mobile users and entrepreneurs continue to push innovation and creative output across new online platforms. User-generated / curated / shared content continues to rise, ranging from pins on Pinterest to videos on Snapchat and Facebook. Business processes continue to be re-imagined, led by companies aiming to make data more useful and services more efficient. Demographic shifts are helping to accelerate technology changes. Millennials are now the largest generation in the workforce and their work / life expectations differ from previous generations. As connectivity and commerce continue to rise, we have witnessed broad impacts on consumer expectations, which in turn can alter work for many, to a form of work that can be flexible and supplemental. Looking internationally, Chinese Internet leaders continue to innovate, while India is on-track to become the second-largest Internet market in the world.
The document summarizes key trends from the 2015 Internet Trends report by Mary Meeker. It outlines that while global internet and smartphone user growth is still solid, the growth rate is slowing as adoption increases. It also notes that incremental users will be harder to obtain as adoption depends more on developing markets. Internet usage and engagement growth remains strong, particularly for mobile video. Mobile advertising is growing significantly faster than desktop, although desktop still accounts for most advertising spending currently. New advertising formats and payment options are optimizing the mobile experience. The re-imagining of enterprise technology continues to change business processes through companies like Slack, Square, Stripe, Domo, and DocuSign.
This document provides an outline and overview of key trends from the 2015 Internet Trends report by Mary Meeker at KPCB. Some of the major trends discussed include: the slowing but still solid growth rates of global internet users and smartphone subscriptions; the increasing difficulty of attracting incremental users as adoption matures; continued strong growth of internet usage and mobile data traffic driven by mobile and video; and the ongoing shift of time spent and advertising dollars to mobile platforms.
1) Internet – Two-Thirds of a Generation In...
2) Key Internet Trends
3) Re-Imagining Continues...
4) America’s Evolving Work Environment...
5) Big Internet Markets = China / India
6) Public / Private Company Data
7) One More Thing...
8) Ran Outta Time Thoughts / Appendix
The document summarizes key trends from the 2015 Internet Trends report by Mary Meeker. It outlines that while global internet and smartphone user growth is still solid, the growth rate is slowing as adoption increases. It also notes that incremental users will be harder to obtain as adoption depends more on developing markets. Internet usage and engagement growth remains strong, especially for mobile video. Mobile advertising is growing significantly faster than desktop, although desktop still accounts for most advertising spending currently. New advertising formats and payment options are optimizing the mobile experience. The re-imagining of enterprise technology continues to change business processes through companies like Slack, Square, Stripe, Domo, and DocuSign.
The document summarizes key trends from the 2015 Internet Trends report by Mary Meeker. It outlines that while global internet and smartphone user growth is still solid, the growth rate is slowing as adoption increases. It also notes that incremental users will be harder to obtain as adoption depends more on developing markets. Internet usage and engagement growth remains strong, especially for mobile video. Mobile advertising is growing faster than desktop but still lags in share of total internet advertising spending. The document also highlights new advertising formats and payment options optimized for mobile usage as well as the rise of vertical video viewing. Finally, it discusses how enterprise technology startups are reimagining business processes by addressing prior pain points in areas like communications, payments, analytics and
Internet trends 2015.05.27 | KPCB Internet trends 2015Dmytro Lysiuk
INTERNET TRENDS 2014 – CODE CONFERENCE
Mary Meeker
May 27, 2015
kpcb.com/InternetTrends
See last years vision and compare with reality here http://www.slideshare.net/dymil/internet-trends-2015-49213397
This document provides an outline and overview of key trends from the 2015 Internet Trends report by Mary Meeker at KPCB. Some of the major trends discussed include: global internet and smartphone user growth continuing but slowing as adoption rates mature; the importance of developing markets to future growth; strong growth in internet usage and mobile data traffic driven by increased video consumption; significant time spent on mobile devices, especially for viewing content in a vertical orientation.
This document provides an outline and overview of key trends from the 2015 Internet Trends report by Mary Meeker at KPCB. Some of the major trends discussed include: global internet and smartphone user growth continuing but slowing as adoption rates mature; the importance of developing markets to future growth; strong growth in internet usage and mobile data traffic driven by increased video consumption; significant time spent on mobile devices, especially for viewing content in a vertical orientation.
The document summarizes key internet trends from 2015. It notes that while global internet and smartphone user growth remains solid, the growth rate is slowing as adoption increases. It also discusses the shift to mobile internet usage and engagement, with time spent on mobile devices surpassing desktops. The document outlines trends in areas like online advertising, mobile monetization, and new advertising formats optimized for mobile engagement. It also covers how enterprises are reimagining business tools and processes through internet startups addressing pain points in communications, payments, analytics, and document management.
This document provides an outline and overview of key trends from the 2015 Internet Trends report by Mary Meeker. Some of the major trends discussed include: global internet and smartphone user growth continuing but slowing as adoption rates mature; time spent on mobile devices growing significantly as engagement increases; and mobile advertising growing rapidly but still making up a small portion of total internet advertising spending relative to time spent on mobile.
We are pleased to share with you the latest VCOSA statistical report on the cotton and yarn industry for the month of May 2024.
Starting from January 2024, the full weekly and monthly reports will only be available for free to VCOSA members. To access the complete weekly report with figures, charts, and detailed analysis of the cotton fiber market in the past week, interested parties are kindly requested to contact VCOSA to subscribe to the newsletter.
Build applications with generative AI on Google CloudMárton Kodok
We will explore Vertex AI - Model Garden powered experiences, we are going to learn more about the integration of these generative AI APIs. We are going to see in action what the Gemini family of generative models are for developers to build and deploy AI-driven applications. Vertex AI includes a suite of foundation models, these are referred to as the PaLM and Gemini family of generative ai models, and they come in different versions. We are going to cover how to use via API to: - execute prompts in text and chat - cover multimodal use cases with image prompts. - finetune and distill to improve knowledge domains - run function calls with foundation models to optimize them for specific tasks. At the end of the session, developers will understand how to innovate with generative AI and develop apps using the generative ai industry trends.
Discovering Digital Process Twins for What-if Analysis: a Process Mining Appr...Marlon Dumas
This webinar discusses the limitations of traditional approaches for business process simulation based on had-crafted model with restrictive assumptions. It shows how process mining techniques can be assembled together to discover high-fidelity digital twins of end-to-end processes from event data.
Discovering Digital Process Twins for What-if Analysis: a Process Mining Appr...
8 key facts about china digital marketing landscape (data from eMarketer)
1. 8 key facts about China
Digital Marketing Landscape
www.chandlernguyen.com
Feb 2016
2. 1. China has 3X more Mobile
Internet users than the US
Mobile Internet users (in Millions)
0
175
350
525
700
2015 2016 2017 2018
691
653
618
589
232223210194
US China
Source: eMarketer Aug 2015 report
3. 2. Daily, users in China spend roughly 50% of their total time spent
with media on Digital devices, including Mobile (non voice, 120
mins) and Desktop/Laptop surfing the internet (64 mins)
Timespentperday
0
50
100
150
200
2014 2015
121
110
6464
Desktop/laptop internet: time spent per day (Minutes)
Mobile (nonvoice): time spent per day (Minutes)
49%
50%
Source: eMarketer Jul 2015 report
4. 3. China is the second biggest market in the world
behind the US in terms of digital ad spend with
roughly 49.1% of total media spend on digital
Digital Ad Spend (in billions)
$0
$25
$50
$75
$100
2015 2016 2017 2018 2019
$65
$58
$49
$40
$31
$94
$84
$75
$67
$58
US China
Source: eMarketer Sep 2015 report
5. 4. More than 50% of digital ad spend
is on mobile in China, similar to the US
Mobile ad spend (in Billions)
$0.0
$15.0
$30.0
$45.0
$60.0
2015 2016 2017 2018
$43.3
$34.0
$25.0
$15.8
$57.9
$50.8
$42.0
$30.4
US China
Source: eMarketer Oct 2015 report
Mobile Ad Spend as % of digital ad spend
2015 2016 2017 2018
US 52% 63% 67% 69%
China 51% 63% 70% 75%
6. 5. SEM ad still commands about 50% of
the total digital ad spend in China,
followed by Video Ad at around 24%
Source: eMarketer Oct 2015 report
Ad Spend by Format as % of Total Digital Ad Spend
0.00%
12.50%
25.00%
37.50%
50.00%
SEM Social Network Ads Video Ads Rest of Display Ads
12%
26.5%
12.5%
49%
14.5%
25%
12%
48.5%
17.00%
24.00%
11.00%
48.00%
2015 2016 2017
7. 6. Programmatic Display is forecasted to
be more than 50% of Digital Display Ad
Spend in 2016
Display Ad Spend (in Billions) and % of Programmatic Display
0%
15%
30%
45%
60%
$0.0
$6.5
$13.0
$19.5
$26.0
2014 2015 2016 2017
Display Ad Spend % Programmatic Display
57%
51%
44%
38%
$24.9
$20.4
$16.1
$12.6
38%
44%
51%
57%
Source: eMarketer Oct 2015 report
8. 7. Baidu, Alibaba and Tencent (BAT)
command more than 50% of all Digital Ad
Revenue in China in 2015
Ad Revenue by Major Publishers/Search Engines in China
0.0%
10.0%
20.0%
30.0%
40.0%
Alibaba Baidu Tencent sohu.com Youku Tudou SINA The rest
40%
2%
3%3%
10%
31%
12%
34%
2%2%
3%
5%
29%
25%
2014 2015 2016 2017
Source: eMarketer Oct 2015 report
9. Digitalbuyers(inmillions)
0
150
300
450
600
Retaile-commercesales(inBillions)
$0
$400
$800
$1,200
$1,600
2014 2015 2016 2017 2018
US China US China
557
514
468
419
373
191186179172165
$1,568$1,208$911$672$473 $482$432$385$341$298
373
419
468
514
557
165 172 179 186 191
8. China Retail e-commerce sales and number of digital
buyers are 2.5X more than those in the US in 2016
Source: eMarketer Sept 2015 report
Note: Retail e-commerce sales includes products or services ordered using the internet, regardless of the method of payment or fulfilment;
excludes travel and event tickets
Digital buyers: ages 14+; internet users who have made at least one purchase via any digital channel during the calendar year, including
desktop/laptop, mobile and tablet purchases; excludes Hong Kong