The document discusses mobile analytics and insights from mobile engagement marketing. It provides an overview of mobile trends, outlines steps for measuring mobile's impact on marketing, and reviews unique insights and vendors for mobile analytics. While mobile analytics are maturing, there are still caveats around standardization and integrating siloed data and tools across the fragmented mobile landscape.
Myanmar Consumer Preference Study over COVID-19Simon Bailey
This study looks at the response by Myanmar consumers to the COVID-19 situation. This shows the significant shifts in Digital behaviours and requirements from the market
Indonesia Digital and Content Marketing Report in 2017digitalinasia
Key findings from Indonesia as follows:
Social media is the most effective marketing channel for marketers, but B2B will prioritize Content Marketing in 2017
Marketers spend 31.5% of their budget on digital, 76% say this is an increase
Average and Median digital marketing budget of IDR 1.9 billion / year and IDR 875 million / year, respectively
Digital marketers’ key problems are around budget restraints & skills/resources gaps
55% of marketers still lack clarity about how their digital marketing drives business objectives
Customer experience & content marketing are the most exciting growth opportunities
Content marketing is generally used for engagement & awareness - but B2B measures primarily lead generation
Written articles and videos are the most effective content marketing types
B2B brands prefer more to invest in dedicated in-house content team, whilst B2C relies more in agencies
2021 Digital Media Landscape in Myanmar (Aug 21 Updated)Kyaw Ye Paing
Myanmar have 54.61 million population and internet user are significantly higher year by year. Currently, mobile SIM connection is 69.43 million and SIM penetration is 127% according to a report of DKMads’s 2021 August Digital Media Landscape in Myanmar.
1. DKMads is the strongest display advertising platform in Myanmar and it is connected with more than 30 premium ad exchanges and owned an SSP platform to collected local publishers’ inventory. DKMads platform can reach 21.2 Million cookies if combine programmatic inventory and local ad network inventory in Myanmar.
2) Facebook has 18 million monthly active users and the highest age group is 25-34 (43%), 55% male, and 45% female in Myanmar.
3) YouTube has 13.9 million monthly active users and 18-24 is the highest age group (47%) and male 62%, female 13% in Myanmar.
Influencer marketing has skyrocketed in the past five years. With the industry forecasted to hit USD $9.7 billion in 2020, Influencer Marketing Hub reports that 91% of marketers now view content creators as an effective marketing medium.
Myanmar Consumer Preference Study over COVID-19Simon Bailey
This study looks at the response by Myanmar consumers to the COVID-19 situation. This shows the significant shifts in Digital behaviours and requirements from the market
Indonesia Digital and Content Marketing Report in 2017digitalinasia
Key findings from Indonesia as follows:
Social media is the most effective marketing channel for marketers, but B2B will prioritize Content Marketing in 2017
Marketers spend 31.5% of their budget on digital, 76% say this is an increase
Average and Median digital marketing budget of IDR 1.9 billion / year and IDR 875 million / year, respectively
Digital marketers’ key problems are around budget restraints & skills/resources gaps
55% of marketers still lack clarity about how their digital marketing drives business objectives
Customer experience & content marketing are the most exciting growth opportunities
Content marketing is generally used for engagement & awareness - but B2B measures primarily lead generation
Written articles and videos are the most effective content marketing types
B2B brands prefer more to invest in dedicated in-house content team, whilst B2C relies more in agencies
2021 Digital Media Landscape in Myanmar (Aug 21 Updated)Kyaw Ye Paing
Myanmar have 54.61 million population and internet user are significantly higher year by year. Currently, mobile SIM connection is 69.43 million and SIM penetration is 127% according to a report of DKMads’s 2021 August Digital Media Landscape in Myanmar.
1. DKMads is the strongest display advertising platform in Myanmar and it is connected with more than 30 premium ad exchanges and owned an SSP platform to collected local publishers’ inventory. DKMads platform can reach 21.2 Million cookies if combine programmatic inventory and local ad network inventory in Myanmar.
2) Facebook has 18 million monthly active users and the highest age group is 25-34 (43%), 55% male, and 45% female in Myanmar.
3) YouTube has 13.9 million monthly active users and 18-24 is the highest age group (47%) and male 62%, female 13% in Myanmar.
Influencer marketing has skyrocketed in the past five years. With the industry forecasted to hit USD $9.7 billion in 2020, Influencer Marketing Hub reports that 91% of marketers now view content creators as an effective marketing medium.
The 50 Most Important Marketing Charts of 2016Percolate
The job of the marketer is never static: it changes in response to shifting patterns in consumer behavior, content consumption, and device usage. Every year, we compile the 50 most important trends for marketers across mobile, social, content marketing, and advertising. This year, we bring you a collection that includes newer trends that made a mark last year — including customer experience and ad blocking — and whose impact will continue to be felt.
ADSOTA’s Vietnam Mobile Apps Advertising & Monetization Report is published quarterly, offering key insights of mobile advertising landscape of Vietnam. This report provides an in-depth look at Vietnam apps advertising market and term of trends during the period from Dec 2016 to Apr 2017. We are very pleased to share it with you and hope that you can get access to this industry situation and knowledge; as well as make use of these information for yourselves and your organization's particular purpose. Take a look at some interesting items presented in Q1 2017 Report:
1. Vietnam & Global Mobile Market Outlook
2. Vietnam Mobile App Advertising Insights
3. Highlights & Trends Q1 2017
Please feel free to contact us if you need any further information
Email: marketing@adsota.com
Tomorrow’s News 2018 explores:
News consumption patterns and habits of global executives The importance of news brands and social media Perceptions of news brands and advertisers
Issues around data transparency and GDPR
Future tech influencers of news consumption and businesses
MOBILE ADVERTISING & USER ACQUISITION IN CHINATalkingData
This report provides an overview of the China's advertising industry in 2015. As the amount of traffic has increased dramatically, which sectors that are driving growth. How much does it cost to acquire an iOS or Android user, and what are the best channels to make sure your ads get the attention they deserve?
COVID19 has had a substantial impact on digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping and food delivery.
Raymond Buckle, SilverstoneCIS at the Microsoft Marketing Academy 14 August 2013Raymond Buckle
Intro to mobile in Africa, and some case studies. Our view:
1. Africa is a mobile first society;
2. Mobile is the fastest growing mass media channel around;
3. Its’ not the phone that’s mobile – it’s the audience;
4. Mobile makes your media budgets work harder;
5. Its interactive and allows response at point of impulse;
6. Mobile adds value at every stage of the path to purchase;
Mobileday 2016 - User behavior & Insight; How to surf the wave? - Phan Tuan AnhTuấn Anh Phan
In order to understand mobile user behavior & insight in Asean & Emerging Market in 2016.
Why mobile?
In fact, users think mobile is just mobile, their smartphone
08 critical points for each Marketer in order to develop mobile marketing strategy
The combination of: Mobile Connects Everything + Consumer Decision Journey + Gamification = Mobile Advocacy Journey
For mobile, it's all about interactive + relative
Harnessing Social and Mobile to Court the Digital ConsumerCognizant
Our recent research shows the myriad ways that digital consumers are increasingly incorporating social and mobile technologies into their shopping and buying experiences.
The mobile age has arrived and is here to stay. Worldwide shipments of mobile devices in 2012 is expected to be 56% higher than that of 2009. Mobile advertising spending is expected to increase to US$12.8 billion in 2011 (compared with US$1.7 billion in 2007) — an increase of 758%.
Read on to know more details and trends...
2020: Celebrating the Era of the Connected ConsumerInMobi
India has witnessed a digital transformation unlike any other in the last decade, with the nation now becoming the second-largest internet market across the globe. We examine the convergence of the three C’s: Context, Commerce, and Content and discuss how together, it is helping build a mobile economy that works for everyone.
KPCB 2015 Internet Trends Report - Simplified & Designed.Stinson
Mary Meeker's Internet Trends Report from KPCB is one of the most insightful and thorough reports for information on digital trends...but at 196 slides, it may have been a little tough to get through. Check out our our version of Mary Meeker's report - simplified & designed.
Mobile Analytics (Mobile BI) - A Game Changer Jitender Aswani
Big Data - According to IDC, data is doubling every two years and is expected to reach 1.8 ZB (a trillion GB) in 2011.
Eight mobility related mega trends are locked in a virtuous cycle and will be the bedrock for growth and adoption of Mobile BI solutions and for the overall Enterprise Mobility.
According to Gartner, more than 33% of Analytics will be consumed using mobile devices, a prediction well supported by the 8 mobility related mega trends discussed here.
Mobile BI market could grow at 20% plus CAGR over the next 5 years and could likely become over a $2 billion market by 2015.
Therefore, by 2015 more than 15% of Analytics revenues could come from Mobile Analytics solutions. This should be a serious strategic priority for every Analytics vendor if not already.
Digital media analytics: web, mobile analytics - Ahmad Abdullah - GoogleJigserv Digital
Ahmad Abdullah from Google was at the ISB Digital Summit 2014 to conduct a session on 'Digital media analytics: web and mobile analytics' as part of the Digital Boot Camp workshop.
The 50 Most Important Marketing Charts of 2016Percolate
The job of the marketer is never static: it changes in response to shifting patterns in consumer behavior, content consumption, and device usage. Every year, we compile the 50 most important trends for marketers across mobile, social, content marketing, and advertising. This year, we bring you a collection that includes newer trends that made a mark last year — including customer experience and ad blocking — and whose impact will continue to be felt.
ADSOTA’s Vietnam Mobile Apps Advertising & Monetization Report is published quarterly, offering key insights of mobile advertising landscape of Vietnam. This report provides an in-depth look at Vietnam apps advertising market and term of trends during the period from Dec 2016 to Apr 2017. We are very pleased to share it with you and hope that you can get access to this industry situation and knowledge; as well as make use of these information for yourselves and your organization's particular purpose. Take a look at some interesting items presented in Q1 2017 Report:
1. Vietnam & Global Mobile Market Outlook
2. Vietnam Mobile App Advertising Insights
3. Highlights & Trends Q1 2017
Please feel free to contact us if you need any further information
Email: marketing@adsota.com
Tomorrow’s News 2018 explores:
News consumption patterns and habits of global executives The importance of news brands and social media Perceptions of news brands and advertisers
Issues around data transparency and GDPR
Future tech influencers of news consumption and businesses
MOBILE ADVERTISING & USER ACQUISITION IN CHINATalkingData
This report provides an overview of the China's advertising industry in 2015. As the amount of traffic has increased dramatically, which sectors that are driving growth. How much does it cost to acquire an iOS or Android user, and what are the best channels to make sure your ads get the attention they deserve?
COVID19 has had a substantial impact on digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping and food delivery.
Raymond Buckle, SilverstoneCIS at the Microsoft Marketing Academy 14 August 2013Raymond Buckle
Intro to mobile in Africa, and some case studies. Our view:
1. Africa is a mobile first society;
2. Mobile is the fastest growing mass media channel around;
3. Its’ not the phone that’s mobile – it’s the audience;
4. Mobile makes your media budgets work harder;
5. Its interactive and allows response at point of impulse;
6. Mobile adds value at every stage of the path to purchase;
Mobileday 2016 - User behavior & Insight; How to surf the wave? - Phan Tuan AnhTuấn Anh Phan
In order to understand mobile user behavior & insight in Asean & Emerging Market in 2016.
Why mobile?
In fact, users think mobile is just mobile, their smartphone
08 critical points for each Marketer in order to develop mobile marketing strategy
The combination of: Mobile Connects Everything + Consumer Decision Journey + Gamification = Mobile Advocacy Journey
For mobile, it's all about interactive + relative
Harnessing Social and Mobile to Court the Digital ConsumerCognizant
Our recent research shows the myriad ways that digital consumers are increasingly incorporating social and mobile technologies into their shopping and buying experiences.
The mobile age has arrived and is here to stay. Worldwide shipments of mobile devices in 2012 is expected to be 56% higher than that of 2009. Mobile advertising spending is expected to increase to US$12.8 billion in 2011 (compared with US$1.7 billion in 2007) — an increase of 758%.
Read on to know more details and trends...
2020: Celebrating the Era of the Connected ConsumerInMobi
India has witnessed a digital transformation unlike any other in the last decade, with the nation now becoming the second-largest internet market across the globe. We examine the convergence of the three C’s: Context, Commerce, and Content and discuss how together, it is helping build a mobile economy that works for everyone.
KPCB 2015 Internet Trends Report - Simplified & Designed.Stinson
Mary Meeker's Internet Trends Report from KPCB is one of the most insightful and thorough reports for information on digital trends...but at 196 slides, it may have been a little tough to get through. Check out our our version of Mary Meeker's report - simplified & designed.
Mobile Analytics (Mobile BI) - A Game Changer Jitender Aswani
Big Data - According to IDC, data is doubling every two years and is expected to reach 1.8 ZB (a trillion GB) in 2011.
Eight mobility related mega trends are locked in a virtuous cycle and will be the bedrock for growth and adoption of Mobile BI solutions and for the overall Enterprise Mobility.
According to Gartner, more than 33% of Analytics will be consumed using mobile devices, a prediction well supported by the 8 mobility related mega trends discussed here.
Mobile BI market could grow at 20% plus CAGR over the next 5 years and could likely become over a $2 billion market by 2015.
Therefore, by 2015 more than 15% of Analytics revenues could come from Mobile Analytics solutions. This should be a serious strategic priority for every Analytics vendor if not already.
Digital media analytics: web, mobile analytics - Ahmad Abdullah - GoogleJigserv Digital
Ahmad Abdullah from Google was at the ISB Digital Summit 2014 to conduct a session on 'Digital media analytics: web and mobile analytics' as part of the Digital Boot Camp workshop.
The rise of new technologies and the Internet in particular has resulted in the emergence of a new ecosystem which is significantly different from the traditional business models.
Beaconka (Биконка) - мобильные приложения для розничных магазиновVladimir Stasevich
Презентация платформы Биконка - платформы создания мобильных приложений розничных магазинов.
Быстрый и просто способ выхода в онлайн:
- Мобильная витрина с ассортиментом и ценами
- Карта магазинов с контактами
- Спецпредложения, акции
- Геотаргетированная реклама на технологии iBeacon, Beacon
- Интернет-магазин: возможность заказа и доставки
The fast growth of consumer adoption of mobile and social channels has changed how we make decisions, brands need to develop cohesive digital strategies and then integrate with traditional channels to deliver true personalisation.
Mobile in the media mix whitepaper oya ones yasayan 2011Oya Yaşayan
. The role of mobile technology of a brand's media mix.
. Reasons Why Brands Must Adopt Mobile Marketing.
. Changing Consumption of Mobile Media
. Including and Optimizing Mobile in Media Plans
....On-phone advertising
...Mobile Search
...Location Based Services
...Mobile Enabled Outdoor
. Creating a Successful Cross-Media Mobile Campaign
...Multi-Channel Shopping Experience
...Key facts at-a-glance: How to optimize mobile in media plans
Mobile Goes Mainstreet: Consumers Lead the Way — Key Trends and Investment Op...Linda Gridley
The number of smartphone users in the U.S. is consistently growing and the connected user is turning to mobile more and more frequently for everyday consumption. Global mobile data traffic is predicted to increase 26-fold between 2010 and 2015. Smartphone and tablet revenues overtook traditional desktop and laptop revenues in 2013. At the same time, the amount of time users are spending on mobile daily is increasing. Mobile commerce sales are reaching all-time highs, and now represent 12% of total digital commerce, while mobile traffic represent about 40% for major eCommerce retailers such as Amazon, eBay, Apple, and Walmart.
The mobile industry was unquestionably the most important growth channel across digital media. Some of the most important trends we’ve seen in the sector include:
Average mobile (plus tablet) time spend now equal to desktop
Mobile is no longer just for gaming. Growing number
of use cases and apps hitting mass adoption— utilities, productivity,shopping, media & entertainment
Total mobile ad revenue grew twofold in 2013, and still only represents 2% of total ad spend but 12% of total media time spend
Strong M&A and funding environment – First $1bn M&A deal in mobile. Q3’13 was record quarter for mobile
Digital media leaders such as Facebook and Twitter realigned their organizations to mobile over the past two years and now see 40% plus of their revenue from the mobile channel
The evolution of mobile as the next computing platform is just beginning to take shape, bringing new billion market opportunities to the digital media ecosystem. We believe it is still early in this evolution and expect to see new technologies and innovative applications to fuel continued growth over the next five years.
Mobile in 2013: Our Take On The Top Trends & InsightsMCSaatchiMobile
The slides from our Inside Mobile Event. Find out what's going to be big and what's not, learn how to navigate the new mobile landscape and ensure you're prepared with the best mobile strategy for 2013.
Future m boston the future of mobile data fueled, programmatic and dominantFiksu
As mobile becomes the dominant digital medium, mobile advertising will continue its transformation towards the cutting edge of modern marketing techniques. This conversation will probe how marketers with the best data will be able to use programmatic buying to effectively and affordably reach the exact audiences they want. We'll also touch on how the maturation of mobile will make it more attractive to major brands who have only been dipping their toes to this point.
"Engaging the Consumer On-The-Go" - Bricks & Mobile 2011 ChicagoTim Hayden
Presentation used in Chicago on 10/5/2011 for Bricks and Mobile 2011 (Thanks, Kelly!). "Engaging the Consumer On-the-Go" with Scott Forshay of Morpheus/CREATETHE GROUP, Tim Hayden of 44Doors, Tom Nawara of Acquity Group, and Suhail Pothigara of Macy's.
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
BCM "Interactive: The Most Able Medium'' Presentation - November 2008BCM Group
In tough economic times, you can rely on interactive media to be the most able medium. Presentation given to clients of BCM Partnership, Brisbane, 20 November 2008
A brief overview of the benefits of using mobile communications and marketing to grow your business.
This presentation presents the growth and reach of the mobile market along with best practices of how to create a successful mobile campaign.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
7. Mobile Phone Subscribers and Penetration in Canada 2008-2014 65.0% 2008 Source: eMarketer, June 2010
8. Mobile Phone Subscribers and Penetration in Canada 2008-2014 68.4% 2009 Source: eMarketer, June 2010
9. Mobile Phone Subscribers and Penetration in Canada 2008-2014 72.6% 2010 Source: eMarketer, June 2010
10. Mobile Phone Subscribers and Penetration in Canada 2008-2014 76.3% 2011 Source: eMarketer, June 2010
11. Mobile Phone Subscribers and Penetration in Canada 2008-2014 79.5% 2012 Source: eMarketer, June 2010
12. Mobile Phone Subscribers and Penetration in Canada 2008-2014 01/19/11 82.0% 2013 Source: eMarketer, June 2010
13. Mobile Phone Subscribers and Penetration in Canada 2008-2014 84.7% 2014 Source: eMarketer, June 2010
14. SmartPhone Penetration 2010 (% of mobile handsets) 18% 31% 5% 11% 33% 7% 4% 1% 19% Source: Informa, Instat & Gartner, Feb 2010
15. Apps generate >$2Billion in revenue in N. America Ads generate $208M in CAN but growing fast! Online Email Mobile Direct Mail Out-of- Home Digital TV Radio Print Source:: Ipsos Reid, November 2009
16.
17.
18.
19. Marketing translates to mobile in many trackable ways Search Productivity Research Branding Share Entertainment Transactional Local Knowledge Interaction Learning
20.
21. 5. Map Tactics and Objectives Against the Marketing Funnel Awareness Consideration Intent Action
22. Mocial Presents Unique Insights Into Campaign Performance Mobile Insights Heard Success of Media Time Targeting Uniques Visible Intent Purchase Shared Awareness Consideration Intent Action Extended Reach Proliferation
23. Make Friends With BlackBerry: Mobile Measurement Access to: 713,000 music fans Awareness: 101,028 1:1 intercepts Contest Engagement*: 19% entries Signaled Consideration*: 3% Signaled Intention*: 17% Retail Lift: 3-5% *on Mobile Engagement*: 16% BBM Friends and Site Visits
24. The Mobile Measurement Puzzle Pieces SMS/IM Outbound and inbound mobile messages Application Usage of downloadable and native applications Web Web traffic of mobi sites Advertising In app, in video and interstitial display and search ads Social The spread of ideas, preferences and information
First, the obligatory bit. I work for Maritz Canada, we’re a marketing agency focused on improving business performance through channel sales enablement, engagement marketing and consumer loyalty. Obviously numerically demonstrating success is critical to our success so adding mobile, social and digital to our services gives us insights we didn’t have before. But I’ll get to that. Soon enough.
Today I’ll really want to give you more of an overview about mobile – why you should care about it, how you could use it and where you should be wary of it.
I don’t know how often this comes by your desks but the mobile phone – and increasingly the mobile smartphone which is nothing short of a computer – is taking the world by storm. More than ¾ of the world’s population subscribe to cell phones. When I did this presentation 18months ago, that number was 4B. Internet subscribers – less than 30% of the global population. Staggering numbers.
Closer to home, we may have a relatively low penetration rate compared to western world – EU over 100%, US ~90%, Japan – 94%, But we’re still talking about >23M highly valuable eyes and active users in Canada & growing. With China 59% and India 56%. India is adding btw 10-18M! subscribers per month!
Closer to home, we may have a relatively low penetration rate compared to western world – EU over 100%, US ~90%, Japan – 94%, But we’re still talking about >23M highly valuable eyes and active users in Canada & growing. With China 59% and India 56%. India is adding btw 10-18M! subscribers per month!
Closer to home, we may have a relatively low penetration rate compared to western world – EU over 100%, US ~90%, Japan – 94%, But we’re still talking about >23M highly valuable eyes and active users in Canada & growing. With China 59% and India 56%. India is adding btw 10-18M! subscribers per month!
Closer to home, we may have a relatively low penetration rate compared to western world – EU over 100%, US ~90%, Japan – 94%, But we’re still talking about >23M highly valuable eyes and active users in Canada & growing. With China 59% and India 56%. India is adding btw 10-18M! subscribers per month!
Closer to home, we may have a relatively low penetration rate compared to western world – EU over 100%, US ~90%, Japan – 94%, But we’re still talking about >23M highly valuable eyes and active users in Canada & growing. With China 59% and India 56%. India is adding btw 10-18M! subscribers per month!
Closer to home, we may have a relatively low penetration rate compared to western world – EU over 100%, US ~90%, Japan – 94%, But we’re still talking about >23M highly valuable eyes and active users in Canada & growing. With China 59% and India 56%. India is adding btw 10-18M! subscribers per month!
Closer to home, we may have a relatively low penetration rate compared to western world – EU over 100%, US ~90%, Japan – 94%, But we’re still talking about >23M highly valuable eyes and active users in Canada & growing. With China 59% and India 56%. India is adding btw 10-18M! subscribers per month!
We here in Canada we are leading the cell phone progression (as much of the world) towards mobile computing. This is important because on this side of the world, as our cell phones have moved from communications to interactive media, we are becoming increasingly active and engaged with mobile and finding that they are indeed valuable devices to own. True its unlike Japan, where a single operator dominates the market and invested in SMS technology and near field communications, turning cell phones into mobile wallets; or Europe where much of the continent uses SMS and gets by with feature phones. We like our toys and with the biggest smartphone makers are in our backyards have finally got turned onto owning them.
The growth in subscriber numbers and usage is attracting the attention of advertisers. Mobile advertising hovered around 208M in 2009 w rapid growth expected; 49% of marketers expect to increase their spends on mobile. By next year we’ll be looking at close to 1.5B in advertising spends. This does not even include the spend on mobile app and web and technology builds which already hovers north of 2billion in North America.
Its not just about the numbers but the changing habits they signify. Yes, I do have #s here but its more about the bite sized mocial tools – the highly social mobile medium - that people are adding to their lives, how they are interacting with companies and how you could now interact with them!
Looking at companies like Amazon and eBay its obvious that mobile is a new revenue channel. Amazon’s attributing 1B to mobile. Ebay attibuted $2B of gross sales to mobile, ~5% of their Gross Merchandise Volume. These are real $s that have to be accounted for & whose contribution to be bottom line needs to be proven.
So for all the reasons I mentioned and numbers I’ve thrown out at you – its no wonder that in a few short years of existence, almost 50% of marketers feel its important to incorporate mobile into their marketing campaigns. But still: 1/3 of marketers are holding back. The reason is because they don’t know how to build a business case for mobile or measure its ROI.
I know its not so simple. Unlike other media, marketing can take on an almost unlimited number of forms on mobile. From gathering research to brand awareness to sharing information to transactional app, movies and games and engagement. Determining mobile’s potential value and return really requires a step back to understanding what we are trying to do.
Not showing you anything new - just reinforcing that it still applies, just with different points to measure. First we establish a baseline of current activity, mentions, ranking and so forth, using proxies where required – i.e. if you don’t currently have a mobile site, check your web logs to see how much traffic on your desktop website is coming from mobile devices. Then set your objective(s) – the action you are getting people to make. Choose the tactics you want to use to lead people to your objective And lastly estimate success and establish benchmarks by which you measure success- increasing time spent in an app; impressions from sharing; mentions etc.
Then what I do, and what you may do, is set my objectives and the marketing tactics against the marketing funnel to capture all the elements I need to measure. The purpose really is to be cognizant of how I drive more traffic through the funnel to get more “action”/objective out of the bottom. The holy grail of course is to ensure you have the RIGHT TRAFFIC going into the top of the funnel – or bringing people into the funnel further down, i.e. consideration. This is where Mobile - and social – help refine your activities by offering greater insight into activities and offers the chance to course correct.
Success of media: Mobile, often though SMS and QR Codes CTA on mass ads, brings visibility and clarity as to what ads are working and which are missed Time : Mobile gives tremendous visibility into various aspects of time (super metaphysical ;))- everything from time spent in an app to response time after a call to action, to time of day preferences Targeting : Yes, of course there is a variation of this in almost every type of advertising but the more interactive and personal the medium, the more accurately this is possible - i.e. people outside the demo may not see the ad unlike TV which doesn’t segment except but skewed preferences; and it is also less likely that the device is shared so the audience data is more reliable Leads to Unique : over time, you can build profiles with a unique person with trackable behaviours (yes, easier said than done, but it is being done. We ran a campaign using BBM last summer and were real instant messaging with people (p2p, not computers)and collecting the info in a database). Intent : mobile gives a greater insight into intent than ever before. Impressions and actions that were previously invisible, i.e. “coupon clipping” or local finders, or lost on its way to redemption with generic PINs, is now known. Action: Interactions direct from from mobile CTA are clear and other media CTAs can be measured incl. purchases, both on mobile and increasingly w POS Shared : On the same device the rest of the insights came from, you can also find out how many people passed this information along, uing hashtags and unique pins to track movement of ideas to new people who become Aware and a new group of considers who were given recos by trusted sources NOW - YOU WILL NOT GET ALL THIS FROM 1 SOURCE. AT THE MOMENT IT’S A PUZZLE TO PUT TOGETHER A STORY – THE PIECES ARE THERE, BUT THEY NEED TO BE PUT TOGETHER
MFB description Lots of awareness but most measured activity took place on mobile – where we made real 1:1 connections, captured contest entrants; users signaled their consideration by visiting the offers we had on mobile and then either downloaded or fwded the offer to a friend. From PINs tied to the offers we can track back a 3-5% lift at retail which is directly attributable to our campaign.
Marketers may choose to execute plans in a variety of ways but on mobile it will predominantly live in one of the above formats - there’s also bluetooth, MMS and NFC but these are by far most popular mobile tools that need to be assessed today.
If you need to connect to the mobile operators to run an SMS campaign, you need to work with an SMS aggregator who can then track the inbound and outbound messages. To use BBM or IM you would need to do it manually or track incorporation into app (APIs are soon to be released) You’ll get some of the basics which can be mapped to awareness, engagement and consideration.
When it comes to mobile apps there are some great free and paid tools that give you quite a lot of insight into how an app is being used. Of course, the tools vary in terms of what they can support but there is enough information to certainly support the marketing and development community.
The mobile web world is similar to online – both in terms of what it can report and who’s dong the reporting. Some of these own or are partnered with the sites they report on (closed systems) while others are deployed as an objective 3 rd party Now it’s a visibility into how people are using the site when they are on the move. Neilsen – habits and trends, not site by site usage
There are lots of different advertising network options from the Blind networks with high volume, low targeting capability sites to Premium networks that offer more reliable targeting data and premier site content by interest.
There are some Social listening out there that are free but the majority that give you real value including sentiment information, natural language understanding and deep information on user groups have to be paid for. They all have their own way of slicing and dicing the information so you’ll want to understand this when selecting your tools of preference. Full disclosure, Maritz Research recently acquired Evolve24
A lot has happened over the last 18 months in this space – with interest from advertising on a steep incline, metrics have become critical to sales. As a result, the major platforms are all acquiring analytics companies to make it easier to sell ads, either themselves like Apple or by 3 rd parties like RIM that partnered with webtrends, hoping to give developers a leg up. We are also starting to see preferences amongst clients for using tools that they use in the offline world where possible and dipping their toe in in the free world when its still new.
Methodologies – no oversight on measurement techniques Source: Carrier – only 3G traffic; wifi difficult. Sites can do both but will outsource to different firms Leads to prob of objectivity – 3 rd party tool or one the site owns, which is inherently not objective. Deploying in-house analytic solutions is a great first step here, but it falls short of what companies need to do in the space to maximize revenues Technology – to link is coming but not there yet; certainly when retail techs are implemented, the in-retail activation can better tie mobile to action. Symbian and Palm are often not supported; older smartphone devices too i.e. don’t support cookies so uniques is difficult to measure Silos – mobile links different media and activities, if purchase doesn’t happen directly on it or if unique identifiers aren’t used then its difficult to tie to ROI
What I hope you take away from this day is that mobile is a hugely important medium to business that can make a valuable contribution to marketing – providing insight into habits and behavior that other media doesn’t or doesn’t do as well. And there is no shortage by which you can measure mobile’s success. They may not be perfect, or what you are used to, but they do exist and there is too much at stake to ignore them. Others are using the tools to measure and tweak campaigns- the alternative is to wait while they prove its success. I think back to the days of the Internet and think – sure, jumping in with two feet and no back up plan is excessive, but waiting for all the pieces to be in place before moving forward is a missed opportunity. Especially when the mobile world is moving as fast as it is.