Black Friday: Why and how to grab your customers attention
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Black Friday is big business for retail in the US and the UK, but with so many retailers now joining in the Black Friday madness - how can your grab your customers attention?
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Black Friday: Why and how to grab your customers attention
- 1. We deliver. You save. Black Friday: Why and how to grab attention
- 2. Black Friday, www.textmarketer.co.uk Black Friday has grown into a sales and retail phenomenon. The numbers and figures are simply astonishing, and this success is leading to more and more retailers getting involved and increasing the competition. SALE
- 3. Black Friday, www.textmarketer.co.uk First off, let’s take a look at some of the amazing stats from last year’s incredible Black Friday and see why it has become such a huge and important day for retailers...
- 4. estimated spend online in the UK for Black Friday 2014 Source Experian and IMRG £810 million Black Friday, www.textmarketer.co.uk
- 5. Black Friday, www.textmarketer.co.uk estimated spend on E-Commerce in the US on Black Friday 2014 Source Comscore $1.5 billion
- 6. Black Friday, www.textmarketer.co.uk visits to online retail sites in the UK, with traffic from smartphones up by 57% from 2013 Source Experian and IMRG 181 million
- 7. Black Friday, www.textmarketer.co.uk higher than 2013 and in-store it was up 38% Source Barclaycard The spend on clothing was 98 per cent
- 8. Black Friday, www.textmarketer.co.uk televisions in the first hour 8,000 There was a four-fold increase in spending on electronics compared to an average day. ASDA sold more than
- 9. of Xbox 360 consoles by 9am sold out ASDA completely Black Friday, www.textmarketer.co.uk
- 10. Black Friday, www.textmarketer.co.uk Black Friday has now been joined by Cyber Monday to create what is now known as the ‘Black Friday period’ - meaning big days of buzz and retail in and around the day of Black Friday Cyber Monday
- 11. Black Friday, www.textmarketer.co.uk 15 per centin 2014 making it the biggest day in online shopping in US history Source Econsultancy Cyber Monday is huge in the US. Sales grew by
- 12. Black Friday, www.textmarketer.co.uk £720 millionspent in the UK Source Econsultancy The Brits are also partial to a bit of Cyber Monday retail therapy with an estimated
- 14. Black Friday, www.textmarketer.co.uk £1.07 billionestimated spend Source Experian and IMRG Experian and IMRG are predicting that Black Friday 2015 will be the biggest day in UK online history.
- 15. Black Friday, www.textmarketer.co.uk £943 billionestimated spend Source Experian and IMRG Cyber Monday doesn’t look too shabby either with a whopping
- 16. Black Friday, www.textmarketer.co.uk So how do you make sure your message is heard?
- 17. Black Friday, www.textmarketer.co.uk Mobile marketing is the most efficient and effective way to make sure your Black Friday marketing messages are heard Mobile marketing
- 18. Black Friday, www.textmarketer.co.uk Text messages get read Emails get read Tweets get read Facebook posts get read 98% 29% 22% 22% Source Frost & Sullivan
- 19. Black Friday, www.textmarketer.co.uk So get your Black Friday mobile marketing strategy and plan in place and make sure you don’t miss out on all those sales.
- 20. Black Friday, www.textmarketer.co.uk If you have found this ebook vaguely useful or interesting then why not return the favour, and share it! If you could be so kind to tweet it, like it, share it, post it, whatever is your social media preference we would be very grateful! This makes us happy and means we will create more useful and interesting content for you! Found this useful? Do your good deed for the day Website www.textmarketer.co.uk Blog http://www.textmarketer.co.uk/blog/ Telephone 0117 205 0202 Email info@textmarketer.co.uk