Mobile is a rapidly growing sector and forecast to be a key driver for the UK economy - the app development market alone is forecast to be worth £31bn by 2025.
This QuickView highlights some of the lesser known and potentially more interesting stats about the state of the industry, details the top in-demand development skills and lists 300 of the hottest companies involved in the development, design and delivery of mobile solutions in the UK.
In this QuickView:
- 10 Mobile Stats Global Perspective European Market
- UK Developer Market Top Skills
- Future Predictions
- 300 creative agencies you
- Should be working with in 2015
- Top Independent Development Companies
What it Takes to Win in the Chinese App Marketdigitalinasia
China is a growing smartphone market that no mobile player can ignore and much has been written about the mobile app marketing opportunities in China. InMobi recently concluded a research survey to understand consumer behavior in China around app usage & discovery and compared the results with the US market.
Opera Mediaworks Q2 2013 State of Mobile Advertising report Falguni Bhuta
This quarterly report from Opera Mediaworks, a fully-owned subsidiary of Opera Software, talks about insights and trends in mobile advertising worldwide for Q2 2013.
State of Mobile Advertising — Insights from Opera Mediaworks from Q2 2013Opera Mobile Store
1) The mobile ad market has grown tremendously in the past year, with Opera Mediaworks serving over 13,000 sites and apps with 60 billion monthly impressions, up from 9,000 sites/apps and 35 billion impressions previously. Revenue has also increased significantly.
2) iOS remains the leader in both ad impressions and revenue, capturing nearly 44% of impressions and almost half of revenue. However, Android and iOS are nearly tied for share of mobile phone impressions.
3) Sports surpassed Music/Video/Media as the top publisher category for revenue this quarter due to the start of the MLB season.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Switching from analogue TV – influence & recommendations
o Online businesses booming on TV
Digital Market overview featuring recent changes and new Advertising possibilities
o Kantar TNS Ukraine released the results of Telegram audience research
o Instagram announced “Music in Stories” and will allow the publication of 60-minute videos
o Facebook may now ban you from advertising
OOH & Radio shown growth vs 2017
According to Zenith WW forecast Mobile internet to reach 28% of global media usage in 2020
This issue is about the new seamless platform, native ads, targeting and the programmatic environment.
Bu sayımız yeni seamless platformu, native reklamlar, hedeflemeler ve programmatic ekosistem hakkındadır.
This document summarizes customer metrics and financial results for T-Mobile for Q3 2014. Key points include:
- Branded postpaid and prepaid customer additions increased significantly year-over-year due to marketing promotions and network expansion.
- T-Mobile's 4G LTE network coverage expanded to 250 million people, surpassing its 2014 goal. Download speeds were fastest among major carriers.
- Integration of the MetroPCS network and customer base continues ahead of schedule, with 78% now on the T-Mobile network.
What it Takes to Win in the Chinese App Marketdigitalinasia
China is a growing smartphone market that no mobile player can ignore and much has been written about the mobile app marketing opportunities in China. InMobi recently concluded a research survey to understand consumer behavior in China around app usage & discovery and compared the results with the US market.
Opera Mediaworks Q2 2013 State of Mobile Advertising report Falguni Bhuta
This quarterly report from Opera Mediaworks, a fully-owned subsidiary of Opera Software, talks about insights and trends in mobile advertising worldwide for Q2 2013.
State of Mobile Advertising — Insights from Opera Mediaworks from Q2 2013Opera Mobile Store
1) The mobile ad market has grown tremendously in the past year, with Opera Mediaworks serving over 13,000 sites and apps with 60 billion monthly impressions, up from 9,000 sites/apps and 35 billion impressions previously. Revenue has also increased significantly.
2) iOS remains the leader in both ad impressions and revenue, capturing nearly 44% of impressions and almost half of revenue. However, Android and iOS are nearly tied for share of mobile phone impressions.
3) Sports surpassed Music/Video/Media as the top publisher category for revenue this quarter due to the start of the MLB season.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Switching from analogue TV – influence & recommendations
o Online businesses booming on TV
Digital Market overview featuring recent changes and new Advertising possibilities
o Kantar TNS Ukraine released the results of Telegram audience research
o Instagram announced “Music in Stories” and will allow the publication of 60-minute videos
o Facebook may now ban you from advertising
OOH & Radio shown growth vs 2017
According to Zenith WW forecast Mobile internet to reach 28% of global media usage in 2020
This issue is about the new seamless platform, native ads, targeting and the programmatic environment.
Bu sayımız yeni seamless platformu, native reklamlar, hedeflemeler ve programmatic ekosistem hakkındadır.
This document summarizes customer metrics and financial results for T-Mobile for Q3 2014. Key points include:
- Branded postpaid and prepaid customer additions increased significantly year-over-year due to marketing promotions and network expansion.
- T-Mobile's 4G LTE network coverage expanded to 250 million people, surpassing its 2014 goal. Download speeds were fastest among major carriers.
- Integration of the MetroPCS network and customer base continues ahead of schedule, with 78% now on the T-Mobile network.
Produced in Q3 2013, Mobile Insights Report is for UK focussed Marketing Departments to understand the smartphone and tablet demographic going into 2014
Global Entertainment & Media Outlook 2021-2025: PwC ReportSocial Samosa
The latest PwC Report highlights how the Indian entertainment and media sector has fared despite the challenges of the pandemic with an expected growth of 10.75% CAGR by 2025.
The document is an app insight report from InMobi analyzing app promotion trends in Q3 2013. Some key findings include:
- The US, India, Japan, China, and Indonesia were the top 5 countries for app downloads, accounting for over 60% of downloads.
- Games were the most downloaded category at 64% of downloads. Communication, telecom, and entertainment apps followed.
- Interstitial ads achieved the highest conversion rates, particularly on Android, while banners still performed well for non-gaming apps.
- The US, China, UK, and India had the highest and lowest costs per download, respectively, with costs varying by app category and region.
The State Of Mobile Monetization - 2017Ofir Krisspel
To improve and ultimately perfect an app, developers need to select the right SDKs – Software Development Kits. However, in today’s marketplace app developers are literally inundated with SDK choices, making it difficult to choose the best ones.
The Mobbo Power Index offers app publishers and marketers robust benchmarks of mobile app SDK components, helping them to make informed decisions about the best technology stacks. The report sheds light on the scale and performance of popular SDK components and tracks the movers and shakers in the mobile industry. This research has been conducted after studying a database of over 3.1 Million analyzed apps, and over 1,000 SDK components scanned across iOS and Android and all categories, which make it the most in depth study to date.
The findings provide valuable information for app publishers in their quest to pinpoint the best SDKs to integrate with, as well as for service providers in the mobile app economy who want to understand the competitive landscape in their field.
For more information visit https://www.mobbo.com/
Consumers go mobile in cee. mobile market overviewSerkan_Saman
This document discusses mobile internet trends in Central and Eastern Europe. Some key points:
- Mobile advertising spending is growing rapidly but still constitutes a small percentage of total online budgets in most CEE countries. Mobile impressions accounted for only 8% of planned ad campaigns in the region from 2013-2014.
- Mobile traffic as a percentage of total internet traffic in CEE has increased from 3% in 2012 to around 10% currently, driven primarily by increased smartphone usage. However, the share of mobile pages views varies significantly across countries.
- Usage patterns differ across devices - PCs are used more during working hours on weekdays while tablets see heavier afternoon and evening usage. Understanding these patterns is important for effective mobile advertising
This document summarizes the application, website, and mobile advertising market trends in Vietnam from 2013-2015. It finds that online advertising revenue grew significantly over this period, reaching $42 million USD in 2013, with most mobile advertising revenue generated through over-the-top mobile messaging applications. Popular video sites in Vietnam include YouTube, VnExpress, and Clip.vn. The document also reviews the main local and international mobile app stores and advertising networks active in Vietnam during this period.
State of mobile apps in Vietnam Q2 2015Appota Group
Latest updates for Vietnam mobile apps market in Q2/2015.
Globally, Android leads the market with 78% smartphone share, iOS 18.3%.
In Vietnam, Android takes 61% of 22 million smartphone users. iOS takes 31%. iPhone 4 is the most used devices although iPhone 6 is on the rise.
Mobile Game Asia HCM 2015 had been the hottest and biggest mobile game event ever in Vietnam. More and more game studios and publishers export mobile games to the region.
And more.
Questions and inquiries please contact us at sale@appota.com
The document summarizes key findings from the report "The Mobile Economy 2017" published by GSMA. It discusses the following main topics:
1) The shift to mobile broadband and 4G is gaining momentum, with 4G connections forecast to almost double to 41% by 2020. 5G networks are forecast to cover a third of the global population by 2025.
2) Total mobile revenues reached $1.05 trillion in 2016 but future growth outlook remains mixed due to increasing competition and slowing subscriber growth. Operators have invested $1.2 trillion since 2010 in infrastructure.
3) Mobile technologies generated 4.4% of global GDP in 2016, equivalent to $3.3 trillion, and is forecast
Opera Mediaworks is the largest mobile advertising and marketing platform in the world, reaching an audience of 1.2 billion consumers globally. We help clients deliver innovative brand experiences that evoke emotion and deliver real outcomes fueled by data, technology and creativity. Trusted by Fortune 500 brands and more than 85% of the world’s top grossing mobile publishers, we are an essential advertising and monetization platform to drive meaningful results on mobile. Known for our exclusive Instant-Play™ HD video technology, our global performance advertising business and our extensive ad SDK footprint in the Top 1000 apps worldwide, we are passionate about helping brands connect with consumers at scale on the most important screen in their lives. A fully-owned subsidiary of Opera ASA, Opera Mediaworks is a global organization with 24 offices worldwide.
Apple maintained the largest share of mobile devices, while Samsung grew significantly. Smartphones and tablets continued to dominate, comprising 70% and 25% of devices respectively. Android and iOS accounted for 93% of the operating systems. Top categories included games, music, and communications apps, with text messaging being the most popular communication method.
Responding to Coronavirus: How marketers can leverage digital responsiblyInMobi
- The document discusses how marketers can responsibly leverage digital channels to respond to the COVID-19 pandemic. It provides examples of companies communicating purpose and reassurance, engaging consumers on mobile, and promoting CSR initiatives. The speaker advocates embracing purpose-led communications, leveraging owned and earned media, and creative innovation to address consumer concerns during uncertain times. InMobi pledges support through ad credits for COVID-19 PSAs and partnering with governments on CSR activities.
This document provides an overview of mobile internet usage trends in Central and Eastern Europe (CEE). Some key points:
1) Mobile internet usage has grown dramatically in CEE in recent years, though mobile advertising still only accounts for a small percentage of total online ad spending in most CEE countries.
2) Measurement of mobile audiences and cross-platform usage is still limited in CEE, hindering effective mobile marketing.
3) Usage patterns differ significantly by device - PCs are used mostly during work hours, while tablets and phones see peak usage in evenings and nights.
4) Apple dominates the tablet market in CEE, while Samsung leads in smartphones as Nokia's share declines.
TAM AdEx-Mirroring Y 2020 report for Digital AdvertisingSocial Samosa
The TAM AdEx-Mirroring Y 2020 report for Digital Advertising highlights an overview of advertising on various digital platforms throughout the year. This includes trends during lockdown and unlockdown period, leading web publishers, leading brands and more.
Nicky Iapino discusses the growth of mobile internet and performance marketing. Research shows mobile internet is growing faster than desktop internet ever did. A case study is presented showing how driving mobile traffic to a Vodafone call center converted users to customers. Mobile advertising revenues in Western Europe are predicted to grow over 100% annually through 2013. The document advocates that all marketers should be thinking about mobile opportunities.
T-Mobile reported strong results for the first quarter of 2015, with key highlights including:
- 1.8 million total net customer additions, driven by 1.1 million branded postpaid net additions
- Branded postpaid phone churn of 1.30%, a record low
- Service revenues of $5.8 billion, up 9.0% year-over-year
- Adjusted EBITDA of $1.4 billion, up 27.6% year-over-year
T-Mobile also continued expanding its 4G LTE network coverage and saw growth in key customer metrics such as branded postpaid customers and JUMP! program enrollment. The company raised its subscriber outlook for
For IT recruiters, and just about everyone who has been interested in tech, cloud is not a new phenomena. However, over the past 18 months, adoption of cloud is growing quickly and is now used in some shape or form by businesses of all sizes around the world.
This issue provides an overview to the rise of cloud, highlights the most in demand IT skills and lists the fastest growing cloud companies by employee.
In this QuickView
- Fastest growing cloud companies by employees
- Most in demand skills, job roles and certifications
- Top employers of cloud professionals
- Is Big-data-as-a-service the next big growth sector?
- Top 5 uses of cloud computing for 2015
The document discusses developing a mobile app called M-shop for shopping centers. It notes current apps lack advanced search and filtering and are often only for iOS. M-shop would include customer loyalty programs, engaging content, and feedback features. It would improve the customer experience through personalized navigation maps, store information, sales notifications, and a collage builder for planning purchases. Developing such a branded mobile app is presented as the best way for shopping centers to improve customer communication and loyalty.
One millions users vs your web application mega testing cloud applications pr...Justin Dorfman
This document discusses load testing cloud applications for performance. It notes that load testing can validate cloud application designs, test actual capacity gains from adding servers, plan proactive cloud scaling, and test failover procedures. It promotes the Mega Testing Cloud from Apica which can load test applications with up to 1 million concurrent users. Pricing examples are provided showing costs starting at $6-420 per hour to load test on AWS with 100-10,000 users per AWS instance. A demo of ProxySniffer for free load testing of up to 20 users is also offered.
Webinar iAdvize: Customer Service & Community Support, the perfect match! iAdvize
Gartner predicted that through this year, one of the dominant themes in customer service and support would be collaborative customer service processes. This refers to customers, generally experienced users, sharing their tips and experience with other users or potential customers who are often less ‘experienced’. Indeed, with the combined growth of peer-to-peer on the one hand and brand loyalty on the other, customers are increasingly willing to spend time taking part contributing to a brand community. And companies are starting to build on these communities, bringing them from forums onto their own corporate websites.
Produced in Q3 2013, Mobile Insights Report is for UK focussed Marketing Departments to understand the smartphone and tablet demographic going into 2014
Global Entertainment & Media Outlook 2021-2025: PwC ReportSocial Samosa
The latest PwC Report highlights how the Indian entertainment and media sector has fared despite the challenges of the pandemic with an expected growth of 10.75% CAGR by 2025.
The document is an app insight report from InMobi analyzing app promotion trends in Q3 2013. Some key findings include:
- The US, India, Japan, China, and Indonesia were the top 5 countries for app downloads, accounting for over 60% of downloads.
- Games were the most downloaded category at 64% of downloads. Communication, telecom, and entertainment apps followed.
- Interstitial ads achieved the highest conversion rates, particularly on Android, while banners still performed well for non-gaming apps.
- The US, China, UK, and India had the highest and lowest costs per download, respectively, with costs varying by app category and region.
The State Of Mobile Monetization - 2017Ofir Krisspel
To improve and ultimately perfect an app, developers need to select the right SDKs – Software Development Kits. However, in today’s marketplace app developers are literally inundated with SDK choices, making it difficult to choose the best ones.
The Mobbo Power Index offers app publishers and marketers robust benchmarks of mobile app SDK components, helping them to make informed decisions about the best technology stacks. The report sheds light on the scale and performance of popular SDK components and tracks the movers and shakers in the mobile industry. This research has been conducted after studying a database of over 3.1 Million analyzed apps, and over 1,000 SDK components scanned across iOS and Android and all categories, which make it the most in depth study to date.
The findings provide valuable information for app publishers in their quest to pinpoint the best SDKs to integrate with, as well as for service providers in the mobile app economy who want to understand the competitive landscape in their field.
For more information visit https://www.mobbo.com/
Consumers go mobile in cee. mobile market overviewSerkan_Saman
This document discusses mobile internet trends in Central and Eastern Europe. Some key points:
- Mobile advertising spending is growing rapidly but still constitutes a small percentage of total online budgets in most CEE countries. Mobile impressions accounted for only 8% of planned ad campaigns in the region from 2013-2014.
- Mobile traffic as a percentage of total internet traffic in CEE has increased from 3% in 2012 to around 10% currently, driven primarily by increased smartphone usage. However, the share of mobile pages views varies significantly across countries.
- Usage patterns differ across devices - PCs are used more during working hours on weekdays while tablets see heavier afternoon and evening usage. Understanding these patterns is important for effective mobile advertising
This document summarizes the application, website, and mobile advertising market trends in Vietnam from 2013-2015. It finds that online advertising revenue grew significantly over this period, reaching $42 million USD in 2013, with most mobile advertising revenue generated through over-the-top mobile messaging applications. Popular video sites in Vietnam include YouTube, VnExpress, and Clip.vn. The document also reviews the main local and international mobile app stores and advertising networks active in Vietnam during this period.
State of mobile apps in Vietnam Q2 2015Appota Group
Latest updates for Vietnam mobile apps market in Q2/2015.
Globally, Android leads the market with 78% smartphone share, iOS 18.3%.
In Vietnam, Android takes 61% of 22 million smartphone users. iOS takes 31%. iPhone 4 is the most used devices although iPhone 6 is on the rise.
Mobile Game Asia HCM 2015 had been the hottest and biggest mobile game event ever in Vietnam. More and more game studios and publishers export mobile games to the region.
And more.
Questions and inquiries please contact us at sale@appota.com
The document summarizes key findings from the report "The Mobile Economy 2017" published by GSMA. It discusses the following main topics:
1) The shift to mobile broadband and 4G is gaining momentum, with 4G connections forecast to almost double to 41% by 2020. 5G networks are forecast to cover a third of the global population by 2025.
2) Total mobile revenues reached $1.05 trillion in 2016 but future growth outlook remains mixed due to increasing competition and slowing subscriber growth. Operators have invested $1.2 trillion since 2010 in infrastructure.
3) Mobile technologies generated 4.4% of global GDP in 2016, equivalent to $3.3 trillion, and is forecast
Opera Mediaworks is the largest mobile advertising and marketing platform in the world, reaching an audience of 1.2 billion consumers globally. We help clients deliver innovative brand experiences that evoke emotion and deliver real outcomes fueled by data, technology and creativity. Trusted by Fortune 500 brands and more than 85% of the world’s top grossing mobile publishers, we are an essential advertising and monetization platform to drive meaningful results on mobile. Known for our exclusive Instant-Play™ HD video technology, our global performance advertising business and our extensive ad SDK footprint in the Top 1000 apps worldwide, we are passionate about helping brands connect with consumers at scale on the most important screen in their lives. A fully-owned subsidiary of Opera ASA, Opera Mediaworks is a global organization with 24 offices worldwide.
Apple maintained the largest share of mobile devices, while Samsung grew significantly. Smartphones and tablets continued to dominate, comprising 70% and 25% of devices respectively. Android and iOS accounted for 93% of the operating systems. Top categories included games, music, and communications apps, with text messaging being the most popular communication method.
Responding to Coronavirus: How marketers can leverage digital responsiblyInMobi
- The document discusses how marketers can responsibly leverage digital channels to respond to the COVID-19 pandemic. It provides examples of companies communicating purpose and reassurance, engaging consumers on mobile, and promoting CSR initiatives. The speaker advocates embracing purpose-led communications, leveraging owned and earned media, and creative innovation to address consumer concerns during uncertain times. InMobi pledges support through ad credits for COVID-19 PSAs and partnering with governments on CSR activities.
This document provides an overview of mobile internet usage trends in Central and Eastern Europe (CEE). Some key points:
1) Mobile internet usage has grown dramatically in CEE in recent years, though mobile advertising still only accounts for a small percentage of total online ad spending in most CEE countries.
2) Measurement of mobile audiences and cross-platform usage is still limited in CEE, hindering effective mobile marketing.
3) Usage patterns differ significantly by device - PCs are used mostly during work hours, while tablets and phones see peak usage in evenings and nights.
4) Apple dominates the tablet market in CEE, while Samsung leads in smartphones as Nokia's share declines.
TAM AdEx-Mirroring Y 2020 report for Digital AdvertisingSocial Samosa
The TAM AdEx-Mirroring Y 2020 report for Digital Advertising highlights an overview of advertising on various digital platforms throughout the year. This includes trends during lockdown and unlockdown period, leading web publishers, leading brands and more.
Nicky Iapino discusses the growth of mobile internet and performance marketing. Research shows mobile internet is growing faster than desktop internet ever did. A case study is presented showing how driving mobile traffic to a Vodafone call center converted users to customers. Mobile advertising revenues in Western Europe are predicted to grow over 100% annually through 2013. The document advocates that all marketers should be thinking about mobile opportunities.
T-Mobile reported strong results for the first quarter of 2015, with key highlights including:
- 1.8 million total net customer additions, driven by 1.1 million branded postpaid net additions
- Branded postpaid phone churn of 1.30%, a record low
- Service revenues of $5.8 billion, up 9.0% year-over-year
- Adjusted EBITDA of $1.4 billion, up 27.6% year-over-year
T-Mobile also continued expanding its 4G LTE network coverage and saw growth in key customer metrics such as branded postpaid customers and JUMP! program enrollment. The company raised its subscriber outlook for
For IT recruiters, and just about everyone who has been interested in tech, cloud is not a new phenomena. However, over the past 18 months, adoption of cloud is growing quickly and is now used in some shape or form by businesses of all sizes around the world.
This issue provides an overview to the rise of cloud, highlights the most in demand IT skills and lists the fastest growing cloud companies by employee.
In this QuickView
- Fastest growing cloud companies by employees
- Most in demand skills, job roles and certifications
- Top employers of cloud professionals
- Is Big-data-as-a-service the next big growth sector?
- Top 5 uses of cloud computing for 2015
The document discusses developing a mobile app called M-shop for shopping centers. It notes current apps lack advanced search and filtering and are often only for iOS. M-shop would include customer loyalty programs, engaging content, and feedback features. It would improve the customer experience through personalized navigation maps, store information, sales notifications, and a collage builder for planning purchases. Developing such a branded mobile app is presented as the best way for shopping centers to improve customer communication and loyalty.
One millions users vs your web application mega testing cloud applications pr...Justin Dorfman
This document discusses load testing cloud applications for performance. It notes that load testing can validate cloud application designs, test actual capacity gains from adding servers, plan proactive cloud scaling, and test failover procedures. It promotes the Mega Testing Cloud from Apica which can load test applications with up to 1 million concurrent users. Pricing examples are provided showing costs starting at $6-420 per hour to load test on AWS with 100-10,000 users per AWS instance. A demo of ProxySniffer for free load testing of up to 20 users is also offered.
Webinar iAdvize: Customer Service & Community Support, the perfect match! iAdvize
Gartner predicted that through this year, one of the dominant themes in customer service and support would be collaborative customer service processes. This refers to customers, generally experienced users, sharing their tips and experience with other users or potential customers who are often less ‘experienced’. Indeed, with the combined growth of peer-to-peer on the one hand and brand loyalty on the other, customers are increasingly willing to spend time taking part contributing to a brand community. And companies are starting to build on these communities, bringing them from forums onto their own corporate websites.
- The document discusses how top retailers are expanding their ecommerce globally using Demandware's cloud platform. Demandware provides features like global delivery, multi-site management, multi-currency support, and localization that enable retailers to launch sites in new countries quickly.
- Case studies of Clarins, Deckers Outdoor Corporation, and Labelux show how they were able to launch new international sites in a matter of months using Demandware and saw significant sales increases as a result of their global expansion.
- Demandware currently powers ecommerce for retailers in 49 countries around the world.
SLI Systems Customer Journey Roadshow DublinCharlie Lines
This document discusses how to optimize online shopping searches across devices to drive revenue. It recommends analyzing search behavior data to understand valuable shoppers and their needs. Key strategies include optimizing the search box and autocomplete functions, providing rich insights into searches, ensuring relevant results, and leveraging search data to recommend related products and content to visitors. The goal is to improve the search experience and connect more shoppers to products.
MUST-HAVE STATS FOR GLOBAL MOBILE MARKETINGSmartling
This document provides statistics on global mobile trends to help with mobile marketing efforts. It discusses that there are nearly 7 billion mobile subscriptions worldwide, representing 75% of the global population. It also notes that mobile subscribers will reach 8.5 billion by the end of 2016. Key markets for mobile and smartphone adoption include China, India, Brazil, and countries in Africa and the Middle East. The document recommends localizing mobile apps and content for major languages to succeed in different global markets.
Integrated Retail Credentials April 2009Bikash Kumar
Integrated Retail is a leading business services provider to the retail and consumer packaged goods industries across Asia.
This presentation is on the information technology capabilities of 'Integrated Retail'.
www.integratedretail.com
James Rodgers IV has over 12 years of experience in technical support and customer service roles. He has a range of IT certifications and has worked for many companies providing desktop support, help desk support, and business intelligence analysis. He has strong skills in applications, operating systems, hardware, and networking.
The Fall Career Fair 2011 hosted by Michigan Tech Career Services and Alpha Kappa Psi will take place on Tuesday, September 27, 2011. The career fair will provide an opportunity for students to meet with companies and organizations to discuss full-time jobs, internships, co-ops and other potential career opportunities.
House of Fraser case study with Poq and DemandwareMichael Langguth
Our co-founder Michael Langguth held a webinar with Demandware and House of Fraser's Mobile Business Development Manager, Antonio Tella, about how the retailer has managed to achieve remarkable results with its current iOS and Android app offering.
Questions covered in the webinar include:
How can apps be used to design a great multichannel experience for consumers?
What’s the business case for an app when your website is mobile optimised? Which key metrics do House of Fraser use to measure the performance of the app?
How can Demandware Commerce and your warehouse management system be integrated with your app?
Which issues did Poq and House of Fraser consider when they integrated a native app with Demandware Commerce?
What are the advantages and disadvantages of building an app on a SaaS platform?
To watch the webinar, visit: http://bit.ly/1cMBe0S
To find out more about the Poq app commerce platform, visit: http://poqcommerce.com
http://www.natureoptimized.com/#!adhd-diet-blog/cvhu/brain-food---selenium - You’re driving along the road, when you notice that one of your tires is flat. You take it to a shop and they tell you that you’ve got a nail in your tire, but not to worry, because they’ve refilled the tire with air. You won’t even notice the nail, and you won’t have to deal with that annoying flatness. Also, if it starts going flat again they’ll be glad to put more air in it.
Klaus Märtens designed improved army boots with soft leather and air-padded soles while recovering from an injury in 1945. After the war, he made himself a pair with air-cushioned soles using leather from a cobbler's shop. Together with an English shoe family, Griggs, they developed the shoe further, adding trademark yellow stitching and branding the soles as "Air Wair", now often known as Doc Martens.
Adventure Travel Show 2016 & Customer ReviewsFeefo
Feefo, the world's most trusted ratings and reviews platform were invited to speak at The Adventure Travel Show 2016. If you missed the talk, check out the slides!
Webinar: Poq & Localytics Present How To Transform Your Retail Brand From Dig...Localytics
Localytics and Poq explore why apps are the new loyalty card, and the steps needed to take to make sure your retail brand is ready for a mobile takeover.
This document provides strategies for using Twitter for various business purposes, including customer relations, crisis management, corporate reputation management, event activation, product promotion and sales, issue advocacy, and internal communication. Specific examples are given for how companies like Comcast, JetBlue, Zappos, Dell, and the Red Cross have effectively used Twitter for customer service, crisis response, thought leadership, event coverage, deals/sales, and advocacy. The strategies recommend following others on Twitter to listen, regularly creating useful content, and engaging with your followers through responses and questions.
2016 Mid Year State of the Mobile IndustryJudd Wheeler
The 2016 Mid-Year State of the Mobile Industry Report dives into stats and reports from January to June 2016. It takes a look at mobile devices, mobile user behaviors, mobile apps, mobile video, mobile advertising, ad blocking, SMS, social media, OTT messaging, email, mobile search, mobile couponing, mobile commerce and payments, mobile's influence in retail, the Internet of Things and wearables.
This document discusses mobile gaming and trends in mobile usage. It notes that 2014 was the "Year of Mobile" and provides statistics on global and Dutch mobile penetration rates. Time spent on mobile is growing rapidly and surpassing time spent on desktop computers. Mobile apps see much higher usage than mobile web browsing. The document advocates integrating mobile marketing strategies and touches on mobile payments, advertising, and customer retention.
Technology Macro Trends - What Marketers Need to Know in 2014Percolate
In the last four years, we’ve seen tremendous upheavals in social channels, mobile adoption across the globe, and software that’s changed the way we live and work.
Technology has reshaped marketing.
To adapt to this new world, marketers need to first understand it. Here are some of the key technology macro trends that have redefined our industry.
Macro trends include:
- Growth of global internet users
- Venture financing of tech startups
- Photo sharing across mobile messaging platforms
- Mobile usage in China and the world
- Advertising revenue across Google, Facebook, and Twitter
- Education technology startups like Khan Academy
- YouTube stars and spectator gaming
Percolate is a marketing technology company with a mission to help brands of all sizes create great content and distribute it to the right audience. With an end-to-end suite of web-based and mobile tools, Percolate allows brands, agencies and other external partners to work within a single platform.
Learn more at: http://percolate.com
Fipp world media trends special report content Tuan Anh Nguyen
The document discusses major trends reshaping how content is produced and published for magazines and newspapers. It highlights that digital device usage and internet connectivity have reached critical mass globally. Content consumption has shifted from publisher-driven to consumer-driven, and is increasingly taking place on digital platforms rather than print. Social media use and video consumption are both growing rapidly as well.
8 Ultimate Mobile App Marketing Stats You Must KnowNine Hertz
Mobile app world is growing exponentially but get maximum benefit out of its growth you need to know some interesting statistics of mobile app marketing.
146676513 e marketer-mobile-ad-trends-in-france-and-germany-pdfSumit Roy
Mobile advertising is growing quickly in France and Germany, though spending still lags behind the UK. Spending on mobile ads in France is projected to reach $198 million in 2013 and grow to $792 million by 2017, while in Germany spending will reach $349 million in 2013 and $1.8 billion by 2017. Large multinational companies are leading the growth of mobile advertising in both countries through innovative campaigns. As smartphone and tablet adoption increases, more consumers are seeing and engaging with mobile ads.
Enabling best practice Web experiences for today's increasingly Mobile world: This white paper explores why a Web Content Management solution that’s not optimized for ‘customers in motion,’ could be the deal breaker for customer engagement. Find out how innovative approaches to WCM can keep your company aligned with customer expectations in a mobile world.
Mobile adoption boomed in 2020, advancing 2-3 years in just 12 months. 218 billion apps were downloaded in 2020, up 7% YoY. Consumers spent $143 billion on apps in 2020, up 20% YoY, and spent over 3.5 trillion hours on Android phones alone. Gaming continued to be the largest mobile category, generating 66% of mobile app spending and 55% of mobile time spent. Core games saw increased engagement, while casual games like Among Us saw huge growth in downloads. Finance also saw increased mobile engagement, with time spent in finance apps up 45% worldwide in 2020.
Mobile Goes Mainstreet: Consumers Lead the Way — Key Trends and Investment Op...Linda Gridley
The number of smartphone users in the U.S. is consistently growing and the connected user is turning to mobile more and more frequently for everyday consumption. Global mobile data traffic is predicted to increase 26-fold between 2010 and 2015. Smartphone and tablet revenues overtook traditional desktop and laptop revenues in 2013. At the same time, the amount of time users are spending on mobile daily is increasing. Mobile commerce sales are reaching all-time highs, and now represent 12% of total digital commerce, while mobile traffic represent about 40% for major eCommerce retailers such as Amazon, eBay, Apple, and Walmart.
The mobile industry was unquestionably the most important growth channel across digital media. Some of the most important trends we’ve seen in the sector include:
Average mobile (plus tablet) time spend now equal to desktop
Mobile is no longer just for gaming. Growing number
of use cases and apps hitting mass adoption— utilities, productivity,shopping, media & entertainment
Total mobile ad revenue grew twofold in 2013, and still only represents 2% of total ad spend but 12% of total media time spend
Strong M&A and funding environment – First $1bn M&A deal in mobile. Q3’13 was record quarter for mobile
Digital media leaders such as Facebook and Twitter realigned their organizations to mobile over the past two years and now see 40% plus of their revenue from the mobile channel
The evolution of mobile as the next computing platform is just beginning to take shape, bringing new billion market opportunities to the digital media ecosystem. We believe it is still early in this evolution and expect to see new technologies and innovative applications to fuel continued growth over the next five years.
The global smartphone market was valued at $714 billion in 2019 and is expected to grow at a CAGR of 11.2%. However, the COVID-19 pandemic negatively impacted 5G smartphone sales and consumer spending in 2020. Supply chain disruptions from lockdowns and chip shortages also affected mobile production. As a result of lockdowns, mobile-first mindsets increased reliance on apps for tasks and connectivity. Emerging trends driving further growth include artificial intelligence for personalized experiences, expanding internet of things applications, 5G technology for speed and bandwidth, and alternative connectivity options when internet outages occur.
There is no doubt that mobile is going to be the ‘Next Big Thing’ for marketers. Here are ten reasons why marketers across the board should not be ignoring mobile as a route to market.
Q1 2014 The State of Mobile Advertising — Insights from Opera MediaworksOpera Mobile Store
Android is now the top mobile platform globally. Asia has solidified its position as the second largest mobile ad market after the US. The UK mobile market has some unique characteristics including a preference for news, sports and mobile apps over social media. Video ads that are 26-30 seconds long and contain easy calls to action work particularly well in the UK market.
comScore Inc. - 2013 Mobile Future in FocusSunny Kr
This document provides an overview and analysis of the mobile and connected device landscape in the United States and internationally. Some of the key points covered include:
- Smartphone and tablet adoption has surged, with over 120 million smartphone owners and nearly 50 million tablet owners in the US. This widespread adoption is ushering in a new "Brave New Digital World" of multi-platform media consumption.
- Mobile channels now account for over 1 in 3 minutes of digital media time spent, demonstrating the rise of multi-platform consumption as a new reality. Leading digital properties are extending their reach by 29% on average through mobile.
- The top mobile platforms are Android and iOS, which combined control nearly 90% of the
Global mobile advertising revenue nearly doubled from 2012 to 2013, hitting €14.6 billion, with the highest growth rates in Latin America at 215% and North America at 122%. In Ireland, 86% of adults have smartphones or tablets and spend 3 hours a day online, but mobile ad spending reached only €34 million in 2013, expected to double in 2014 as adoption lags spending. Mobile video is the strongest driver of the UK mobile ad market as tablet usage surpasses 40% of the population, and almost three-quarters of mobile ad impressions in the UK come from apps rather than mobile web. The document provides examples of mobile ad campaigns by various industries including alcohol, telecom, entertainment, education, finance, insurance, retail
2015 US digital future in focus - Comscore - 26 March 2015Romain Fonnier
Dans son livre blanc «2015 U.S. Digital Future in Focus», comScore revient sur le bilan de l’année 2014, marquée par de grands changements dans le comportement du consommateur numérique dans différents secteurs : mobile, social media, vidéo, publicité, search et e-commerce. A travers 24 pages, l’institut tire des insights de l’année passée pour projeter les tendances majeures en 2015. Les principaux points abordés au sein du livre blanc sont :
- L’implication d’une population de plus en plus numérique et multiplateforme
- La croissance dynamique des médias numériques et des applications mobiles
- La rupture continue du mobile dans tout l’écosystème digital
- Comment les audiences des principaux réseaux sociaux vont s’accumuler
- La transition de la publicité numérique vers la visibilité des impressions
- La croissance continue de la vidéo en ligne et l’émergence de la vidéo mobile et OTT
- Comment les requêtes sur le web vont se répartir entre desktop, smartphone et tablette
- La croissance incessante de l’e-commerce et l’émergence du m-commerce
The digital world achieved enormous progress in 2014 as several transformative changes shaped how Americans interacted with technology and consumed media. Perhaps more so than at any other time in recent memory, changes were not merely incremental but rather seemed to represent key inflection points in the evolution of various markets and behaviors. We saw platforms collide in ways that upended existing markets, reconfigured the economics of various industries, and suggested that we are embarking on a new era of digital that will look markedly different from its predecessor.
Consider some of the digital milestones of 2014 and what they suggest about the future. This was the year that:
Mobile app usage exploded on its way to becoming the majority of all digital media activity.
Leading publishers saw mobile revenues surpass desktop revenues, signaling a shift towards mobile as the primary digital media platform.
Traditional TV ratings saw pronounced declines as Americans’ viewing habits time-shifted and moved to emerging platforms.
Digital advertising went through a challenging but important transition to transacting on impressions that are actually seen by people.
In this report, we will examine some of the most important sectors of the digital media ecosystem to show how the landscape has changed, who is leading the way, and what it all means for the year ahead – and beyond. It is an exciting time in digital and we hope this exploration of today’s key issues helps put the Digital Future in Focus.
Pdf 2015 us_digitalfutureinfocus_engus_mar2015central.zone
The document provides an overview of key trends in the U.S. digital media landscape in 2014-2015. It discusses the rise of mobile platforms and decline of desktop usage. Mobile apps and social networks saw huge growth, with Snapchat, Instagram and Facebook engaging many users. National Geographic emerged as the top social media brand based on user interactions. The report examines platform usage, leading properties and apps, and demographic trends to outline the changing digital media ecosystem.
Pdf 2015 us_digitalfutureinfocus_engus_mar2015Sumit Roy
The document provides an overview of key trends in the U.S. digital media landscape in 2014-2015. It discusses the rise of mobile platforms and decline of desktop usage. Mobile apps and social networks saw huge growth, with Snapchat, Instagram and Facebook engaging many users. National Geographic was the top social media brand of 2014. The report examines sectors like digital advertising, media properties, smartphones and consumer behaviors to understand the changing digital future.
This is a Report about Us Digital Future in Focus (especially in Mobile, Social, Video,..) from Comscore that I appreciate a lots.
In this report, they examine some of the most important sectors of the digital media ecosystem to show how the landscape has changed, who is leading the way, and what it all means for the year ahead – and beyond. It is an exciting time in digital and we hope this exploration of today’s key issues helps put the Digital Future in Focus.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
AI Considerations in HR Governance - Shahzad Khan - SocialHRCamp Ottawa 2024SocialHRCamp
Speaker: Shahzad Khan
This session on "AI Considerations in Human Resources Governance" explores the integration of Artificial Intelligence (AI) into HR practices, examining its history, current applications, and the governance issues it raises. A framework to view Government in modern organizations is provided, along with the transformation and key considerations associated with each element of this framework, drawing lessons from other AI projects to illustrate these aspects. We then dive into AI's use in resume screening, talent acquisition, employee retention, and predictive analytics for workforce management. Highlighting modern governance challenges, it addresses AI's impact on the gig economy as well as DEI. We then conclude with future trends in AI for HR, offering strategic recommendations for incorporating AI in HR governance.
Becoming Relentlessly Human-Centred in an AI World - Erin Patchell - SocialHR...SocialHRCamp
Speaker: Erin Patchell
Imagine a world where the needs, experiences, and well-being of people— employees and customers — are the focus of integrating technology into our businesses. As HR professionals, what tools exist to leverage AI and technology as a force for both people and profit? How do we influence a culture that takes a human-centred lens?
Building Meaningful Talent Communities with AI - Heather Pysklywec - SocialHR...SocialHRCamp
Speaker: Heather Pysklywec
Digital transformation has transformed the talent acquisition landscape over the past ten years. Now, with the introduction of artificial intelligence, HR professionals are faced with a new suite of tools to choose from. The question remains, where to start, what to be aware of, and what tools will complement the talent acquisition strategy of the organization? This session will give a summary of helpful AI tools in the industry, explain how they can fit into existing systems, and encourage attendees to explore if AI tools can improve their process.
Accelerating AI Integration with Collaborative Learning - Kinga Petrovai - So...SocialHRCamp
Speaker: Kinga Petrovai
You have the new AI tools, but how can you help your team use them to their full potential? As technology is changing daily, it’s hard to learn and keep up with the latest developments. Help your team amplify their learning with a new collaborative learning approach called the Learning Hive.
This session outlines the Learning Hive approach that sets up collaborations that foster great learning without the need for L&D to produce content. The Learning Hive enables effective knowledge sharing where employees learn from each other and apply this learning to their work, all while building stronger community bonds. This approach amplifies the impact of other learning resources and fosters a culture of continuous learning within the organization.
Your Guide To Finding The Perfect Part-Time JobSnapJob
Part-time workers account for a significant part of the workforce, including individuals of all ages. A lot of industries hire part-time workers in different capacities, including temporary or seasonal openings, ranging from managerial to entry-level positions. However, many people still doubt taking on these roles and wonder how a temporary part-time job can help them achieve their long-term goals.
Watch this expert-led webinar to learn effective tactics that high-volume hiring teams can use right now to attract top talent into their pipeline faster.
Recruitment marketing involves promoting job opportunities and workplace culture, including employee feedback, along with products or services, in the form of articles, ads, images, videos, etc.
2. For more information get in touch on 020 7112 4949 or visit sonovate.com
From the end-client, to
developer, to
advertising exec and
consumer, the
smartphone has
irrevocably changed
the world as we see it.
Embedding itself into
our everyday lives, the
smartphone has
reshaped the world as
we know it - and in
many ways is just
getting started.
Already a key industry for recruiters - this
QuickView highlights some of the lesser
known and potentially more interesting stats
about the state of the industry, details the top
in-demand development skills and lists 300
companies involved in the development,
design and delivery of mobile solutions you
should be working with in 2015.
Contents
10 Mobile Stats
Global Perspective
European Market
UK Developer Market
Top Skills
Future Predictions
300 creative agencies you
should be working with in 2015
Top Independent Development Companies
3. For more information get in touch on 020 7112 4949 or visit sonovate.com
1: The growth rate is
staggering
Forecast to be in the hands of 4 billion people
by 2020, the smartphone is one of the most
influential pieces of technology to impact on
daily life. In less than a decade, the world has
gone from less than half a billion people
online and zero smartphones to almost 3
billion people online with 2 million owning
smartphones.
2: The market is growing
year-on-year
The worldwide smartphone market grew 29%
year on year in the second quarter of 2014 in
terms of shipments.
3: Mind the gap - it’s
either luxury or rock
bottom
A gap in the market is appearing and Apple is
unfazed. By doing the seemingly impossible
last quarter (Q4 - ‘14) by selling more phones
at a higher average price, than in previous
quarters, Apple has sufficiently differentiated
itself from the mass of Android phones,
charging consumers on average two to three
times as much as they would pay for a com-
parable Android device. By contrast Xiaomi -
the world’s most valuable tech startup, worth
$46 billion, is manufacturing Android phones
at a much lower cost than its competitors,
creating a gap in the market and leading a
price war. The good news from the fight is
that hundreds of millions of people gain
access to the cheap but serviceable smart-
phones and Apple retains its brand values.
Xiaomi
$220
Andriod
$254
Apple
$687
Averageselling price for
smartphones without wireless
service contacts
Two Tiers
100
200
300
400
500
600
$700
2013 ‘14
4Q 1Q 2Q 3Q 4Q
0
.5
1
1.5
2
2.5
3
3.5
4
2014 2020
Smartphones People
Billion
Global
Smartphone Vendor
Marketshare (%)
Samsung 24.7%
Others 47.3%
Apple 15.0%
Lenovo-Motorola 7.2%Huawei 5.8%
The worldwide
smartphone market
grew 29%
year over year in the
second quarter of
2014
Source:ITU,a16z
Source: International Data Corporation (IDC)
4. For more information get in touch on 020 7112 4949 or visit sonovate.com
4: Downloads flow
faster than water
As the price of Android phones continue
to fall, mobile will impact on every part
of the world. In Sub-Saharan Africa, by
2019 3G coverage will be more
accessible than improved water and
electricity, with mobile users reaching
30%.
5: Global growth will be
fastest in developing
countries
The Asia/Pacific and Latin American
regions are expected to experience the
highest growth rate between 2013-17,
both with an annual growth rate of more
than 20 percent.
6: Mobile dominates
our attention
More time is spent in mobile apps than
all of the web. A report in 2014 by Ofcom
said UK adults spend an average of eight
hours and 41 minutes a day on media
devices, compared with the average
night's sleep of eight hours and 21
minutes. Whilst TV continues to
dominate the weekly exposure to
devices, the UK’s 14 and 15 year olds are
watching less live TV, and much less live
radio than adults - and turning to
YouTube and streaming music services
for their entertainment. In addition the
‘techie teens’ are giving up on voice calls
and email in favour of text-based
communication, flitting from Instagram
to WhatsApp to Snapchat in a constant
search for what's new.
Source: Statista 5-year compound annual growth rate of smartphone shipments worldwide from 2013 - 2017 by region.
Global Growth
0%
5%
10%
15%
20%
25%
30%
Asia/Pacific
23.2%
Europe
11.1%
North America
7.8%
Latin America
23.7%
Middle East and
Africa
18.5%
Growthrate
5. For more information get in touch on 020 7112 4949 or visit sonovate.com
7: App usage is
increasing
8: Spending is up
The proportion of mobile internet users
purchasing goods increased from 20% to
24%, between 2013 and 2014. And these
shoppers, as well as growing in number,
are also spending more each quarter.
So too is mobile advertising
Mobile ad expenditure has doubled to
more than £1bn in 2013. With 2014 also
proving to be a big year for mobile ads, this
level of increase may yet be maintained.
9: UK leads Europe in
app development
Research from VisionMobile predicts that
the app economy will be worth nearly
£31bn to Britain by 2025. Over a third of
the revenues generated by all 28 European
member states come from the UK. In
addition, the UK leads the way in
smartphone ownership and spending on
mobile shopping and entertainment,
downloading more than 250m apps a
month, equivalent to four per British
citizen per month.
10: And finally… It’s
bigger than Hollywood
Apple paid $10 billion to developers in
2014. Put another way, in 2014 iOS app
developers earned more than Hollywood
did from the box office in the US. The app
economy also sustains more jobs (627,000
iOS jobs in the US vs. 374,000 in
Hollywood) is easier to enter and has a
wider reach.
Source: Flurry Analytics
Apps Dominate the Mobile Web
Mobile Advertising Expenditure
and Mobile Internet Takeup
0
200
400
600
800
1000
0
20
40
60
80
100
2008 2009 2010 2011 2012 2013
Mobile advertising expenditure
Internet on mobile phone takeup0%
20%
40%
60%
80%
100%
20%
80%
2013
14%
86%
2014
Percentageoftimespent
Apps Mobile web
Source:IAB/PwCDigitalAdspend2008-2013;Ofcomconsumerresearch
Expenditure ( £ Millions ) / UK adult take-up ( % )
6. For more information get in touch on 020 7112 4949 or visit sonovate.com
Global Perspective
The global smartphone market is expected
to reach $698 billion by 2020, with a
compound annual growth rate of 11.2%.
The global smartphone market is
dominated by Asia-Pacific region with
40.7% market share, followed by Europe
with 32.2% market share. Global
smartphone shipments are expected to
reach 3bn units by 2020.
So far, increasing usage of mobile internet
and services in major European and Asian
countries such as UK, Germany, India,
China, Indonesia and South Korea is driving
the growth of the global smartphone
market. In addition, a fall in average selling
price of smartphones is expected to fuel
the growth of the market over the forecast
period.
European Market
The European smartphone market
continues to expand, growing by nearly 14
percent in 2014 to achieve 200 million
shipments, despite the saturation of many
Western European markets, according to
research from Futuresource Consulting.
The European tablet market also continues
to grow, but major markets have reached
saturation point earlier than the industry
expected. Although percentage growth
equaled that of smartphones, Western
Europe tablet sales will slow further in
2015, with consumer shipments moving
into decline by 2017.
App Market
An important contributor to the growth of
the smartphone market is the App. With
over 2.5m apps available to download from
Google Play and the App Store and over 85
billion downloads in 2014 from the App
Store alone, the global demand for mobile
applications is playing a pivotal role in how
value is created, delivered and distributed.
According to Flurry Analytics overall app
usage grew by 76% in 2014. Interestingly,
the report confirmed how our phones and
tablets have become indispensable devices
that help us work and keep our lives organ-
ised with shopping, utilities and productivi-
ty apps experiencing triple-digit growth.
Notably, gaming dropped 31% in session
usage to occupy bottom place. Having
dominated the top spots, the fall in 2014 is
symptomatic of the growth of lifestyle
orientated apps. However, despite the
drop the gaming market is forecast to be
worth over $35bn and account for one
third of the total gaming market by 2017.
2013-2014 Year-Over-Year
Growth Rate
Source: Flurry Analytics
Lifestyle &
shopping
Utilities &
productivity
Messaging
social
Health &
fitness
Travel Sports News &
magazines
Music media
& entertainment
Games
0
50%
100%
150%
200%
AVERAGE 76%
7. For more information get in touch on 020 7112 4949 or visit sonovate.com
UK App Developer
Market
According to research from Google, the UK
is the largest app developer market in
Europe and accounts for more than a third
of revenues generated from mobile
software across the region.
Estimated to be growing at approximately
27% each year and be worth in excess of
£5.5 billion by end of 2015, the UK app
market is driven by an increase in
enterprise and B2B apps, strong growth in
startups, rise of mCommerce & monetising
apps and the broader appification of
services.
More than half of UK app companies are
based in Greater London (31%) and the
South East (24%), although outside London
& SE there are several app startup hubs
located in Brighton, Cambridge,
Birmingham, Bristol and Edinburgh.
Data from VisionMobile's UK App Economy
2014 report estimates that around 75,000
people are employed as professional app
developers & designers in the UK with
around 305,000 people employed in other
roles (sales, marketing, finance etc) by app
companies.
UK app companies are expected to
increase their developer team size by 7% in
the next 12 months, based on the UK App
Developer survey of 300+ developers that
VisionMobile conducted in May 2014. This
translates to a demand for 5,250 new
developer jobs among app companies.
With a healthy app development market
there is demand for non-technical roles
such as sales, marketing and project man-
agement. As companies mature, they seek
to add entrepreneurial and commercial
skills. Approximately 30,000 new jobs will
be created in the UK in the next 12 months
because of app companies.
31%
24%
5%
8%
9%
10% 5%
5%
2%
1%
Distribution of app companies
across UK
Data based on companies house data
8. For more information get in touch on 020 7112 4949 or visit sonovate.com
App
Development
Market
Employment
Figures
For the 6 months to 1st
February 2015, IT jobs
within the UK that cited
‘Mobile Developer’ in their
job title mentioned the
following IT skills in order of
popularity. The figures
indicate the number of jobs
and their proportion against
the total number of IT job
ads sampled with Mobile
Developer in their job title.
Top 10 Related IT Skills
1 Apple iOS
2 Android
3 Mobile App
4 iOS Development
5 Android Development
6 Agile Software Development
7 Objective-C
8 HTML
9 JavaScript
10 Java
Top 10 Sectors
1 Finance
2 Retail
3 Games
4 Back Office
5 Marketing
6 Financial Institution
7 Automotive
8 Automotive
9 Publishing
10 Multimedia
Top 10 Programming
Languages
1 Objective-C
2 JavaScript
3 Java
4 C#
5 SQL
6 C++
7 PHP
8 ActionScript
9 ActionScript 3.0
10 XAML
Top 10 Development
Applications
1 Git (software)
2 Xcode
3 Subversion
4 Appcelerator Titanium
5 Ant
6 Eclipse
7 JIRA
8 Jenkins
9 Maven
10 Cucumber
Source: IT Jobs Watch
9. For more information get in touch on 020 7112 4949 or visit sonovate.com
The next wave of tech
to connect with and
rival your Smartphone
Wearables
Only 9 percent of adult Internet users own
a smartwatch and just 7 percent have a
smart wristband, TechCrunch reported. At
the moment, wearables haven’t broken out
of a fairly narrow niche — typically a young,
expensive niche. They’re more popular
with men than with women, with those age
25 to 34, with affluent users and with those
in the Asia-Pacific region acording to
GlobalWebIndex.
Fitness Trackers
Expect several more wearable hybrid
devices that combine activity tracking with
smartphone notifications. Companies like
Sensoria are making everything from socks
and sports bras to fitness shirts that can
monitor your heart rate and other data.
However Fitness trackers, such as the Fitbit
or Jawbone days may be numbered. Many
next-generation smartphones are shipping
with the ability to track steps, calories,
heart rate and more, which industry
experts say could make fitness trackers
obsolete.
Augmented Reality (AR)
Four years have passed since augmented
reality (AR) apps for smartphones started
appearing in app stores for consumer use.
Conde Nast Traveler was one of the first to
use a simple version of AR with its app
guides for four popular tourist cities,
expect more of such apps to be made
available in the market in the years to
come.
In-Built Projector
Future smartphones will be turned into an
interactive gaming consoles without a need
for a TV screen; all you’ll need is a flat
surface. The technology already exists with
Samsung Galaxy Beam, but with ever-im-
proving technology, issues such as the
amount of the light emitting from the the
projects will be reduced, making projectors
a part of a new smartphone experience.
Connected Cars
The IoT-enabled “connected car” turns the
vehicle itself into a hub for an entire eco-
system of connected services that offer
consumers a wealth of benefits from
mobile hotspot, over the air updates,
greater infotainment, safety and security
and usage based insurance options. What’s
more, a new report claiming that Google
has plans to integrate its operating system
directly into vehicles in 2015 makes it very
likely that the next big platform war is
going to take place behind the wheel.
10. The Future for
Businesses:
Final Thoughts
Each wave of technology creates new
businesses. Life magazine was created
out of photography in the same way that
Buzzfeed was created from the internet
and social media. As the growth of
mobile is not constrained to one vertical,
in this instance the media industry,
mobile is remaking industries with Uber
(transport) and AirBnB (travel) as two of
the biggest innovators in the “sharing
economy”.
With increasing numbers of products
being offered with an app - from
toothbrushes to tour guides, businesses
are using mobile as a platform to extend
their brand reach and engagement.
Forecast to contribute £31bn to the UK
economy by 2025, the app development
market alone offers recruiters a wealth
of opportunities to make a valuable
contribution.
For more information get in touch on 020 7112 4949 or visit sonovate.com
11. Reference Shelf:
Apple Press Release
Asymco
Benedict Evans
comScore MobiLens
Futuresource Consulting
Gartner
GlobalWebIndex
GlobalWebIndex
health.usnews.com
Hongkiat
IAB / PwC
IT Jobs Watch
ITU, a16z
Recombu
Samsung Galaxy Beam
Sensoria
Smart Insights
Smartphone Market
Statista
Techcrunch
The Guardian
VisionMobil
Wall Street Journal
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12. For more information get in touch on 020 7112 4949 or visit sonovate.com
383 Project
1000heads
360i
8th Light
Abacus e-Media
Abbott Mead Vickers BBDO
Adam & Eve/Ddb
Add People
Adido
Adtrak LLP
Affinity New Media
Agency Republic
agenda21
AIA Worldwide
ais London
AKQA
Albion
All of Us
Amaze
AnalogFolk
Apadmi Ltd
Appitized
Apptivation
Architect
Arnold Jones Associates
Design
Axonn Media
Ayima
B–Reel
BAE Systems Applied
Intelligence
Barrett Dixon Bell
Bartle Bogle Hegarty
Beta
BETC London
Beyond
Big
Big Al's Creative Emporium
Big Bit Ltd
BJL
Blonde
Bloom Agency
Bloom Worldwide
Blue Chilli Group
Blue Mungus
BMB
Branded3
Brass
Bray Leino
Bright Blue Day
Brightec
Brothers and Sisters
BWP Group
CACI
Campbell Hay
CDS Digital
Cheethambell JWT
CHI & Partners
Click Consult
Code Computerlove
Cognifide
Copeland & Charrington
Creature London
Critical Mass
CTI Digital
Cube3
Cyber-Duck
Cygnus Associates
DabApps
Dare Digital
Deeson
Delineo
Deloitte Digital UK
Designate
Dewynters
DigitasLBi
DLKW Lowe
dnx
Drummond Central
e3
E3 Creative
Ebay Enterprise
Eire Soft
Elmwood
Endava
Engine
Enigma Interactive
Enter
Epiphany
Equator
equimedia Limited
Essence Digital
Fallon London
Fan Studio
Fifth Ring
Five By Five
Fold7
Foolproof
Fox Communications
Fox Kalomaski Crossing
Freestyle Interactive
Fresh Egg
Fresh Group
Fueled
Fullsix UK
Future Platforms
G2G3 Digital
Golden Gekko
Golley Slater Group
Grand Visual
Grass Roots Group
Gratterpalm
Green River Media
Greenlight
Grey London
Group FMG
Gutenberg Networks UK
Harvest Digital
Havas Worldwide London
Haymarket Network
HeathWallace
Holler
Hometown London
HRG UK
Huge
Hugo & Cat
Hunterlodge Advertising
IBM Interactive Experience
iCrossing
Inferno
Innocean Worldwide UK
Intellectsoft Group
Intermarketing Agency
Investis.
iProspect
Iris
iris Worldwide
Isobar
IsobelJavelin Group
Jaywing
Jellyfish Group
JJ Marketing
Joint
Juice
JWT London
Karmarama
Keepthinking
Kitcatt Nohr
Kotikan
Krow Communications
Lab
Latitude Digital Marketing
Latitude Group
LBi
Lean Mean Fighting Machine
Leighton
Leith
Leo Burnett
Libertine
Light Maker
Linney Design
Locassa Ltd
Lowe Profero
M&C Saatchi UK Group
MadeByPi
MB Advertising & Marketing
MBA
McCann Erickson
McCann Manchester
Mcgarrybowen
Media Agency Group
Mediacom
METIA
Michon
Mind Candy
Mindshare
MMT Digital
Morris Hargreaves Mcintyre
Mother
Mr B & Friends
MRM Meteorite
MSL Group
Mubaloo Limited
MWO
Navigate Digital
Neo@Ogilvy
neoworks
Net Media Planet
Netcel
New Bamboo
New Gen Apps
Nodes
Oakley Mobile Ltd
Ogilvy & Mather
Omobono
One Two Four
Optima Graphic Design
Consultants Ltd
Orange Bus
Orchard Media and Events
Group Ltd
Outside Line
Pancentric
Pancentric Digital
Parker Design Consultants
Partners Andrews Aldridge
Pod 1
Poke
Portable Pixels
POSSIBLE
Precedent
Principles Agency
Proctor + Stevenson
Propellernet
Proximity London
Publicis
QBurst
Quiet Storm
R/GA London
Radioville
Rainey Kelly Campbell
Roalfe/y&r
RAPP
Rare Creative Group
Rawnet
Razorfish
Reading Room
Realise
Recipe
Red Bee Media
Redweb
Refinery Marketing Communi-
cations
Refractiv
Rippleffect
RJDA
Rokk Media
Rufus Leonard
S3 Advertising
Saatchi Masius
Salmon
SapientNitro
Selesti
Shout
Sigma Consulting Solutions
Silverbean
Souk
Southpaw
Spindrift
Stein IAS
Stickyeyes
Stink
Strawberry
Studio Output
Studio Six
Summit
Syzygy
300 creative agencies you should be working with in 2015