This document discusses the benefits of mobile marketing and loyalty programs for hotels. It highlights that the world has gone mobile, from the UK to Budapest. Starting a mobile hotel loyalty program can put SMS marketing to the test. Millennials are most involved in loyalty programs for brand loyalty and easy-to-earn rewards. The most redeemed rewards from hotel loyalty programs are free or discounted stays, room upgrades, and airline tickets. Mobile devices are commonly used to book holidays abroad.

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THE
HOTELGRAND BUDAPEST MOBILE
THE WHOLE WORLD HAS GONE MOBILE,
FROM THE UK TO BUDAPEST AND FROM
LOBBY BOY TO GUEST
SO START A MOBILE HOTEL LOYALTY
PROGRAMME AND PUT SMS TO THE TEST
MILLENNIALS INVOLVED
IN LOYALTY PROGRAMMES
Software advice
REASONS FOR JOINING
A LOYALTY PROGRAMME
Software advice
BRAND LOYALTY
EASY-TO-EARN REWARDS
86% NONE
8% ONE LOYALTY
PROGRAMME
6% TWO LOYALTY
PROGRAMMES
MOST REDEEMED REWARDS FROM
HOTEL LOYALTY PROGRAMMES
Software advice
51% FREE OR
DISCOUNTED STAY
19% ROOM UPGRADES
12% AIRLINE TICKETS
16% OTHER
46%
41%
ONE IN FIVE HOLIDAYS ABROAD
WERE BOOKED THROUGH A
MOBILE DEVICE
ABTA Travel Association
64% OF SUBSCRIBERS HAVE MADE
A PURCHASE BECAUSE OF A
MOBILE MARKETING MESSAGE
Ipos observer survey
92% OF PEOPLE WILL PASS
ON DETAILS ABOUT
OFFERS OR DEALS
Mindshare/Ogilvy & Mather
90% OF PEOPLE WHO ARE
IN SMS LOYALTY PROGRAMMES
FEEL THEY GAIN FROM IT
Hipcricket
57% OF CONSUMERS INTERESTED IN
AN SMS LOYALTY PROGRAMME
Hipcricket
BOOK
YOUR VISIT
NOW
Hello Paul, we have a
great offer this weekend,
stay for 2 nights at an
incredible £60 - book
here now or phone
01234 456 789
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