The document discusses the growing use of technology in restaurants, with 44% of consumers utilizing it, leading to increased visit frequency and spending. Mobile ordering is projected to become a $38 billion industry by 2020, improving the dining experience by reducing wait times. Additionally, deals and promotions significantly influence digital orders, indicating the need for QSR brands to integrate mobile convenience with personalized marketing.

1. Fast Tech
for
Faster Food

2. 44% of consumers
had used some kind
of technology when
visiting a restaurant,
up from 30% the
previous year
https://www.emarketer.com/Article/More-
QSR-Diners-Using-Guest-Facing-Ordering-
Technologies/1013871

3. Customers visit 6% more often and spend 20%
more when using technology to place an order.
https://techcrunch.com/2017/03/15/mcdonalds-begins-testing-mobile-order-pay-ahead-of-nationwide-launch/

4. Mobile order ahead will be
a $38 billion industry by
2020 – accounting for 11%
of QSR sales.
Stores near you
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http://www.comparecellular.com/wireless-
news/2016/04/27/mobile-restaurant-orders/

5. Mobile order and pay speeds up
the dining experience by allowing
customers to bypass lines.

6. It’s critical to
make sure
digital doesn’t
interfere with
the in-store
experience

7. Starbucks initially struggled to cope with the
extra traffic, then dedicated in-store resources
to the influx of mobile-ordering customers.

8. McDonald’s is
completely
redesigning
kitchen & dining
processes to
ensure mobile
orders are filled on
time with no
waiting or waste.

9. Shake Shack has
decided to mimic
the in-house
ordering system;
extension, not
reinvention

10. "Deals and promotions play an
important role in digital ordering. When
consumers order digitally, they are twice
as likely to order on a deal, and that deal
is usually a coupon. Twenty-nine percent
of all digital orders used a coupon."
https://www.npd.com/wps/portal/npd/us/news/press-releases/2017/digital-
foodservice-ordering-continues-double-digit-growth-in-us-and-now-accounts-
for-19-billion-foodservice-visits/

11. There’s a natural
alignment
between mobile
ordering tech
and mobile
loyalty.

12. QSR brands need to combine mobile
convenience with the real-time relevance of
personalized marketing to dominate dining.
https://www.freepik.com/free-vector/coffee-shop-building-facade-with-signboard_1310934.htm

13. www.plexure.com
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