The fact people have taken to technology when eating out is not a revelation. In a world where there’s an app (or several) for everything, it should come as no surprise that mobile order and pay, self-order kiosks and loyalty apps are making headlines in the food service world.

1. Fast Tech
for
Faster Food

2. 44% of consumers
had used some kind
of technology when
visiting a restaurant,
up from 30% the
previous year
https://www.emarketer.com/Article/More-
QSR-Diners-Using-Guest-Facing-Ordering-
Technologies/1013871

3. Customers visit 6% more often and spend 20%
more when using technology to place an order.
https://techcrunch.com/2017/03/15/mcdonalds-begins-testing-mobile-order-pay-ahead-of-nationwide-launch/

4. Mobile order ahead will be
a $38 billion industry by
2020 – accounting for 11%
of QSR sales.
Stores near you
Check out the range
Special
Free!
Spotlight
http://www.comparecellular.com/wireless-
news/2016/04/27/mobile-restaurant-orders/

5. Mobile order and pay speeds up
the dining experience by allowing
customers to bypass lines.

6. It’s critical to
make sure
digital doesn’t
interfere with
the in-store
experience

7. Starbucks initially struggled to cope with the
extra traffic, then dedicated in-store resources
to the influx of mobile-ordering customers.

8. McDonald’s is
completely
redesigning
kitchen & dining
processes to
ensure mobile
orders are filled on
time with no
waiting or waste.

9. Shake Shack has
decided to mimic
the in-house
ordering system;
extension, not
reinvention

10. "Deals and promotions play an
important role in digital ordering. When
consumers order digitally, they are twice
as likely to order on a deal, and that deal
is usually a coupon. Twenty-nine percent
of all digital orders used a coupon."
https://www.npd.com/wps/portal/npd/us/news/press-releases/2017/digital-
foodservice-ordering-continues-double-digit-growth-in-us-and-now-accounts-
for-19-billion-foodservice-visits/

11. There’s a natural
alignment
between mobile
ordering tech
and mobile
loyalty.

12. QSR brands need to combine mobile
convenience with the real-time relevance of
personalized marketing to dominate dining.
https://www.freepik.com/free-vector/coffee-shop-building-facade-with-signboard_1310934.htm

13. www.plexure.com
Get the full story: