When sending your mobile marketing message it is important to think about your customer who will be receiving the message, what will they be doing at that time? What time should you send your mobile marketing message?

1. WHAT TIME TO SEND
YOUR MESSAGE
TIMING IS EVERYTHING.
Pay special attention to what time you are
sending your message out
WHAT’S THE BEST TIME
TO SEND YOUR MESSAGE
All depends on your message,
service or product you are sending.
Every customer is different but here a few tips...
People have cash on
the hip, happy days
On Saturday. Plans are in motion,
ensure customers visit you
On a Sunday. Your customers are
browsing - give them an offer
Will your
customer want
to receive your
message at
that time?
Will your
message and
product/service
be relevant at
that time?
PAYDAY 10AM - 1PM 5PM - 8PM
Thoughts are turning
to dinner
An hour or two before
the big match
Evening or early afternoon could
be the perfect hangover cure
FOOD OUTLETS
3PM - 5PM BEFORE KO SUNDAY
7PM - 9PM 8PM - 11AM BEFORE KO
Your potential punters are meeting
up and deciding where to go
Friday and Saturday night -
get those offers out there!
Before kick off of the big
game, quiz, karaoke or band
SOME GENERAL TIMES
MOTHERS DAY
50% of sales through mobile web
usage related to Mother’s Day in 2012
(Pew Research Center)
PUBS & CLUBS
THAT MIGHT APPLY
BIRTHDAYS
Send personalised messages and
offers on your customers Birthday
BANK HOLIDAYS
A Bank Holiday offer might
really help boost sales
VALENTINES
Cards, gifts, flowers, restaurants,
maybe even a cheeky weekend away
GLOBAL EVENTS
Sporting events, national votes,
weather conditions, current news etc.
CHECK THE TIME & THINK AHEAD
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