Digital media is everywhere and focusing content on what matters is important. Using TV and digital advertising together increases sales more than either alone. Mobile traffic and sales to ecommerce sites is growing significantly, with mobile overtaking TV as the largest area of ad spending. New devices like VR and personal assistants will disrupt user experiences and communications, so marketers need to start addressing these changes now. Voice search is an upcoming trend that marketers should prepare to engage with.

1. Thought for food
Digital media

2. 2
Internet deluge
They are just too much
space to buy it all.
You can’t publish more
content than users do.
Avoid content crush.
Focus on what matters,
and do it right.

3. RFP Presentation - Purina Europe Search Tender 3
Cross platform world
Using a combination of TV
and Digital Advertising lifts
sales more than using TV
alone or Digital alone

4. 4
Mobile
Search as a % of mobile ad spending
and annual growth in 2016 (UK)
54% 40%
Mobile traffic and sales to
eCommerce sites in UK in
March 2015
57% 39%
Mobile % of Facebook’s
Quarterly Revenue
75%
Search
Commerce
Social
Mobile is forecast to
overtake TV as the biggest
area of adspend in the UK
for the first time,
according to research
from eMarketer.

5. 5
Ad blocking
Search is not concerned yet by AdBlocking
Facebook manage to unlock adblockplus.

6. 6
Programmatic trap
Only 40% of what you pay
for ads is really used to
win an impression which
is not viewed half of the
time.
Call it a robbery if you
want. You need more
control. Don’t trust neither
your trading desk nor your
partners.

7. 7
Content personalisation
5% marketers that say they aggressively personalise,
66% say they do so in a basic fashion.
49% marketers that plan to increase their personalisation
budgets in 2015.
52% Internet users that say personalised ads are “somewhat” or
“extremely” effective.
Lack of internal resources, technology, and data
accuracy are listed as top challenges related to
personalisation.
(1) Kelly ScottMadison(KSM),4/2015, (2) Econsultancy,11/2014, (3) Evergage,6/2015, (4) Experian Marketing Services 4/2015

8. 8
New devices = New experience
VR and Personal Assistant are going to
disrupt either UX/Consumer journey, and the
way you communicate. It’s a challenge you
have to handle now.

9. 9
Voice Search …is the next big thing.
Ask yourself which question or
voice command you want to
answer.

10. 10
Product search
Amazon has overcomed Google… and all e-Retailers.
Amazon is the showrooming platform.

11. Thank you and stay above the
fold.