Kyaw Ye Paing is a digital marketing entrepreneur in Myanmar with over 8 years of experience working with major brands. He founded DKMads, which provides digital advertising services in Myanmar. DKMads prioritizes brand safety and viewability. The document then provides an overview of Myanmar's digital media landscape including statistics on internet/social media penetration and usage, demographics of DKMads, Facebook, and YouTube audiences, top affinity categories and channels on each platform, and available inventory for advertisers.

1. 2021 (Aug) Myanmar
Digital Media Landscape
Brand Safety & Viewability are our priorities for your brand

2. One of the young entrepreneurs from Myanmar &
passionate about digital marketing.
ABOUT
Kyaw Ye Paing started the digital marketing career in 2012 and have
experiences working in the most famous advertising agencies and corporate
companies with the professional digital marketing position.
FOUNDER
Hand on experience with below brands within 8 years.
Emirates Airline, Mercedes Benz, Mazada Myanmar, DKSH, Unilever,
Nestle, Abbott, EAC, Heineken, Tuborg Beer, Mytel, Huawei, Oppo
Smartphone, Garnier Myanmar, Canal+, Telenor, Shark, Vitacap, Grab
Myanmar , Grab Cambodia and many other brands.
KYAW YE PAING

3. 2021 Myanmar Digital Media Landscape
Population
54.61M
Connections
69.43M
SIM Penetration
127%
Mobile Broadband
99.8%
DKMads Cookies
21.2M
Facebook Users
18M
YouTube Cookies
13.9M
Messenger Users
1.7M
Sources- DKMads Platform Data, Google Ads, Facebook, GSMA Intelligence, YouTube & Social Blade, Worldometers
Instagram Users
1.3M

4. 37%
42%
21%
Male
Female
Unknow
Gender
47%
33%
20%
Parent
Not a Parent
Unknow
Parental Status
DKMads Programmatic
Audience Insights Overview in Myanmar
0%
10%
20%
30%
40%
18-24 25-34 35-44 45-54 55-64 65-65+ Unknow
38%
1%
1%
3%
6%
19%
32%
DKMads Programmatic have 21.2 million monthly active
user and total available impression is 15 billion.
Sources- DKMads Platform Data, Google Ads, GSMA Intelligence, YouTube.

5. DKMads Affinity Categories and Traffic Sources
Categories in Myanmar
11%
16%
7%
13%
7%
11%
8%
11%
15%
Media & Entertainment
Sport & Fitness
Travel
Food & Dining
Banking & Finance
Lifestyle & Hobbies
Beauty & Wellness
Technology
Shoppers
Affinity Categories
Categories by Cookies breakdown
Arts & Entertainment
Autos & Vehicles
Beauty & Fitness
Books & Literature
Business & Industrial
Computers & Electronics
Finance
Food & Drink
Games
Health
Hobbies & Leisure
Home & Garden
Internet & Telecom
Jobs & Education
Law & Government
News
Online Communities
People & Society
Pets & Animals
Real Estate
Reference
Science
Shopping
Sports
Travel and Transportation
World Localities
0 3,000,000 6,000,000 9,000,000 12,000,000
737,000
126,000
957,000
553,000
801,000
1,490,000
15,900
56,500
1,020,000
2,300,000
2,620,000
331,000
333,000
5,700,000
93,800
7,320,000
4,370
4,970,000
114,000
835,000
12,000,000
1,400,000
321,000
226,000
78,600
10,200,000
Sources- DKMads Platform Data, Google Ads, Facebook, GSMA Intelligence, YouTube & Social Blade

6. Facebook Audience Insights
Overview in Myanmar
0%
12.5%
25%
37.5%
50%
18-24 25-34 35-44 45-54 55-64 65+
2%
2%
5%
11%
43%
37%
Facebook have 18 million monthly active user, Messenger have 1.7 million monthly
active user and Instagram have 1.3 million monthly active user.
45%
55%
Male
Female
Gender
35%
27%
39% Facebook
Instagram
Messenger
Breakdown by Platform
Sources- Facebook, GSMA Intelligence, YouTube & Social Blade

7. Facebook Affinity Categories and
Placement Breakdown in Myanmar
12%
11%
12%
12%
10%
8%
10%
13%
11%
Business and industry
Entertainment
Family and relationships
Fitness and wellness
Food and drink
Hobbies and activities
Shopping and fashion
Sports and outdoors
Technology
Affinity Categories
User breakdown by placement
Facebook New Feed
Instagram Feed
Facebook Marketplace
Facebook Video Feeds
Instagram Explore
Facebook Stories
Instagram Stories
Messenger Stories
Facebook In-Stream Videos
Facebook Instant Articles
Audience Network In-Stream Videos
0 4,500,000 9,000,000 13,500,000 18,000,000
1,000
1,000,000
7,200,000
1,700,000
430,000
4,700,000
270,000
14,000,000
390,000
1,300,000
18,000,000
Sources- DKMads Platform Data, Google Ads, Facebook, GSMA Intelligence, YouTube & Social Blade

8. YouTube Audience
Insights Overview in Myanmar
0%
12.5%
25%
37.5%
50%
18-24 25-35 35-45 45-55 55-65 65-65+ Unknow
22%
1%
1%
1%
4%
24%
47%
YouTube have 13.9 million monthly active user, the total available
impression is 200 million and 4.64 million views per month.
25%
13% 62%
Male
Female
Unknow
Gender
52%
28%
20%
Parent
Not a Parent
Unknow
Parental Status
Sources- DKMads Platform Data, Google Ads, YouTube & Social Blade

9. YouTube Affinity Categories and
Top 10 Channels in Myanmar
10%
20%
6%
14% 7%
10%
4%
11%
18%
Media & Entertainment
Sport & Fitness
Travel
Food & Dining
Banking & Finance
Lifestyle & Hobbies
Beauty & Wellness
Technology
Shoppers
Affinity Categories
Sources- DKMads Platform Data, Google Ads, Facebook, GSMA Intelligence, YouTube & Social Blade
Rank Channel Channel Link Uploads Subs Video Views
1st Legacy Music
https://www.youtube.com/channel/
UCSdeqahu8FD5c4MoS37vJnA 7,286 982K 549,873,694
2nd
RFA Burmese လွတ်လပ်… https://www.youtube.com/channel/
UCE75dgnEYPacknHHg3a3sJg 24,399 913K 336,768,361
3rd DVB TVnews
https://www.youtube.com/user/
DVBBurmese 75,475 521K 419,160,633
4th Mizzima TV
https://www.youtube.com/channel/
UCk9f0cLiMmtchQySOogzoig 22,939 806K 270,489,515
5th
BBC News ြမန်မာ https://www.youtube.com/user/
TheBBCBurmese 3,744 635K 119,438,853
6th Myanma Platform
https://www.youtube.com/channel/
UCTjrvGXmOIXns8mXz3-LrJg 2,721 514K 105,423,729
7th Look Media
https://www.youtube.com/channel/
UCSaXL4MiaEG0m0yEHKWzpgQ 883 488K 116,516,995
8th The Voice Myanmar
https://www.youtube.com/channel/
UCfIle2OhZqjxRbLynq3chLQ 549 415K 215,982,705
9th Kamayut Online TV
https://www.youtube.com/channel/
UCntD4MyQhlTuAzfGsfiWYEA 31,517 344K 139,683,590
10th M Music Net
https://www.youtube.com/channel/
UC9NiT3jXeIsXKpBIRHVD0UA 2,654 311K 119,952,035

10. Brand Safety & Viewability are our priorities for your brand
THANK
YOU