This document discusses the power of SMS marketing and provides tips for businesses. Some key points include: - SMS marketing is an effective way to communicate with customers as most have their mobile phone with them 24/7 and are more likely to read texts than emails. - Timing is important when sending marketing texts - consider when your target audience will most likely be available and receptive. - It is important to include an opt-out option in texts so customers can easily unsubscribe from messages if they choose. - Segmenting customer data allows sending relevant messages tailored to different groups.

1. Pow!!!
Data!
Power!
The law!
Zap!!!
Timing!
Personal!
Boooom!!
Super Marketing
Hero
80% of consumers say they
have never been marketed to
via SMS by their favourite
brand or company
64% of consumers think that
businesses should converse
more through SMS
81% of consumers prefer to
talk to brands through SMS
than apps
Collect your customers numbers by...
Timing is everything, think about what your average
target customer will be doing when you send your
message, for example...
The power of the mobile is incredible, we love it
and it’s how we want to communicate
It’s a personal device which means you
can offer a personal service
Superheroes don’t break the law, so make
sure you add an opt-out option to the end
of your text allowing customers to
opt-out easily
91% of us have our mobile
in arms reach 24/7
Retail
Payday
10am - 1pm on a Satuday
5 - 8pm on a Sunday
of all texts
get read
of all emails
get read
42% said that special or
personalised treatment would
keep them coming back
of URL’s get clicked
in a text
of URL’s get clicked
in an email
Food outlets
3 - 5pm
Early evening Friday/Saturday
An hour before the big match
adding a mobile number field to the check
out on your site and onto reciepts in store
asking customers when they purchase
something in-store
promoting your opt-in code online and
in-store so customers can text you to join
Top tip
Segment your data into different
groups so you send your customers
relevant messages
98% 20% 19% 4.2%
Hi Will, just thought we would let
you know we have...
Super Marketing
Herorescuing and growing
businesses all around the world
We deliver. You save.
text marketer
R
Text Marketer one of the
UK’s largest SMS providers
Sources;
Hipcricket SAP Hemsmedia Textboard & Mailchimp Nielson Emarsys
www.textmarketer.co.uk