This document summarizes the application, website, and mobile advertising market trends in Vietnam from 2013-2015. It finds that online advertising revenue grew significantly over this period, reaching $42 million USD in 2013, with most mobile advertising revenue generated through over-the-top mobile messaging applications. Popular video sites in Vietnam include YouTube, VnExpress, and Clip.vn. The document also reviews the main local and international mobile app stores and advertising networks active in Vietnam during this period.

1. APPLICATION AND WEBSITE BUSINESS IN VIETNAM
MARKET TREND IN 2013 -2015

4. Market update: Online advertising revenue in Vietnam
- March, 2014 -
Online advertising revenue in Vietnam:
• 2010: 23 millions USD
• 2011: 27.6 millions USD
• 2012: 35 millions USD
• 2013: 42 millions USD
Total advertising revenue (include TV,
Radio, print newspaper): 1,2 billions
USD in 2013, increase 118 % in
compare to 2012
• Total: 20,400 billion VND
• TV: 18.246 billions VND
• Radio: 25 billions VND
• Newspaper: 2.151 billions VND
Source: “Asia Pacific Digital Marketing Yearbook 2013”
- Over 50% of mobile internet users in Vietnam have downloaded a video on their mobile device in the last
month
- Movie is among the most affluent lifestyle in Vietnam (Source VSERV)
- Watching video is by far the most popular pastime, with web video having a penetration rate of 90.2 percent.

5. Top 5 Video Properties* by Market
Based on Total Unique Viewers in
Vietnam - March 2014
Youtube
VnExpress
Dailymotion.com
Clip.vn
Vuiviet.com
Top video features in Vietnam
Hot local clips
Hot clips around the world
Sock – funny – sexy
Users can upload clip
Fast buffering speed
High quality video
Attractive interface
Mobile platform (Apps)

6. Mobile Adnetwork of
Vietnam in 6 recent
months
90% advertising revenue
are on OTT (Zalo, Line,
Kakao Talk) because their
CPC are high
Top local mobile
adnetwork in Vietnam are:
Clevernet, Nova Ads,
mWork, Adflex, Sosmart,
mKichhoat
Top international brand:
Vserv, Buzzcity, Admob,
MAD
Fillrate and CPC low in
general
Big company’s mobile
adnetwork (VTC,
VCCorp…) only run their
own products
Some statistic on Vietnamese app market
Number of apps in Vietnam: 15,000
- 25% Android
- 15% iOS
- 60% JAVA
 Revenue on App ~ 1,800 billion VNĐ
 Mobile Game ~ 1,500 billion VNĐ
Mobile Game is the most success with: average Revenue per Registration
(ARR) range from 15,000 to 50,000 VND/month

9. WEBSITE/WAPSITE ADNETWORK
 Why Ads Network: Within online marketing methods, Banner ads can be
considered as the pioneer in Vietnam in the form of static or dynamic ad box,
located on sites with big traffic
 Ad Network can reach more audience on a huge network of websites with
categories and with a real-time efficient statistical traffic system of report.
 Ads Network with nearly 200 top websites in Vietnam, besides hundreds of
websites in Google content network, all of which are divided according to
specific industry groups.
 Payment: CPC, CPA, CPD, CPM …
 Top agency: AdMicro, GroupM, Dentsu, CleverAd, Innity, Ambient Di
*** Customer also can contact directly to website’s owner to run advertising
on that website

10. Why SMS brandname?
Put simply, SMS marketing is more effective. The open rate of text
promotions/offers is a whopping 98%!
Reach a highly engaged audience. Brands are able to market more directly to a
captive, and loyal, target audience if we buy a right database
Build your brand conversation through two-way SMS dialog.
Sell more and drive awareness
Measure the ad value
Top agency
Gapit, VHT, Viettel, Vivas, Vinaphone, Mobifone
Price/payment
Quite cheap, in compare with other services

12. BEST APPSTORE IN VIETNAM
LOCAL APP STORE INTERNATIONAL APP STORE
- Appota: http://appota.com/ - Itune Store:
https://itunes.apple.com/us/genre/mobile-software-
applications
VMarket: http://wap.vietteltelecom.com.vn/
wp/vi/dich-vu-viettel/viettel-market.htm
- Google
store: https://play.google.com/store
- M-Store: http://mstore.vn/ - Apple store: http://store.apple.com/us
- Chợ phần mềm:
- Android store:
http://chophanmem.com.vn/
http://www.android.com/apps/
- Download:
http://www.download.com.vn/
- Blackberry store
-Clevernet store
http://cleverstore.vn/
- Window store
- Vi Market: http://vimarket.vn/ - Amazon
- Chợ app: http://365app.vn/
- M-Space: http://mspace.vn/

14. About author:
Nguyen Thu Hien – Mobile and online expert
Member of:
Mobile Monday Vietnam,
Vietnam Marketing Communication
Community (VMCC)
Vietnam Creative Enterprise (VCE)
 Vietnam adnetwork and agency community
Digital Content Vietnam
Email: nguyenthuhien.pr@gmail.com
Mobile: +84 904 939632
https://www.facebook.com/hhm207