The document provides an overview of mobile shopping statistics, highlighting that 52.7% of internet users access the web via mobile devices and that mobile purchases are increasingly influential, contributing to $1 trillion in retail sales in 2015. It emphasizes the importance of mobile apps, with 80% of consumers using smartphones to shop, and discusses behavioral trends among millennials regarding mobile app usage and loyalty programs. Additionally, it notes that mobile coupons have gained popularity, with 85% of consumers seeking them before shopping.

1. Time to Pause for
Mobile Shopping Statistics
How mobile is changing the way we shop?

2. 1. Internet Usage Globally ........................................... 03
2. Annual eCommerce Sales ....................................... 06
3. Mobile Shopping and User Behaviour ............... 10
4. Mobile Shopping App statistics ............................ 13
5. Holiday Shopping Season and Mobile Sales ... 22
6. Millenials and Mobile Apps .................................... 29
7. Mobile Coupons Stats ............................................... 33
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Contents

3. Page 3

4. There are 3.26 billion internet users worldwide in 2015.
40% of users or over 1 billion people have bought
products or goods online.
Source: Hostingfacts
3.26 Billion
Page 4

5. 52.7% of global internet users access the internet via
mobile.
Source: Hostingfacts
52.7% Users
Page 5

6. Page 6

7. In 2015, out of $2.2 trillion annual sales, $1 trillion
retail sales were influenced by mobile. 4 out of 5
consumers use a Smartphone to shop.
Source: Hostingfacts
$1 Trillion
Page 7

8. Online retail sales in the U.S. reached at $83.93
billion in 2015. 75.1% of internet users use the internet
via mobile.
Source: Hostingfacts
$83.93 Billion
Page 8

9. Online retail sales in the U.K. reached at £52.25
billion in 2015.
Source: Hostingfacts
£52.25 billion
Page 9

10. Page 10

11. 45% of purchases take place with multiple devices.
Before purchasing, 28% of the time users decide to make
purchase on one device and then buy on a second device.
Cross Device Behaviour
Source: marketingprofs & business2community
Page 11

12. Mobile Shopping
Experience
57% users won’t recommend a business with a poor
mobile optimized website. 30% of mobile shoppers
discard a transaction if they haven’t found a good mobile
experience.
Page 12
Source: marketingprofs & business2community

13. Page 13

14. 4 out of 5 consumers use a Smartphone to shop.
Source: Hostingfacts
80% Shoppers
Page 14

15. 61% use shopping apps at least once a month.
Source: Apptentive
61%
Consumers
Page 15

16. 51% use retail apps while shopping in-store.
Source: Apptentive
51% Consumers
Page 16

17. 26% are brand loyalists who use the app and shop in-
store at least 7 times a month.
Source: Apptentive
26% brand
loyalists
Page 17

18. It is estimated that app downloads worldwide will cross
over 200 Billion in 2016 and 268.7 Billon in 2017.
Source: Statista
200 Billion
Page 18

19. Strategy Analytics predicts that global app revenue will
be over $35 billion in the year 2017.
Source: magplus
$35 Billion
Page 19

20. Small phones grow at 8%. Medium phones grow at 85%.
Full Sized Tablets grow at 26%.
Time Spent
Phablets are getting huge popularity and grow at 334%
year over year.
Source: FlurryMobile
Page 20

21. Time Spent
Out of 100% time on mobile, 90% of time spent in Apps & 10%
of time spent in the browsers.
Source: FlurryMobile
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22. Page 22

23. 2.2 X App Installs
Highest app downloads were recorded in U.S.. It is tracked
as 2.2X app installs compared to other days in December 2015.
Source: FlurryMobile
On the day of Christmas-2015,
Page 23

24. Android & iOS
50% of Android Phablets & 65% of Medium sized iOS
devices had become the dominant part.
Source: FlurryMobile
On the day of Christmas-2015,
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25. 44% Online Traffic
Smartphones accounted for 44.7% of all online traffic & it
passed tablets in sales.
Source: FlurryMobile
On the week of Black Friday-2015,
Both Smartphones and tables outpaced desktop
in generating traffic.
Page 25

26. iOS vs. Android
iOS OUTPACED Android in online shopping.
Source: FlurryMobile
On the week of Black Friday-2015,
Online traffic and sales on iOS devices are 39.6% &
27.7% consequently. Whereas online traffic and sales
on Android devices are 17.3% & 8.3%.
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27. 36.8% Online
Traffic
Smartphones accounted for 36.8% of all online traffic.
Source: FlurryMobile
On the Day of Cyber Monday-2015,
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28. iOS vs. Android
Same as Black Friday, iOS OUTPACED Android in online
shopping.
Source: FlurryMobile
On the Day of Cyber Monday-2015,
Online traffic and sales on iOS devices are 33.4% &
21.4% consequently. Whereas online traffic and sales on
Android devices are 14.3% & 6.1%.
Page 28

29. Page 29

30. 33% of them rely on mobile apps. 27% look for
Smartphones/tablets. 7% of wearable devices.
Millennials
Source: Excentus
Page 30

31. 40% of millennials use an app to identify themselves as
loyalty members.
40% Uses App
Source: Software Advice
Page 31

32. 37% of millennials prefer receiving discounts for their
loyalty program reward on mobile.
37% Get discounts
Source: Software Advice
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33. Page 33

34. Overall paperless coupon contribution has grown
373% over the last four years.
373%
Coupons
Source: Inmar
Page 34

35. 85% of consumers look for coupons (non-grocery)
before going to visit a retailer.
85%
Consumers
Source: RetailMeNot
Page 35

36. Over 80% users who use mobile coupon app like the
ability to use the app anywhere they shop was very or rather
important.
80% Coupon App
Source: MobiSave
Page 36

37. Over 40% of shoppers seek out for coupons using a
mobile app.
40% Shoppers
Page 37
Source: RetailMeNot

38. 63% of consumers using mobile devices in-store try to
find competitor’s coupons and prices.
63% Consumers
Source: Connexity
Page 38

39. THANKS FOR READING.
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