Two billion people now use smart phones, and in America, for at least two hours a day. Many Customers only Customer Experience with you might be a Mobile Experience. How will they feel about yours? What does your app say about you?
Companies looking to win "the screen wars" must focus more time, attention and dollars on mobile; it is the next big opportunity for reaching consumers where they spend most of their time.
It's clear to anyone paying attention that mobile has officially captured a majority of traffic away from desktops, yet marketers face challenges when it comes bridging the gap between mobile usage and mobile ad spend.
This slide deck addresses some of the concerns of marketers including:
Identifying obstacles to mobile investment
The importance of the mobile experience
Case studies of companies who are winning with mobile
Learn more: http://www.quaero.com/blog/#blog-posts
In the last decade, the most significant change in the communications industry has been in the area of “mobile,” a landscape filled with devices and apps that keep us connected 24/7, 365.
These slides explore a handful of facts and figures; trends that will give you a sense of just how big the mobile market is and how it’s expected to explode over the next few years.
16 Digital Trends for Multi-Market CampaignsPerformics
Running digital campaigns across markets can be complex. Take a look at our Infographic highlighting market nuisances across search, social, display and mobile to better engage and convert consumers across borders.
Are you interested in learning more about mobile marketing? Then this presentation, created by the co-author of "Go Mobile," is just what you're looking for.
There is no doubt that mobile is going to be the ‘Next Big Thing’ for marketers. Here are ten reasons why marketers across the board should not be ignoring mobile as a route to market.
A few stats on mobile marketing that clearly show the huge growth of smartphones, tablets and mobile web consumption by consumers and customers worldwide
Companies looking to win "the screen wars" must focus more time, attention and dollars on mobile; it is the next big opportunity for reaching consumers where they spend most of their time.
It's clear to anyone paying attention that mobile has officially captured a majority of traffic away from desktops, yet marketers face challenges when it comes bridging the gap between mobile usage and mobile ad spend.
This slide deck addresses some of the concerns of marketers including:
Identifying obstacles to mobile investment
The importance of the mobile experience
Case studies of companies who are winning with mobile
Learn more: http://www.quaero.com/blog/#blog-posts
In the last decade, the most significant change in the communications industry has been in the area of “mobile,” a landscape filled with devices and apps that keep us connected 24/7, 365.
These slides explore a handful of facts and figures; trends that will give you a sense of just how big the mobile market is and how it’s expected to explode over the next few years.
16 Digital Trends for Multi-Market CampaignsPerformics
Running digital campaigns across markets can be complex. Take a look at our Infographic highlighting market nuisances across search, social, display and mobile to better engage and convert consumers across borders.
Are you interested in learning more about mobile marketing? Then this presentation, created by the co-author of "Go Mobile," is just what you're looking for.
There is no doubt that mobile is going to be the ‘Next Big Thing’ for marketers. Here are ten reasons why marketers across the board should not be ignoring mobile as a route to market.
A few stats on mobile marketing that clearly show the huge growth of smartphones, tablets and mobile web consumption by consumers and customers worldwide
Here are some useful / scary / interesting stats about mobile. Feel free to pepper your presentations and conversations with them to show everyone you know what you're talking about
Black Friday 2014 Unwrapped: Mobile Shopping InfographicMobify
For the first time in history, mobile traffic outpaced desktop on Thanksgiving Weekend. As we unwrap the kickoff to the holiday shopping season, the below infographic walks you through some exclusive Mobify data that will help you get a handle on what’s trending and where.
Mobile Fundraising: What's Hot, What's Not and What's on The Horizon
We’ll examine how charities around the world are using social login, mobile devices, gamification, and more to support and enhance their fundraising efforts online. Instead of yet another social media and mobile fundraising presentation only focused on text-to-donate tweets, our presenter will share the latest trends and biggest themes in social media for mobile giving.
How Wireless Technology is Changing RetailMarcoMuzzi
We recently spoke at the 5th Annual Canadian Wireless Trade Show in Toronto. In our presentation, titled “How Wireless Technology is Changing Retail”, we identified consumer trends that are creating an environment for wireless technologies to change how advertisers reach consumers. We also explained which technologies are having the biggest impact and how to use each one, as well as outlined their pros and cons. Check out the slides for actionable insights and strategies that will help you take your marketing to the next level.
In 2012, U.S. mobile ad spending was at $4.4 billion dollars. In just over a year, mobile ad spending doubled adding up to nearly $8 billion. Mobile marketing enables businesses to communicate with their audience in an interactive manner. It’s evolving rapidly and is becoming a primary point of engagement between consumers and brands.
Here are some useful / scary / interesting stats about mobile. Feel free to pepper your presentations and conversations with them to show everyone you know what you're talking about
Black Friday 2014 Unwrapped: Mobile Shopping InfographicMobify
For the first time in history, mobile traffic outpaced desktop on Thanksgiving Weekend. As we unwrap the kickoff to the holiday shopping season, the below infographic walks you through some exclusive Mobify data that will help you get a handle on what’s trending and where.
Mobile Fundraising: What's Hot, What's Not and What's on The Horizon
We’ll examine how charities around the world are using social login, mobile devices, gamification, and more to support and enhance their fundraising efforts online. Instead of yet another social media and mobile fundraising presentation only focused on text-to-donate tweets, our presenter will share the latest trends and biggest themes in social media for mobile giving.
How Wireless Technology is Changing RetailMarcoMuzzi
We recently spoke at the 5th Annual Canadian Wireless Trade Show in Toronto. In our presentation, titled “How Wireless Technology is Changing Retail”, we identified consumer trends that are creating an environment for wireless technologies to change how advertisers reach consumers. We also explained which technologies are having the biggest impact and how to use each one, as well as outlined their pros and cons. Check out the slides for actionable insights and strategies that will help you take your marketing to the next level.
In 2012, U.S. mobile ad spending was at $4.4 billion dollars. In just over a year, mobile ad spending doubled adding up to nearly $8 billion. Mobile marketing enables businesses to communicate with their audience in an interactive manner. It’s evolving rapidly and is becoming a primary point of engagement between consumers and brands.
Understand the cross-device consumer in just 15 minutesJim Nichols
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
Understand the cross-device consumer in just 15 minutesConversant, Inc.
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
Assignment 2: How consumers use technology and its impact on their livesCarolinaCoronado18
Digital technology has impacted the lives of consumers and businesses around the world. With access to the internet and the lowering cost of smart devices, audiences use the internet to improve their daily lives. In this connected world, access to information is seen as a necessity rather than a convenience.
25 Disruptive Technology Trends 2015 - 2016Brian Solis
Brian Solis explores some of the biggest technology trends and possible twists on the horizon for 2015 and 2016.
Topics include cyber security, mobile payments, drones, bitcoin, social media, digital, omnichannel, attribution, cx, music, movies, Hollywood
Brian Solis explores some of the biggest technology trends and possible twists on the horizon for 2015 and 2016.
Topics include cyber security, mobile payments, drones, bitcoin, social media, digital, omnichannel, attribution, cx, music, movies, Hollywood
Evolution of Digital Marketing Wendy SmalleyWendySmalley1
How consumers use technology and the impact on their lives. From desktop to mobile devices, from dial-up to wireless connectivity, the power to the people and how technology bypasses cultural differences.
Facebook: The Future of Travel in a Connected World. ITB 2014 Keynote. Lee Mc...Lee McCabe
Large, people-based platforms allow for three things: inspiration, conversion, and retention. That's what Facebook is for travel marketers—and the most successful marketers incorporate all three.
The amazing and wonderful smartphone has changed the way we conduct business.
"The portable phone has changed the way we communicate – the smartphone has changed the way we live."
Como bien lo dice el título, es un estudio que hace eMarketer para conocer hábitos, comportamiento y consumo de medios digitales del segmento mejor definido como "millennial". Esta es su versión 2014.
Mobile Goes Mainstreet: Consumers Lead the Way — Key Trends and Investment Op...Linda Gridley
The number of smartphone users in the U.S. is consistently growing and the connected user is turning to mobile more and more frequently for everyday consumption. Global mobile data traffic is predicted to increase 26-fold between 2010 and 2015. Smartphone and tablet revenues overtook traditional desktop and laptop revenues in 2013. At the same time, the amount of time users are spending on mobile daily is increasing. Mobile commerce sales are reaching all-time highs, and now represent 12% of total digital commerce, while mobile traffic represent about 40% for major eCommerce retailers such as Amazon, eBay, Apple, and Walmart.
The mobile industry was unquestionably the most important growth channel across digital media. Some of the most important trends we’ve seen in the sector include:
Average mobile (plus tablet) time spend now equal to desktop
Mobile is no longer just for gaming. Growing number
of use cases and apps hitting mass adoption— utilities, productivity,shopping, media & entertainment
Total mobile ad revenue grew twofold in 2013, and still only represents 2% of total ad spend but 12% of total media time spend
Strong M&A and funding environment – First $1bn M&A deal in mobile. Q3’13 was record quarter for mobile
Digital media leaders such as Facebook and Twitter realigned their organizations to mobile over the past two years and now see 40% plus of their revenue from the mobile channel
The evolution of mobile as the next computing platform is just beginning to take shape, bringing new billion market opportunities to the digital media ecosystem. We believe it is still early in this evolution and expect to see new technologies and innovative applications to fuel continued growth over the next five years.
One thing is certain, Innovation will be a key driver for growth again in 2014... Changing customer expectations, new technology, tighter budgets limited resources. It all means that we need to be smarter about the ways we do things and make decisions based on insight and fact rather then gut feel..
One thing is certain, Innovation will be a key driver for growth again in 2014... Changing customer expectations, new technology, tighter budgets limited resources. It all means that we need to be smarter about the ways we do things and make decisions based on insight and fact rather then gut feel..
What makes a good website? How mobile devices change higher education today f...Eduniversal
Presentation of Mr. Antione Bayle & Mr. Jean-Michel Leroy during the Eduniversal World Convention 2014 in Istanbul, Turkey
Workshops - 23 October 2014
"What makes a good website? How mobile devices change higher education today for tomorrow?"
What makes a good website? How mobile devices change higher education today f...
The Mobile Age Infographic
1. THE MOBILE AGE
The mobile experience is changing rapidly
and creating moments, from shopping to branding,
with Customers more than ever before.
%34
47
% OWN A TABLET
80
% OWN A SMARTPHONE
(Source: Global Web Index via www.smartinsights.com)
%9
Jan Feb Mar Apr May Jun Jul Aug Sep Nov Oct Dec
Data traffic for mobile
devices will grow at a
rate of 1.5Xs
EMERGING DEVICES
PRESENTED BY
INTERNET USERS
Wearables traffic will
grow more rapidly.BUT
Fact: Mobile Traffic was up at
Big Retailers for the Holidays
70% of traffic over Thanksgiving
Day to Cyber Monday came
from mobile devices.
Walmart
Amazon.com
Fanatics Inc. reported 55% of its website traffic from
Thanksgiving to just before Christmas was from
mobile devices, both smartphones and tablets, an in-
crease of 45% over 2013.2014
45%
2013
(Source: Techradar.com.)
Advertisers spent $1.95 billion on
Facebook mobile ads Q3 of 2014,
which was 66% of their revenue.
Facebook Revenue from Advertisement
2014
$1.95 BILLION
66%
revenue
USE MOBILE DEVICES TO
ACCESS FROM ALL AROUND
THE WORLD!
Techradar.com
SAYS
(Source: www.internetretailer.com)
Fact: Mobile advertising on
Social Media is on the rise.
DEC
70% of social media users will have ads
pushed to them.
Free Social Media is Over.
7/10
(Source: Techradar.com.)
1.5 BILLION VIEWS
70%
MOBILE
Sales Doubled in 2014
Sales Via Smartphone App
60% of online traffic this
past holiday season was
from mobile devices.
2014
2013
x2
#2
#1
SMART TV
SMART
WATCHES
Jan Feb Mar Apr May Jun Jul Aug Sep Nov Oct Dec
Wearables Traffic
Mobile Device Traffic
Q3
Q4
Q1
Q2
16% INCREASE
Compared to 2012
Two billion people use
them two hours a day.
Smartphone users
love their phones.
Their only Customer
Experience could be a
mobile experience.
How will they feel about yours?