Is your business taking advantage of the growth of mobile internet usage? If you manage a small to mid-sized business, here's some statistics to show the importance of mobile app development.
3 ways to get more local customers through mobile marketingsimon mchugo
Mobile marketing is an effective way for local businesses to reach customers. There are three main ways: 1) Get locally listed on search engines and directories to increase visibility to local customers searching online. 2) Ask for online reviews to build trust, as 88% of consumers trust online reviews as much as personal recommendations. 3) Invest in a mobile app to engage local customers, as nearly half of digital ad spending is now on mobile and people increasingly use mobile devices to research and purchase products.
3 ways to get more local customers through mobile marketingMary Aldoseri
This document provides 3 ways for businesses to get more local customers through mobile marketing. It first discusses how mobile marketing works and why businesses need it given mobile usage statistics. The first way is to get locally listed on maps, search engines, and location-based review sites since most searches and photos online include a location. The second is to ask for online reviews since most consumers trust reviews as much as personal recommendations. The third way is to invest in a mobile app because mobile ad spending and app usage is growing significantly.
Why Your Business Needs a Mobile Websitee-point SA
This document discusses why businesses need a mobile-friendly website. It notes that consumers are increasingly using mobile devices to search for information and make purchases. Many mobile users search for local businesses and services on their phones. Having an optimized mobile site allows businesses to reach these customers. The document recommends using services like Google My Business to create a free digital business profile that includes contact and location information.
The document provides 10 tips for enhancing mobile commerce (m-commerce) performance through social content. It discusses how social commerce builds trust which is important for m-commerce. Some key points are to show social content like reviews and recommendations on mobile sites, collect social content from mobile devices, make the content mobile-friendly, promote mobile services, and track mobile usage separately while considering its overall contribution. The combination of mobile and social commerce can help brands convert more browsers into loyal customers.
How Digital Is Becoming A Mobile First ExperienceYuan Wang
We present the latest 2016 mobile marketing statistics and insights, showing increasing consumer adoption and changing behaviour around how people use mobile. We explore various options for using mobile in your marketing such as advertising, apps and campaigns. We summarise the factors influencing how a mobile experience differs from others. We revisit the App vs responsive website debate and propose a new approach. We provide tips on managing your own mobile presence – dos and don’ts, as well as case studies of excellent brand mobile marketing – advertising vs app, larger budget vs smaller budget.
3 ways to get more local customers through mobile marketingsimon mchugo
Mobile marketing is an effective way for local businesses to reach customers. There are three main ways: 1) Get locally listed on search engines and directories to increase visibility to local customers searching online. 2) Ask for online reviews to build trust, as 88% of consumers trust online reviews as much as personal recommendations. 3) Invest in a mobile app to engage local customers, as nearly half of digital ad spending is now on mobile and people increasingly use mobile devices to research and purchase products.
3 ways to get more local customers through mobile marketingMary Aldoseri
This document provides 3 ways for businesses to get more local customers through mobile marketing. It first discusses how mobile marketing works and why businesses need it given mobile usage statistics. The first way is to get locally listed on maps, search engines, and location-based review sites since most searches and photos online include a location. The second is to ask for online reviews since most consumers trust reviews as much as personal recommendations. The third way is to invest in a mobile app because mobile ad spending and app usage is growing significantly.
Why Your Business Needs a Mobile Websitee-point SA
This document discusses why businesses need a mobile-friendly website. It notes that consumers are increasingly using mobile devices to search for information and make purchases. Many mobile users search for local businesses and services on their phones. Having an optimized mobile site allows businesses to reach these customers. The document recommends using services like Google My Business to create a free digital business profile that includes contact and location information.
The document provides 10 tips for enhancing mobile commerce (m-commerce) performance through social content. It discusses how social commerce builds trust which is important for m-commerce. Some key points are to show social content like reviews and recommendations on mobile sites, collect social content from mobile devices, make the content mobile-friendly, promote mobile services, and track mobile usage separately while considering its overall contribution. The combination of mobile and social commerce can help brands convert more browsers into loyal customers.
How Digital Is Becoming A Mobile First ExperienceYuan Wang
We present the latest 2016 mobile marketing statistics and insights, showing increasing consumer adoption and changing behaviour around how people use mobile. We explore various options for using mobile in your marketing such as advertising, apps and campaigns. We summarise the factors influencing how a mobile experience differs from others. We revisit the App vs responsive website debate and propose a new approach. We provide tips on managing your own mobile presence – dos and don’ts, as well as case studies of excellent brand mobile marketing – advertising vs app, larger budget vs smaller budget.
Why Your Busines Needs Mobile App. MobiApp2u.com is a mobile marketing agency focused on providing cost-effective mobile marketing tools. From iPhone applications to iPad applications to HTML5 applications MobiApp2u.com delivers mobile apps and mobile websites on every platform. MobiApp2u.com will put you in front of your customers on devices they access most with information and tools that make it easy for MobiApp2u.com to connect with their mobile audience.
MobiApp2u.com’s commitment to reaching their audience with targeted mobile marketing will put you far ahead of your competitors. We’re here to help with all your mobile marketing needs and we have thorough analytics that are measurable for making strategic mobile marketing decisions.
We look forward to working with you and showing you the real power of mobile marketing
Here are 3 ways to get more local customers through mobile marketing - SKARTEC Digital Marketing Academy, World-class digital marketing training in Chennai.
This document discusses why small businesses need a mobile experience. It notes that mobile usage is growing rapidly, with over 500 million Android phones and 300 million iPhones activated. Customers are using mobile to search for businesses, and not having a mobile experience can lose business. The majority of searches for chain restaurants on Valentine's Day were on mobile devices. Customers prefer apps over mobile websites. The mobile business app industry is projected to be worth $50 billion by 2017. Having a mobile presence allows businesses to connect with customers anywhere and drive customers to stores. Going mobile can help businesses avoid losing customers and gain recommendations.
Tailored for Mobile: Why Apps are the New Black Amanda Laviana
Fashion retailers everywhere are leveraging shopping apps to deliver the most seamless shopping experience for their customers. Explore fashion retail's shift to mobile commerce and how Shopgate's iOS, Android and Apple TV apps are helping fashion retailers lift conversions, increase customer retention and significantly boost revenue.
eMarketer Webinar: Mobile Commerce TrendseMarketer
eMarketer projects 19% of retail ecommerce sales in 2014 will be made on a smartphone or tablet. Shoppers are embracing mobile commerce—are you? Topics in this webinar include: What products are consumers buying on smartphones and tablets? Where are the most sales made—apps vs. mobile websites? What role do mobile coupons play in driving mcommerce sales? How are leading retailers converting mobile shoppers into buyers?
Presentation for HBA 2012 - Some example and data still can be used for knowledge and understanding of strategic campaigns and how quickly digital media strategies have changed or evolved.
FriendlyMobile.com provides mobile website services to help businesses adapt to the growing mobile market. More than 80% of phones purchased today are smartphones, and mobile searches have quadrupled in the last year. Most mobile users are more likely to do business with a company that has a mobile-friendly site. FriendlyMobile allows businesses to preview a mobile site, purchase a site including top pages, choose hosting, and launch a site to increase customer leads. Their services are well-suited for local businesses, service-based businesses, and restaurants.
Mobile internet usage will surpass desktop usage in 2014. 65% of customers begin product research on mobile devices. Failing to optimize for mobile can severely impact businesses - 52% are less likely to engage with companies with bad mobile experiences, 40% abandon pages loading over 3 seconds, and 61% will leave sites that don't quickly show relevant information. Mobile experiences need to be fundamentally different from desktop sites to meet users' needs. Focusing on mobile user needs can significantly increase visitors, sales, and return on investment within 30-60 days given 80% of customers now shop on smartphones.
Mypeepal Technologies is an expert in mobile applications and content delivery through innovative apps. It has developed over 550 apps across various categories including education, games, and lifestyle. The mobile app ecosystem is large and growing, with global app downloads expected to reach over 300 billion by 2016. However, most apps are only used once, so customer experience and retention are key factors for success. The mobile web is also an important part of the digital landscape, as it works across all devices and browsers. As mobile internet speeds increase through technologies like 4G, user behaviors are shifting towards activities like streaming, browsing, and content creation directly on their mobile devices. Mypeepal analyzes usage trends and develops customized apps and content portals
eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016eMarketer
The use of mobile technology continues to grow more pervasive in business, creating new challenges and opportunities for B2B marketers. Topics in this webinar include: How is mobile’s role in the workplace evolving? How are B2B buyers and decision-makers using mobile to research purchases? What are the top ways B2B marketers will use mobile in 2016? To use mobile effectively, what challenges do B2B marketers have to overcome?
Presented by Roshandev Singh, LogMeIn & Steve Nuttall, Fifth Quadrant. Get insights and stats on the state of mobile and it's future in the business world. Thanks to smartphones and ubiquitous connectivity, consumers can engage with businesses, and share their experiences with their networks, anywhere and at any time.
The mobile path-to-purchase for Saudi Arabian main shoppersOn Device Research
Newly released analysis of On Device Research’s quarterly Mobile Path-to-Purchase tracker has shone a light on the role of the smartphone in the purchase decision making process of Saudi Arabian household main shoppers, along with the digital habits of customers at the country’s top supermarkets: HyperPanda, Al Othaim and Carrefour.
With an estimated 70.5% of the Saudi Arabian population owning a smartphone by the end of 2016 (Source: eMarketer), understanding the impact of the rise of mobile on the highly influential main shopper audience who directly determine a household’s brand consumption habits is crucial.
Indonesia Digital and Content Marketing Report in 2017digitalinasia
Key findings from Indonesia as follows:
Social media is the most effective marketing channel for marketers, but B2B will prioritize Content Marketing in 2017
Marketers spend 31.5% of their budget on digital, 76% say this is an increase
Average and Median digital marketing budget of IDR 1.9 billion / year and IDR 875 million / year, respectively
Digital marketers’ key problems are around budget restraints & skills/resources gaps
55% of marketers still lack clarity about how their digital marketing drives business objectives
Customer experience & content marketing are the most exciting growth opportunities
Content marketing is generally used for engagement & awareness - but B2B measures primarily lead generation
Written articles and videos are the most effective content marketing types
B2B brands prefer more to invest in dedicated in-house content team, whilst B2C relies more in agencies
Consumers are living through their mobile phones, and few areas have been affected as much as retail. Economist Intelligence Unit research shows how consumers are leading the mobile charge and retailers are finding there is no turning back.
Smartphones are increasingly popular and driving changes in consumer behavior and online activity. This presents new revenue opportunities for agencies to develop mobile optimized strategies, content, and experiences for their clients. However, many agencies are failing to capitalize on mobile because they do not understand it represents a paradigm shift rather than just another channel, or invest in the needed experience and technology. To succeed, agencies must develop mobile-first strategies and prioritize user experience over monetization by fully integrating mobile into their work.
What users want from mobile - Equation Research - July 2011Romain Fonnier
Executive Summary:
Mobile is reaching critical mass. According to Forrester Research, Inc., mobile
commerce will top $6 billion by the end of this year (2011) and is expected
to reach $31 billion by 2016. The ubiquity of mobile phones, improved
infrastructure, advances in device utility, overall market penetration and the hype
around the iPhone and applications are driving phenomenal growth.
eBay recorded close to $2 billion in sales on mobile devices in 2010 — expects close
to $4 billion in 2011.
Google mobile ads are now over a $1 billion business worldwide.
Amtrak attributes 2% of its revenue to mobile — $32 million — and notes growth is
staggering.
Marriott Hotels averaged mobile sales of $6 million per month in 2010 – up 100%
from 2009.
ASOS’s (U.K.) mobile revenues topped £1m in the U.K. during December — double
the retailer’s expectations.
1-800-Flowers.com tops $1 million in quarterly m-commerce sales — up 9,900%
from same quarter in 2010.
Worldwide, mobile commerce should hit $119 billion in 2015, according to
ABI Research. Despite the upbeat forecasts, a large number of businesses
are in the planning or early deployment phases of their mobile strategies, but
consumers want to connect on mobile devices today.
Making Mobile Marketing Budgets Count in the Age of Ad BlockingSyniverse
In this webinar, Syniverse’s Rob Hammond (@tech2dollars) and mCordis’s Paul Berney (@paulbmobile) examine the rise of ad blocking tools and the implications for mobile marketers. This presentation explores best-practice examples for optimizing engagement with mobile-first customers.
Mobile Website - Your Secret Weapon in Gaining a Competitive Advantagee-point SA
Mobile devices are increasingly used for shopping and finding local businesses. Most smartphone users search for nearby businesses and take action like contacting them. However, many businesses still have non-mobile friendly websites, missing out on these customers. A good mobile site loads quickly, has simple navigation, and provides contact info and maps. While a desktop site is fine, a separate mobile site optimised for smartphones gives customers what they need on the go.
Mobile marketing is becoming increasingly important for B2B companies as customers use mobile devices more for work tasks. A survey found that 80% of B2B marketers see mobile as important, with 66% saying it boosts brand reach. However, defining user experiences and lack of resources are challenges. While 10-25% of budgets go to mobile marketing, ROI is still difficult to demonstrate for many.
What You Need to Do for Your Mobile StrategyLumavate
A good mobile strategy should be always evolving–taking into account not only your customers' behaviors, but also up-and-coming technology. Here are a few hand-picked trends and insights that you should consider when evaluating your 2018 mobile strategy.
Why Your Busines Needs Mobile App. MobiApp2u.com is a mobile marketing agency focused on providing cost-effective mobile marketing tools. From iPhone applications to iPad applications to HTML5 applications MobiApp2u.com delivers mobile apps and mobile websites on every platform. MobiApp2u.com will put you in front of your customers on devices they access most with information and tools that make it easy for MobiApp2u.com to connect with their mobile audience.
MobiApp2u.com’s commitment to reaching their audience with targeted mobile marketing will put you far ahead of your competitors. We’re here to help with all your mobile marketing needs and we have thorough analytics that are measurable for making strategic mobile marketing decisions.
We look forward to working with you and showing you the real power of mobile marketing
Here are 3 ways to get more local customers through mobile marketing - SKARTEC Digital Marketing Academy, World-class digital marketing training in Chennai.
This document discusses why small businesses need a mobile experience. It notes that mobile usage is growing rapidly, with over 500 million Android phones and 300 million iPhones activated. Customers are using mobile to search for businesses, and not having a mobile experience can lose business. The majority of searches for chain restaurants on Valentine's Day were on mobile devices. Customers prefer apps over mobile websites. The mobile business app industry is projected to be worth $50 billion by 2017. Having a mobile presence allows businesses to connect with customers anywhere and drive customers to stores. Going mobile can help businesses avoid losing customers and gain recommendations.
Tailored for Mobile: Why Apps are the New Black Amanda Laviana
Fashion retailers everywhere are leveraging shopping apps to deliver the most seamless shopping experience for their customers. Explore fashion retail's shift to mobile commerce and how Shopgate's iOS, Android and Apple TV apps are helping fashion retailers lift conversions, increase customer retention and significantly boost revenue.
eMarketer Webinar: Mobile Commerce TrendseMarketer
eMarketer projects 19% of retail ecommerce sales in 2014 will be made on a smartphone or tablet. Shoppers are embracing mobile commerce—are you? Topics in this webinar include: What products are consumers buying on smartphones and tablets? Where are the most sales made—apps vs. mobile websites? What role do mobile coupons play in driving mcommerce sales? How are leading retailers converting mobile shoppers into buyers?
Presentation for HBA 2012 - Some example and data still can be used for knowledge and understanding of strategic campaigns and how quickly digital media strategies have changed or evolved.
FriendlyMobile.com provides mobile website services to help businesses adapt to the growing mobile market. More than 80% of phones purchased today are smartphones, and mobile searches have quadrupled in the last year. Most mobile users are more likely to do business with a company that has a mobile-friendly site. FriendlyMobile allows businesses to preview a mobile site, purchase a site including top pages, choose hosting, and launch a site to increase customer leads. Their services are well-suited for local businesses, service-based businesses, and restaurants.
Mobile internet usage will surpass desktop usage in 2014. 65% of customers begin product research on mobile devices. Failing to optimize for mobile can severely impact businesses - 52% are less likely to engage with companies with bad mobile experiences, 40% abandon pages loading over 3 seconds, and 61% will leave sites that don't quickly show relevant information. Mobile experiences need to be fundamentally different from desktop sites to meet users' needs. Focusing on mobile user needs can significantly increase visitors, sales, and return on investment within 30-60 days given 80% of customers now shop on smartphones.
Mypeepal Technologies is an expert in mobile applications and content delivery through innovative apps. It has developed over 550 apps across various categories including education, games, and lifestyle. The mobile app ecosystem is large and growing, with global app downloads expected to reach over 300 billion by 2016. However, most apps are only used once, so customer experience and retention are key factors for success. The mobile web is also an important part of the digital landscape, as it works across all devices and browsers. As mobile internet speeds increase through technologies like 4G, user behaviors are shifting towards activities like streaming, browsing, and content creation directly on their mobile devices. Mypeepal analyzes usage trends and develops customized apps and content portals
eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016eMarketer
The use of mobile technology continues to grow more pervasive in business, creating new challenges and opportunities for B2B marketers. Topics in this webinar include: How is mobile’s role in the workplace evolving? How are B2B buyers and decision-makers using mobile to research purchases? What are the top ways B2B marketers will use mobile in 2016? To use mobile effectively, what challenges do B2B marketers have to overcome?
Presented by Roshandev Singh, LogMeIn & Steve Nuttall, Fifth Quadrant. Get insights and stats on the state of mobile and it's future in the business world. Thanks to smartphones and ubiquitous connectivity, consumers can engage with businesses, and share their experiences with their networks, anywhere and at any time.
The mobile path-to-purchase for Saudi Arabian main shoppersOn Device Research
Newly released analysis of On Device Research’s quarterly Mobile Path-to-Purchase tracker has shone a light on the role of the smartphone in the purchase decision making process of Saudi Arabian household main shoppers, along with the digital habits of customers at the country’s top supermarkets: HyperPanda, Al Othaim and Carrefour.
With an estimated 70.5% of the Saudi Arabian population owning a smartphone by the end of 2016 (Source: eMarketer), understanding the impact of the rise of mobile on the highly influential main shopper audience who directly determine a household’s brand consumption habits is crucial.
Indonesia Digital and Content Marketing Report in 2017digitalinasia
Key findings from Indonesia as follows:
Social media is the most effective marketing channel for marketers, but B2B will prioritize Content Marketing in 2017
Marketers spend 31.5% of their budget on digital, 76% say this is an increase
Average and Median digital marketing budget of IDR 1.9 billion / year and IDR 875 million / year, respectively
Digital marketers’ key problems are around budget restraints & skills/resources gaps
55% of marketers still lack clarity about how their digital marketing drives business objectives
Customer experience & content marketing are the most exciting growth opportunities
Content marketing is generally used for engagement & awareness - but B2B measures primarily lead generation
Written articles and videos are the most effective content marketing types
B2B brands prefer more to invest in dedicated in-house content team, whilst B2C relies more in agencies
Consumers are living through their mobile phones, and few areas have been affected as much as retail. Economist Intelligence Unit research shows how consumers are leading the mobile charge and retailers are finding there is no turning back.
Smartphones are increasingly popular and driving changes in consumer behavior and online activity. This presents new revenue opportunities for agencies to develop mobile optimized strategies, content, and experiences for their clients. However, many agencies are failing to capitalize on mobile because they do not understand it represents a paradigm shift rather than just another channel, or invest in the needed experience and technology. To succeed, agencies must develop mobile-first strategies and prioritize user experience over monetization by fully integrating mobile into their work.
What users want from mobile - Equation Research - July 2011Romain Fonnier
Executive Summary:
Mobile is reaching critical mass. According to Forrester Research, Inc., mobile
commerce will top $6 billion by the end of this year (2011) and is expected
to reach $31 billion by 2016. The ubiquity of mobile phones, improved
infrastructure, advances in device utility, overall market penetration and the hype
around the iPhone and applications are driving phenomenal growth.
eBay recorded close to $2 billion in sales on mobile devices in 2010 — expects close
to $4 billion in 2011.
Google mobile ads are now over a $1 billion business worldwide.
Amtrak attributes 2% of its revenue to mobile — $32 million — and notes growth is
staggering.
Marriott Hotels averaged mobile sales of $6 million per month in 2010 – up 100%
from 2009.
ASOS’s (U.K.) mobile revenues topped £1m in the U.K. during December — double
the retailer’s expectations.
1-800-Flowers.com tops $1 million in quarterly m-commerce sales — up 9,900%
from same quarter in 2010.
Worldwide, mobile commerce should hit $119 billion in 2015, according to
ABI Research. Despite the upbeat forecasts, a large number of businesses
are in the planning or early deployment phases of their mobile strategies, but
consumers want to connect on mobile devices today.
Making Mobile Marketing Budgets Count in the Age of Ad BlockingSyniverse
In this webinar, Syniverse’s Rob Hammond (@tech2dollars) and mCordis’s Paul Berney (@paulbmobile) examine the rise of ad blocking tools and the implications for mobile marketers. This presentation explores best-practice examples for optimizing engagement with mobile-first customers.
Mobile Website - Your Secret Weapon in Gaining a Competitive Advantagee-point SA
Mobile devices are increasingly used for shopping and finding local businesses. Most smartphone users search for nearby businesses and take action like contacting them. However, many businesses still have non-mobile friendly websites, missing out on these customers. A good mobile site loads quickly, has simple navigation, and provides contact info and maps. While a desktop site is fine, a separate mobile site optimised for smartphones gives customers what they need on the go.
Mobile marketing is becoming increasingly important for B2B companies as customers use mobile devices more for work tasks. A survey found that 80% of B2B marketers see mobile as important, with 66% saying it boosts brand reach. However, defining user experiences and lack of resources are challenges. While 10-25% of budgets go to mobile marketing, ROI is still difficult to demonstrate for many.
What You Need to Do for Your Mobile StrategyLumavate
A good mobile strategy should be always evolving–taking into account not only your customers' behaviors, but also up-and-coming technology. Here are a few hand-picked trends and insights that you should consider when evaluating your 2018 mobile strategy.
Apps for Universities, Colleges and SchoolsInstappy
If education is a business (novel one at that) here is why the mobile presence needs a personality.
Instappy is the simple-to-use and built-for-success platform which develops your app idea into a mobile reality. Instappy is for businesses and individuals alike; our goal is to turn your audience's smartphones and tablets into windows of opportunity for you. You can retain your customers, engage with prospects, increase your revenue, and sell on mobile using your very own branded mobile application.
Instappy is loaded with features that, until now, were almost always exclusively available only with full-scale development effort.
Get yours at www.instappy.com
This session was hosted by Digital Vidya @SMW Bangalore.
Know more here: http://socialmediaweek.org/bangalore/2015/03/05/social-media-and-mobile-made-for-each-other/
Social Media & Mobile | Made for each otherSocial Panga
Social Media and mobile go hand in hand when it comes to customer engagement for your product or service. A lack of focus in any of these fields can lead to loss of customers for you. Go through this presentation by Himanshu Arora, Co-founder social panga and make sure you have your mobile strategy in place along with your social media strategy
http://www.ehppbuilder.com/ At EHppbuilder we provide the best service in apps design and development. We know what it takes satisfy your cravings as far as your app building requirement is concerned. At EHppbuilder, it does not take us months to get your app done with an astonishing user experience because we have a team of seasoned and experienced app developers who are ready to work as part of your team for a fast delivery..
Mobile is becoming the primary internet access method in India, with more people accessing the internet via mobile than desktop. As mobile traffic surpasses desktop traffic, mCommerce is growing significantly. Mobile users are increasingly making purchases on their smartphones, especially for gadgets, clothes, and books. A mobile-optimized website and app can help businesses connect with customers, drive sales and engagement, and increase customer retention in this dynamic mobile market.
Mobile usage is increasing rapidly worldwide. By the end of 2015, it is predicted that 1 billion more people will connect to the internet using mobile devices. The document discusses trends around increasing mobile usage in India, with people now spending more time on mobile screens than desktops. It emphasizes that having a mobile strategy is essential for businesses, as mobile allows for better brand recognition, customer retention, and connecting with consumers. The document recommends businesses develop mobile apps to take advantage of the growing mobile ecosystem in India across Android, iOS, and Windows platforms.
Why Should You ‘Go Mobile’? ‘Go Mobile’- Trends in 2015
Pulp Strategy | www.pulpstrategy.com.
Gaining instant brand recognition in any industry is difficult especially when you are running on tight marketing budget. Mobile marketing comes handy in such a situation. As a marketer, you can maximize your operating expenses by investing in strategies which improve your reach and encourage action.
Apps for Restaurants, Diners and Bakeries Instappy
The document discusses the importance of mobile apps for businesses. It notes that people now spend more time on mobile screens than TV or laptops, and the number of smartphone users is growing rapidly. This means businesses need a mobile presence to reach customers. The document outlines features a restaurant mobile app could have, including menus, photos, reservations, reviews and more. It argues that a well-designed app can increase brand awareness, customer engagement and retention, and ultimately drive more revenue for the business.
Retail Apps: Take your local business global.Instappy
Got something to sell? Take your business to the next level with a dedicated retail mobile app or showcase your products with a dedicated mobile catalogue app. Provide your customers the convenience of purchasing your products at their fingertips. Whether you own an export house, a niche fashion boutique, a superstore, or an exotic pet shop, your mobile commerce store is instantly ready with Instappy. You get run-time report generation to analyse and strategise product catalogue, along with inbuilt tools like unlimited push notifications to drive promos and offers.
Get yours at www.instappy.com
Mobile usage is growing rapidly worldwide, with over 4 billion mobile phones and 1 billion smartphones in use, demonstrating the importance for small businesses to have a mobile presence; having a mobile-optimized website and mobile app can help small businesses connect with customers anytime, drive more customers to their business, and give them a competitive advantage over larger companies. The document provides statistics on mobile usage and examples of how mobile apps and websites can increase sales, productivity, customer loyalty and recommendations for small businesses.
This document discusses why mobile experiences are important for small businesses. It provides statistics showing the growth of mobile phones and smartphones. It then gives reasons why businesses need a mobile presence, including that customers use mobile devices to find local information and are more likely to purchase from mobile-friendly sites. The document outlines features small business mobile apps can provide like information access, social media integration, loyalty programs, and live updates. It argues that mobile allows businesses to better connect with customers and increase productivity and sales. Overall, the document makes the case that mobile is critical for small businesses to reach customers and that a mobile app is a good way to do so.
Kontagent: 2013 Mobile sophistication & strategy study May 2013Brian Crotty
Most companies have responded to the growth in mobile with ad-hoc development instead of a complete mobile strategy. Not surprisingly, mobile-first organizations are more advanced than mobile mainstream counterparts, with only 25% having a well-defined mobile strategy. Additionally, more than half of respondents rated their mobile sites below average. The study found that mobile readiness and data savviness are keys to success, but most organizations have room for improvement in these areas.
Mobile usage is growing rapidly, with over 91% of adults owning smartphones, making it critical for small businesses to have a mobile presence. The document outlines why mobile apps and mobile-optimized websites are important for small businesses to connect with customers, drive traffic, increase productivity and avoid losing business. It provides examples of how mobile apps can increase transactions, loyalty, and social media engagement for small businesses.
Small businesses need a mobile experience to connect with customers. Nearly everyone has smartphones and uses them to search for local businesses and products. Having a mobile-optimized website and app allows small businesses to be accessible anywhere and drive customers to their business. It also improves productivity and avoids losing sales from those frustrated with non-mobile sites. While large companies move slowly on mobile, small businesses can gain an advantage by moving quickly to offer mobile options like apps at affordable prices.
This document discusses why mobile experiences are important for small businesses. Some key points are:
- Over 90% of adults now have smartphones and mobile usage is growing rapidly. Small businesses need a mobile presence to reach customers.
- People frequently use their phones to look up local information and make purchasing decisions. Mobile-friendly sites can increase sales and brand awareness.
- Custom mobile apps and websites allow businesses to connect with customers anytime and anywhere, drive more store traffic, boost productivity, and avoid losing business to competitors.
- The mobile app industry is growing quickly and will be worth $50 billion by 2017, presenting an opportunity for small businesses.
Mobile marketing has evolved rapidly since the introduction of smartphones in 2007. It has grown from early text and picture messaging to personalized engagement across numerous mobile channels. Marketers now have more opportunities than ever to reach customers on their ubiquitous mobile devices through SMS, apps, websites, notifications and more. However, mobile marketing is still in its early stages and will continue to change as new technologies emerge and mobile becomes even more integral to people's lives. The future of mobile marketing is unclear but it will likely involve more personalized and seamless experiences across multiple connected devices through technologies like the Internet of Things. Marketers must adapt to stay relevant in this rapidly changing mobile landscape.
This document discusses why mobile experiences are important for small businesses. It notes that over 91% of adults have smartphones and that mobile searches are increasing. Some key points made are that 94% of smartphone users look for local information on their phones, 67% are more likely to purchase from mobile-friendly sites, and having a mobile app or site allows businesses to connect with customers anywhere. The document advocates that small businesses develop mobile apps and websites to stay competitive with larger companies.
Similar to 20 Reasons Why Your Business Needs an App in 2014 (20)
2. of small businesses consider mobile marketing
crucial to their growth in the next five years.69%
Over the past year…
There has been a
significant increase in
Awareness Acceptance
Source: Web.com- 2012
Adoption
3. As of January 2014, American adults will own the
following:
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
A tablet computer
An e-reader
A smartphone
A cell phone 90%
58%
32%
42%
Source: The Pew Internet Project
4. From June 2010 to June 2013, the duration of consumer’s Internet
browsing time on smartphones increased by 359%, compared to 4%
on desktops…
0% 50% 100% 150% 200% 250% 300% 350% 400%
Desktop
Mobile
Internet browsing time
2010 2013
359%
4%
Source: Gian Fulgon, executive chairman and co-founder of comScore, Internetretailer.com
5. And by 2014, mobile Internet usage will overtake
desktop Internet usage. Source: Nieslen
0%
5%
10%
15%
20%
25%
30%
35%
40%
Mobile Mobile
As of May 2013
As of May 2013
34%
34% of cell internet users go online mostly using their phones,
As opposed to other devices such as desktops or laptops
Source: The Pew Internet Project
6. Source: constant contact: Why small business owners need to pay attention to mobile and local search
0% 10% 20% 30% 40% 50% 60% 70%
38%
57%
61%
Are more likely to contact a local
business that has a mobile site
Will leave a non-mobile site in favor for a competitor’s
site
Will not recommend a business with a poorly-
designed mobile site
How Do Consumers Feel About Sites Not Optimized
for Mobile?
7. Of small businesses
have a website60%
26%
14%
Have a mobile-friendly website
(Same layout/content as standard site adjusted
to suit smartphone screen)
Have a stand alone mobile website
(Content/layout designed specifically
for mobile purposes)
Source: Web.com- 2012
BUT
AND
8. 33%
85%
84%
SMB’s Attitude toward Mobile
believe that having a website that can easily be viewed on a
mobile device is important to their business
feel that more consumers will find their business on mobile
sites in the future
have a mobile-optimized
website
Source: Constant Contact, Ipsos/TNS
How Do Business Owners Feel about Mobile?
SMB – Small to
Medium
Businesses
10. Why are small business owners eager to
invest in mobile marketing?
38% 34%
36%
Source: Web.com- 2012,
Constant contact small business pulse survey.
To gain competitive
advantage
To attract ‘local customers’
To provide better service to
existing customers
11. of mobile users use their devices for local search
95%
Source: Forbes
12. Source: Gian Fulgoni, executive chairman and co-founder of comScore
Of consumers visit a retail site on mobile
through an app80%
14. of small businesses currently do not have a
mobile search strategy and missing out on
consumers trying to find them via a smartphone
device.
61%
Over
Mobile
Search
Volumes
Small
Businesses
Lagging behind
in mobile search strategy
Source: Web.com- 2012
15. With more consumers relying on mobile for their
purchasing decisions, it’s critical for businesses,
large and small, to consider the power of mobile.
Is your business utilizing the power of
mobile?
More and more businesses are taking advantage of
the rising trend of mobile apps. Regardless of whether
you’re starting a new business or have years in the
industry, a mobile app is an essential tool in keeping
customers aware of your brand.
17. Is your business ready for a mobile app?
We’d love to have a conversation with you.
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18. i. Constant Contact: Why Small Business Owners Need to Pay Attention to Mobile and Local Search, http://www.sitepoint.com/32-marketing-
stats-need-know/
ii. Web.com: 84% of U.S Small Businesses Using Mobile Marketing See Increase in New Business Activity,
http://ir.web.com/releasedetail.cfm?ReleaseID=67
iii. The Pew Internet Project, http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/
iv. comScore, http://www.internetretailer.com/2014/02/11/80-consumers-mobile-browsing-time-apps
v. Forbes, http://www.forbes.com/sites/cherylsnappconner/2013/11/12/fifty-essential-
vi. mobile-marketing-facts/
vii. Gian Fulgoni, exectuive chairman and co-founder of comScore, http://www.internetretailer.com/2014/02/11/80-consumers-mobile-
browsing-time-apps
viii. Flurry Analytics, http://techcrunch.com/2014/04/01/mobile-app-usage-increases-in-2014-as-mobile-web-surfing-declines/
Article Sources sorted by number list
Editor's Notes
READY
Constant Contact: Why Small Business Owners Need to Pay Attention to Mobile and Local Search
Constant Contact: Why Small Business Owners Need to Pay Attention to Mobile and Local Search
he Smartphone User and the Mobile Marketer, Ipsos/TNS, June 2011
This alone serves as validation to make the move into mobile for the majority of small businesses that are skeptical to invest in mobile efforts.
There is a large gap between the rapidly increasing mobile search volumes and the majority of small businesses lagging behind in mobile search strategy.