Global mobile commerce (m-commerce) spending is projected to increase from $204 billion in 2014 to $626 billion in 2018. M-commerce sales in the US are expected to reach $90 billion by 2017, a 48% increase from 2012. Factors driving the growth of m-commerce include widespread wireless connectivity, rising broadband infrastructure, decreasing smartphone costs, and convenience of mobile payments and apps. By 2020, m-commerce is projected to account for 45% of all e-commerce revenue.

1. suyati.com
Worldwide,
consumer spending
via mobile is slated
to go up from $204
billion in 2014 to
$626 billion in 2018,
according to
Goldman Sachs.
Consumers are
increasingly shopping on
their mobile devices –
finding and purchasing
products, posting
product reviews, and
more.
M-COMMERCE
What are the projections
on m-commerce sales in the US?
WHAT ARE THE
Factors that
are driving
growth of
the global
m-commerce
market?
M-commerce:
Shopping
through a
smartphone
or a tablet
In the US,
m-commerce sales is
projected to be $90
billion by 2017-end,
which is 48% increase
from $12.8 billion in
2012.
If the entire
e-commerce revenue
is considered by 2017,
revenue generated
from m-commerce
will see 50 percent
increase.
Forrester Gartner
mobile payments (in billions)
Data Courtesy -Forrester
5 Industries that are investing
much in mobility products for fast
revenue growth solutions (2015-2020)
Tips to make a personal
connection with the customers
using smart digital tools
reference
M-commerce ranking
of by country
Banking Manufacturing Retail Healthcare Telecommunications
Whatarethebenefi
ts for retailers who are offe
ring
mobileco
m
merce?
33%
62%
200%
More traffic
Higher
conversion rates
More return
customers
1. Japan
2. United Kingdom
5. Germany 6. Netherlands 7. US
3. South Korea 4. Australia
Criteo estimates
m-commerce will make
up 45% ($284 billion) of total
e-commerce revenue by
2020.
Tablets might surpass $100 billion by 2020
By 2020, smartphones will capture $129.44 billion
If emarketer study is to be believed, m-commerce sales is
predicted to touch $15.1 billion mark in 2017.
Widespread wireless connectivity
Rising broadband infrastructure
Decreasing cost of smart phones
Mobile security capabilities
Increasing presence of m-commerce apps
Higher spending capability of individuals
Larger mobile screens, better user experience and
superior context-based discovery
The ‘buy button’ on social media sites makes it
possible to shop without leaving the site
Multiple payment options via mobile
devices: Providing card reader
capabilities or digital wallets like
Google Wallet, Masterpass Android
Pay or PayPal is a win-win for both
merchants and consumers.
Multi-lingual: Make your site
available in several languages.
Direct Sales through apps: Apps and
social media platforms should be
able to support direct sales to make
products easily available to
consumers.
Push notifications: Using
geo-fencing, geo-targeting or
beacons, retailers can send targeted
messages to pull customers
in-store.
Multi-currency option: Display
product cost in various currencies.
A strong sign that mobile commerce is the future of
e-commerce – mobility revenue is forecast to
grow to more than $1.7 trillion in 2020.
https://suyati.com/blog/benefits-of-mobile-e-commerce/
https://suyati.com/whitepaper/how-mobile-apps-drive-the-future-of-retail-business/
https://suyati.com/whitepaper/10-m-commerce-best-practice-guidelines/
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