Unbelievably there are still some people out there who think mobile is a fad and are still not using it to market their business. The benefits for mobile are huge and it’s potential is even bigger! There are many reasons why mobile is taking the world by storm but here are just 7 that should convince you if you are not already convinced.

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7 reasons why you need to go MOBILE7 reasons why you need to go MOBILE
MobileMobile
Unbelievably there are still some people out there
who still think mobile is a fad and are still not using
it to market their business!
We are well aware of the huge benefits from mobile
but if you need some convincing here are just 7
reasons that should convince you...
We won’t leave home without itWe won’t leave home without it
no.1no.1
Your message will get readYour message will get read
no.2no.2
Mobile is more personalMobile is more personal
no.3no.3
91% of adults
have their phone
within arms
reach 24/7.
(Nielsen)
66% of people in
the UK suffer from
nomophobia.
The fear of being without
a mobile phone.
(SecurEnvoy)
the average
person looks at
their phone 150
times a day.
(Nokia)
98% of all
text messages
get read
(Frost & Sullivan)
22% of all
emails
get read
(Frost & Sullivan)
Text messages
are read on
average in 5
seconds
(Frost & Sullivan)
91% of
the world’s
population has
a mobile
(Super Monitoring)
89% of us suffer
from Phantom
Pocket Vibration
Syndrome
(Indiana University)
68% of people
would like to
receive offers
by text
(Text Marketer)
70% of
all mobile
searches result
in action with
an 1 hour
(Mobile Marketer, 2012)
44% of all
emails are now
opened on
mobile devices
(Litmus)
Business and
company
searches on
mobile have gone
up 500% in the
last 2 years
(Google)
Hi John! Just to let you know
we have some really nice
new shirts that we thought
you might like. Drop in and
see us if you can, if not have
a look on our website.
www.clothes4you.com
01234 56789
Hi Sarah, hope you are well!
Just to let you know that
your appointment is
tomorrow (June 14th) at
4pm. Look forward to seeing
you then.
www.haircuts.com
01234 56789
It’s how people want to communicateIt’s how people want to communicate
It’s very cost effectiveIt’s very cost effective
It’s how they will contact youIt’s how they will contact you
(Cellit)
no.4no.4
no.5no.5
no.6no.6
It’s only going one way and that’s upIt’s only going one way and that’s up
Media consumption share
no.7no.7
1000 texts - £37
10,000 texts - £360
20,000 texts - £720
50,000 texts - £1,700
100,000 texts - £3,200
1000 texts - £37
10,000 texts - £360
20,000 texts - £720
50,000 texts - £1,700
100,000 texts - £3,200
SMS produces
engagement rates
6 to 8 times higher
than email
SMS produces
engagement rates
6 to 8 times higher
than email
Over 1.2 billion people are
accessing the internet
through a mobile device
(Trinity Digital Marketing)
9 out of 10 mobile searches lead to action
(Search Engine Land)
45% 44% 43% 42%
38%
25% 26% 26% 26%
20%
4%
6%
9%
12%
20%
2009 2010 2011 2012 2013
TV Online Mobile
(eMarketer)