The document discusses the shift from traditional marketing focused on watching to a new "Age of Touch" driven by mobile and social media. It notes that people now touch, interact with and share content on mobile rather than just watching. As a result, marketing needs to change to be instant, real, human and empowering rather than linear, fictional, artificial and dictating. It provides examples of how a digital fashion company has adapted their campaigns accordingly, such as focusing on the first 3 seconds of videos, featuring real people over models, and starting conversations to empower people.