SlideShare a Scribd company logo
VIETNAM MOBILE APP ADVERTISING & MONETIZATION REPORT
Q1 2017
Table Of Contents
ADSOTA's Vietnam Mobile App Advertising & Monetiztion Report is published
quarterly, offering key insights of mobile advertising landscape of Vietnam.
Take a look at some interesting items presented in Q1/2017 Report:
1. Vietnam & Global Mobile Market Outlook
2. Vietnam Mobile App Advertising Insights
3. Highlights & Trends Q1 2017
Vietnam & Global
Mobile Market Outlook
Source: Appota, Statista, VNTASource: Appota, Statista, VNTA
Vietnam Internet Users Demographics
Vietnam 2G-3G Subscriptions Statistics
Top 5 Southeast Asia Countries – 2016
With The Highest Internet Active Users (in million)Total Population: 93M+
48% 52%
Active Internet Users: 49M+
Active Mobile Subscribers: 131.9M+
Active Mobile Social Users: 38M+
76,681,190
43,919,045
0
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
120,000,000
2G 3G
21.5
41.0
49.0
54.0
132.7
Malaysia
Thailand
Vietnam
Philipines
Indonesia
Source: Appota, StatistaSource: Appota, Statista
Vietnam Mobile OS Breakdown
Lollipop
Marshmallow
Kitkat
Jelly Bean
Others
iOS 10
iOS 9
Earlier
68%
25%
7%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
65+
55-64
45-54
35-44
25-34
18-24
Smartphone Usage, By Age Group
iOS
Andoid
Source: Statista, eMarketer, TechCrunchSource: Statista, eMarketer, TechCrunchIndonesia Malaysia Thailand Singapore Vietnam
0
10
20
30
40
50
60
70
80
90
100 Mobile Web
In App
Mobile Display In-app Vs. Mobile Web Impression Share (%)
Indonesia
Malaysia
Thailand
Singapore
Vietnam
0 10 20 30 40
34
44
66
53
69
50 60 70 80
Mobile Internet Traffic (Total Web Traffic: 100%)
# Indonesia has
established itself as
one of Asia's foremost
mobile nation, with
more than 70% of
Internet Traffic
originated from
devices (StatCounter
Report).
Source: Statista, AppbrainSource: Statista, Appbrain
Number of Apps Available in App Stores, Mar 2017
GooglePlay AppleAppStore WindowsStore AmazonAppstore BlackBerryWorld
2,200,000
669,000
600,000
234,500
2,800,000
18%
25%
# Google Play and Apple App Store lead
in number of available apps.
# Based on availability, Games is the
most popular in Google Play (18%) and
Apple App Store (25%), followed by
Education, Entertainment and Business
Category of app.
The Most Popular App Categories
Source: Appbrain, Appota
Top Games Apps
Top Utilities Apps
Top Business Apps
# Great hints to help developers determine
market App Profitability.
By Number of Apps with >50,000 Downloads
The Most Popular Apps in Vietnam
- 20,000 40,000 60,000 80,000
Productivity
Photography
Music & Audio
Books & Reference
Lifestyle
Education
Personalization
Utilities
Entertainment
Games
Vietnam
Mobile App Advertising Insights
Vietnam Mobile Ads Players
Programmatic Ads
Affiliate NetworkSearch
Demand-Side PlatformChanneling
Video Audience Network
Measure & Analytics
Native Ads Ad Exchange CPI
Agency Trading Desk Facebook FMP Ad Server Supply-Side Platform
Advertising Network
Email
Source: Kantar Media, Google, VNG, StatistaSource: Kantar Media, Google, VNG, Statista
0% 20% 40% 60% 80% 100%
2020E
2019E
2018E
2017E
2016
2015
Search Banner Ads Video Ads Social Media Ads Classified
Vietnam Digital Ads Spending, by Channels
0
200
400
600
800
1000
2013 2014 2015 2016E 2017E 2018E 2019E 2020E
PC Mobile
Vietnam Digital Ads Spending (in million USD)
Google &Facebook:
Others: 25%
75%
Vietnam Digital Ads Market Share
Source: Adtapsy, Adsota
eCPM - General Statistics
21.1%
19.2%
26.3%
7.6%
$0.01-0.99 $1.00-1.99 $2.00-2.99 $3.00-3.99
1.39
6.16
2.01
6.47
3.29
4.28
1.59
Apr-15
May-15
Jun-15
Jul-15
Aug-15
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
Apr-16
May-16
Jun-16
Jul-16
Aug-16
Sep-16
Oct-16
Nov-16
Dec-16
Jan-17
Global AdMob Interstitial eCPM Range (Jan, 2017) Admob Interstitial eCPM in Vietnam ($)
Top 5 Countries with Highest eCPM ($)
2.02
1.9 1.78 1.74 1.66
0.27
USA Australia NorwayCanada New Zealand …………………… Vietnam
Source: Appodeal
eCPM Statistics in Vietnam, for Android
Source: Appodeal
$-
$0.20
$0.40
$0.60
$0.80
1/Dec/16 1/Jan/17 1/Feb/17 1/Mar/17 1/Apr/17
Banner Interstitial Medium rectangle
Admob (CPC)
$-
$0.20
$0.40
$0.60
$0.80
1/Dec/16 1/Jan/17 1/Feb/17 1/Mar/17 1/Apr/17
Banner Interstitial Native Ads
Facebook (CPM)
$-
$0.50
$1.00
$1.50
$2.00
1/Dec/16 1/Jan/17 1/Feb/17 1/Mar/17 1/Apr/17
Rewarded video Video
Unity Ads (CPI)
$-
$0.50
$1.00
$1.50
$2.00
$2.50
$3.00
1/Dec/16 1/Jan/17 1/Feb/17 1/Mar/17 1/Apr/17
Rewarded video Video
AdColony (CPM)
Source: Appodeal
eCPM Statistics in Vietnam, for iOS
Source: Appodeal
$0.00
$0.50
$1.00
$1.50
$2.00
$2.50
1/Dec/16 1/Jan/17 1/Feb/17 1/Mar/17 1/Apr/17
Rewarded video Video
$-
$1.00
$2.00
$3.00
$4.00
$5.00
$6.00
1/Dec/16 1/Jan/17 1/Feb/17 1/Mar/17 1/Apr/17
Rewarded video Video
$-
$0.20
$0.40
$0.60
$0.80
1/Dec/16 1/Jan/17 1/Feb/17 1/Mar/17 1/Apr/17
Banner Interstitial
$-
$0.50
$1.00
$1.50
1/Dec/16 1/Jan/17 1/Feb/17 1/Mar/17 1/Apr/17
Banner Interstitial
Admob (CPC)
Unity Ads (CPI) AdColony (CPM)
Facebook (CPM)
Source: Google, Adsota
In-app Ads Implementation: Dos and Don’ts
Overwhelming display ads
per screen view & user session
Ads overlaps content
or prevents viewing
the app’s core content
Ads on a 'dead end' screenAds in applications
that are running in the background
or outside of the app environment
Fixed particular space for ad
banner, no content allowance
Separated ad banner
from interactive app elements
Smart banners for multiple
device screen sizes accommodation
Appropriate labels or
headers such as
“Sponsored links”or “Advertisements”
Ads too close to
navigation menu
or links
Ads on non-content-based pages
(such as thank you, error,
log in, or exit screens)
Error
Vietnam
Highlights & Trends Q1 2017
Mobile Advertising Trends 2017
Fight against Mobile Ad FraudAR and VR Advertising Chatbots
Mobile Ad Blocking Fall of Incentive InstallMobile Programmatic Advertising
Source: Statista, MarketingLandSource: Statista, MarketingLand
Programmatic Advertising
A software to purchase digital advertising
Programmatic ads are placed using artificial
intelligence (AI); real-time bidding (RTB) for
online display, social media advertising,
mobile and video campaigns.
Ad frequency
Choice of Ad Network Direct deals with 3rd party advertiser
Ad relevancy
Publisher’s control Ad Network’s control
Definition
Ad formats
Content of
served ad
Numbers
of bidders
Source: Statista, eMarketerSource: Statista, eMarketer
Programmatic Advertising Spending In Southeast Asia (in million USD)
Programmatic Advertising Spending In Southeast Asia Programmatic Ads Trends, 2017
# Indonesia and Malaysia Lead Southeast Asia in
Programmatic Ad Spending.
# Spending is expected to more than double in Malaysia,
Thailand, Singapore, The Philippines and Vietnam during
the forecast period.
Data collaboration Header bidding Personalization
Ad CreativeOmni-channel
programmatic
Programmatic
Storytelling
40 34
13 13
4
33
0
50
100
150
200
250
300
2015 2019
Indonesia
Malaysia
Thailand
Singapore
Vietnam
244
77
51 40
How To Get Away With Ad Blocking
User Empowerment
Users Protection Programmatic AdsPersonalized Ads with Big Data
Valuable Content Native Ads
Chatbots
- Known as: talkbot, chatterbot, Bot,
chatterbox, Artificial Conversational
Entity)
- A computer program which conducts
a conversation via auditory or textual
methods
- A service, powered by rules and AI,
that can be interacted via a chat inter-
face
Definition:
- Accessible
- No download requirement
- 24 x 7 x 365 available
- Chat products platform
Advantages:
Distribution channels are shifting:
Best Chatbot Apps, 2017
Webapps Apps Bots
Instalocate Penny JungleBit
Source: Oratio, Adoriasoft, chatbotsmagazine.com
Most Significant News, Q1 2017
Worldwide
Vietnam
Vietnam urged ad boycott
of Facebook and YouTube
due to anti-government information
Mobile App Stories News Feed Stories
Changes in Facebook Algorithm
Sign-up buttons for
Publishers not using
Instant Articles
Google & YouTube
Ad Boycott
for toxic content
YouTube’s
new monetization rules:
10,000 views for adverts
Facebook blocked and reopened more
than 50 popular Vietnamese Fanpages
because of Copyright violation
The launch of the first Google’s Mobile In-App
DFP for Small Business and
Ad Exchange in Vietnam – AppotaX
A Solution on Google Ad Exchange Platform
About Adsota
More information: https://adsota.com/ https://adx.appota.com/ Email: marketing@adsota.com
Adsota is a mobile app marketing platform that provides advertisers with the best solutions to achieve
high ROI, as well as publishers with monetization ways of earning the highest revenue.
Since 2017, Adsota has become the exclusive partner with exploitation rights on AppotaX - The first
Appota's Mobile Ad Optimization Solution for Publishers on Google Ad Exchange Platform in Vietnam.
Massive CPI/CPA Service
Traffic Monetization Service
Full-Service
Marketing Campaign
Distribution Service
Affiliate network

More Related Content

What's hot

BÁO CÁO ỨNG DỤNG DI ĐỘNG 2021
BÁO CÁO ỨNG DỤNG DI ĐỘNG 2021BÁO CÁO ỨNG DỤNG DI ĐỘNG 2021
BÁO CÁO ỨNG DỤNG DI ĐỘNG 2021
Appota Group
 
ROI-Report-2022-Advertisers-English-MarketingTrips.pdf
ROI-Report-2022-Advertisers-English-MarketingTrips.pdfROI-Report-2022-Advertisers-English-MarketingTrips.pdf
ROI-Report-2022-Advertisers-English-MarketingTrips.pdf
MarketingTrips
 
Report vietnam-insight-2019
Report vietnam-insight-2019Report vietnam-insight-2019
Report vietnam-insight-2019
Tung Nguyen
 
Vietnam Digital 2021
Vietnam Digital 2021Vietnam Digital 2021
Vietnam Digital 2021
Nguyen Ngoc
 
Consumer Types in Vietnam 10/2022
Consumer Types in Vietnam 10/2022Consumer Types in Vietnam 10/2022
Consumer Types in Vietnam 10/2022
Duy, Vo Hoang
 
Social Trends 2022: Báo cáo xu hướng mạng xã hội năm 2022
Social Trends 2022: Báo cáo xu hướng mạng xã hội năm 2022Social Trends 2022: Báo cáo xu hướng mạng xã hội năm 2022
Social Trends 2022: Báo cáo xu hướng mạng xã hội năm 2022
MarketingTrips
 
VIETNAM ESPORTS WHITEBOOK 2021
VIETNAM ESPORTS WHITEBOOK 2021VIETNAM ESPORTS WHITEBOOK 2021
VIETNAM ESPORTS WHITEBOOK 2021
Appota Group
 
[E-payment market] Analysis & suggestion to increase ZaloPay users
[E-payment market] Analysis & suggestion to increase ZaloPay users[E-payment market] Analysis & suggestion to increase ZaloPay users
[E-payment market] Analysis & suggestion to increase ZaloPay users
Bich Nguyen
 
BÁO CÁO THỊ TRƯỜNG DI ĐỘNG VÀ ỨNG DỤNG SMARTPHONE VIỆT NAM NỬA ĐẦU NĂM 2020 -...
BÁO CÁO THỊ TRƯỜNG DI ĐỘNG VÀ ỨNG DỤNG SMARTPHONE VIỆT NAM NỬA ĐẦU NĂM 2020 -...BÁO CÁO THỊ TRƯỜNG DI ĐỘNG VÀ ỨNG DỤNG SMARTPHONE VIỆT NAM NỬA ĐẦU NĂM 2020 -...
BÁO CÁO THỊ TRƯỜNG DI ĐỘNG VÀ ỨNG DỤNG SMARTPHONE VIỆT NAM NỬA ĐẦU NĂM 2020 -...
Appota Group
 
Vietnam mobile application popularity and user analysis
Vietnam mobile application popularity and user analysisVietnam mobile application popularity and user analysis
Vietnam mobile application popularity and user analysis
Q&Me Vietnam Market Research
 
Vietnam Mobile Marketing and Game 2019 (English new)
Vietnam Mobile Marketing and Game 2019 (English new)Vietnam Mobile Marketing and Game 2019 (English new)
Vietnam Mobile Marketing and Game 2019 (English new)
Appota Group
 
Báo cáo thương mại điện tử 08/2023 từ worldline technology
Báo cáo thương mại điện tử 08/2023 từ worldline technologyBáo cáo thương mại điện tử 08/2023 từ worldline technology
Báo cáo thương mại điện tử 08/2023 từ worldline technology
Duy, Vo Hoang
 
[Survey] Vietnam mom's shopping behavior change
[Survey] Vietnam mom's shopping behavior change[Survey] Vietnam mom's shopping behavior change
[Survey] Vietnam mom's shopping behavior change
Q&Me Vietnam Market Research
 
The 2022 Instagram Trend Report
The 2022 Instagram Trend ReportThe 2022 Instagram Trend Report
The 2022 Instagram Trend Report
MarketingTrips
 
Mobile App Market in Vietnam
Mobile App Market in VietnamMobile App Market in Vietnam
Mobile App Market in Vietnam
Q&Me Vietnam Market Research
 
Digital in Vietnam 2021
Digital in Vietnam 2021Digital in Vietnam 2021
Digital in Vietnam 2021
MarketingTrips
 
Chat Apps Usage In Vietnam
Chat Apps Usage In Vietnam Chat Apps Usage In Vietnam
Chat Apps Usage In Vietnam
DI Marketing
 
Digital 2019 Vietnam (January 2019) v01
Digital 2019 Vietnam (January 2019) v01Digital 2019 Vietnam (January 2019) v01
Digital 2019 Vietnam (January 2019) v01
DataReportal
 
Vietnam Retail Store Modern Trade Trend 2022.pdf
Vietnam Retail Store Modern Trade Trend 2022.pdfVietnam Retail Store Modern Trade Trend 2022.pdf
Vietnam Retail Store Modern Trade Trend 2022.pdf
Phi Jack
 
Digital 2023 Global Overview Report (Summary Version) (January 2023) v02
Digital 2023 Global Overview Report (Summary Version) (January 2023) v02Digital 2023 Global Overview Report (Summary Version) (January 2023) v02
Digital 2023 Global Overview Report (Summary Version) (January 2023) v02
DataReportal
 

What's hot (20)

BÁO CÁO ỨNG DỤNG DI ĐỘNG 2021
BÁO CÁO ỨNG DỤNG DI ĐỘNG 2021BÁO CÁO ỨNG DỤNG DI ĐỘNG 2021
BÁO CÁO ỨNG DỤNG DI ĐỘNG 2021
 
ROI-Report-2022-Advertisers-English-MarketingTrips.pdf
ROI-Report-2022-Advertisers-English-MarketingTrips.pdfROI-Report-2022-Advertisers-English-MarketingTrips.pdf
ROI-Report-2022-Advertisers-English-MarketingTrips.pdf
 
Report vietnam-insight-2019
Report vietnam-insight-2019Report vietnam-insight-2019
Report vietnam-insight-2019
 
Vietnam Digital 2021
Vietnam Digital 2021Vietnam Digital 2021
Vietnam Digital 2021
 
Consumer Types in Vietnam 10/2022
Consumer Types in Vietnam 10/2022Consumer Types in Vietnam 10/2022
Consumer Types in Vietnam 10/2022
 
Social Trends 2022: Báo cáo xu hướng mạng xã hội năm 2022
Social Trends 2022: Báo cáo xu hướng mạng xã hội năm 2022Social Trends 2022: Báo cáo xu hướng mạng xã hội năm 2022
Social Trends 2022: Báo cáo xu hướng mạng xã hội năm 2022
 
VIETNAM ESPORTS WHITEBOOK 2021
VIETNAM ESPORTS WHITEBOOK 2021VIETNAM ESPORTS WHITEBOOK 2021
VIETNAM ESPORTS WHITEBOOK 2021
 
[E-payment market] Analysis & suggestion to increase ZaloPay users
[E-payment market] Analysis & suggestion to increase ZaloPay users[E-payment market] Analysis & suggestion to increase ZaloPay users
[E-payment market] Analysis & suggestion to increase ZaloPay users
 
BÁO CÁO THỊ TRƯỜNG DI ĐỘNG VÀ ỨNG DỤNG SMARTPHONE VIỆT NAM NỬA ĐẦU NĂM 2020 -...
BÁO CÁO THỊ TRƯỜNG DI ĐỘNG VÀ ỨNG DỤNG SMARTPHONE VIỆT NAM NỬA ĐẦU NĂM 2020 -...BÁO CÁO THỊ TRƯỜNG DI ĐỘNG VÀ ỨNG DỤNG SMARTPHONE VIỆT NAM NỬA ĐẦU NĂM 2020 -...
BÁO CÁO THỊ TRƯỜNG DI ĐỘNG VÀ ỨNG DỤNG SMARTPHONE VIỆT NAM NỬA ĐẦU NĂM 2020 -...
 
Vietnam mobile application popularity and user analysis
Vietnam mobile application popularity and user analysisVietnam mobile application popularity and user analysis
Vietnam mobile application popularity and user analysis
 
Vietnam Mobile Marketing and Game 2019 (English new)
Vietnam Mobile Marketing and Game 2019 (English new)Vietnam Mobile Marketing and Game 2019 (English new)
Vietnam Mobile Marketing and Game 2019 (English new)
 
Báo cáo thương mại điện tử 08/2023 từ worldline technology
Báo cáo thương mại điện tử 08/2023 từ worldline technologyBáo cáo thương mại điện tử 08/2023 từ worldline technology
Báo cáo thương mại điện tử 08/2023 từ worldline technology
 
[Survey] Vietnam mom's shopping behavior change
[Survey] Vietnam mom's shopping behavior change[Survey] Vietnam mom's shopping behavior change
[Survey] Vietnam mom's shopping behavior change
 
The 2022 Instagram Trend Report
The 2022 Instagram Trend ReportThe 2022 Instagram Trend Report
The 2022 Instagram Trend Report
 
Mobile App Market in Vietnam
Mobile App Market in VietnamMobile App Market in Vietnam
Mobile App Market in Vietnam
 
Digital in Vietnam 2021
Digital in Vietnam 2021Digital in Vietnam 2021
Digital in Vietnam 2021
 
Chat Apps Usage In Vietnam
Chat Apps Usage In Vietnam Chat Apps Usage In Vietnam
Chat Apps Usage In Vietnam
 
Digital 2019 Vietnam (January 2019) v01
Digital 2019 Vietnam (January 2019) v01Digital 2019 Vietnam (January 2019) v01
Digital 2019 Vietnam (January 2019) v01
 
Vietnam Retail Store Modern Trade Trend 2022.pdf
Vietnam Retail Store Modern Trade Trend 2022.pdfVietnam Retail Store Modern Trade Trend 2022.pdf
Vietnam Retail Store Modern Trade Trend 2022.pdf
 
Digital 2023 Global Overview Report (Summary Version) (January 2023) v02
Digital 2023 Global Overview Report (Summary Version) (January 2023) v02Digital 2023 Global Overview Report (Summary Version) (January 2023) v02
Digital 2023 Global Overview Report (Summary Version) (January 2023) v02
 

Similar to Vietnam Mobile App Advertising & Monetization Report Q1 2017

5 Factors Affecting Mobile In-app Monetization_MobileDay2017
5 Factors Affecting Mobile In-app Monetization_MobileDay20175 Factors Affecting Mobile In-app Monetization_MobileDay2017
5 Factors Affecting Mobile In-app Monetization_MobileDay2017
Loan Lala
 
China Mobile Advertising Landscape Report (Thomvest Ventures)
China Mobile Advertising Landscape Report (Thomvest Ventures)China Mobile Advertising Landscape Report (Thomvest Ventures)
China Mobile Advertising Landscape Report (Thomvest Ventures)
Thomvest Ventures
 
The 50 Most Important Marketing Charts of 2016
The 50 Most Important Marketing Charts of 2016The 50 Most Important Marketing Charts of 2016
The 50 Most Important Marketing Charts of 2016
Percolate
 
Adflex.vn - Leading Mobility Solutions
Adflex.vn - Leading Mobility SolutionsAdflex.vn - Leading Mobility Solutions
Adflex.vn - Leading Mobility Solutions
Năng Adflex
 
2016 Asia Pacific mobile programmatic advertising report by Vpon
2016 Asia Pacific mobile programmatic advertising report by Vpon2016 Asia Pacific mobile programmatic advertising report by Vpon
2016 Asia Pacific mobile programmatic advertising report by Vpon
Yoshitaka Shinohara
 
Mobile Monday 07/2013: Mobile Interaction Media or else
Mobile Monday 07/2013: Mobile Interaction Media or elseMobile Monday 07/2013: Mobile Interaction Media or else
Mobile Monday 07/2013: Mobile Interaction Media or else
GameLandVN
 
Mobilemonday.vn mobile interaction - mr ng cuu long goldsun focus media
Mobilemonday.vn   mobile interaction - mr ng cuu long goldsun focus mediaMobilemonday.vn   mobile interaction - mr ng cuu long goldsun focus media
Mobilemonday.vn mobile interaction - mr ng cuu long goldsun focus media
Quang Anh Le
 
Mobile App Vs Mobile Web
Mobile App Vs Mobile WebMobile App Vs Mobile Web
Mobile App Vs Mobile Web
Kenko Health, Inc.
 
Mobile Marketing: Why smartphones are upending traditional print and web base...
Mobile Marketing: Why smartphones are upending traditional print and web base...Mobile Marketing: Why smartphones are upending traditional print and web base...
Mobile Marketing: Why smartphones are upending traditional print and web base...
Kenko Health, Inc.
 
TargetSummit Moscow 2016 | Fighting Ads Fraud in the Mobile Apps, David Mail
TargetSummit Moscow 2016 | Fighting Ads Fraud in the Mobile Apps, David MailTargetSummit Moscow 2016 | Fighting Ads Fraud in the Mobile Apps, David Mail
TargetSummit Moscow 2016 | Fighting Ads Fraud in the Mobile Apps, David Mail
TargetSummit
 
Technology: the key drive to APP monetization
Technology: the key drive to APP monetizationTechnology: the key drive to APP monetization
Technology: the key drive to APP monetization
Mobvista
 
Research on web and app market in vietnam
Research on web and app market in vietnamResearch on web and app market in vietnam
Research on web and app market in vietnam
Hien NT
 
2016 Asia-Pacific Mobile Advertising Market Report
2016 Asia-Pacific Mobile Advertising Market Report2016 Asia-Pacific Mobile Advertising Market Report
2016 Asia-Pacific Mobile Advertising Market Report
vponmkt
 
11 Trends That Are Changing the Marketing World
11 Trends That Are Changing the Marketing World11 Trends That Are Changing the Marketing World
11 Trends That Are Changing the Marketing World
Inside Social
 
Vietnam Digital Advertising Report (H1, 2018)
Vietnam Digital Advertising Report (H1, 2018)Vietnam Digital Advertising Report (H1, 2018)
Vietnam Digital Advertising Report (H1, 2018)
Adsota - Creative Marketing Agency
 
Mobile applications
Mobile applicationsMobile applications
Mobile applications
MyPeepal Technologies Pvt. Ltd.
 
Mobile adnetwork in vietnam
Mobile adnetwork in vietnamMobile adnetwork in vietnam
Mobile adnetwork in vietnam
Hien NT
 
App Day 2015-25 Million Downloads
App Day 2015-25 Million DownloadsApp Day 2015-25 Million Downloads
App Day 2015-25 Million Downloads
Simon Baptist
 
Mobile apps and internet
Mobile apps and internetMobile apps and internet
Mobile apps and internet
ITDogadjaji.com
 
The Transformation To Mobile - Mobile Strategy
The Transformation To Mobile - Mobile StrategyThe Transformation To Mobile - Mobile Strategy
The Transformation To Mobile - Mobile Strategy
Mobtimizers
 

Similar to Vietnam Mobile App Advertising & Monetization Report Q1 2017 (20)

5 Factors Affecting Mobile In-app Monetization_MobileDay2017
5 Factors Affecting Mobile In-app Monetization_MobileDay20175 Factors Affecting Mobile In-app Monetization_MobileDay2017
5 Factors Affecting Mobile In-app Monetization_MobileDay2017
 
China Mobile Advertising Landscape Report (Thomvest Ventures)
China Mobile Advertising Landscape Report (Thomvest Ventures)China Mobile Advertising Landscape Report (Thomvest Ventures)
China Mobile Advertising Landscape Report (Thomvest Ventures)
 
The 50 Most Important Marketing Charts of 2016
The 50 Most Important Marketing Charts of 2016The 50 Most Important Marketing Charts of 2016
The 50 Most Important Marketing Charts of 2016
 
Adflex.vn - Leading Mobility Solutions
Adflex.vn - Leading Mobility SolutionsAdflex.vn - Leading Mobility Solutions
Adflex.vn - Leading Mobility Solutions
 
2016 Asia Pacific mobile programmatic advertising report by Vpon
2016 Asia Pacific mobile programmatic advertising report by Vpon2016 Asia Pacific mobile programmatic advertising report by Vpon
2016 Asia Pacific mobile programmatic advertising report by Vpon
 
Mobile Monday 07/2013: Mobile Interaction Media or else
Mobile Monday 07/2013: Mobile Interaction Media or elseMobile Monday 07/2013: Mobile Interaction Media or else
Mobile Monday 07/2013: Mobile Interaction Media or else
 
Mobilemonday.vn mobile interaction - mr ng cuu long goldsun focus media
Mobilemonday.vn   mobile interaction - mr ng cuu long goldsun focus mediaMobilemonday.vn   mobile interaction - mr ng cuu long goldsun focus media
Mobilemonday.vn mobile interaction - mr ng cuu long goldsun focus media
 
Mobile App Vs Mobile Web
Mobile App Vs Mobile WebMobile App Vs Mobile Web
Mobile App Vs Mobile Web
 
Mobile Marketing: Why smartphones are upending traditional print and web base...
Mobile Marketing: Why smartphones are upending traditional print and web base...Mobile Marketing: Why smartphones are upending traditional print and web base...
Mobile Marketing: Why smartphones are upending traditional print and web base...
 
TargetSummit Moscow 2016 | Fighting Ads Fraud in the Mobile Apps, David Mail
TargetSummit Moscow 2016 | Fighting Ads Fraud in the Mobile Apps, David MailTargetSummit Moscow 2016 | Fighting Ads Fraud in the Mobile Apps, David Mail
TargetSummit Moscow 2016 | Fighting Ads Fraud in the Mobile Apps, David Mail
 
Technology: the key drive to APP monetization
Technology: the key drive to APP monetizationTechnology: the key drive to APP monetization
Technology: the key drive to APP monetization
 
Research on web and app market in vietnam
Research on web and app market in vietnamResearch on web and app market in vietnam
Research on web and app market in vietnam
 
2016 Asia-Pacific Mobile Advertising Market Report
2016 Asia-Pacific Mobile Advertising Market Report2016 Asia-Pacific Mobile Advertising Market Report
2016 Asia-Pacific Mobile Advertising Market Report
 
11 Trends That Are Changing the Marketing World
11 Trends That Are Changing the Marketing World11 Trends That Are Changing the Marketing World
11 Trends That Are Changing the Marketing World
 
Vietnam Digital Advertising Report (H1, 2018)
Vietnam Digital Advertising Report (H1, 2018)Vietnam Digital Advertising Report (H1, 2018)
Vietnam Digital Advertising Report (H1, 2018)
 
Mobile applications
Mobile applicationsMobile applications
Mobile applications
 
Mobile adnetwork in vietnam
Mobile adnetwork in vietnamMobile adnetwork in vietnam
Mobile adnetwork in vietnam
 
App Day 2015-25 Million Downloads
App Day 2015-25 Million DownloadsApp Day 2015-25 Million Downloads
App Day 2015-25 Million Downloads
 
Mobile apps and internet
Mobile apps and internetMobile apps and internet
Mobile apps and internet
 
The Transformation To Mobile - Mobile Strategy
The Transformation To Mobile - Mobile StrategyThe Transformation To Mobile - Mobile Strategy
The Transformation To Mobile - Mobile Strategy
 

More from Adsota - Creative Marketing Agency

Báo cáo "Thị trường quảng cáo số Việt Nam 2021 - Chiến lược đón đầu và đột phá"
Báo cáo "Thị trường quảng cáo số Việt Nam 2021 - Chiến lược đón đầu và đột phá"Báo cáo "Thị trường quảng cáo số Việt Nam 2021 - Chiến lược đón đầu và đột phá"
Báo cáo "Thị trường quảng cáo số Việt Nam 2021 - Chiến lược đón đầu và đột phá"
Adsota - Creative Marketing Agency
 
Adsota Credentials
Adsota CredentialsAdsota Credentials
Adsota Workshop No 3- Mr. Khôi Nguyễn - Co-Founder & CEO Wefit - CMO Appota -...
Adsota Workshop No 3- Mr. Khôi Nguyễn - Co-Founder & CEO Wefit - CMO Appota -...Adsota Workshop No 3- Mr. Khôi Nguyễn - Co-Founder & CEO Wefit - CMO Appota -...
Adsota Workshop No 3- Mr. Khôi Nguyễn - Co-Founder & CEO Wefit - CMO Appota -...
Adsota - Creative Marketing Agency
 
Adsota Workshop No 3- Mr. Đặng Thái Sơn - CMO Appota - Câu chuyện thành công ...
Adsota Workshop No 3- Mr. Đặng Thái Sơn - CMO Appota - Câu chuyện thành công ...Adsota Workshop No 3- Mr. Đặng Thái Sơn - CMO Appota - Câu chuyện thành công ...
Adsota Workshop No 3- Mr. Đặng Thái Sơn - CMO Appota - Câu chuyện thành công ...
Adsota - Creative Marketing Agency
 
Adsota Workshop No4 - Mr. Lê Hải Anh - CMO Hdapps - Market research và tối ưu...
Adsota Workshop No4 - Mr. Lê Hải Anh - CMO Hdapps - Market research và tối ưu...Adsota Workshop No4 - Mr. Lê Hải Anh - CMO Hdapps - Market research và tối ưu...
Adsota Workshop No4 - Mr. Lê Hải Anh - CMO Hdapps - Market research và tối ưu...
Adsota - Creative Marketing Agency
 
Adsota Workshop No4 - Mr. Luân Ngô - Amanotes - CMO tại Hdapps- Bí quyết mark...
Adsota Workshop No4 - Mr. Luân Ngô - Amanotes - CMO tại Hdapps- Bí quyết mark...Adsota Workshop No4 - Mr. Luân Ngô - Amanotes - CMO tại Hdapps- Bí quyết mark...
Adsota Workshop No4 - Mr. Luân Ngô - Amanotes - CMO tại Hdapps- Bí quyết mark...
Adsota - Creative Marketing Agency
 

More from Adsota - Creative Marketing Agency (6)

Báo cáo "Thị trường quảng cáo số Việt Nam 2021 - Chiến lược đón đầu và đột phá"
Báo cáo "Thị trường quảng cáo số Việt Nam 2021 - Chiến lược đón đầu và đột phá"Báo cáo "Thị trường quảng cáo số Việt Nam 2021 - Chiến lược đón đầu và đột phá"
Báo cáo "Thị trường quảng cáo số Việt Nam 2021 - Chiến lược đón đầu và đột phá"
 
Adsota Credentials
Adsota CredentialsAdsota Credentials
Adsota Credentials
 
Adsota Workshop No 3- Mr. Khôi Nguyễn - Co-Founder & CEO Wefit - CMO Appota -...
Adsota Workshop No 3- Mr. Khôi Nguyễn - Co-Founder & CEO Wefit - CMO Appota -...Adsota Workshop No 3- Mr. Khôi Nguyễn - Co-Founder & CEO Wefit - CMO Appota -...
Adsota Workshop No 3- Mr. Khôi Nguyễn - Co-Founder & CEO Wefit - CMO Appota -...
 
Adsota Workshop No 3- Mr. Đặng Thái Sơn - CMO Appota - Câu chuyện thành công ...
Adsota Workshop No 3- Mr. Đặng Thái Sơn - CMO Appota - Câu chuyện thành công ...Adsota Workshop No 3- Mr. Đặng Thái Sơn - CMO Appota - Câu chuyện thành công ...
Adsota Workshop No 3- Mr. Đặng Thái Sơn - CMO Appota - Câu chuyện thành công ...
 
Adsota Workshop No4 - Mr. Lê Hải Anh - CMO Hdapps - Market research và tối ưu...
Adsota Workshop No4 - Mr. Lê Hải Anh - CMO Hdapps - Market research và tối ưu...Adsota Workshop No4 - Mr. Lê Hải Anh - CMO Hdapps - Market research và tối ưu...
Adsota Workshop No4 - Mr. Lê Hải Anh - CMO Hdapps - Market research và tối ưu...
 
Adsota Workshop No4 - Mr. Luân Ngô - Amanotes - CMO tại Hdapps- Bí quyết mark...
Adsota Workshop No4 - Mr. Luân Ngô - Amanotes - CMO tại Hdapps- Bí quyết mark...Adsota Workshop No4 - Mr. Luân Ngô - Amanotes - CMO tại Hdapps- Bí quyết mark...
Adsota Workshop No4 - Mr. Luân Ngô - Amanotes - CMO tại Hdapps- Bí quyết mark...
 

Recently uploaded

bangalore Girls call 👀 XXXXXXXXXXX 👀 Cash Payment With Room DeliveryDelivery
bangalore Girls call  👀 XXXXXXXXXXX 👀 Cash Payment With Room DeliveryDeliverybangalore Girls call  👀 XXXXXXXXXXX 👀 Cash Payment With Room DeliveryDelivery
bangalore Girls call 👀 XXXXXXXXXXX 👀 Cash Payment With Room DeliveryDelivery
Jasmine Rawat
 
TGDF 2024 Unreal Lumen with Arm Immortalis : The Best Practices of Ray Tracin...
TGDF 2024 Unreal Lumen with Arm Immortalis : The Best Practices of Ray Tracin...TGDF 2024 Unreal Lumen with Arm Immortalis : The Best Practices of Ray Tracin...
TGDF 2024 Unreal Lumen with Arm Immortalis : The Best Practices of Ray Tracin...
Owen Wu
 
MQU degree offer diploma Transcript
MQU degree offer diploma TranscriptMQU degree offer diploma Transcript
MQU degree offer diploma Transcript
ynanesn
 
Bond degree offer diploma Transcript
Bond degree offer diploma TranscriptBond degree offer diploma Transcript
Bond degree offer diploma Transcript
ynanesn
 
Flinders degree offer diploma Transcript
Flinders degree offer diploma TranscriptFlinders degree offer diploma Transcript
Flinders degree offer diploma Transcript
sozta
 
Introduction_to_Wireless_Communication_R.ppt
Introduction_to_Wireless_Communication_R.pptIntroduction_to_Wireless_Communication_R.ppt
Introduction_to_Wireless_Communication_R.ppt
judy milly
 
RMIT degree offer diploma Transcript
RMIT degree offer diploma TranscriptRMIT degree offer diploma Transcript
RMIT degree offer diploma Transcript
sozta
 
Celebrity Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And ...
Celebrity Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And ...Celebrity Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And ...
Celebrity Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And ...
dizzycaye
 
Girls Call Marol Naka 9910780858 Provide Best And Top Girl Service And No1 in...
Girls Call Marol Naka 9910780858 Provide Best And Top Girl Service And No1 in...Girls Call Marol Naka 9910780858 Provide Best And Top Girl Service And No1 in...
Girls Call Marol Naka 9910780858 Provide Best And Top Girl Service And No1 in...
margaretblush
 
Monash degree offer diploma Transcript
Monash degree offer diploma TranscriptMonash degree offer diploma Transcript
Monash degree offer diploma Transcript
ynanesn
 
Bond degree offer diploma Transcript
Bond degree offer diploma TranscriptBond degree offer diploma Transcript
Bond degree offer diploma Transcript
sozta
 

Recently uploaded (11)

bangalore Girls call 👀 XXXXXXXXXXX 👀 Cash Payment With Room DeliveryDelivery
bangalore Girls call  👀 XXXXXXXXXXX 👀 Cash Payment With Room DeliveryDeliverybangalore Girls call  👀 XXXXXXXXXXX 👀 Cash Payment With Room DeliveryDelivery
bangalore Girls call 👀 XXXXXXXXXXX 👀 Cash Payment With Room DeliveryDelivery
 
TGDF 2024 Unreal Lumen with Arm Immortalis : The Best Practices of Ray Tracin...
TGDF 2024 Unreal Lumen with Arm Immortalis : The Best Practices of Ray Tracin...TGDF 2024 Unreal Lumen with Arm Immortalis : The Best Practices of Ray Tracin...
TGDF 2024 Unreal Lumen with Arm Immortalis : The Best Practices of Ray Tracin...
 
MQU degree offer diploma Transcript
MQU degree offer diploma TranscriptMQU degree offer diploma Transcript
MQU degree offer diploma Transcript
 
Bond degree offer diploma Transcript
Bond degree offer diploma TranscriptBond degree offer diploma Transcript
Bond degree offer diploma Transcript
 
Flinders degree offer diploma Transcript
Flinders degree offer diploma TranscriptFlinders degree offer diploma Transcript
Flinders degree offer diploma Transcript
 
Introduction_to_Wireless_Communication_R.ppt
Introduction_to_Wireless_Communication_R.pptIntroduction_to_Wireless_Communication_R.ppt
Introduction_to_Wireless_Communication_R.ppt
 
RMIT degree offer diploma Transcript
RMIT degree offer diploma TranscriptRMIT degree offer diploma Transcript
RMIT degree offer diploma Transcript
 
Celebrity Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And ...
Celebrity Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And ...Celebrity Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And ...
Celebrity Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And ...
 
Girls Call Marol Naka 9910780858 Provide Best And Top Girl Service And No1 in...
Girls Call Marol Naka 9910780858 Provide Best And Top Girl Service And No1 in...Girls Call Marol Naka 9910780858 Provide Best And Top Girl Service And No1 in...
Girls Call Marol Naka 9910780858 Provide Best And Top Girl Service And No1 in...
 
Monash degree offer diploma Transcript
Monash degree offer diploma TranscriptMonash degree offer diploma Transcript
Monash degree offer diploma Transcript
 
Bond degree offer diploma Transcript
Bond degree offer diploma TranscriptBond degree offer diploma Transcript
Bond degree offer diploma Transcript
 

Vietnam Mobile App Advertising & Monetization Report Q1 2017

  • 1. VIETNAM MOBILE APP ADVERTISING & MONETIZATION REPORT Q1 2017
  • 2. Table Of Contents ADSOTA's Vietnam Mobile App Advertising & Monetiztion Report is published quarterly, offering key insights of mobile advertising landscape of Vietnam. Take a look at some interesting items presented in Q1/2017 Report: 1. Vietnam & Global Mobile Market Outlook 2. Vietnam Mobile App Advertising Insights 3. Highlights & Trends Q1 2017
  • 3. Vietnam & Global Mobile Market Outlook
  • 4. Source: Appota, Statista, VNTASource: Appota, Statista, VNTA Vietnam Internet Users Demographics Vietnam 2G-3G Subscriptions Statistics Top 5 Southeast Asia Countries – 2016 With The Highest Internet Active Users (in million)Total Population: 93M+ 48% 52% Active Internet Users: 49M+ Active Mobile Subscribers: 131.9M+ Active Mobile Social Users: 38M+ 76,681,190 43,919,045 0 20,000,000 40,000,000 60,000,000 80,000,000 100,000,000 120,000,000 2G 3G 21.5 41.0 49.0 54.0 132.7 Malaysia Thailand Vietnam Philipines Indonesia
  • 5. Source: Appota, StatistaSource: Appota, Statista Vietnam Mobile OS Breakdown Lollipop Marshmallow Kitkat Jelly Bean Others iOS 10 iOS 9 Earlier 68% 25% 7% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 65+ 55-64 45-54 35-44 25-34 18-24 Smartphone Usage, By Age Group iOS Andoid
  • 6. Source: Statista, eMarketer, TechCrunchSource: Statista, eMarketer, TechCrunchIndonesia Malaysia Thailand Singapore Vietnam 0 10 20 30 40 50 60 70 80 90 100 Mobile Web In App Mobile Display In-app Vs. Mobile Web Impression Share (%) Indonesia Malaysia Thailand Singapore Vietnam 0 10 20 30 40 34 44 66 53 69 50 60 70 80 Mobile Internet Traffic (Total Web Traffic: 100%) # Indonesia has established itself as one of Asia's foremost mobile nation, with more than 70% of Internet Traffic originated from devices (StatCounter Report).
  • 7. Source: Statista, AppbrainSource: Statista, Appbrain Number of Apps Available in App Stores, Mar 2017 GooglePlay AppleAppStore WindowsStore AmazonAppstore BlackBerryWorld 2,200,000 669,000 600,000 234,500 2,800,000 18% 25% # Google Play and Apple App Store lead in number of available apps. # Based on availability, Games is the most popular in Google Play (18%) and Apple App Store (25%), followed by Education, Entertainment and Business Category of app.
  • 8. The Most Popular App Categories Source: Appbrain, Appota Top Games Apps Top Utilities Apps Top Business Apps # Great hints to help developers determine market App Profitability. By Number of Apps with >50,000 Downloads The Most Popular Apps in Vietnam - 20,000 40,000 60,000 80,000 Productivity Photography Music & Audio Books & Reference Lifestyle Education Personalization Utilities Entertainment Games
  • 10. Vietnam Mobile Ads Players Programmatic Ads Affiliate NetworkSearch Demand-Side PlatformChanneling Video Audience Network Measure & Analytics Native Ads Ad Exchange CPI Agency Trading Desk Facebook FMP Ad Server Supply-Side Platform Advertising Network Email
  • 11. Source: Kantar Media, Google, VNG, StatistaSource: Kantar Media, Google, VNG, Statista 0% 20% 40% 60% 80% 100% 2020E 2019E 2018E 2017E 2016 2015 Search Banner Ads Video Ads Social Media Ads Classified Vietnam Digital Ads Spending, by Channels 0 200 400 600 800 1000 2013 2014 2015 2016E 2017E 2018E 2019E 2020E PC Mobile Vietnam Digital Ads Spending (in million USD) Google &Facebook: Others: 25% 75% Vietnam Digital Ads Market Share
  • 12. Source: Adtapsy, Adsota eCPM - General Statistics 21.1% 19.2% 26.3% 7.6% $0.01-0.99 $1.00-1.99 $2.00-2.99 $3.00-3.99 1.39 6.16 2.01 6.47 3.29 4.28 1.59 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Global AdMob Interstitial eCPM Range (Jan, 2017) Admob Interstitial eCPM in Vietnam ($) Top 5 Countries with Highest eCPM ($) 2.02 1.9 1.78 1.74 1.66 0.27 USA Australia NorwayCanada New Zealand …………………… Vietnam
  • 13. Source: Appodeal eCPM Statistics in Vietnam, for Android Source: Appodeal $- $0.20 $0.40 $0.60 $0.80 1/Dec/16 1/Jan/17 1/Feb/17 1/Mar/17 1/Apr/17 Banner Interstitial Medium rectangle Admob (CPC) $- $0.20 $0.40 $0.60 $0.80 1/Dec/16 1/Jan/17 1/Feb/17 1/Mar/17 1/Apr/17 Banner Interstitial Native Ads Facebook (CPM) $- $0.50 $1.00 $1.50 $2.00 1/Dec/16 1/Jan/17 1/Feb/17 1/Mar/17 1/Apr/17 Rewarded video Video Unity Ads (CPI) $- $0.50 $1.00 $1.50 $2.00 $2.50 $3.00 1/Dec/16 1/Jan/17 1/Feb/17 1/Mar/17 1/Apr/17 Rewarded video Video AdColony (CPM)
  • 14. Source: Appodeal eCPM Statistics in Vietnam, for iOS Source: Appodeal $0.00 $0.50 $1.00 $1.50 $2.00 $2.50 1/Dec/16 1/Jan/17 1/Feb/17 1/Mar/17 1/Apr/17 Rewarded video Video $- $1.00 $2.00 $3.00 $4.00 $5.00 $6.00 1/Dec/16 1/Jan/17 1/Feb/17 1/Mar/17 1/Apr/17 Rewarded video Video $- $0.20 $0.40 $0.60 $0.80 1/Dec/16 1/Jan/17 1/Feb/17 1/Mar/17 1/Apr/17 Banner Interstitial $- $0.50 $1.00 $1.50 1/Dec/16 1/Jan/17 1/Feb/17 1/Mar/17 1/Apr/17 Banner Interstitial Admob (CPC) Unity Ads (CPI) AdColony (CPM) Facebook (CPM)
  • 15. Source: Google, Adsota In-app Ads Implementation: Dos and Don’ts Overwhelming display ads per screen view & user session Ads overlaps content or prevents viewing the app’s core content Ads on a 'dead end' screenAds in applications that are running in the background or outside of the app environment Fixed particular space for ad banner, no content allowance Separated ad banner from interactive app elements Smart banners for multiple device screen sizes accommodation Appropriate labels or headers such as “Sponsored links”or “Advertisements” Ads too close to navigation menu or links Ads on non-content-based pages (such as thank you, error, log in, or exit screens) Error
  • 17. Mobile Advertising Trends 2017 Fight against Mobile Ad FraudAR and VR Advertising Chatbots Mobile Ad Blocking Fall of Incentive InstallMobile Programmatic Advertising
  • 18. Source: Statista, MarketingLandSource: Statista, MarketingLand Programmatic Advertising A software to purchase digital advertising Programmatic ads are placed using artificial intelligence (AI); real-time bidding (RTB) for online display, social media advertising, mobile and video campaigns. Ad frequency Choice of Ad Network Direct deals with 3rd party advertiser Ad relevancy Publisher’s control Ad Network’s control Definition Ad formats Content of served ad Numbers of bidders
  • 19. Source: Statista, eMarketerSource: Statista, eMarketer Programmatic Advertising Spending In Southeast Asia (in million USD) Programmatic Advertising Spending In Southeast Asia Programmatic Ads Trends, 2017 # Indonesia and Malaysia Lead Southeast Asia in Programmatic Ad Spending. # Spending is expected to more than double in Malaysia, Thailand, Singapore, The Philippines and Vietnam during the forecast period. Data collaboration Header bidding Personalization Ad CreativeOmni-channel programmatic Programmatic Storytelling 40 34 13 13 4 33 0 50 100 150 200 250 300 2015 2019 Indonesia Malaysia Thailand Singapore Vietnam 244 77 51 40
  • 20. How To Get Away With Ad Blocking User Empowerment Users Protection Programmatic AdsPersonalized Ads with Big Data Valuable Content Native Ads
  • 21. Chatbots - Known as: talkbot, chatterbot, Bot, chatterbox, Artificial Conversational Entity) - A computer program which conducts a conversation via auditory or textual methods - A service, powered by rules and AI, that can be interacted via a chat inter- face Definition: - Accessible - No download requirement - 24 x 7 x 365 available - Chat products platform Advantages: Distribution channels are shifting: Best Chatbot Apps, 2017 Webapps Apps Bots Instalocate Penny JungleBit Source: Oratio, Adoriasoft, chatbotsmagazine.com
  • 22. Most Significant News, Q1 2017 Worldwide Vietnam Vietnam urged ad boycott of Facebook and YouTube due to anti-government information Mobile App Stories News Feed Stories Changes in Facebook Algorithm Sign-up buttons for Publishers not using Instant Articles Google & YouTube Ad Boycott for toxic content YouTube’s new monetization rules: 10,000 views for adverts Facebook blocked and reopened more than 50 popular Vietnamese Fanpages because of Copyright violation The launch of the first Google’s Mobile In-App DFP for Small Business and Ad Exchange in Vietnam – AppotaX A Solution on Google Ad Exchange Platform
  • 23. About Adsota More information: https://adsota.com/ https://adx.appota.com/ Email: marketing@adsota.com Adsota is a mobile app marketing platform that provides advertisers with the best solutions to achieve high ROI, as well as publishers with monetization ways of earning the highest revenue. Since 2017, Adsota has become the exclusive partner with exploitation rights on AppotaX - The first Appota's Mobile Ad Optimization Solution for Publishers on Google Ad Exchange Platform in Vietnam. Massive CPI/CPA Service Traffic Monetization Service Full-Service Marketing Campaign Distribution Service Affiliate network