ADSOTA’s Vietnam Mobile Apps Advertising & Monetization Report is published quarterly, offering key insights of mobile advertising landscape of Vietnam. This report provides an in-depth look at Vietnam apps advertising market and term of trends during the period from Dec 2016 to Apr 2017. We are very pleased to share it with you and hope that you can get access to this industry situation and knowledge; as well as make use of these information for yourselves and your organization's particular purpose. Take a look at some interesting items presented in Q1 2017 Report:
1. Vietnam & Global Mobile Market Outlook
2. Vietnam Mobile App Advertising Insights
3. Highlights & Trends Q1 2017
Please feel free to contact us if you need any further information
Email: marketing@adsota.com
Adsota is the number-one mobile advertising and app monetization platform in Vietnam that gives advertisers and deverlopers the power to maximize their earnings through the biggest mobile content distribution platform in Southeast Asia.
Appota’s Vietnam Mobile Report is published quarterly, offering key insights into Vietnam’s mobile landscape. Let us share with you some interesting trends in Q3, 2016.
1. Vietnam Mobile Device overview
2. Vietnam Mobile Users’ Behavior (Social, Game, Payment, Advertisement).
3. About Appota
Social media is the information hub for Vietnamese and many brands take it as the trigger to promote their products. This survey reveals the current consumer behaviors as to online / social medias as well as consumers’ reactions to their marketing
This survey was conducted among 860 samples of 18-47 years old in May 2019.
Adsota is the number-one mobile advertising and app monetization platform in Vietnam that gives advertisers and deverlopers the power to maximize their earnings through the biggest mobile content distribution platform in Southeast Asia.
Appota’s Vietnam Mobile Report is published quarterly, offering key insights into Vietnam’s mobile landscape. Let us share with you some interesting trends in Q3, 2016.
1. Vietnam Mobile Device overview
2. Vietnam Mobile Users’ Behavior (Social, Game, Payment, Advertisement).
3. About Appota
Social media is the information hub for Vietnamese and many brands take it as the trigger to promote their products. This survey reveals the current consumer behaviors as to online / social medias as well as consumers’ reactions to their marketing
This survey was conducted among 860 samples of 18-47 years old in May 2019.
Taking a look into the growing app economy throughout the Middle East & North Africa region, we examine who the typical consumer is, what they are looking for and how they find it.
Appota Mobile Report is a quarterly update about Mobile Ecosystem in Vietnam (device, e-commerce, payment, advertisement and gaming).
Let us share with you about:
- Top 10 mobile events of 2016
- Mobile device trends
- Mobile user behavior analysis
- Vietnam Mobile Landscape
Appota is Vietnam’s number-one mobile content distribution platform that allows developers and game publishers to effectively distribute their content to the largest smartphone communities in South-East Asia (where Vietnam currently accounts for 17 million users). We have partnered with over 10,000 developers and advertisers worldwide, including NHN, Kakao, Line, Metaps, InMobi, VNG, VTC Online and FPT Online to bring highly localized content to end users. Appota also runs highly engaged communities in popular social media outlets.
Vietnam Mobile Day 2017: giới thiệu về trải nghiệm người dùng trên mobile (Smartphone), hướng dẫn tối ưu website trên mobile, giới thiệu về công nghệ AMP (cải thiện tải trang) & PWA (Áp dụng các tính năng của mobile apps cho website)
Vietnam Digital Landscape Q3/2015 by Moore CorporationMoore Corporation
Moore Corporation – a member of IREP (the largest SEM Agency in Japan - http://www.irep.co.jp/english/history.html), is a Digital Agency focus on Performance Based Adverting in Vietnam
With knowledge and experience, Moore Corp consults and implements Digital marketing campaign by using technology and industry knowledge to maximize the effectiveness of advertisement campaign with the motto: "Strategic solution, Effective concentration”
To follow Moore mission for enriching community's value, from 2014, Moore Corp is the sole Agency process Series of Digital Activities Report (http://moore.vn/tin-tuc/digital-report) and Vietnam Digital Landscape which is free published and shared for Clients, Partner and Digital Community
Find more about us and our work at: www.moore.vn
2021 Digital Media Landscape in Myanmar (Aug 21 Updated)Kyaw Ye Paing
Myanmar have 54.61 million population and internet user are significantly higher year by year. Currently, mobile SIM connection is 69.43 million and SIM penetration is 127% according to a report of DKMads’s 2021 August Digital Media Landscape in Myanmar.
1. DKMads is the strongest display advertising platform in Myanmar and it is connected with more than 30 premium ad exchanges and owned an SSP platform to collected local publishers’ inventory. DKMads platform can reach 21.2 Million cookies if combine programmatic inventory and local ad network inventory in Myanmar.
2) Facebook has 18 million monthly active users and the highest age group is 25-34 (43%), 55% male, and 45% female in Myanmar.
3) YouTube has 13.9 million monthly active users and 18-24 is the highest age group (47%) and male 62%, female 13% in Myanmar.
Myanmar Consumer Preference Study over COVID-19Simon Bailey
This study looks at the response by Myanmar consumers to the COVID-19 situation. This shows the significant shifts in Digital behaviours and requirements from the market
What are consumers trends in 2017?
What 2017 consumer index could tell you? Would consumer spend much on Education, Entertainment or Food & Beverage?
See to know more
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...We Are Social Singapore
This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in Vietnam. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
China Mobile Advertising Landscape Report (Thomvest Ventures)Thomvest Ventures
This report examines China's digital advertising industry, with a specific focus on mobile. Our goal with this research is to grasp the many nuances of advertising technology in China – what role does programmatic play, who are the key vendors in the space, what challenges do these vendors face, and how do we expect the market to evolve over the next several years?
Taking a look into the growing app economy throughout the Middle East & North Africa region, we examine who the typical consumer is, what they are looking for and how they find it.
Appota Mobile Report is a quarterly update about Mobile Ecosystem in Vietnam (device, e-commerce, payment, advertisement and gaming).
Let us share with you about:
- Top 10 mobile events of 2016
- Mobile device trends
- Mobile user behavior analysis
- Vietnam Mobile Landscape
Appota is Vietnam’s number-one mobile content distribution platform that allows developers and game publishers to effectively distribute their content to the largest smartphone communities in South-East Asia (where Vietnam currently accounts for 17 million users). We have partnered with over 10,000 developers and advertisers worldwide, including NHN, Kakao, Line, Metaps, InMobi, VNG, VTC Online and FPT Online to bring highly localized content to end users. Appota also runs highly engaged communities in popular social media outlets.
Vietnam Mobile Day 2017: giới thiệu về trải nghiệm người dùng trên mobile (Smartphone), hướng dẫn tối ưu website trên mobile, giới thiệu về công nghệ AMP (cải thiện tải trang) & PWA (Áp dụng các tính năng của mobile apps cho website)
Vietnam Digital Landscape Q3/2015 by Moore CorporationMoore Corporation
Moore Corporation – a member of IREP (the largest SEM Agency in Japan - http://www.irep.co.jp/english/history.html), is a Digital Agency focus on Performance Based Adverting in Vietnam
With knowledge and experience, Moore Corp consults and implements Digital marketing campaign by using technology and industry knowledge to maximize the effectiveness of advertisement campaign with the motto: "Strategic solution, Effective concentration”
To follow Moore mission for enriching community's value, from 2014, Moore Corp is the sole Agency process Series of Digital Activities Report (http://moore.vn/tin-tuc/digital-report) and Vietnam Digital Landscape which is free published and shared for Clients, Partner and Digital Community
Find more about us and our work at: www.moore.vn
2021 Digital Media Landscape in Myanmar (Aug 21 Updated)Kyaw Ye Paing
Myanmar have 54.61 million population and internet user are significantly higher year by year. Currently, mobile SIM connection is 69.43 million and SIM penetration is 127% according to a report of DKMads’s 2021 August Digital Media Landscape in Myanmar.
1. DKMads is the strongest display advertising platform in Myanmar and it is connected with more than 30 premium ad exchanges and owned an SSP platform to collected local publishers’ inventory. DKMads platform can reach 21.2 Million cookies if combine programmatic inventory and local ad network inventory in Myanmar.
2) Facebook has 18 million monthly active users and the highest age group is 25-34 (43%), 55% male, and 45% female in Myanmar.
3) YouTube has 13.9 million monthly active users and 18-24 is the highest age group (47%) and male 62%, female 13% in Myanmar.
Myanmar Consumer Preference Study over COVID-19Simon Bailey
This study looks at the response by Myanmar consumers to the COVID-19 situation. This shows the significant shifts in Digital behaviours and requirements from the market
What are consumers trends in 2017?
What 2017 consumer index could tell you? Would consumer spend much on Education, Entertainment or Food & Beverage?
See to know more
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...We Are Social Singapore
This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in Vietnam. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
China Mobile Advertising Landscape Report (Thomvest Ventures)Thomvest Ventures
This report examines China's digital advertising industry, with a specific focus on mobile. Our goal with this research is to grasp the many nuances of advertising technology in China – what role does programmatic play, who are the key vendors in the space, what challenges do these vendors face, and how do we expect the market to evolve over the next several years?
The 50 Most Important Marketing Charts of 2016Percolate
The job of the marketer is never static: it changes in response to shifting patterns in consumer behavior, content consumption, and device usage. Every year, we compile the 50 most important trends for marketers across mobile, social, content marketing, and advertising. This year, we bring you a collection that includes newer trends that made a mark last year — including customer experience and ad blocking — and whose impact will continue to be felt.
Adflex is a leading Performance Mobile platform in Vietnam. We have an App store, an Affiliate Network and an Ad Network which are optimized for CPI/CPA.
2016 Asia-Pacific Mobile Advertising Market Reportvponmkt
Vpon releases 2016 Asia-pacific mobile advertising market report to cover the market trend of mobile ad programmatic buying and the study partnered strategically with the world leading market research company - GfK to analyze the buying behavior of Chinese cross-border travelers.
•Please leave your email in Comment Box to receive The Official Version from ADSOTA
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___
•The report delivers an in-depth look at Vietnam digital advertising, including Internet user insights, digital ads statistics and trends during first 6 months of 2018 that Marketers and Advertisers may find very helpful.
•ADSOTA is very pleased to share it with you. Hope that you can make full use of these information for yourselves and your organization's particular purpose.
ABOUT ADSOTA:
• An advertising company under Appota Group.
• The first & only Facebook gaming agency in Vietnam
• Joint venture partner of TNK Factory (of Kakao Group)
• Collaborative partner of Google, executing AppotaX project for mobile publishers to leverage app traffic and maximize in-app ads revenue.
• Facebook Gaming Creator Program’s MCN in Vietnam
• Member of Mobile Marketing Association (MMA)
• Third Party Accreditation:
-Google's Fastest Revenue Growth Channel Partner in SEA
-Top 1 Facebook Ads Team For Game/App In APAC.
-Top 10 SMB Partner Of Google Network
-Top Non-gaming Media Source 2016 (By Appsflyer)
___
BÁO CÁO VỀ THỊ TRƯỜNG QUẢNG CÁO TRỰC TUYẾN VIỆT NAM (Nửa đầu năm 2018)
• ADSOTA xin gửi tới những thông tin về người dùng Internet Việt Nam, các số liệu và xu hướng về thị trường quảng cáo trực tuyến Việt Nam nửa đầu năm 2018.
• Tin rằng, đây sẽ là tài liệu hữu ích đối với các nhà quảng cáo, các doanh nghiệp cùng sản phẩm, dịch vụ, nhãn hàng đang hoạt động tại thị trường Việt Nam.
GIỚI THIỆU - ADSOTA là:
• Adsota là công ty con thuộc Appota Group
• Agency quảng cáo của Facebook trong mảng Game đầu tiên và duy nhất tại Việt Nam
• Đối tác liên doanh của TNK Factory (thuộc tập đoàn Kakao) - Hàn Quốc
• Đối tác chiến lược của Google, triển khai AppotaX – giải pháp gia tăng doanh thu quảng cáo di động trên nền tảng Ad Exchange
• Đối tác triển khai chương trình Gaming Creator duy nhất của Facebook tại Việt Nam
• Thành viên Hiệp Hội Mobile Marketing
•Thành tích nổi bật:
-Đơn vị chạy quảng cáo Game/App hàng đầu APAC do Facebook xếp hạng
-Đối tác của Google có doanh thu tăng trưởng nhanh nhất KV Đông Nam Á
-Top 10 đối tác SMB của Google Network
-Kênh quảng cáo hàng đầu cho app ngoài Game do Appsflyer bình chọn
_____
Website: http://adsota.com
Business inquiries: sale@adsota.com
Hotline (for Advertisers): (+84) 911 983 189
Hotline (for Publishers): (+84) 911 930 190
Danske Medier, the association for Danish Broadcasters and Publishers, invited me to speak at App Day 2015.
25 Million Downloads is a combination of analysis, insights and real examples that should help anyone who is looking to understand how to acquire the right kind of users for their mobile app.
The Transformation To Mobile - Mobile StrategyMobtimizers
To really embrace mobile as an organization, we have to understand the paradigm shift that it represents. And how we should rethink the customer experience and our organizations ability to deliver. That is the framework and process of this presentation.
Năm 2021 tiếp tục chứng kiến những chuyển biến phức tạp từ đại dịch COVID-19.
Hàng loạt những thay đổi, xu thế mới trong insight của người tiêu dùng xuất hiện khiến các doanh nghiệp ngày càng khó khăn trong việc tiếp cận và kích thích mua sắm từ khách hàng tiềm năng.
Trong bối cảnh đó, Adsota đã phát hành báo cáo "Thị trường quảng cáo số Việt Nam 2021: Chiến lược đón đầu và đột phá" nhằm giúp các doanh nghiệp có cái nhìn toàn cảnh về thị trường quảng cáo số, đồng thời nắm bắt những xu thế mới nhất để tiếp cận khách hàng và nâng cao tỉ lệ chuyển đổi.
Để lại email dưới phần bình luận để nhận bản full báo cáo miễn phí từ Adsota.
Adsota Workshop No 3- Mr. Khôi Nguyễn - Co-Founder & CEO Wefit - CMO Appota - Chiến lược gia tăng người dùng hiệu quả, Tối ưu traffic, xây dựng cộng đồng người dùng trung thành, gia tăng user lifetime value
Adsota Workshop No 3- Mr. Đặng Thái Sơn - CMO Appota - Câu chuyện thành công của những ứng dụng triệu người dùng
#adsota #appotax #mobileadvertising #Amanotes #hdapps #UA #useracquisition #appmonetization #mobilemarketing
Adsota Workshop HCM No4-Mr. Lê Hải Anh - CMO tại Hdapps-Market research và tối ưu chi phí marketing cho app tại thị trường Mỹ
#adsota #appotax #mobileadvertising #Amanotes #hdapps #UA #useracquisition #appmonetization
Adsota Workshop No4-Mr. Luân Ngô - Amanotes - CMO tại Hdapps- Bí quyết marketing thành công cho game 10 triệu lượt tải trên toàn cầu
#adsota #appotax #mobileadvertising #Amanotes #hdapps #UA #useracquisition #appmonetization
2. Table Of Contents
ADSOTA's Vietnam Mobile App Advertising & Monetiztion Report is published
quarterly, offering key insights of mobile advertising landscape of Vietnam.
Take a look at some interesting items presented in Q1/2017 Report:
1. Vietnam & Global Mobile Market Outlook
2. Vietnam Mobile App Advertising Insights
3. Highlights & Trends Q1 2017
4. Source: Appota, Statista, VNTASource: Appota, Statista, VNTA
Vietnam Internet Users Demographics
Vietnam 2G-3G Subscriptions Statistics
Top 5 Southeast Asia Countries – 2016
With The Highest Internet Active Users (in million)Total Population: 93M+
48% 52%
Active Internet Users: 49M+
Active Mobile Subscribers: 131.9M+
Active Mobile Social Users: 38M+
76,681,190
43,919,045
0
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
120,000,000
2G 3G
21.5
41.0
49.0
54.0
132.7
Malaysia
Thailand
Vietnam
Philipines
Indonesia
5. Source: Appota, StatistaSource: Appota, Statista
Vietnam Mobile OS Breakdown
Lollipop
Marshmallow
Kitkat
Jelly Bean
Others
iOS 10
iOS 9
Earlier
68%
25%
7%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
65+
55-64
45-54
35-44
25-34
18-24
Smartphone Usage, By Age Group
iOS
Andoid
6. Source: Statista, eMarketer, TechCrunchSource: Statista, eMarketer, TechCrunchIndonesia Malaysia Thailand Singapore Vietnam
0
10
20
30
40
50
60
70
80
90
100 Mobile Web
In App
Mobile Display In-app Vs. Mobile Web Impression Share (%)
Indonesia
Malaysia
Thailand
Singapore
Vietnam
0 10 20 30 40
34
44
66
53
69
50 60 70 80
Mobile Internet Traffic (Total Web Traffic: 100%)
# Indonesia has
established itself as
one of Asia's foremost
mobile nation, with
more than 70% of
Internet Traffic
originated from
devices (StatCounter
Report).
7. Source: Statista, AppbrainSource: Statista, Appbrain
Number of Apps Available in App Stores, Mar 2017
GooglePlay AppleAppStore WindowsStore AmazonAppstore BlackBerryWorld
2,200,000
669,000
600,000
234,500
2,800,000
18%
25%
# Google Play and Apple App Store lead
in number of available apps.
# Based on availability, Games is the
most popular in Google Play (18%) and
Apple App Store (25%), followed by
Education, Entertainment and Business
Category of app.
8. The Most Popular App Categories
Source: Appbrain, Appota
Top Games Apps
Top Utilities Apps
Top Business Apps
# Great hints to help developers determine
market App Profitability.
By Number of Apps with >50,000 Downloads
The Most Popular Apps in Vietnam
- 20,000 40,000 60,000 80,000
Productivity
Photography
Music & Audio
Books & Reference
Lifestyle
Education
Personalization
Utilities
Entertainment
Games
15. Source: Google, Adsota
In-app Ads Implementation: Dos and Don’ts
Overwhelming display ads
per screen view & user session
Ads overlaps content
or prevents viewing
the app’s core content
Ads on a 'dead end' screenAds in applications
that are running in the background
or outside of the app environment
Fixed particular space for ad
banner, no content allowance
Separated ad banner
from interactive app elements
Smart banners for multiple
device screen sizes accommodation
Appropriate labels or
headers such as
“Sponsored links”or “Advertisements”
Ads too close to
navigation menu
or links
Ads on non-content-based pages
(such as thank you, error,
log in, or exit screens)
Error
17. Mobile Advertising Trends 2017
Fight against Mobile Ad FraudAR and VR Advertising Chatbots
Mobile Ad Blocking Fall of Incentive InstallMobile Programmatic Advertising
18. Source: Statista, MarketingLandSource: Statista, MarketingLand
Programmatic Advertising
A software to purchase digital advertising
Programmatic ads are placed using artificial
intelligence (AI); real-time bidding (RTB) for
online display, social media advertising,
mobile and video campaigns.
Ad frequency
Choice of Ad Network Direct deals with 3rd party advertiser
Ad relevancy
Publisher’s control Ad Network’s control
Definition
Ad formats
Content of
served ad
Numbers
of bidders
19. Source: Statista, eMarketerSource: Statista, eMarketer
Programmatic Advertising Spending In Southeast Asia (in million USD)
Programmatic Advertising Spending In Southeast Asia Programmatic Ads Trends, 2017
# Indonesia and Malaysia Lead Southeast Asia in
Programmatic Ad Spending.
# Spending is expected to more than double in Malaysia,
Thailand, Singapore, The Philippines and Vietnam during
the forecast period.
Data collaboration Header bidding Personalization
Ad CreativeOmni-channel
programmatic
Programmatic
Storytelling
40 34
13 13
4
33
0
50
100
150
200
250
300
2015 2019
Indonesia
Malaysia
Thailand
Singapore
Vietnam
244
77
51 40
20. How To Get Away With Ad Blocking
User Empowerment
Users Protection Programmatic AdsPersonalized Ads with Big Data
Valuable Content Native Ads
21. Chatbots
- Known as: talkbot, chatterbot, Bot,
chatterbox, Artificial Conversational
Entity)
- A computer program which conducts
a conversation via auditory or textual
methods
- A service, powered by rules and AI,
that can be interacted via a chat inter-
face
Definition:
- Accessible
- No download requirement
- 24 x 7 x 365 available
- Chat products platform
Advantages:
Distribution channels are shifting:
Best Chatbot Apps, 2017
Webapps Apps Bots
Instalocate Penny JungleBit
Source: Oratio, Adoriasoft, chatbotsmagazine.com
22. Most Significant News, Q1 2017
Worldwide
Vietnam
Vietnam urged ad boycott
of Facebook and YouTube
due to anti-government information
Mobile App Stories News Feed Stories
Changes in Facebook Algorithm
Sign-up buttons for
Publishers not using
Instant Articles
Google & YouTube
Ad Boycott
for toxic content
YouTube’s
new monetization rules:
10,000 views for adverts
Facebook blocked and reopened more
than 50 popular Vietnamese Fanpages
because of Copyright violation
The launch of the first Google’s Mobile In-App
DFP for Small Business and
Ad Exchange in Vietnam – AppotaX
A Solution on Google Ad Exchange Platform
23. About Adsota
More information: https://adsota.com/ https://adx.appota.com/ Email: marketing@adsota.com
Adsota is a mobile app marketing platform that provides advertisers with the best solutions to achieve
high ROI, as well as publishers with monetization ways of earning the highest revenue.
Since 2017, Adsota has become the exclusive partner with exploitation rights on AppotaX - The first
Appota's Mobile Ad Optimization Solution for Publishers on Google Ad Exchange Platform in Vietnam.
Massive CPI/CPA Service
Traffic Monetization Service
Full-Service
Marketing Campaign
Distribution Service
Affiliate network