Supercharge Your Game with Unity Ads & Unity Analytics | Angelo FerroJessica Tams
Delivered at Casual Connect Asia 2016
Game developers face tremendous challenges to building a game that can last. Discover how Unity Ads and Analytics can help you acquire, engage, retain and monetize your players so you can keep building great games that players love to play.
Data driven automated actions AI and machine learningGameCamp
How to use AI and Machine learning in games in order to maximize every user potential and increase retention. Showing examples of fully automated tailored offers that increase IAP LTV and smart cross promotion.
A high-speed run through some of the most important and interesting patterns and advice that we've discovered about our games on Kongregate. This talk was given by Anthony Pecorella at Casual Connect Kyiv.
5 Best Practices for Cost-Efficient User AcquisitionChartboost
Chartboost’s Head of International Pepe Agell spoke today at GDC 2015 about cost-efficient user acquisition for your mobile game. In case you missed it, check out the recap here.
Hyper-casual 2.0. Is hyper-casual dead? What we can tell based on the data?GameCamp
What changes do we see in hyper-casual space? What changes in user's behaviour, mechanics of games? In which countries it is dead already, in which countries is it booming?
Personalisation as the key to optimising your game's revenue & LTV.GameCamp
What are good and bad approach towards personalisation based on the data? How to use personalisation to improve LTV in mobile games. Good examples of personalisation in mobile games.
Supercharge Your Game with Unity Ads & Unity Analytics | Angelo FerroJessica Tams
Delivered at Casual Connect Asia 2016
Game developers face tremendous challenges to building a game that can last. Discover how Unity Ads and Analytics can help you acquire, engage, retain and monetize your players so you can keep building great games that players love to play.
Data driven automated actions AI and machine learningGameCamp
How to use AI and Machine learning in games in order to maximize every user potential and increase retention. Showing examples of fully automated tailored offers that increase IAP LTV and smart cross promotion.
A high-speed run through some of the most important and interesting patterns and advice that we've discovered about our games on Kongregate. This talk was given by Anthony Pecorella at Casual Connect Kyiv.
5 Best Practices for Cost-Efficient User AcquisitionChartboost
Chartboost’s Head of International Pepe Agell spoke today at GDC 2015 about cost-efficient user acquisition for your mobile game. In case you missed it, check out the recap here.
Hyper-casual 2.0. Is hyper-casual dead? What we can tell based on the data?GameCamp
What changes do we see in hyper-casual space? What changes in user's behaviour, mechanics of games? In which countries it is dead already, in which countries is it booming?
Personalisation as the key to optimising your game's revenue & LTV.GameCamp
What are good and bad approach towards personalisation based on the data? How to use personalisation to improve LTV in mobile games. Good examples of personalisation in mobile games.
Josh Larson’s Talk at White Nights Prague '18Kongregate
During a special Valentine’s Day session at White Nights Prague ‘18, Josh presented “Mining the Web for Cross-Platform Gems." The talk explored how Kongregate has used its web platform to discover games that have potential for cross-platform success on mobile, PC and console. By looking at hits like AdVenture Capitalist, Realm Grinder and Bit Heroes, the presentation extracts the characteristics and KPIs for cross-platform potential.
NextGen Ads: A Tool for a Good Gaming Experience | Julien GrajsJessica Tams
Delivered at Casual Connect Europe 2016
With the rise of the Free-to-Play model, Ads have gradually taken over games, without always knowing how to fit into the gaming experience. Incentivized video ads have solved a part of the issue. But, let’s see together if NextGen Ads can go even further.
For more information, visit: www.adriancrook.com
There are many reasons to opt for the Free-To-Play monetization model. At the forefront is that Free-to-Play games are generating more money than premium sales at nearly a 10-1 margin.
It is not just the big AAA productions that can succeed. With an average of 15,000,000 Steam Players online at any given time and 90 million console gamers in the US alone, strictly considering a mobile publishing avenue severely limits your audience reach. In addition, plenty of these platforms are doing their best to embrace the F2P evolution in gaming.
A+C has 10 years and over 130 clients worth of freemium experience. From increased monetization to retention and virality, we have delivered for clients such as LEGO, Pokemon, Electronic Arts, Zynga and many more.
This is a presentation we gave at Gameplay Space in Montreal recently, to a room full of indie developers.
Contact us at www.adriancrook.com today.
Learn more about the many marketing options that games have. Learn about Game Mechanics and in-game advertising from Evan Fishkin of Portent Interactive.
Transforming player value - iGaming webinar Lauren Cormack
In this webinar with iGaming Business, we investigate the use of gamification and personalisation to enhance player value.
Mark Robinson, CEO and Co-Founder of deltaDNA will highlight why the industry should look to delve further into player management, using gamification and personalisation, with in-game behaviour triggering real-time player engagement and communication.
We focus on:
Understanding different player types and build a closer relationship with them
Using best practice gamification mechanics
Setting-up successful onboarding
Actively managing the player lifecycle in real-time
Don't Call Them Whales: Free-to-Play Spenders & Virtual Value GDC 2015emily_greer
Individual large spenders -- so called "whales"-- form the foundation of the free-to-play business model that has overtaken the game industry in the last few years. This talk from GDC 2015 examines this phenomenon by looking at demographics, play and buying patterns for big spenders on the Kongregate web platform and mobile games, how expectations of game spending and value are formed, and how attitudes toward spenders and spending shape the whole industry -- not just free-to-play.
GIAF USA Winter 2015 - The secrets to successful F2P ad monetization Lauren Cormack
The secrets to successful F2P ad monetization by Mark Robinson, CEO at deltaDNA.
DeltaDNA surveyed developers to find out how they approach in-game advertising in their highest monetizing F2P games. We questioned them on their concerns, thoughts for the future, and asked them to share their top tips. Find out the insights generated from this data. Learn what games are doing in different genres and with different player types, from indie to major.
Adrian Crook's speech at GDC 2008, entitled "The Power of Free To Play". Focuses on free to play revenue models in games, design tips, growth challenges and market trends. More info at www.FreeToPlay.biz
Core Games, Real Numbers: Asian & Western Gamesemily_greer
Kongregate is a distributor of more than 200 virtual-goods games developed by developers small and large, Eastern and Western, casual and hardcore. As such, it has a unique perspective on what types of mechanics and characteristics of games have the most success monetizing. This talk will focus on similarities and differences in performance between Asian & Western games, look at site-wide trends and dig into specific game metrics and mechanics to understand what makes games succeed & fail with Western audiences. This talk was given at GDC China 2012
PC and Mobile: Going Cross Platform Post LaunchKongregate
These are slides from Mel Montano’s talks about PC and Mobile cross-platform game launches at Casual Connect Berlin and White Night Prague 2017. She uses her experience in publishing and cross-platform games via Humble Bundle to provide real-world actionable items to help in pursuing a secondary (or tertiary or more) launch on a very different platform.
Going cross-platform increases your potential audience, pleases your current userbase, and can grow your lifetime revenue. The leap from mobile to PC and vice-versa is fraught with complications from perceived game value, freemium/premium, to the specifics of UX/UI changes. This talk gives actionable insights for your cross-platform PC and mobile plans.
Autonomy, Trust and Transparency, the Keys of Gated Production Framework
(White Nights Conference Prague 2017)
The official conference website — http://wnconf.com
Josh Larson’s Talk at White Nights Prague '18Kongregate
During a special Valentine’s Day session at White Nights Prague ‘18, Josh presented “Mining the Web for Cross-Platform Gems." The talk explored how Kongregate has used its web platform to discover games that have potential for cross-platform success on mobile, PC and console. By looking at hits like AdVenture Capitalist, Realm Grinder and Bit Heroes, the presentation extracts the characteristics and KPIs for cross-platform potential.
NextGen Ads: A Tool for a Good Gaming Experience | Julien GrajsJessica Tams
Delivered at Casual Connect Europe 2016
With the rise of the Free-to-Play model, Ads have gradually taken over games, without always knowing how to fit into the gaming experience. Incentivized video ads have solved a part of the issue. But, let’s see together if NextGen Ads can go even further.
For more information, visit: www.adriancrook.com
There are many reasons to opt for the Free-To-Play monetization model. At the forefront is that Free-to-Play games are generating more money than premium sales at nearly a 10-1 margin.
It is not just the big AAA productions that can succeed. With an average of 15,000,000 Steam Players online at any given time and 90 million console gamers in the US alone, strictly considering a mobile publishing avenue severely limits your audience reach. In addition, plenty of these platforms are doing their best to embrace the F2P evolution in gaming.
A+C has 10 years and over 130 clients worth of freemium experience. From increased monetization to retention and virality, we have delivered for clients such as LEGO, Pokemon, Electronic Arts, Zynga and many more.
This is a presentation we gave at Gameplay Space in Montreal recently, to a room full of indie developers.
Contact us at www.adriancrook.com today.
Learn more about the many marketing options that games have. Learn about Game Mechanics and in-game advertising from Evan Fishkin of Portent Interactive.
Transforming player value - iGaming webinar Lauren Cormack
In this webinar with iGaming Business, we investigate the use of gamification and personalisation to enhance player value.
Mark Robinson, CEO and Co-Founder of deltaDNA will highlight why the industry should look to delve further into player management, using gamification and personalisation, with in-game behaviour triggering real-time player engagement and communication.
We focus on:
Understanding different player types and build a closer relationship with them
Using best practice gamification mechanics
Setting-up successful onboarding
Actively managing the player lifecycle in real-time
Don't Call Them Whales: Free-to-Play Spenders & Virtual Value GDC 2015emily_greer
Individual large spenders -- so called "whales"-- form the foundation of the free-to-play business model that has overtaken the game industry in the last few years. This talk from GDC 2015 examines this phenomenon by looking at demographics, play and buying patterns for big spenders on the Kongregate web platform and mobile games, how expectations of game spending and value are formed, and how attitudes toward spenders and spending shape the whole industry -- not just free-to-play.
GIAF USA Winter 2015 - The secrets to successful F2P ad monetization Lauren Cormack
The secrets to successful F2P ad monetization by Mark Robinson, CEO at deltaDNA.
DeltaDNA surveyed developers to find out how they approach in-game advertising in their highest monetizing F2P games. We questioned them on their concerns, thoughts for the future, and asked them to share their top tips. Find out the insights generated from this data. Learn what games are doing in different genres and with different player types, from indie to major.
Adrian Crook's speech at GDC 2008, entitled "The Power of Free To Play". Focuses on free to play revenue models in games, design tips, growth challenges and market trends. More info at www.FreeToPlay.biz
Core Games, Real Numbers: Asian & Western Gamesemily_greer
Kongregate is a distributor of more than 200 virtual-goods games developed by developers small and large, Eastern and Western, casual and hardcore. As such, it has a unique perspective on what types of mechanics and characteristics of games have the most success monetizing. This talk will focus on similarities and differences in performance between Asian & Western games, look at site-wide trends and dig into specific game metrics and mechanics to understand what makes games succeed & fail with Western audiences. This talk was given at GDC China 2012
PC and Mobile: Going Cross Platform Post LaunchKongregate
These are slides from Mel Montano’s talks about PC and Mobile cross-platform game launches at Casual Connect Berlin and White Night Prague 2017. She uses her experience in publishing and cross-platform games via Humble Bundle to provide real-world actionable items to help in pursuing a secondary (or tertiary or more) launch on a very different platform.
Going cross-platform increases your potential audience, pleases your current userbase, and can grow your lifetime revenue. The leap from mobile to PC and vice-versa is fraught with complications from perceived game value, freemium/premium, to the specifics of UX/UI changes. This talk gives actionable insights for your cross-platform PC and mobile plans.
Autonomy, Trust and Transparency, the Keys of Gated Production Framework
(White Nights Conference Prague 2017)
The official conference website — http://wnconf.com
5 Reasons to Bring Your Game to Russia. Market Opportunities for Global Publishers
(White Nights Conference Prague 2017)
The official conference website — http://wnconf.com
Александр Дзюба. "Плейтест: аналитика на стадии прототипа и позже"Playtestix
Александр Дзюба, СЕО компании Playtestix, выступил с докладом "Плейтест: аналитика на стадии прототипа и позже" на коференции White Nights: Mobile Games Conference, проходившей 26-27 июня 2014 года в Санкт - Петербурге.
Gamification: an interactive introduction (by Anneleen Boullart & Timo Vandem...InSites on Stage
Gamification: an interactive introduction by Anneleen Boullart & Timo Vandemaele, presented to the Hogeschool Gent Marketing Alumni on October 18, 2012 in Ghent (BE).
My talk in Gamification World Asia and HelpLearn.asia on engaging customers through gamification. I shared some frameworks as well as some case studies. More interesting, I also experimented with gamifying my talk itself with a Twitter contest.
I was invited to speak about this and four other topics at the Kajaani University of Applied Sciences in Finland. This lecture explains how you should understand game journalists as people and treat the importance having the game press write about their products. The topics covered in part 1 are:
1.45 Quick recap: How press Works
2.30 Who are these people?
3.30 Similarities between press
6.40 Brand Boyer's GDC 2010 rant
7.45 When things go wrong in game journalism
9.45 The unwritten rule of game journalism
10.30 Why you should know this stuff
12.00 Know your real enemy, the big publishers
14.30 Don't use their tricks
15.45 What happens behind closed doors
17.00 Wake up and smell the coffee
The topics covered in part 2 are:
0.00 New Game Journalism
2.15 Dealing with the game press
3.00 Step 1: Find your champions!
9.00 Step 2: Don't exaggerate
10.00 Step 3: Choose the right people
11.30 Summary
15.20 Further reading
Are you selling a virtual currency in a game or digital entertainment application? This presentation, from GDC 2015, covers some basic design tips that you should be aware of.
SEA Market Insights and How Not to Waste Your Precious Marketing DollarMaxon Pugovsky
Slides by Don Sim, CEO of influencer agency Madeviral (1500 infulencer in Souteast Asia with 850M followers). Shown on conference Pocket Gamer Connects Hong Kong 2019. Published with author's permission. More about the conference here: https://medium.com/@maxon/17-factoids-on-mobile-games-trends-from-pocket-gamer-connects-hong-kong-2019-1ac8379b1803
Summary:
You know the game you want to make but how do you talk about it? Not with your peers and friends, but with investors and publishers. In this session, we’ll discover the art of pitching, why it’s useful, and how to structure it so you feel prepared in front of a publisher.
Presenter Bio:
Kumsal Obuz is a self-taught veteran web developer with more than 15 years of experience. After several years of preparation, he started his own game studio, Viroid Games, in August 2020. He also authored a game development book that covers Blender and Godot Engine for Packt Publishing.
Context:
This is a talk I often give at game development Meetups and conferences. I see that many indie developers suffer from the most basic aspects of pitching their creation to people who have the power to part way with money.
Should we continue investing in our game? This is an essential and challenging question for all the game producers and publishers. Answering this question based on data is the most assured solution, but data analysis always has its own challenges such as: • What kind of data and what amount of data is valid for making decisions? • Which target audience and what kind of tests can give us insights? • Which version of our game is finalized enough to be tested? • How can we assign KPIs to our games? A successful game is consisted of three connected key parts: I. Attraction: Fun core game mechanics II. Engagement: Addictive core loop and meta game III. Monetization: Solid Monetization strategy For answering these questions, in Medrick Game Studio we have designed a chain of instructions: Step 1: Game Concept Step 2: Session Design Step 3: Prototype Step 4: Extended Prototype Step 5: Data Design Other topics that will be discussed are: • Soft launch proposes and attributes • Tests process • Iterations • User segmentation • PRM: Player Relationship Management • Tools
Growth Features That All Game Developers Should Know AboutMegacool
Most game developers are nowhere close to having LTV > CPI. In this presentation Aurora will share different techniques to boost your growth through word-of-mouth effects for your game! This session will only focus on what you can do from your game and not external resources like PR and user acquisition.
During the growth track at Casual Connect San Francisco 2016, Aurora Klæboe Berg, Co-Founder and COO of Megacool, presents 12 growth tips for all game developers. Previously Aurora was VP of Business and Marketing of Dirtybit, studio behind the popular Fun Run game series. She holds a MSc in CommTech Engineering and Entrepreneurship, and is deeply passionate about helping game studios grow their user base in creative ways.
The Future of GameMaker: How It Changes The Way to Design Games
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Marketing a Mobile Action Game in Asia: Lessons Learnt
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Where's the Money, Lebowski? How to Spot And Fix an In-Game Economy Problem
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
The Wild Eight: How to Publish a Game on Steam Successfully
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Idols of the Game Design or Things That Can Ruin Your Fruitful Farms, Great Cities, and Other Genius Games
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Analytics That Increased ARPU: Real Life Cases of Using Events in AppMetrica
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
“Video” Games: Exploring the Power of Video in Mobile Gaming Monetization
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
What Did We Learn About Ads After Analyzing 100 mln Users?
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
7. #MadeWithUnity
Game Balance
• Test it DURING soft-launch, not AFTER
• Potential “Currency conflict”
• Try as many places as you can
• Frequency??
• Non-currency integrations
20. #MadeWithUnity
• Some are biased, pushing own demand
• Ad networks don’t talk to each other, therefore the
solution is not truly optimized
• Serve ads based on historical data, not real-time
http://venturebeat.com/2016/09/30/why-ad-mediation-
needs-disrupting/
Few Words About Mediation