The document discusses the 'Game of Whales', an automated solution developed by Noam Kagan's company to enhance monetization and retention in mobile games using AI and machine learning. It automates user segmentation and personalized offers based on real-time behavior, aiming to reduce churn and improve user engagement. The platform's effectiveness is demonstrated through significant increases in user lifetime value (LTV) and retention rates.

1. Data driven automated actions.
AI and machine learning in games.
Noam Kagan

2. Founded in 2010
Private company
222,000,000 downloads!
#1 category game in 143 countries
Editor’s Choice award
Offices in USA, Israel and Russia

3. We’ve built our dream system
We created a fully automated solution
that fixes the mobile games industry biggest pains -
Monetization and Retention.

4. Game of Whales was built
with one guideline:
Less human intervention
and more real-time data
for the machine learning
automated actions.

5. High budget team of data scientists
Expensive tech solution for sending
the offers and evaluating their productivity
Limited number of parameters and segments
Every monetization change requires logic change
Hard to get real results
HUGE time consuming task
Manual tailored offers is old school

6. Tailored offers at the AI and machine learning era
The AI tracks the users
behavior, level of resources
and understand the next
user steps.
The AI divides the users
to micro segments based
on the real-time
behaviour.
GoW platform identify the
users that need that extra
push to convert.
The interaction results are
compared to similar users in
the control group.
The AI identifies the user’s
“sweet point” and sends the
user a tailored offer based
on their in-game behavior
and progress.
Game of Whales automatically analyze and understand
what worked, what needs to improve and starts over.

7. Prevention is more important than treatment
Waiting for a user to leave your game
is expensive and in most cases too late.

8. Engaged users don’t just leave.
The writing is on the wall.
Number of sessions & session time
Change in game behaviour
Reaction to a match lose / failed level
Last purchase of an in-game item
Time since leveling up
Amount of available game resources

9. Cross promotions
Technology - ability to show ads outside of the ad networks
The right users - target the best users.
The paying and heavily engaged users.
Timing is gold - cross promoting too early will canalibize.
Too late, the user churned.
Cross promote games the users haven't downloaded yet
Encourage the user with incentive

10. Smart cross promotion
IR: 21%
D1 Retention: 46%
IR: 12%
D1 Retention: 38%

11. Whale management

12. Personal touch

13. Effects
System Average
27% increase in LTV
8% increase in D7 retention
57% increase in LTV
25% increase in D7 retention
56% increase in LTV
30% increase in D7 retention

14. The platform knows your
game behavior
The platform monitors your
game 24/7
The platform will know and
alert you when something
goes wrong.
Alerts

15. AI & Machine learning automation
is the way to increase the LTV
and compete with the top grossing
game companies.

16. Thank You!
Noam Kagan
noam@deemedya.com
www.deemedya.com