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![Case Study: World of Goo [2D Boy]
8
2008* Windows
2008* WiiWare (North America)
2008 Mac
2009 Linux
2009 WiiWare (Japan)
2010 iOS (iPad)
2011 iOS (iPhone)
2011 Android
2013 BlackBerry
2017 Nintendo Switch](https://image.slidesharecdn.com/kongregate-170314124656/85/Melinda-Montano-Kongregate-8-320.jpg)
![Case Study: Lara Croft GO [Square Enix]
April 2014 - Hitman GO for iOS and Android, Windows in 2015
August 2015 - iOS, Android, Windows, Windows Phone
December 2016 - Windows and Mac on Steam
Mobile $1.99 w/IAP
Steam $9.99 no IAP
Doesn’t hide mobile
Praises the porting
Shows off awards
11](https://image.slidesharecdn.com/kongregate-170314124656/85/Melinda-Montano-Kongregate-11-320.jpg)
![Old Games for a New Audience
RealMyst [Cyan, Inc]
Myst (1993), RealMyst (2000)
iOS 2012, Android 2017
7th Guest [Trilobyte]
Original release 1993, iOS 2010, Android 2015
Putt Putt Saves the Zoo [Humongous Entertainment]
Original release 1995, iOS 2011, Android 2012, Steam
2014
16](https://image.slidesharecdn.com/kongregate-170314124656/85/Melinda-Montano-Kongregate-16-320.jpg)
Uploaded byWhite Nights Conference
Melinda Montano, Kongregate
The document discusses the potential benefits and challenges of porting games between platforms post-launch, focusing on factors like game lifespan, revenue, and player expectations. It evaluates self versus paid porting, pricing strategies, and case studies of successful games. Key considerations include user experience, marketing strategies, and the differences in gameplay between mobile and PC.
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Melinda Montano, Kongregate
- 1. PC and Mobile GoingCross Platform Post Launch Mel Montaño Business Development Manager
- 2. Why Go CrossPlatform Post Launch Primary • Game lifespan • Current players • Potential players • Revenue Bonus • Platform experience • Preserving legacy titles 2
- 3. Consider and Evaluate Potentialopportunity Self porting vs paid porting Effort needed • Engineering • QA • BD • Marketing Team enthusiasm 3
- 4. Potential Opportunity Considerations PremiumPC -> Premium Mobile • Limited installs • Audience expects lower cost or free Mobile -> PC • Limited installs • Steam users are sensitive to perceived mobile ports 4
- 5. Going Mobile: Premiumvs Freemium Week 1 Install rates with a major platform feature Premium <10,000 Freemium >750,000 Yes there are outliers! Switching to Freemium Mechanics is HARD. Research implementations Ad implementations Session lengths 5
- 6. Pricing: PC toMobile Premium Demo and Full / Level Unlock Retooled for Freemium 6 Google Play, Level/Full Unlock >1M Downloads, 4.4 Rating
- 7. More on PCto Mobile Install size (<100MB) Cloud saves and multiple devices Social Sharing Screen Sizes Analytics Retention FTUE completion, DAU, ARPDAU Crash Tracking Marketing OpenSignal 2015, Android Fragmentation 7
- 8. Case Study: Worldof Goo [2D Boy] 8 2008* Windows 2008* WiiWare (North America) 2008 Mac 2009 Linux 2009 WiiWare (Japan) 2010 iOS (iPad) 2011 iOS (iPhone) 2011 Android 2013 BlackBerry 2017 Nintendo Switch
- 9. Mobile to PCPricing: Premium vs Freemium Stay Premium Pricing Difference Stay Free to Play Free to Play category on Steam Premiumify Removing energy systems and IAPs Rebalancing 9
- 10. Mobile to PCConsiderations Event Systems Push Notifications DAU Storefronts Genres Reviews Special Edition and Soundtrack 10
- 11. Case Study: LaraCroft GO [Square Enix] April 2014 - Hitman GO for iOS and Android, Windows in 2015 August 2015 - iOS, Android, Windows, Windows Phone December 2016 - Windows and Mac on Steam Mobile $1.99 w/IAP Steam $9.99 no IAP Doesn’t hide mobile Praises the porting Shows off awards 11
- 12. Session Lengths, GameLengths Mobile App Average Session Length 2016 = 5 minutes Mobile Games = 7-10 minutes Average 2016 Daily Mobile Gameplay = 24 minutes Good Median Retention D1 / D7 / D30 = 40 / 20 / 10 Steam 2016 Median Playtime = 3 hours 36 minutes PC to Mobile: Save points, First Time User Experience (FTUE) Mobile to PC: Energy mechanics halting gameplay 12
- 13. UX / UI Mobile-> PC Reduce oversize buttons and UI Less bouncy FTUE Any finger dragging animation No social media sharing Loading screen tips Account system PC -> Mobile Bigger, easier to click interface No double clicking Hand locations and covered portions FTUE Account system Localization menu 13
- 14. Controls Mobile -> PC Accessibility Keyboards FullController vs Partial Controller PC -> Mobile Camera controls Mobile D-Pads Yes or No 14
- 15. Platform Relationships Embrace theplatform Tout the changes and updates Show off awards Add platform specific changes • Achievements • Push Notifications • iOS Stickers • Steam Trading Cards Make a new trailer Be loud about the launch Increase sales on multiple platforms 15
- 16. Old Games fora New Audience RealMyst [Cyan, Inc] Myst (1993), RealMyst (2000) iOS 2012, Android 2017 7th Guest [Trilobyte] Original release 1993, iOS 2010, Android 2015 Putt Putt Saves the Zoo [Humongous Entertainment] Original release 1995, iOS 2011, Android 2012, Steam 2014 16
- 17. Paid Porting Set costvs revenue share May find out it is unportable Potential delays Bug fixes Future update issues 17
- 18.
- 19. Relevant Articles Bhuta, Falguni.“MOBILE APPS CAPTURE CONSUMER ATTENTION 37 MINUTES A DAY – UP 20% FROM THE BEGINNING OF 2016.” Opera Mediaworks. 21 November 2016. Galyonkin, Sergey. “Median Playtime on Steam.” Steam Spy. 8 June 2015. “Monthly Summaries.” Steam Spy. Hwong, Connie. “The Average Mobile Game Day.” Verto Analytics. 17 August 2016. “Game accessibility guidelines.” 19