Here are the key points about Chinesegamers' WALKFUN mobile game platform strategy: - Targets mobile game players in China - China has a huge and growing mobile games market - By building a platform, Chinesegamers can aggregate players and games in one place - This allows them to monetize the platform through things like in-game payments, ads, etc. - The strategy is to attract both game developers to publish games on the platform for exposure to players - And to attract players by offering a wide selection of games in one centralized location So in summary, the key players in their strategy are mobile game developers and players in China. By building a platform, they aim to be the

1. Director of sales dept.
Thelma Lin
Nextlink Tech. Co.,Ltd.

2. About me
 Over 10 years working in game companies
 Over 8 years as supervisor and manager
 Over 3 years doing licensing business
 Once started up a company
Entrepreneur >300,000 USD
……………………………and all burn out!
 Now is a director of sales dept.
 Main accounts are game companies(>30)

3. About me
(Personally)
 Ex-WOW player.
 PlayStation 3 lover.
 Cat owner.
 Mother of a boy and a girl.

4. About me
(internet id)
 車庫一姊(GarageSister)
數位內容觀察站
(http://DigiContent.blogspot.com)
Facebook pages
(http://www.facebook.com/garagesister)
Google+
(http://gplus.to/gsister)
(add only players of Dragon Age Legends)

5. Do you really want to…

6. Playing games….
With reports and evaluations.
 And after that….lots of meetings….plans…..
 =Working overtime!

7. This CANNOT happen..

8. 1.Always fight with your boss, your
co-workers, your contact windows…
2.Fighting with limited partners
3.Your partners can dismiss anytime

9. Still, there are advantages…
 If you really like playing games….
 If you don’t like bureaucracy….
 If you are aggressive….
 Your colleagues are gamers.
 Game companies are flat in structure.
 Hot recruit in this industry.

10. Get ready to…

11. What classes you should take
in MBA?
 Lower level:
Spreadsheet Analysis/
Marketing
 Higher level :
Accounting/
HR/
Org. Behavior/
Negotiation

12. What classes you should take
in MBA?
 Small boss:
Competitive strategy/
Leadership
 Big boss:
Entrepreneurship/
M&A/
Finance

13. Spreadsheet Analysis

14. Spreadsheet Analysis

15. Spreadsheet Analysis
 Break Even Analysis
 Evaluation
 Sales forecast
 Distribution

16. Marketing
 Principles are not changed.
 S.T.P.!
 survey/planning skills
 Cutting edge advertising:
TV commercials,
Yahoo keywords,
Google Adwords,
Facebook marketplace….

17. Marketing
Here comes new positions…
 [Wiki: herding cats] A idiomatic saying that refers to an attempt to control or
organize a class of entities which are uncontrollable or chaotic. Implies a task
that is extremely difficult or impossible to do, primarily due to chaotic factors..

18. Accounting
 Not really bookkeeping…
 Concept of income, cost, margin,
expense, expenditure, SG&A, profit

19. HR/Organization Behavior
 I hate them.
 But I have to deal with them.
 Get your stuffs with “Double A”
 Interview questions:
Are you a guild leader in game?
What kinds of games?
How many years have you been playing
games?
Did you check how healthy is your liver?

20. Negotiation
 An art.
 Win-win is the best.
 In some cases, choose side.

21. Break Time.
Drink some water is good for you.

22. Leadership
 When your colleagues are gamers…
 When playing game is necessary…
 Conflict of interests among departments…
Nego. EQ Training

23. Leadership
Train the cats to change light bulb.

24. Entrepreneurship/M&A
 You may not need to know.
 When you are a owner of company,
suddenly you need to know.
 Get someone familiar with it.

25. Finance
 Watch the Cash Flow!
 Capital structure!
Compare with these 2 companies:
A 4,961,890 A 10,266,56
S 1,562,883 S 1,275,271
I 3,601,950 I 4,855,356

26. Finance

27. This is called Escapism.
Escapism is a way of refocusing attention on enjoyable
things rather than hard realities

28. Competitive Strategy
Which way….
 Get more income!
 Or die in the battle…

29. Competitive Strategy
 Monthly fee or item mall?
Think through the full dynamic of the
game!
 Coupon?
Coupons always destroy profits?
Issuance of coupons can be profit-
enhancing if they do not result in
competitive retaliation
Coupons potentially “bad” but targeted
rebates potentially “good”?

30. Competitive Strategy
 Channeling?
Lose membership?
Too much rely on
social media?

31. Competitive Strategy
 Don’t underestimate the forces of market
competition
 Look for opportunities to change the game.
 Always anticipate how your strategies will alter
competition.
 Your competitors don’t have to lose for you to
win.
 Choices that are truly strategic involve large,
irreversible resource commitments (what
Porter calls “tradeoffs”). Analyzing them
requires a deep look into the future

32. Competitive Strategy
 Matrix
• PC games • Developer •
Players
Biz models
Game Types
Item mall
• Console • Licensee • Ads
games • Publisher • Monthly
• Social • VIP
games • (more)
• Mobile
games
• Virtual
games

33. Get ready to…

34. Management
 Be ethical and self-discipline
 Don’t be sloppy on documentation
 Manage your boss.
Don't just come with problems, come
also with solutions
 Keep team's enthusiasm

35. Q&A

36. Q&A
1.
Facebook:
All developers who have games on canvas
pages will need to move to only use Credits
by July 1st of this year.
What’s the impact for developer?

37. Q&A
2.
“Mycard” (issued by Softworld) is the
biggest publisher for facebook games in
Taiwan(Traditional Chinese)
Now it is forced to switch its points into
facebook Credits.
What’s the impact for Softworld?

38. Q&A
3.
Chinesegamers is providing mobile game
platform called “WALKFUN”, what kind of
players involved in its strategy?