The Wild Eight: How to Publish a Game on Steam Successfully
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Show, Don't Tell? Play, Don't Show! | Stanislav CostiucJessica Tams
Delivered at Casual Connect Kyiv 2017. Each medium has their own unique traits that allow for creating really strong emotional bonds between the consumer and the work of art. In games that’s interactivity – controls and mechanics. In this session we’ll talk about the unique traits games can use to elicit feelings, emotions, and create strong bonds with players.
Where's the Money, Lebowski? How to Spot And Fix an In-Game Economy Problem
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
NetEase (NASDAQ: NTES) is an online gaming and web portal firm. NetEase has 3 revenue sources: online-game services (87.4% of revenues), advertising services (11.2%), and value-added services (1.5%). By iChinaStock.com.
Idols of the Game Design or Things That Can Ruin Your Fruitful Farms, Great Cities, and Other Genius Games
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
How to Make Your Games More Suitable for the Chinese Market | Gary HuangJessica Tams
Delivered at Casual Connect Asia 2016
The session will start with a short introduction of the Chinese mobile game market and then move to the main differences between Western and Chinese games. In this presentation, Gary will share how to make your games more popular in China.
Xinxin Fan and Hongxiang Jiang
First, we will give a brief introduction about the HBase service at Netease,include the basic cluster info and the key HBase service. And then we will talk same tips about the tuning practices for HBase. Last, we will introduce some improvements at the internal HBase version.
hbaseconasia2017 hbasecon hbase https://www.eventbrite.com/e/hbasecon-asia-2017-tickets-34935546159#
Investing in Mobile Games: What Investors Are Looking For | Tom van DamJessica Tams
Delivered at Casual Connect Europe 2016
NetEase, Inc. is one of the largest, most well-established game developers in China. NetEase actively invests internationally and has invested in over a dozen mobile game studios worldwide. As head of mobile business development, Tom van Dam oversees applications by mobile game studios for investment. In this presentation he will share what key areas investors look at and how mobile game studios can present themselves in the best light.
The Future of GameMaker: How It Changes The Way to Design Games
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Show, Don't Tell? Play, Don't Show! | Stanislav CostiucJessica Tams
Delivered at Casual Connect Kyiv 2017. Each medium has their own unique traits that allow for creating really strong emotional bonds between the consumer and the work of art. In games that’s interactivity – controls and mechanics. In this session we’ll talk about the unique traits games can use to elicit feelings, emotions, and create strong bonds with players.
Where's the Money, Lebowski? How to Spot And Fix an In-Game Economy Problem
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
NetEase (NASDAQ: NTES) is an online gaming and web portal firm. NetEase has 3 revenue sources: online-game services (87.4% of revenues), advertising services (11.2%), and value-added services (1.5%). By iChinaStock.com.
Idols of the Game Design or Things That Can Ruin Your Fruitful Farms, Great Cities, and Other Genius Games
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
How to Make Your Games More Suitable for the Chinese Market | Gary HuangJessica Tams
Delivered at Casual Connect Asia 2016
The session will start with a short introduction of the Chinese mobile game market and then move to the main differences between Western and Chinese games. In this presentation, Gary will share how to make your games more popular in China.
Xinxin Fan and Hongxiang Jiang
First, we will give a brief introduction about the HBase service at Netease,include the basic cluster info and the key HBase service. And then we will talk same tips about the tuning practices for HBase. Last, we will introduce some improvements at the internal HBase version.
hbaseconasia2017 hbasecon hbase https://www.eventbrite.com/e/hbasecon-asia-2017-tickets-34935546159#
Investing in Mobile Games: What Investors Are Looking For | Tom van DamJessica Tams
Delivered at Casual Connect Europe 2016
NetEase, Inc. is one of the largest, most well-established game developers in China. NetEase actively invests internationally and has invested in over a dozen mobile game studios worldwide. As head of mobile business development, Tom van Dam oversees applications by mobile game studios for investment. In this presentation he will share what key areas investors look at and how mobile game studios can present themselves in the best light.
The Future of GameMaker: How It Changes The Way to Design Games
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Marketing a Mobile Action Game in Asia: Lessons Learnt
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Analytics That Increased ARPU: Real Life Cases of Using Events in AppMetrica
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
“Video” Games: Exploring the Power of Video in Mobile Gaming Monetization
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
What Did We Learn About Ads After Analyzing 100 mln Users?
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Publishing Your Games in China: How Does the New Regulation Affect You?
White Nights Conference St. Petersburg 2017
The official conference website — http://wnconf.com
Hidden UA Opportunities In Global Markets: How To Grow Your Game Worldwide
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Why We Use Unity for a PC Sandbox Game of Planetary Proportions and Why Should You - Making of Planet Nomads
(White Nights Conference Prague 2017)
The official conference website — http://wnconf.com
5. 3. Путь The Wild Eight
10 февраля, 2016 — анонс проекта
5 апреля, 2016 — старт Kickstarter-кампании
26 апреля, 2016 — Pre-Alpha для всех
17 сентября, 2016 — закрытая Alpha для бэкеров
7 ноября, 2016 — Gameplay Overview видео
8 февраля, 2017 — Релиз
6. 4. Анализ похожих игр
Смотрите CCU, локальные цены, участие в
бандлах и распродажах
Смотрите географию игроков, соотношение
Players/Owners, кол-во подписчиков
Смотрите предстоящие релизы,
включайте мозг (помогает везде)
7. 5. Что нам дал Kickstarter
● Уверенность в достаточном интересе к игре
● Понимание, что нужно поменять
● Дополнительный маркетинговый раунд
● Большее понимание географии потенциальных игроков
● Игроки для закрытых тестов
8. 6. Steam – это не только сами продажи
Ведите форумВедите блог
9. 7. Сообщество вне Steam
● Дайте понять, зачем человеку отдавать вам свой email
● Discord набирает обороты
● Работать с соц-сетями сложнее, чем когда-либо раньше
● Видео лучше текста