Supercharge Your Game with Unity Ads & Unity Analytics | Angelo Ferro
•Download as PPTX, PDF•
1 like•718 views
Delivered at Casual Connect Asia 2016 Game developers face tremendous challenges to building a game that can last. Discover how Unity Ads and Analytics can help you acquire, engage, retain and monetize your players so you can keep building great games that players love to play.
Report
Share
Report
Share
Recommended
Data driven automated actions AI and machine learning
How to use AI and Machine learning in games in order to maximize every user potential and increase retention. Showing examples of fully automated tailored offers that increase IAP LTV and smart cross promotion.
TouchSpin - NOAH13 London
Introduction to TouchSpin - Presentation by Sherman Sall, Founder & CEO of TouchSpin at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.
Tips For a Profitable Game Launch
This document provides guidance for launching a mobile game successfully in a highly competitive market. It recommends: 1) Choosing the right platform, category, and tracking tools before launch; 2) Testing the game in a small beta launch to understand user retention and monetization; and 3) Using a combination of paid user acquisition and organic marketing for the full launch, while closely monitoring key metrics like retention, conversion, and lifetime value to optimize the game. The overall message is that careful planning, testing, and data-driven optimization are needed to succeed among the many new games released each week and compete with the top-grossing companies dominating the market.
Build Better Games Better! (using a BaaS)
The document summarizes the benefits of using a Backend as a Service (BaaS) platform like brainCloud for mobile game development. It notes that the mobile game market is large and growing but challenges remain, including high failure rates for new games. A BaaS reduces development costs by providing common backend functionality and tools to help drive engagement and monetization. brainCloud in particular offers a full-featured backend, multiplatform support, and competitive pricing to help developers succeed in the mobile games industry.
Make Your Live Service Game Thrive | Andy Needham, Matt Dixon
Delivered at Casual Connect Europe 2016
Chillingo’s head of studio, Andy Needham and business development director, Matt Dixon will explain how to overcome common challenges in developing and maintaining live service games for players around the world. They will reference case study examples from their multiplayer battle tank game, Iron Force and share what’s made it one of the company’s most successful games.
How to successfully launch your mobile game
Ryan Lessard of Pollen VC and Adam Flanders of Mobile Game Partners present "How to successfully launch your mobile game" first presented at PlayCrafting NYC on 27th July 2015.
Pollen VC: How To Successfully Launch Your Mobile Game
The document provides tips on how to successfully launch a mobile game, including building a great game, testing it through alpha/beta and soft launches, launching marketing campaigns, and measuring key metrics like downloads, retention, and revenue to determine if the full launch is successful. The soft launch phase involves testing the game in select countries to work out bugs and evaluate performance before a full global launch.
How to Have Success in Hyper Casual Games | Joyce Xu
1) Will Hero, a hyper casual game published by ZPlay, has achieved over 50 million installs and is ranked in the top 10 and 100 free games in several countries.
2) The game earns around 10 million RMB per month in advertising revenue through strategies like rewarded video ads for revives and opening chests, which increased user ad impressions and engagement.
3) Regular updates over 10 times since launch in March 2018 along with hundreds of video ads in different languages and designs helped raise the game's retention rate from 35% to 55% of daily active users.
Recommended
Data driven automated actions AI and machine learning
How to use AI and Machine learning in games in order to maximize every user potential and increase retention. Showing examples of fully automated tailored offers that increase IAP LTV and smart cross promotion.
TouchSpin - NOAH13 London
Introduction to TouchSpin - Presentation by Sherman Sall, Founder & CEO of TouchSpin at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.
Tips For a Profitable Game Launch
This document provides guidance for launching a mobile game successfully in a highly competitive market. It recommends: 1) Choosing the right platform, category, and tracking tools before launch; 2) Testing the game in a small beta launch to understand user retention and monetization; and 3) Using a combination of paid user acquisition and organic marketing for the full launch, while closely monitoring key metrics like retention, conversion, and lifetime value to optimize the game. The overall message is that careful planning, testing, and data-driven optimization are needed to succeed among the many new games released each week and compete with the top-grossing companies dominating the market.
Build Better Games Better! (using a BaaS)
The document summarizes the benefits of using a Backend as a Service (BaaS) platform like brainCloud for mobile game development. It notes that the mobile game market is large and growing but challenges remain, including high failure rates for new games. A BaaS reduces development costs by providing common backend functionality and tools to help drive engagement and monetization. brainCloud in particular offers a full-featured backend, multiplatform support, and competitive pricing to help developers succeed in the mobile games industry.
Make Your Live Service Game Thrive | Andy Needham, Matt Dixon
Delivered at Casual Connect Europe 2016
Chillingo’s head of studio, Andy Needham and business development director, Matt Dixon will explain how to overcome common challenges in developing and maintaining live service games for players around the world. They will reference case study examples from their multiplayer battle tank game, Iron Force and share what’s made it one of the company’s most successful games.
How to successfully launch your mobile game
Ryan Lessard of Pollen VC and Adam Flanders of Mobile Game Partners present "How to successfully launch your mobile game" first presented at PlayCrafting NYC on 27th July 2015.
Pollen VC: How To Successfully Launch Your Mobile Game
The document provides tips on how to successfully launch a mobile game, including building a great game, testing it through alpha/beta and soft launches, launching marketing campaigns, and measuring key metrics like downloads, retention, and revenue to determine if the full launch is successful. The soft launch phase involves testing the game in select countries to work out bugs and evaluate performance before a full global launch.
How to Have Success in Hyper Casual Games | Joyce Xu
1) Will Hero, a hyper casual game published by ZPlay, has achieved over 50 million installs and is ranked in the top 10 and 100 free games in several countries.
2) The game earns around 10 million RMB per month in advertising revenue through strategies like rewarded video ads for revives and opening chests, which increased user ad impressions and engagement.
3) Regular updates over 10 times since launch in March 2018 along with hundreds of video ads in different languages and designs helped raise the game's retention rate from 35% to 55% of daily active users.
Monetisation Beyond Ads | Ilya Kuznetsov
Delivered at Casual Connect Eastern Europe 2018. Unity has been known as a leading player in game engines and Ads space for the last several years. However, recently the company released a few great products which already help hundreds of developers to improve their mobile games performance, retention and IAP revenues. This talk is about Unity’s platform approach to mobile games creation and operations.
Game monetization
1) The classic model of selling console or PC games at retail is being replaced by digital downloads and free-to-play mobile games.
2) Free-to-play games make money through in-app purchases rather than upfront costs, with popular options including cosmetic items, power-ups, and removing restrictions that encourage continued gameplay.
3) Highly successful games like Puzzle and Dragons and Clash of Clans generate millions in daily revenue through engaging core gameplay loops and social features that encourage in-app purchases without negatively impacting the gameplay experience.
How to Make your Gaming App a Success
These slides accompany the Appsflyer and deltaDNA webinar. Learn how to find the right players, improve their experience and monetize your game.
What will you learn?
- How to measure and optimize your user acquisition and retargeting campaigns
- Why game personalization matters to LTV and engagement
- How to use tools to personalize your game
- How to drive bottom line commercial success
Creativity and data driven design. Learnings from Archero case.
Process to create great mobile game. How we developed hit Archero? How we starte, what was our process to improve, test the project?
Pollen VC
This document discusses an alternative funding model for game developers offered by PollenVC. It notes that platforms only pay developers revenue 60+ days after it is earned, leaving developers without access to funds when they need it most. Traditional options like venture capital, publishers, or credit cards are expensive and dilutive.
PollenVC offers developers access to early revenues through flexible, non-dilutive financing so they can reinvest in user acquisition and growth. Using data from app stores, PollenVC prices risk to provide funding that developers can access daily or allocate to ad networks. This allows developers to acquire users more quickly, draw down earnings daily, and scale their business with more control and less risk than traditional options.
Game On: Pro Tips and Winning Strategies for Conquering Gaming App Marketing
Mobile gaming is sky-rocketing by millions of players each year, with more than 180 million gamers in 2016 already. This presentation unveils tips and tricks of mobile gaming mastery, straight from the pros: Christian Calderon, Chief Revenue Officer of Ketchapp; Greg Dale, Product Marketing Manager at Chartboost; and Tim O’Neil, Global Head of Mobile Gaming at TUNE. Whether you are a game developer or marketer, check it out to learn:
- Simple techniques to acquire new users
- How to make your app stand out among other mobile games
- Effective ways to engage and re-engage your audience
Google advertising your flexible budget solution - Xenia Chatziioannidou
This document discusses digital marketing strategies, including banner advertisements, video ads, and social media posts to raise brand awareness and drive clicks and impressions. It highlights how different digital tactics can increase reach, frequency, engagement, and the number of people who are aware of or take an action regarding the brand. The document also briefly touches on search engine optimization strategies.
In Game Advertisement Non intrusive ads and mind set Advertisement by The Zer...
PLAKC is a mobile-first native advertising platform that allows advertisers to integrate their brands directly into mobile games. Their proprietary technology SDK allows brands to be naturally incorporated into game content. This provides advantages over interruptive ad formats by improving user retention, lifetime value, and brand visibility while generating more intentional user interactions. PLAKC's platform can target ads based on various criteria and delivers campaigns on mobile across Android, iOS and Windows at scale, serving over 60 million views per month reaching 25 million unique users.
Monetization and the Means to Success | Paul Bowen
Delivered at Casual Connect USA 2016. Unity Ads serves a network of 1B gamers, and partnered with Unity Analytics, offers unparalleled insights into ad effectiveness and impacts on player lifecycles. Attendees to this session will learn the latest evolution in ad formats, best practices for monetization strategies into the gameplay, and a deeper understanding of key metrics for monitoring, managing, and maximizing the player’s overall lifetime value.
DWS15 - Game Summit - Mobile Gaming - Sean Kauppinen - IDEA
This document discusses both opportunities and challenges for developers in the mobile game market. It notes that the market for becoming the next big hit like Rovio or Supercell has likely closed, as the top-grossing games are all over a year old. However, niche games may still find success. To engage players, the document recommends focusing on social sharing features, video capture and streaming, community forums, guild systems, status/achievement systems, in-game rewards, events, and loyalty programs. It also discusses new monetization models like pay-for-saves or cable subscription models for mobile games.
Introduction to YetiZen (July 2013)
This presentation slide gives you a brief description about YetiZen, our Innovation Lab and Accelerator program.
References Gaming
This document discusses how a major online media group in China used a SoftLayer-based social analytics application to become the leading sports portal during the 2014 FIFA World Cup tournament. Key points:
- The media group deployed a social analytics solution on SoftLayer to analyze social media and other online data sources to develop new and changing content throughout the tournament.
- This helped them engage fans and provide timely analysis of trends, improving viewership of live shows by 163% and other metrics like page views and clickthrough rates.
- SoftLayer's scalability allowed the solution to quickly scale up resources as data volumes increased during peak events, enabling near-real-time analysis.
- This differentiated their online sports channel
Web Analytic for gaming
Traditional web analytics is now jumping into Gaming platforms: Web Apps, HTML5, IOS, Android, Facebook games. Learn how to measure and collect user engagement data form your games applications, discover which KPIs may be relevant for your business, track your e-commerce transactions and learn how to track your online campaigns.
Tips for Acquiring Quality Users
The document provides tips for acquiring quality users for mobile games, including making a quality game, optimizing app store listings, offering free in-game items to new users, using cross-promotion and direct deals with other game developers, and leveraging the Chartboost platform which allows connection with partners and provides analytics on user acquisition and retention.
Say hello to the new PlayFab!
With PlayFab it’s like getting a visit from the game operations fairy. Only PlayFab can deliver the speed and agility you demand for your game development and live game operations. Isn’t it time to stop reinventing the wheel and get a complete game operations platform for your game?
* How to use PlayFab to get all the benefits of a working backend from day one of your development. This includes cross platform player authentication, virtual economy, matchmaking and more.
* How to manage and optimize your game post launch to improve conversion, retention and revenue out of the box with the PlayFab game management tools.
G2E Social Gaming Technology- Building a Winner
Peak Gaming Group’s methodology in its consultancy is to act as a “Matchmaker” or “Translator” of online gaming supplier’s language to brick and mortar casino operators, and vise-versa.
With our extensive experience and multi-discipline expertise, we help both software developers and land based casino operators find the perfect match which best suit their needs in the iGaming space.
Holistic Monetisation: Ads, IAP and Player Engagement / Felix The, Head of Pr...
The document discusses Unity's monetization suite, which aims to take a holistic approach to monetization through performance advertising, brand advertising, in-app purchases, player acquisition, engagement, retention, and data analytics. The suite includes tools like Audience Pinpointer for targeted campaigns, a personalization engine, and the Game Foundation for core game systems. Using the suite provides benefits like shared performance visibility, synergies between functions, and better coordination across teams.
Spartonix Presentation
Spartonix is an Israeli gaming studio (subsidiary company of Round Robin Ltd).
Founded by a team of MAMRAM (IDF elite technology unit) graduates, we offer years of experience
in software development and an updated vision for the gaming industry.
TouchSpin Gaming Investor Deck
TouchSpin Gaming is developing the world's most advanced multiplayer social slot games. These are the next step in social casino and make slot games as competitive as poker.
New Legends Studios - Seed Deck 2014
The seed round deck of New Legends Studios, a gaming startup.
This includes slides from the reading deck as well as the extra slides part for the presentation deck we used during Q3/Q4 2014. Hopefully, this will help someone out there. If you want the PowerPoint version just ping me on twitter (@civaxo).
You can read the related post over here: http://civax.net/2015/06/new-legends-seed-deck/
GAMEBAU presentation Brazil June
This document summarizes information about a digital game agency called GameBau. It provides details about the company's locations, team members, services, and games. GameBau offers full game publishing services in Latin America and China, including localization, marketing, operations, and intellectual property protection. The company has over 20 employees from various backgrounds united by their love of games. Key people introduced are the co-founders Pedro Aguiar and Sean Xiong, as well as Marketing Director Michelle Jakobs. GameBau has developed a service solution called F.E.S.O. to provide fast, easy, secure, and operational support for digital games.
Monetization As Part Of Game Design
Monetization often ends up being an afterthought which means that it frequently doesn't tie in with other game elements. How do developers make monetization an integral part of the game development process? What factors do developers need to consider as part of game design? See this presentation to find out.
More Related Content
What's hot
Monetisation Beyond Ads | Ilya Kuznetsov
Delivered at Casual Connect Eastern Europe 2018. Unity has been known as a leading player in game engines and Ads space for the last several years. However, recently the company released a few great products which already help hundreds of developers to improve their mobile games performance, retention and IAP revenues. This talk is about Unity’s platform approach to mobile games creation and operations.
Game monetization
1) The classic model of selling console or PC games at retail is being replaced by digital downloads and free-to-play mobile games.
2) Free-to-play games make money through in-app purchases rather than upfront costs, with popular options including cosmetic items, power-ups, and removing restrictions that encourage continued gameplay.
3) Highly successful games like Puzzle and Dragons and Clash of Clans generate millions in daily revenue through engaging core gameplay loops and social features that encourage in-app purchases without negatively impacting the gameplay experience.
How to Make your Gaming App a Success
These slides accompany the Appsflyer and deltaDNA webinar. Learn how to find the right players, improve their experience and monetize your game.
What will you learn?
- How to measure and optimize your user acquisition and retargeting campaigns
- Why game personalization matters to LTV and engagement
- How to use tools to personalize your game
- How to drive bottom line commercial success
Creativity and data driven design. Learnings from Archero case.
Process to create great mobile game. How we developed hit Archero? How we starte, what was our process to improve, test the project?
Pollen VC
This document discusses an alternative funding model for game developers offered by PollenVC. It notes that platforms only pay developers revenue 60+ days after it is earned, leaving developers without access to funds when they need it most. Traditional options like venture capital, publishers, or credit cards are expensive and dilutive.
PollenVC offers developers access to early revenues through flexible, non-dilutive financing so they can reinvest in user acquisition and growth. Using data from app stores, PollenVC prices risk to provide funding that developers can access daily or allocate to ad networks. This allows developers to acquire users more quickly, draw down earnings daily, and scale their business with more control and less risk than traditional options.
Game On: Pro Tips and Winning Strategies for Conquering Gaming App Marketing
Mobile gaming is sky-rocketing by millions of players each year, with more than 180 million gamers in 2016 already. This presentation unveils tips and tricks of mobile gaming mastery, straight from the pros: Christian Calderon, Chief Revenue Officer of Ketchapp; Greg Dale, Product Marketing Manager at Chartboost; and Tim O’Neil, Global Head of Mobile Gaming at TUNE. Whether you are a game developer or marketer, check it out to learn:
- Simple techniques to acquire new users
- How to make your app stand out among other mobile games
- Effective ways to engage and re-engage your audience
Google advertising your flexible budget solution - Xenia Chatziioannidou
This document discusses digital marketing strategies, including banner advertisements, video ads, and social media posts to raise brand awareness and drive clicks and impressions. It highlights how different digital tactics can increase reach, frequency, engagement, and the number of people who are aware of or take an action regarding the brand. The document also briefly touches on search engine optimization strategies.
What's hot (7)
Creativity and data driven design. Learnings from Archero case.
Creativity and data driven design. Learnings from Archero case.
Game On: Pro Tips and Winning Strategies for Conquering Gaming App Marketing
Game On: Pro Tips and Winning Strategies for Conquering Gaming App Marketing
Google advertising your flexible budget solution - Xenia Chatziioannidou
Google advertising your flexible budget solution - Xenia Chatziioannidou
Similar to Supercharge Your Game with Unity Ads & Unity Analytics | Angelo Ferro
In Game Advertisement Non intrusive ads and mind set Advertisement by The Zer...
PLAKC is a mobile-first native advertising platform that allows advertisers to integrate their brands directly into mobile games. Their proprietary technology SDK allows brands to be naturally incorporated into game content. This provides advantages over interruptive ad formats by improving user retention, lifetime value, and brand visibility while generating more intentional user interactions. PLAKC's platform can target ads based on various criteria and delivers campaigns on mobile across Android, iOS and Windows at scale, serving over 60 million views per month reaching 25 million unique users.
Monetization and the Means to Success | Paul Bowen
Delivered at Casual Connect USA 2016. Unity Ads serves a network of 1B gamers, and partnered with Unity Analytics, offers unparalleled insights into ad effectiveness and impacts on player lifecycles. Attendees to this session will learn the latest evolution in ad formats, best practices for monetization strategies into the gameplay, and a deeper understanding of key metrics for monitoring, managing, and maximizing the player’s overall lifetime value.
DWS15 - Game Summit - Mobile Gaming - Sean Kauppinen - IDEA
This document discusses both opportunities and challenges for developers in the mobile game market. It notes that the market for becoming the next big hit like Rovio or Supercell has likely closed, as the top-grossing games are all over a year old. However, niche games may still find success. To engage players, the document recommends focusing on social sharing features, video capture and streaming, community forums, guild systems, status/achievement systems, in-game rewards, events, and loyalty programs. It also discusses new monetization models like pay-for-saves or cable subscription models for mobile games.
Introduction to YetiZen (July 2013)
This presentation slide gives you a brief description about YetiZen, our Innovation Lab and Accelerator program.
References Gaming
This document discusses how a major online media group in China used a SoftLayer-based social analytics application to become the leading sports portal during the 2014 FIFA World Cup tournament. Key points:
- The media group deployed a social analytics solution on SoftLayer to analyze social media and other online data sources to develop new and changing content throughout the tournament.
- This helped them engage fans and provide timely analysis of trends, improving viewership of live shows by 163% and other metrics like page views and clickthrough rates.
- SoftLayer's scalability allowed the solution to quickly scale up resources as data volumes increased during peak events, enabling near-real-time analysis.
- This differentiated their online sports channel
Web Analytic for gaming
Traditional web analytics is now jumping into Gaming platforms: Web Apps, HTML5, IOS, Android, Facebook games. Learn how to measure and collect user engagement data form your games applications, discover which KPIs may be relevant for your business, track your e-commerce transactions and learn how to track your online campaigns.
Tips for Acquiring Quality Users
The document provides tips for acquiring quality users for mobile games, including making a quality game, optimizing app store listings, offering free in-game items to new users, using cross-promotion and direct deals with other game developers, and leveraging the Chartboost platform which allows connection with partners and provides analytics on user acquisition and retention.
Say hello to the new PlayFab!
With PlayFab it’s like getting a visit from the game operations fairy. Only PlayFab can deliver the speed and agility you demand for your game development and live game operations. Isn’t it time to stop reinventing the wheel and get a complete game operations platform for your game?
* How to use PlayFab to get all the benefits of a working backend from day one of your development. This includes cross platform player authentication, virtual economy, matchmaking and more.
* How to manage and optimize your game post launch to improve conversion, retention and revenue out of the box with the PlayFab game management tools.
G2E Social Gaming Technology- Building a Winner
Peak Gaming Group’s methodology in its consultancy is to act as a “Matchmaker” or “Translator” of online gaming supplier’s language to brick and mortar casino operators, and vise-versa.
With our extensive experience and multi-discipline expertise, we help both software developers and land based casino operators find the perfect match which best suit their needs in the iGaming space.
Holistic Monetisation: Ads, IAP and Player Engagement / Felix The, Head of Pr...
The document discusses Unity's monetization suite, which aims to take a holistic approach to monetization through performance advertising, brand advertising, in-app purchases, player acquisition, engagement, retention, and data analytics. The suite includes tools like Audience Pinpointer for targeted campaigns, a personalization engine, and the Game Foundation for core game systems. Using the suite provides benefits like shared performance visibility, synergies between functions, and better coordination across teams.
Spartonix Presentation
Spartonix is an Israeli gaming studio (subsidiary company of Round Robin Ltd).
Founded by a team of MAMRAM (IDF elite technology unit) graduates, we offer years of experience
in software development and an updated vision for the gaming industry.
TouchSpin Gaming Investor Deck
TouchSpin Gaming is developing the world's most advanced multiplayer social slot games. These are the next step in social casino and make slot games as competitive as poker.
New Legends Studios - Seed Deck 2014
The seed round deck of New Legends Studios, a gaming startup.
This includes slides from the reading deck as well as the extra slides part for the presentation deck we used during Q3/Q4 2014. Hopefully, this will help someone out there. If you want the PowerPoint version just ping me on twitter (@civaxo).
You can read the related post over here: http://civax.net/2015/06/new-legends-seed-deck/
GAMEBAU presentation Brazil June
This document summarizes information about a digital game agency called GameBau. It provides details about the company's locations, team members, services, and games. GameBau offers full game publishing services in Latin America and China, including localization, marketing, operations, and intellectual property protection. The company has over 20 employees from various backgrounds united by their love of games. Key people introduced are the co-founders Pedro Aguiar and Sean Xiong, as well as Marketing Director Michelle Jakobs. GameBau has developed a service solution called F.E.S.O. to provide fast, easy, secure, and operational support for digital games.
Monetization As Part Of Game Design
Monetization often ends up being an afterthought which means that it frequently doesn't tie in with other game elements. How do developers make monetization an integral part of the game development process? What factors do developers need to consider as part of game design? See this presentation to find out.
The gain & pain of ad monetization – publisher stories
This document summarizes a discussion between mobile app publishers about monetizing apps through advertising. Some key points from the discussion include:
- iOS generates higher ad revenue per user than Android. Rewarded videos, interstitials, and playable ads tend to work best. On average users see 1.5-2 ads per session.
- Most publishers use 2 ad networks and do not do direct deals. User experience and retention is prioritized over maximizing monetization.
- Rewarded videos perform well for retention while ads can sometimes cannibalize in-app purchases. Poorly designed ad placements and crashes from ad SDKs harm retention.
- Publishers blacklist competitors, adult, political, dating and casino ads
Free2 play soft launch obtaining tangible results through action-oriented a...
This presentation is a crossroads between Business, Marketing, Data Analysis, and Production. It presents what is important from a free2play business perspective, how and what needs to be tracked, and how a company can make sure results are delivered based on the data gathered. A basic business awareness of the free2play market is necessary, but data analysts and production-oriented people can attend and get useful insights.
Game of data: Data driven game design
Should we continue investing in our game? This is an essential and challenging question for all the game producers and publishers. Answering this question based on data is the most assured solution, but data analysis always has its own challenges such as: • What kind of data and what amount of data is valid for making decisions? • Which target audience and what kind of tests can give us insights? • Which version of our game is finalized enough to be tested? • How can we assign KPIs to our games? A successful game is consisted of three connected key parts: I. Attraction: Fun core game mechanics II. Engagement: Addictive core loop and meta game III. Monetization: Solid Monetization strategy For answering these questions, in Medrick Game Studio we have designed a chain of instructions: Step 1: Game Concept Step 2: Session Design Step 3: Prototype Step 4: Extended Prototype Step 5: Data Design Other topics that will be discussed are: • Soft launch proposes and attributes • Tests process • Iterations • User segmentation • PRM: Player Relationship Management • Tools
5 Steps to Ignite your Free-to-Play Revenue (without Advertising)
The document discusses 5 steps to ignite revenue in free-to-play mobile games without advertising: 1) go cross-platform, 2) enable cross-play, 3) add social competition, 4) reduce cheating and theft, and 5) grow and retain most valuable players. It then introduces brainCloud, a cloud-based backend that provides tools to implement these steps and jumpstart building popular free-to-play games across platforms and engines. brainCloud offers features like multiplayer, cloud data, leaderboards and in-app purchases with affordable usage-based pricing.
Monetise with native ads | 40% additional revenue via GreedyGame
GreedyGame helps mobile game publishers monetise additional with native ads without adding intrusiveness to user's gaming experience. Publishers have seen 40% additional and 0% user drop by adding GreedyGame SDK.
Similar to Supercharge Your Game with Unity Ads & Unity Analytics | Angelo Ferro (20)
In Game Advertisement Non intrusive ads and mind set Advertisement by The Zer...
In Game Advertisement Non intrusive ads and mind set Advertisement by The Zer...
Monetization and the Means to Success | Paul Bowen
Monetization and the Means to Success | Paul Bowen
DWS15 - Game Summit - Mobile Gaming - Sean Kauppinen - IDEA
DWS15 - Game Summit - Mobile Gaming - Sean Kauppinen - IDEA
Holistic Monetisation: Ads, IAP and Player Engagement / Felix The, Head of Pr...
Holistic Monetisation: Ads, IAP and Player Engagement / Felix The, Head of Pr...
The gain & pain of ad monetization – publisher stories
The gain & pain of ad monetization – publisher stories
Free2 play soft launch obtaining tangible results through action-oriented a...
Free2 play soft launch obtaining tangible results through action-oriented a...
5 Steps to Ignite your Free-to-Play Revenue (without Advertising)
5 Steps to Ignite your Free-to-Play Revenue (without Advertising)
Monetise with native ads | 40% additional revenue via GreedyGame
Monetise with native ads | 40% additional revenue via GreedyGame
More from Jessica Tams
You Only Pitch Once – Getting Game Pitches Right The First Time | Gregan Dunn
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Insights You Need to Win in Mobile Gaming | Herman Lee
This document provides an overview and highlights of the mobile gaming market from a presentation by Herman Lee of App Annie. It discusses the growth of mobile gaming and time spent on mobile. Some key trends highlighted include the rise of hyper-casual games, Chinese publishers looking overseas, subscription gaming models, and varying monetization potential across markets and genres. Examples are given of how certain genres have increased user spending and revenue. The presentation concludes with information on App Annie's mobile analytics and insights platform.
Zero to 60: Building A Successful Games Studio Within A Hollywood Media Compa...
The document discusses how FoxNext Games was built from nothing within two years as a games studio within a Hollywood media company. Some key lessons learned were that creative talent, not just IP or portfolio, must be the center of the business. Both a great talent and a great idea are needed for success, as IP, marketing and distribution cannot carry a game alone. They also learned to lean into their strengths while not avoiding risks, and to go all in when they knew something was great. Within two years, one of their games launched by FoxNext had over 22 million installs and $175 million in revenue, growing month over month with 60% of players returning daily.
Succeeding in the Maturing Mobile Gaming Market | Tuyen Nguyen, Owen O’Donoghue
Delivered at Casual Connect USA 2019. While mobile gaming continues to boast tremendous revenue growth, the industry is entering a new phase of maturation. In order to stay competitive, it’s essential to develop a strategy that’s focused on building great games, adopting sophisticated marketing practices, and putting your customers first. In this session, we’ll share trends, research and recommendations allowing you to adapt your business in a mature market, and develop a monetization strategy that prioritizes value for your customers.
Staying on Top of Your Game: Engaging and Converting Players in an Evolving L...
The document discusses trends in player conversion and monetization in mobile games. It summarizes analysis of hundreds of billions of player actions and tens of millions of in-app purchases over three months. Some key points made include:
- Half of players who make purchases ("convert") do so nearly 3 days after installing the game, with many converting later, so ongoing messaging is important to keep players engaged.
- The average time to first purchase is increasing, with some purchases happening over 68 hours after installing. Continued communication about value and incentives are needed.
- Revenue is concentrating in fewer players who make larger purchases. Developers need targeted communication strategies to keep high value players invested.
Improving LTV with Personalized Live Ops Offers: Hill Climb Racing 2 Case Stu...
This document discusses improving monetization in games through personalized live operations offers using the case study of Hill Climb Racing 2. It describes segmenting players based on both their purchasing behavior and gameplay interactions to create targeted offers. Machine learning models were used to predict player preferences and maximize revenue. This approach resulted in a 52% increase in lifetime value for Hill Climb Racing 2 players through more relevant offers.
The rise of the regulators | Paul Gardner
Regulators are becoming more significant in the gaming industry due to the growth and widespread reach of games, as well as their potential to negatively impact business and players. Regulators are focusing on issues like monetization techniques that exploit children, gambling elements, and games that encourage overengagement. The industry needs to proactively respond by not ignoring regulators, staying informed of policy developments, factoring regulations into product design, and considering regulations in strategic planning, as oversight is the new normal.
Why the Games Industry Needs Initiatives Like Putting The G Into Gaming | Liz...
Delivered at Casual Connect Europe 2019. With just 20 per cent of the games workforce consisting of women, the G Into Gaming initiative was launched to help games companies take actionable steps, with the aim of promoting gender balance. It aims to encourage women and young girls to consider a career in games, then support and nurture that talent going forward. GIG is now calling for Champions of Change from across the games industry and will use Casual Connect London to launch the G Into Gaming Charter for the games industry.
Epic Team Principles | Roman Zorin
Delivered at Casual Connect Europe 2019. Mobile RPG "Age of Magic" launched worldwide in 2018 and became a huge success for Playkot (reached top51 grossing in China). The game was created by a small but dedicated team under a tight budget and schedule. Learn about principles that led to this success: the way Playkot forms the core team; identification, evaluation, hiring and integration of fanatics; the epic first task for every newcomer and the role trust, freedom and responsibility play in game development. These principles are universal and can be applied to every epic team no matter its size or complexity of their games.
10 Years of Angry Birds | Stephen Porter
This document outlines the history and evolution of Rovio, the developer of the Angry Birds franchise, from 2009 to the present. It discusses key milestones such as the launch of Angry Birds in 2009, revenue growth through licensing and new games between 2010-2015, the Angry Birds movie in 2016, and Rovio's current focus on strengthening the Angry Birds brand and supporting performance marketing. The document provides statistics on revenue sources, game downloads and licensing sales over the years. It outlines Rovio's marketing mission and investment, as well as the best performing games and licensing programs currently.
Game Changers: Three Business Disruptions Upon Us | Eric Goldberg
Three major business disruptions are upon the game industry: spectating, subscriptions, and connective communications channels like social media. Spectating involves watching games rather than playing and could account for 10-20% of game consumption. Subscriptions provide access to games for a monthly fee but have yet to succeed at scale in games. Connective channels like Facebook and Twitch influence player relationships and interactions more than individual game developers. To succeed, developers must prioritize managing player relationships across these channels rather than focusing solely on their own games.
Understanding Mobile Game Players | Saad Hameed
Delivered at Casual Connect Europe 2019. A human-centered look at mobile game users their segment comparison: (Gender, Age, Device, Gaming Frequency) their segment distribution within each country and how design thinking can help companies grow game players.
Soft Launch Planning and Management | Dylan Tredrea
1. Soft launches are different from regular live operations and require specific strategies to maximize learning.
2. It is important to take risks and make big changes during soft launches to learn as much as possible, as learnings accumulate over multiple tests and most soft launches fail.
3. Proper soft launch planning includes preparing server-side controls, operations plans, and qualitative feedback channels to support high-risk, high-reward experiments that could potentially "break" the game.
1 Million Years of Audience Watch Time | James Beaven
Keymailer is an influencer marketing platform that connects game publishers to influencers and helps track the results. It has over 680,000 influencer members who have promoted over 1 million game keys from 5000 publishers. Keymailer's data analysis found that properly setting up game details, timing promotions, measuring channel relevance, and scaling key distribution can improve content coverage and ROI for games. The presentation provided statistics on top influencers and lessons learned from analyzing over 1 billion views of influencer content.
Accessible Reality | Trevor Blom
Delivered at Casual Connect Europe 2019. Join Arizona Sunshine’s creator Vertigo Games in their journey of making high-quality Virtual Reality content accessible to a large audience. After the development of the home version of Arizona Sunshine, Arcades and Location Based Entertainment were explored in order to reach more players. The problems encountered, their solutions and the lessons learned during this process will be presented. Finally, the future of accessible VR will be discussed by taking a look at standalone devices.
Maximizing App Monetization: 5 Uncommon Tips | Rémy Cottin
The document provides 5 tips for maximizing app monetization: 1) Respect user privacy and comply with GDPR by obtaining clear consent; 2) Better understand users through analytics to adapt strategies; 3) Leverage brand advertising in apps to raise awareness and drive installs; 4) Optimize monetization strategies efficiently through automated tools and regular reviews; 5) Continually challenge strategies and optimize through repetition. The document is from a presentation at Casual Connect London 2019 about these tips from Ogury, a company that provides mobile marketing and analytics.
Do You Have What it Takes? What VCs are Looking For in Esports Investments | ...
Venture capital firms like Bitkraft are looking for three main things in esports investments: strong leadership teams with esports passion and technical expertise; an ambitious vision and initial product that shows potential for market fit; and key performance indicators in data that prove product adoption, engagement, and monetization. Bitkraft evaluates these factors when considering investments that could deliver outstanding returns and change paradigms in the esports industry.
Commercial and Contractual Stability in Esports | Adam Whyte
This document discusses the need for contractual stability in esports through the use of smart contracts. It notes that esports currently lacks professionalism due to localized paper solutions being used in a global digital world, which can lead to problems with payments, data issues, and adversarial relationships. The document proposes that a smart contract platform could automate payments and obligations to align interests, source data directly from participants, and increase transparency through standardized contract terms. This would help address current problems and bring more professionalism to the esports industry.
Playtika's growth by change | Boaz Levin
Boaz Levin, GM of Playtika UK, discusses how Playtika has grown through change, including acquiring several game studios and launching new game labs. Playtika now has over 2,500 employees developing over 20 games across 16 offices worldwide, with over 27 million active monthly users. Levin invites the audience to join Playtika through rank-order and mean-level changes in traits and mindsets.
Only the Best is Good Enough: How LEGO is Transforming its Approach to Videog...
Delivered at Casual Connect Europe 2019. LEGO was founded in 1932 on the Danish principle: Det bedste er ikke for godt or “Only the Best is Good Enough”. As play evolves for LEGO fans of all ages, LEGO has taken on new innovation challenges—but always with a safe, fair and transparent approach. This talk will address the way LEGO videogames have changed their approach to quality, innovation, digital child safety, and fair and transparent monetization.
More from Jessica Tams (20)
You Only Pitch Once – Getting Game Pitches Right The First Time | Gregan Dunn
You Only Pitch Once – Getting Game Pitches Right The First Time | Gregan Dunn
Insights You Need to Win in Mobile Gaming | Herman Lee
Insights You Need to Win in Mobile Gaming | Herman Lee
Zero to 60: Building A Successful Games Studio Within A Hollywood Media Compa...
Zero to 60: Building A Successful Games Studio Within A Hollywood Media Compa...
Succeeding in the Maturing Mobile Gaming Market | Tuyen Nguyen, Owen O’Donoghue
Succeeding in the Maturing Mobile Gaming Market | Tuyen Nguyen, Owen O’Donoghue
Staying on Top of Your Game: Engaging and Converting Players in an Evolving L...
Staying on Top of Your Game: Engaging and Converting Players in an Evolving L...
Improving LTV with Personalized Live Ops Offers: Hill Climb Racing 2 Case Stu...
Improving LTV with Personalized Live Ops Offers: Hill Climb Racing 2 Case Stu...
Why the Games Industry Needs Initiatives Like Putting The G Into Gaming | Liz...
Why the Games Industry Needs Initiatives Like Putting The G Into Gaming | Liz...
Game Changers: Three Business Disruptions Upon Us | Eric Goldberg
Game Changers: Three Business Disruptions Upon Us | Eric Goldberg
Soft Launch Planning and Management | Dylan Tredrea
Soft Launch Planning and Management | Dylan Tredrea
1 Million Years of Audience Watch Time | James Beaven
1 Million Years of Audience Watch Time | James Beaven
Maximizing App Monetization: 5 Uncommon Tips | Rémy Cottin
Maximizing App Monetization: 5 Uncommon Tips | Rémy Cottin
Do You Have What it Takes? What VCs are Looking For in Esports Investments | ...
Do You Have What it Takes? What VCs are Looking For in Esports Investments | ...
Commercial and Contractual Stability in Esports | Adam Whyte
Commercial and Contractual Stability in Esports | Adam Whyte
Only the Best is Good Enough: How LEGO is Transforming its Approach to Videog...
Only the Best is Good Enough: How LEGO is Transforming its Approach to Videog...
Recently uploaded
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
5th LF Energy Power Grid Model Meet-up Slides
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
20240607 QFM018 Elixir Reading List May 2024
Everything I found interesting about the Elixir programming ecosystem in May 2024
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
HCL Notes and Domino License Cost Reduction in the World of DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays, June 2024 with Maria Copot 20
Fueling AI with Great Data with Airbyte Webinar
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Generating privacy-protected synthetic data using Secludy and Milvus
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
OpenID AuthZEN Interop Read Out - Authorization
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Best 20 SEO Techniques To Improve Website Visibility In SERP
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Webinar: Designing a schema for a Data Warehouse
Are you new to data warehouses (DWH)? Do you need to check whether your data warehouse follows the best practices for a good design? In both cases, this webinar is for you.
A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
We will discuss these topics:
- How to gather information about a business;
- Understanding dictionaries and how to identify business entities;
- Dimensions and facts;
- Setting a table granularity;
- Types of facts;
- Types of dimensions;
- Snowflakes and how to avoid them;
- Expanding existing dimensions and facts.
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...Edge AI and Vision Alliance
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Recently uploaded (20)
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Supercharge Your Game with Unity Ads & Unity Analytics | Angelo Ferro
- 1. Supercharge Your Game with Unity Ads & Analytics
- 2. Challenges to Game Developers $ Acquire EngageRetain
- 3. Built for GamesMulti Platform Natively Integrated
- 5. Tools that Matter for Games
- 6. NATIVELY INTEGRATED One Click Integration GAME SPECIFIC INSIGHTS Data Explorer
- 7. Unity IAP
- 10. Coming soon Expanding our Reach
- 11. • Monetize • Engage • Retain
- 12. Expertise in GamesTight Unity Integration Global Reach
- 13. Understanding the Loop-de-Loops CORE LOOP AD LOOP
- 14. CORE & AD LOOP BuildingAds Strategically into Gameplay
- 15. Game Expertise Matters 40% 35% 30% 25% 20% 15% 10% 5% 0% 7 May 8 May 9 May 10 May 11 May 12 May 13 May 14 May Top Casual Game ShareofuserswatchinganAd
- 16. SAARA BERGSTRÖM, CMO NEXT GAMES 75-to-80% of our player base opt in to watch ads, fueling our business to focus on creating even better player experiences. This engagement is having a tremendous impact to revenue, by driving $0.06 average revenue per player per day. “ “ Watch a Video to Earn Surprise Rewards
- 17. 10-15% Increase in Retention fromAds Source:Unity internal data 55% 0% 37% Day 1 Retention $0.35 LTV$1.90 $0.00 No Ad No Ad 51% Viewed Ad $1.14 Viewed Ad
- 18. APAC share of Unity Ads Network in CY15 11% to 23% Source:Unity internal data
- 19. Sign Up Today! Better insights on behaviors $$$ Better access to engagement data Better targeting strategy for monetization Better engagement and retention experience