Most game developers are nowhere close to having LTV > CPI. In this presentation Aurora will share different techniques to boost your growth through word-of-mouth effects for your game! This session will only focus on what you can do from your game and not external resources like PR and user acquisition. During the growth track at Casual Connect San Francisco 2016, Aurora Klæboe Berg, Co-Founder and COO of Megacool, presents 12 growth tips for all game developers. Previously Aurora was VP of Business and Marketing of Dirtybit, studio behind the popular Fun Run game series. She holds a MSc in CommTech Engineering and Entrepreneurship, and is deeply passionate about helping game studios grow their user base in creative ways.

1. Growth Features
That All Game Developers Should
Know About

8. 15%

9. $3.5

12. 12 growth tips

13. #1Give your user a reason to opt-in to
push notifications

14. 80%

15. Can’t think of a reason
so no thanks.

17. Clever! First they show me
the goodie and than they
persuades me to opt-in on
notifications

18. #2Test Sending players straight
into the game

20. Pretty clear what my next
step should be
Great takeaway: Title,
nickname and play is
nicely in focus

21. #3pass the “grandma test”

24. #4Find your timing

26. #1 app store #153 app store
#70 app store

27. #5Make your game public

29. GIF Source: http://gph.is/29YVJbI

31. Video Source: https://youtu.be/fDza5f3Vr5Y

32. #6let players capture personal
moments from your game

34. “images say more
than words”

36. Include a camera button to easily
capture the screen when it’s
worth it

39. “GIFs say more than
images”

40. GIF Source: http://gph.is/1Tse3wF

42. #7Make it easy to share

44. #8Make it relevant to share

46. #9Let the players choose which
channel to share with

48. Wow! Auto select all Facebook
friends by default

50. #10Have a pool of pre-defined
sharing texts

53. I just beat a golden fox!
Want to catch a L?
All those guys just got
washed!
Get on my level, son!

54. #11use Deep-linking and
universal linking for improved
onboarding

56. Aurora has invited you to play!
Download now and get 100 free coins
Who sent the
link
Incentive to
download now
Call to action
(with Deep Linking that
includes the coins)
Show the right
store for this
device

57. GIF Source: http://gph.is/2avqhmu

58. #12Be unique

60. #1 Give your user a reason to opt-in to push notifications
#2 Test Sending players straight into the game
#3 pass the “grandma test”
#4 Find your timing
#5 Make your game Public
#6 let players capture personal moments from your game
#7 Make it easy to share
#8 Make it relevant to share
#9 Let the players choose which channel to share with
#10 Have a pool of pre-defined sharing texts
#11 use Deep-linking and universal linking for improved onboarding
#12 Be unique

61. Aurora Klæboe Berg
Co-Founder & COO
aurora@megacool.co
@aurorakb
Megacool Inc - San Francisco, USA
Questions?