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The Power of Free-To-Play

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Adrian Crook and Associates
Adrian Crook and Associates

Adrian Crook's speech at GDC 2008, entitled "The Power of Free To Play". Focuses on free to play revenue models in games, design tips, growth challenges and market trends. More info at www.FreeToPlay.biz

BusinessEntertainment & Humor
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The Power of Free To Play
Adrian Crook [email_address] www.FreeToPlay.biz
“ Free” In the Real World
Free To Poop No cost to public or taxpayers Providers recover costs/profit via ads on exterior
Free To Rock Download only launch Free / Name Your Price 40% conversion $3M revenue Still debuted at #1
Free To Fly Nearly free, 5€ flights across Europe Airline derives revenue from cargo, incidentals, etc
Back to games…
What is Free To Play? ,[object Object],[object Object],[object Object],[object Object],[object Object]
KartRider 160M users world-wide
Runescape $60M annual revenue
Webkinz 7M unique users per month 340% growth in 1 year
Club Penguin Bought by Disney for $700M
All Eyes On Free The Battle for Attention NPD: 91% of kids PC Online gaming = f2p
Current F2P Revenue Models
Virtual Item Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Merchandise ,[object Object],[object Object],[object Object],[object Object],[object Object]
Information Sale ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Revenue Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],More on www.freetoplay.biz
Looking Forward…
F2P Design Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
F2P Growth Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
F2P Growth Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
F2P Trends & Opps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Adrian Crook [email_address] www.FreeToPlay.biz

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The Power of Free-To-Play

Editor's Notes

  1. Hello and welcome to the talk I gave at GDC 2008 on Mon Feb 18 at 2 pm at the worlds in motion summit entitled The Power of Free to Play. That’s a very Anthony Robbins-esque title, I’m not very much of an Anthony Robbins-esque speaker, but I’ll do my best.