Where's the Money, Lebowski? How to Spot And Fix an In-Game Economy Problem
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Mobile Spree Berlin 2018: Jerome Perani, VP of Growth & Partnerships, L'Express
A keynote focusing on how to improve engagement by 45% through the use of push notifications, technical excellence, and reasonable ad experience.
Improving your profitability, success and organic traffic through ASOAdjust
Enric Pedró, CMO at Lab Cave, presenting at Mobile Spree Berlin 2019 - After launching over 700 games, achieving more than 250 million organic downloads, doing over 2,000 updates, more than 3,500 a/b tests and assisting top tier game developers with their organic reach one thing is clear, Lab Cave has mastered how to increase organic mobile traffic and visibility.
In this session, Enric Pedró will cover what a good CRO can achieve, how to improve your app organic reach and quick wins to improve an app chance to organically be found and maintain a healthy Retention Rate.
Luis Guzmán, Head of Web Marketing at Glovo, presenting at Mobile Spree Berlin 2019 - What's the role of the web in a user acquisition campaign for mobile-first products. How companies in different verticals take advantage of both platforms to acquire users. The dynamics of where the user is acquired and where it converted. How to measure cross-platform activities. Behavioral differences between platforms according to the stage of the user.
What Did We Learn About Ads After Analyzing 100 mln Users?
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Mobile Spree San Francisco 2018: Spoofing is a buzzword that gets thrown around whenever people talk about fraud. Adjust’s Product Research Manager, Michael Paxman, discusses how much of it is true, and what can you do to protect yourself.
Where's the Money, Lebowski? How to Spot And Fix an In-Game Economy Problem
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Mobile Spree Berlin 2018: Jerome Perani, VP of Growth & Partnerships, L'Express
A keynote focusing on how to improve engagement by 45% through the use of push notifications, technical excellence, and reasonable ad experience.
Improving your profitability, success and organic traffic through ASOAdjust
Enric Pedró, CMO at Lab Cave, presenting at Mobile Spree Berlin 2019 - After launching over 700 games, achieving more than 250 million organic downloads, doing over 2,000 updates, more than 3,500 a/b tests and assisting top tier game developers with their organic reach one thing is clear, Lab Cave has mastered how to increase organic mobile traffic and visibility.
In this session, Enric Pedró will cover what a good CRO can achieve, how to improve your app organic reach and quick wins to improve an app chance to organically be found and maintain a healthy Retention Rate.
Luis Guzmán, Head of Web Marketing at Glovo, presenting at Mobile Spree Berlin 2019 - What's the role of the web in a user acquisition campaign for mobile-first products. How companies in different verticals take advantage of both platforms to acquire users. The dynamics of where the user is acquired and where it converted. How to measure cross-platform activities. Behavioral differences between platforms according to the stage of the user.
What Did We Learn About Ads After Analyzing 100 mln Users?
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Mobile Spree San Francisco 2018: Spoofing is a buzzword that gets thrown around whenever people talk about fraud. Adjust’s Product Research Manager, Michael Paxman, discusses how much of it is true, and what can you do to protect yourself.
"Protecting your app from bots” - Michael Paxman, Product Communications Lead at Adjust.
Michael on the expo stage at OMR 2019 sharing insight into protection from bot fraud.
Google recently upgraded all AdWords app install campaigns to Universal App campaigns (UAC), which presents opportunities and challenges for app marketers. In this webinar, we'll help you get more out of UAC by leveraging your own customer data and focusing on the goals that matter to your business.
A Multi-Touch Attribution In Mobile Retrospective With TrendyolAdjust
Mobile Spree Berlin 2018: Erdem Inan, Head of Marketing, Trendyol
Why, when and how multi touch attribution in mobile should be considered, and what actions can be taken afterwards. Insights and results from an actual multi-touch attribution process in mobile marketing.
How to use influencers to drive growth - case study of Fortnite mobile launch...GameCamp
What results can influencers drive effectively and where it's not enough? Should I do pre-rolls os dedicated videos? How to choose the right creators? Our top tips about cooperating with influencers to promote mobile version of Fortnite (Epic Games) across a dozen markets. Our view on the subject as an agency made of specialists from advertising and media industries.
#MBC2016 Кирилл Софронов, Remerge: Ретаргетинг в мобильных приложениях: опыт ...Clickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
Today’s marketers must embrace a new engagement strategy to adapt, anticipate, and deliver in mobile moments. Placing mobile bets solely on ads or one-off purchases isn’t enough to secure revenue and engagement—marketers have to embrace continual cycles of real-time, two-way consumer engagement.
This webinar will show marketers how to create and deliver these experiences and campaigns.
#MBC2016 Bashir Modanov, NewBornTown: Globalized mobile ecosystemClickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
Show, Don't Tell? Play, Don't Show! | Stanislav CostiucJessica Tams
Delivered at Casual Connect Kyiv 2017. Each medium has their own unique traits that allow for creating really strong emotional bonds between the consumer and the work of art. In games that’s interactivity – controls and mechanics. In this session we’ll talk about the unique traits games can use to elicit feelings, emotions, and create strong bonds with players.
"Protecting your app from bots” - Michael Paxman, Product Communications Lead at Adjust.
Michael on the expo stage at OMR 2019 sharing insight into protection from bot fraud.
Google recently upgraded all AdWords app install campaigns to Universal App campaigns (UAC), which presents opportunities and challenges for app marketers. In this webinar, we'll help you get more out of UAC by leveraging your own customer data and focusing on the goals that matter to your business.
A Multi-Touch Attribution In Mobile Retrospective With TrendyolAdjust
Mobile Spree Berlin 2018: Erdem Inan, Head of Marketing, Trendyol
Why, when and how multi touch attribution in mobile should be considered, and what actions can be taken afterwards. Insights and results from an actual multi-touch attribution process in mobile marketing.
How to use influencers to drive growth - case study of Fortnite mobile launch...GameCamp
What results can influencers drive effectively and where it's not enough? Should I do pre-rolls os dedicated videos? How to choose the right creators? Our top tips about cooperating with influencers to promote mobile version of Fortnite (Epic Games) across a dozen markets. Our view on the subject as an agency made of specialists from advertising and media industries.
#MBC2016 Кирилл Софронов, Remerge: Ретаргетинг в мобильных приложениях: опыт ...Clickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
Today’s marketers must embrace a new engagement strategy to adapt, anticipate, and deliver in mobile moments. Placing mobile bets solely on ads or one-off purchases isn’t enough to secure revenue and engagement—marketers have to embrace continual cycles of real-time, two-way consumer engagement.
This webinar will show marketers how to create and deliver these experiences and campaigns.
#MBC2016 Bashir Modanov, NewBornTown: Globalized mobile ecosystemClickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
Show, Don't Tell? Play, Don't Show! | Stanislav CostiucJessica Tams
Delivered at Casual Connect Kyiv 2017. Each medium has their own unique traits that allow for creating really strong emotional bonds between the consumer and the work of art. In games that’s interactivity – controls and mechanics. In this session we’ll talk about the unique traits games can use to elicit feelings, emotions, and create strong bonds with players.
Marketing a Mobile Action Game in Asia: Lessons Learnt
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Find the Right Partner & Managing Expectations | Amy Huang-LeeJessica Tams
Delivered at Casual Connect USA 2016. Fundraising is very important to the success of a young start up. The right investor can not only bring you the right user platforms, but also the right relationships to other potential partners. How do you raise money successfully as an indie studio? What expectations should you have? Which type of investor is right for your stage? Amy Huang, AVP of NetEase Capital, whose portfolio consists of top game studios which span the world, will dive into these questions and more.
NetEase (NASDAQ: NTES) is an online gaming and web portal firm. NetEase has 3 revenue sources: online-game services (87.4% of revenues), advertising services (11.2%), and value-added services (1.5%). By iChinaStock.com.
Investing in Mobile Games: What Investors Are Looking For | Tom van DamJessica Tams
Delivered at Casual Connect Europe 2016
NetEase, Inc. is one of the largest, most well-established game developers in China. NetEase actively invests internationally and has invested in over a dozen mobile game studios worldwide. As head of mobile business development, Tom van Dam oversees applications by mobile game studios for investment. In this presentation he will share what key areas investors look at and how mobile game studios can present themselves in the best light.
Idols of the Game Design or Things That Can Ruin Your Fruitful Farms, Great Cities, and Other Genius Games
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
The Future of GameMaker: How It Changes The Way to Design Games
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Your Ticket to Mobile Growth: How to Safeguard Ad Spend when Running Marketin...Adjust
Fraud in the performance sector truly is a game of cat and mouse. In extreme cases, campaigns can consist of up to 90% of fake traffic—thus wasting ad budgets completely. At Online Marketing Rockstars Hamburg 2018, Adjust's CTO and co-founder Paul H. Müller discussed in which sectors fraud is a major nuisance, how to recognize such traffic and how to protect yourself from it.
Best Practice Audience Segmentation for App Retargeting: Early and Late Stag...Adjust
Audience segmentation is perhaps the most important aspect of any marketing strategy. But too often app marketers overlook the importance of a well-thought-out approach to segmentation. We’ll show you what an advanced segmentation strategy can look like, as well as some best practices for getting started with audience segmentation.
What you will learn:
- Why is an audience segmentation strategy necessary?
- What events to track to segment your app’s audience
- How to optimize your retargeting campaigns with audience segmentation
- Some practical segmentation examples
You can find the full video here: https://youtu.be/XYKGL9Btfm0
3 data-led growth hacks that got our App ready for take off Applying scientif...Skyscanner
A presentation by Ilana Munckton of Skyscanner.
For more information visit https://medium.com/@Skyscanner/3-data-led-growth-hacks-that-got-our-app-ready-for-take-off-98db95b15dfc and https://www.skyscanner.net/mobile.html for a working example of our product in motion.
Your lowly tracker link can do more than you think. With a range of special parameters and settings, you can set up sophisticated and intelligent redirection, fallbacks, conditional data syncing and a whole range of other mobile marketing mechanics. We'll show you the ropes.
Deep links are a powerful tool for engagement & user acquisition. But it’s not a switch you can flip to make it work. How can the marketer plan and specify the app’s deep link integration – and once it’s available, how can you put them to work in your campaigns? And what are Universal Links, really?
Detailed Guide on a Mobile Game Soft LaunchComboApp, Inc
Soft launch will help you to:
- Collect empirical and behavioral data from statistically relevant sample of players to make data-driven decisions
- Identify success factors and problem areas
- Quantify response to game mechanics or app features
The Wild Eight: How to Publish a Game on Steam Successfully
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Analytics That Increased ARPU: Real Life Cases of Using Events in AppMetrica
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
“Video” Games: Exploring the Power of Video in Mobile Gaming Monetization
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Publishing Your Games in China: How Does the New Regulation Affect You?
White Nights Conference St. Petersburg 2017
The official conference website — http://wnconf.com
Hidden UA Opportunities In Global Markets: How To Grow Your Game Worldwide
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Why We Use Unity for a PC Sandbox Game of Planetary Proportions and Why Should You - Making of Planet Nomads
(White Nights Conference Prague 2017)
The official conference website — http://wnconf.com
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Sustainability: Balancing the Environment, Equity & Economy
Leonid Eletskih, Adjust
1. The Mobile Measurement Company
BERLIN • SAN FRANCISCO • ISTANBUL • TOKYO • BEIJING • SHANGHAI
SYDNEY • PARIS SINGAPORE • NEW YORK • SAO PAULO • LONDON
JAKARTA • SEOUL • MOSCOW
5. The Mobile Measurement Company
5
Games — Q1 2017, Retention Rate, Day 1 / 7 / 30
Organic Paid Organic Paid
Day 1
Russia 42,97 34,08 Russia 41,37 34,08
Day 1
EMEA 39,24 34,69 EMEA 40,99 40,28
APAC 39,33 32,20 APAC 40,17 38,85
US / CA 33,25 19,43 US / CA 39,19 40,97
Day 7
Russia 22,57 18,43 Russia 20,87 20,17
Day 7
EMEA 21,28 18,24 EMEA 21,97 21,13
APAC 19,37 14,85 APAC 21,13 20,16
US / CA 17,64 19,43 US / CA 21,31 22,40
Day 30
Russia 12,92 11,85 Russia 9,78 10,30
Day 30
EMEA 11,27 9,47 EMEA 10,40 10,18
APAC 8,49 7,29 APAC 10,05 9,57
US / CA 8,90 9,39 US / CA 10,47 10,98
Android Retention Rate, %
%
iOS Retention Rate, %%
7. The Mobile Measurement Company
SDK SDK SDK SDK
Your App
7
Ad
Network
Ad
Network
Ad
Network
Ad
Network
Ad
Network
Ad
Network
Problem that we had in 2011:
+ Network conversion tracking duplicated & inconsistent
+ Metric definitions dependent on network
8. The Mobile Measurement Company
Your App
8
Adjust SDK
Ad
Network
Ad
Network
Ad
Network
Ad
Network
Ad
Network
Ad
Network
Initial Adjust offering:
Collect conversion tracking into a single SDK
Consistent, independent measurement – fair to all parties
9. The Mobile Measurement Company
Your App
9
Adjust SDK
Ad
Network
Third
Party
BI
Platform
Larger datasets (including organics or
other non-conversions), more event detail,
revenue data – all increasingly requested
by partners.
— Where did that data go?
— How was it used?
Ad
Network
Analysis
Provider
Ad
Network
10. The Mobile Measurement Company
10
‣ Segmentation
‣ Deep Links
‣ Push Notifications
‣ In-App Messaging
The market is
moving beyond
just installs
Boost Re-engagement
with
EVOLUTION OF METRIC FOR MOBILE
Engagement
Installs
Clicks
2010 2012 2013 2017
Retargeting
Re-
Engagement
12. The Mobile Measurement Company
12
The three different types of fraud
Click
Spam
Simulated
Devices
Servers Faking
SDK Traffic/Installs
that never happened
Some App
*emarketer data
Risk for Mobile Ad fraud
Mobile Ad benchmarks worldwide: Share of attempted ad fraud, by
app vertical, 2016*
13. The Mobile Measurement Company
13
+ Servers pretend to be apps and talk to
analytics platforms. You can fake server calls
by sniffing out the connections your device is
making using free tools like Wireshark.
Fraud
+ Analytics SDK with SSL encryption
+ Shared secret
Prevention
Faking HTTP calls to trigger
false installs
+ Publishers are paid for fake installs
+ Too many installs counted
+ Retention rates very low
Effect
14. The Mobile Measurement Company
14
Simulated installs & behaviour
+ Exclude all IPs from known data centers, proxies,
Tor exit nodes or cloud providers from attribution.
Fraud
Solution
+ Devices are simulated with full OS stack or are
triggered by "mechanical turks" to create legit install
requests.
Effect
+ Installs (and events) attributed to fraudulent publishers
+ Geo spoofing
+ Undercounted retention rates
15. The Mobile Measurement Company
15
+ Limit number of clicks
considered for
fingerprinting from
single IPs.
+ Detect extremely low
yielding campaigns
and deliver landing
pages with Javascript
to create redirects and
stop crawlers.
Fraud
Solution
Background clicks (Click spamming & Preloading)
+ Apps that, without the users
interaction, crawl ads and click
through any URL they find to spam
fingerprinting and claim organic
traffic.
Effect
+ Organic users are attributed to
publishers
+ Ads show very strong in-app retention
& engagement (organic)
+ Very low conversion rates
18. The Mobile Measurement Company
Gain control over your ad delivery
‣ improve targeting
‣ make fraud much harder with defined users as target
‣ control ad exposure across multiple networks/campaigns
‣ decrease startup times for new campaigns (retargeting/exclusion)
‣ save money
18
20. The Mobile Measurement Company
20
‣ trackers – which campaign a user is
attributed to;
‣ install date;
‣ device type;
‣ OS version;
‣ users' country, region, or language;
‣ previously executed events;
‣ revenue and LTV;
‣ time spent in the app;
‣ last activity time;
‣ installed app version;
‣ any campaign data.
21. The Mobile Measurement Company
21
Leonid Eletskikh
HEAD OF SALES, EE & RUSSIA
leonid@adjust.com
Moscow
White Nights 2017
Booth G15