The document discusses the rise of super casual games, highlighting successful titles like Flappy Bird and Crossy Road, which generated significant revenue and downloads. It outlines the characteristics of super casual games, including simple controls, short gameplay sessions, and ad-supported models, with guidelines for creating engaging content. Additionally, it presents TabTale, a mobile game developer aiming to release 25 new super casual games in 2017, boasting a strong track record in the industry.

1. Super Casual Games
(And why you should start making them!)

3. Super What?

4. Ancient History

5. Flappy Bird
May 2013 - Feb 2014

6. Flappy Bird Panic
● $50,000 per day (claimed) in ads.
● Creator pulled the plug claiming
the app is too addictive.
● ⅓ of new uploaded games were
Flappy Bird clones.
● Apple & Google rejected any app
with ‘Flappy’ in title.

7. Why did the chicken cross the road?
Cause that’s where all the money is!!!

8. Crossy Road Phenomena
● $10,000,000 in 3 months.
● 50,000,000 Downloads in 3 months.
● Top charts resident.
● Over 100,000,000 Downloads so far.

9. Ketchapp
Super Casual on a weekly basis

10. Ketchapp - Super Casual Brand

11. Color Switch
180M
Flappy Bird
50M
2048
75M
Crossy Road
137M
1010!
52M
Agar.io
116M
Slither.io
177M
Stack
57M
Stick Hero
51M
ZigZag
72M
Smash Hit
132M
A Genre that keeps on giving
Rolling Sky
72M

12. 2014 monthly top 10 Downloads list
(Info by AppAnnie)

13. 2016 iOS & Google Play Top 10 (+1) Apps by Downloads
(Info by AppAnnie)

14. But…
What is Super Casual?

15. The super casual game guidelines:
1. Basic controls:
- One finger controls are best.
- Portrait orientation.
2. Short gameplay sessions:
- Endless impossible.
3. Skill based:
- Hand-Eye coordination.
- Easy to learn - Hard to master
4. Ad supported:
- Free-to-play.
- RV revives.
- Banner ads & interstitials.
1
2
3
4

18. 1. Unlock Characters:
- Mystery and excitement.
- Different vibes of gameplay
- Extra motivation to play on.
2. Social elements:
- Share score - Brag!
- Leaderboards.
- Achievements.
3. Notifications & Presents:
- Come back and collect a reward.
- Short sessions - Long retention.
4. RV Revive:
- Watch to keep going.
The super casual meta game:

19. Mystery snakes in Arrow

20. Crossy Road - Different vibes

21. Time traveling in Smashy Road

22. Gotta Gacha:

23. Name that app - It is what it is!
Swing
Stack
Bouncing Ball
Zigzag
Make Them Fall
Don’t Touch The White Tile
Don’t Touch The Spikes
Fit In The Hole

24. Flappy Bird
Crossy Road
Shooty Skies
Smashy Road
Steppy Pants
Jumpy Jack
Risky Road
Drifty Chase
Name that app 2
Verb NounY Extra Meaning

25. Viral Opportunities!
~20m DL 3.4m DL ~1m DL ~1m DL (in 2 weeks)

26. Alto’s Adventure
Ski Safari
Skiing Yeti Mountain
Same theme - Different looks:

27. Zigzag Drifty Chase Infinity Run
Same Mechanics - Different Themes:

28. Froger - 1981 Crossy Road - Hipster Whale
Don’t I Know You From Somewhere?

29. 1942 - 1984Space Invaders - 1978
Shooty Skies
Hipster Whale
Don’t I Know You From Somewhere?

30. Jungle Hunt - 1982 Swing - Ketchapp
Don’t I Know You From Somewhere?

31. GTA2 - 1999 Smashy Road: Wanted - Bearbit Studios
Don’t I Know You From Somewhere?

32. Tron - 1982 Slither.io - Miniclip
Don’t I Know You From Somewhere?

33. PinOut! - MediocreFull tilt! Pinball - 1995
Don’t I Know You From Somewhere?

34. You gotta start
somewhere

36. Michel
Gondry
Marc
Webb
Gore
Verbinsky
Michael
Bay
David
Fincher
Zack
Snyder
Spike
Jonze
Tarsem
Singh
McG
Antoine
Fuqua

37. Your app

38. About TabTale
TabTale creates fresh mobile content for the whole family, every
week. With a rich and high-quality portfolio that includes original and
licensed properties, we lovingly produce digital adventures that
entertain, challenge and engage families all over the world.
Recognized as a Top 10 Mobile Games Publisher (by AppAnnie), our
apps have been downloaded over 1 billion times and repeatedly reach
top ranks in the app stores. In just 5 years, TabTale has established
itself as a leading mobile game developer with operations in 7
countries.
In 2017 TabTale is planning on releasing 25 new super casual games.
Join us developers@tabtale.com
38

39. Itai Edry
Super Casual Games
Product Owner
TabTale
Mobile: +972-50-7769394
Email: itaie@tabtale.com
Skype: itai.edry
Website: www.tabtale.com
Talk to me!