SlideShare a Scribd company logo
Campaigning for Success
A Monetization & Advertising Primer
Tweet to win!
Rules
• Use #GameDev
• @Chartboost (not first word!)
• Tweet interesting learnings OR
• Direct Deals (include both
developer’s CB Name)
• Each Tweet counts as 1 entry
• After presentation, we will
randomly pick 1 entry as winner
What’s Chartboost?
#GameDev @Chartboost
4
The Network Effect
Direct Deals
Cross Promotion
Network
#GameDev @Chartboost
5
Customized to look and feel
like the game, only games:
better user experience by
design and relevance
Interstitial in detail
#GameDev @Chartboost
6
Integrated reward
message with video play
Pick & choose your in-game
item to reward the player
Seamless high-quality HD
video viewing experience
Custom frames that match the
look & feel of your gameplay
Video in detail
#GameDev @Chartboost
How are ads served?
#GameDev @Chartboost
8
57
Dino Pets
Target: USA
ecpm: $20
Taco Copter
Target: UK
ecpm: $9
Karma Slots
Target: China
ecpm: $5
BEES!
Target: RON
ecpm: $2
????
#GameDev @Chartboost
What are priorities?
#GameDev @Chartboost
10
Priorities
#GameDev @Chartboost
11
Campaign Flow
Highest
High
Medium 2
Low
Medium 1 Medium 3
#GameDev @Chartboost
Style #1
Growth Focus
#GameDev @Chartboost
13
Growth Focus
Cross Promotion
Direct Deals
Filtered Network
Catch-All Network
Highest
High
Medium
Low
#GameDev @Chartboost
#GameDev @Chartboost
Style #2
Monetization Focus
#GameDev @Chartboost
15
Monetization Focus
Direct Deals
Filtered Network 1
Catch-All Network
Highest
High
Medium
Low
Filtered Network 2
#GameDev @Chartboost
Exclusion Methods
(AKA Targeting)
#GameDev @Chartboost
17
Filtering
‣Minimum Bid (CPI or CPC)
‣Bundle Version
‣Category
‣App Name
‣Company Name
‣Age
‣Device ID
‣Country
‣Device Series
‣Device Model
#GameDev @Chartboost
18
Additional Optimizations
1
2
3
Frames
Frequency Caps
Locations
#GameDev @Chartboost
Thank you!
Questions?
nate@chartboost.com
#GameDev @Chartboost

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