Irina Tripapina, myTarget (Mail.ru Group)
•
0 likes•840 views
5 Reasons to Bring Your Game to Russia. Market Opportunities for Global Publishers (White Nights Conference Prague 2017) The official conference website — http://wnconf.com
Recommended
More Related Content
Viewers also liked
Viewers also liked (20)
Similar to Irina Tripapina, myTarget (Mail.ru Group)
Similar to Irina Tripapina, myTarget (Mail.ru Group) (20)
More from White Nights Conference
More from White Nights Conference (20)
Recently uploaded
Recently uploaded (20)
Irina Tripapina, myTarget (Mail.ru Group)
- 2. Agenda • Russian market: reasons to be there • The portrait of Russian gamer • Secrets to succeed
- 3. Mail.Ru Group of Russian Internet Market 90% #1 publisher in Russia Owns 3 largest social networks
- 5. 3 things to remember about Russia Huge №5 market by app installs – over 60 mln mobile users Less competition average CPM is 5 times less than in Europe and USA Easy to test 3x cheaper to localize, 1 partner to deliver all the traffic
- 6. Best for games Source: Mail.Ru Group Top 1 category by app downloads Top 2 category for retention 0 10 20 30 40 Social Networks Games Entertainment Finance MAU WAU DAU
- 8. Success tips
- 9. #1: Analize market share Source: TNS, Cities 700k+, 12-64 Time spent per day 40 30 25 11 8 by Mail.Ru Group by Mail.Ru Group by Mail.Ru Group 5
- 10. #2: Localize your game Source: Russian census speak english 7%
- 11. Source: Inlingo localization Match-3 Puzzle Casual Tower Defense Strategy Adventure Action Shooter Hidden Object MMORPG RPG
- 12. #3: Don’t ignore Android Source: myTarget data 66% 24% 5% 5%
- 13. #3: Don’t ignore Android Source: myTarget data 0 0,5 1 1,5 2 2,5 Shooter Casual RPG+strategies Utilities Datings Services e-com USD Android iOS
- 14. Russian gamer
- 15. Immersion 31%
- 16. Control 21%
- 17. Process 17%
- 18. Achievment 15%
- 19. Russian gamers look for: Russian translation Good graphics Makes them think Doesn’t weight a lot Doesn’t kill battery Source: Mail.Ru Group Ru
- 20. Case study
- 21. Description of the project Project: Boost Guild of Heroes mobile game to TOP RPG category in Play Market GEO: Russia Task: 60 000 installs within 14 days KPI: RRD1 > 35%, RRD2 > 20% Budget: 65 000$ CPI: 1,05$
- 22. Traffic sources Source Plan Result Mail.Ru Group 65% 88% Facebook 15% 5% Google 10% 3% Fyber, Tapcore and other DSP 10% 4%
- 23. CTR battle
- 24. Examples of creatives with low CTR Average CTR: 0,4% - 0,6%
- 25. Examples of creatives with high CTR CTR of a broad audience 1.25% CTR of a narrow audience 1.9%
- 26. Summary
- 27. 5 reasons Lots of installs Less competition, cheap Easy to enter Сlear Monetization Very targeted and quality gamers