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Setting up an online shop - Boles of Boyle Casestudy

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Johnny Beirne
Johnny Beirne

Presentation by Bob from www.umbrella.ie at the Roscommon Business Network. See www.bolesofboyle.com

1 of 28
Boles of Boyle www.bolesofboyle.com
The online market Why go online? • 81 % of people in Ireland online • 1.2m use smartphone • 70% of active online population are shopping online Clothing and accessories 36% of purchasers research online first
Google - market research
Online Strategy
Website - must haves • cost effective to own in long-run • flexible • easy to update • respond to business needs
Website Requirements Content Management System - easy to update Add new products - price - description - size - sale / promotion
Website Requirements Add new blog posts Custom posts that correspond to - feature seasonal styles - feature brands - feature in-shop events / sales - use as a networking tool
Website - must haves • cost effective to own in long-run • flexible • easy to update • respond to business needs
Next Steps
Questions? http://www.bolesofboyle.com/facebook Umbrella.ie Website Development www.bolesofboyle.com

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