The document outlines the mission and initiatives of Threesides Marketing in the Southern Inland Region, focusing on enhancing e-commerce and regional development. It highlights key e-commerce strategies, such as understanding the 5 P's (people, products, promotion, place/platforms, price/payments) and provides insights into the Australian online shopping landscape. Additionally, it offers resources and consultation options for businesses looking to improve their online marketing and e-commerce performance.

1. Capital Region
e-Commerce 1
Presented by Threesides Marketing

2. Housekeeping

3. RDA Southern Inland
Region

4. Our Mission
To provide energised leadership, share innovative solutions, broker
positive relationships and deliver valued projects to the region.
RegionalPriorities
• Regional Development Planning
• Education, Employment & Investment
• Transport – Infrastructure & Services
• Regional Food
• Digital Economy Transition
• Living & Working Sustainably

5. KeyInitiatives
• South East Region of Renewable Energy Excellence
• Regional Sponsored Migration Scheme
• Southern NSW Harvest Association
• Capital Region Digital Enterprise Program
How We Can Help You
• Access to government programs
• Advice and training
• Sourcing skilled labour
• Grants - support and data
• Networks and contacts

6. Find out More
Richard Everson
Project Officer
Mob. 0427 27 27 54
richard@rdasi.org.au
www.rdasi.org.au

7. www.threesides.com.au
www.Facebook.com/threesides
www.Twitter.com/threesides
www.slideshare.net/threesides

8. We help these businesses with their online marketing:
Old Bus Depot Markets
National Parks NSW
Retail 360
Lantern Apartments Thredbo
Sportsmans Warehouse
DDCS family Lawyers
RGT Training
Trev’s café Dickson
(and more…)

9. Learning outcomes
1. Summarise the basic requirements for
online selling (5 P’s – People, Products,
Promotion, Place/Platforms,
Price/Payments)
2. Know what tools and resources to research
to identify your e-Commerce needs.

10. THE AUSTRALIAN LANDSCAPE

11. The average Australian internet shopper spends
$285 online per
four week period,
with Travel, Entertainment & Leisure, Electronics, Fashion
and Food & Beverages the Top 5 categories by
expenditure
www.roymorgan.com – June2013

12. NAB online retail report – July 2013

13. …for the first time, Australians
who don’t buy something
online in an average three
month period are in the
minority. – June 2013
www.roymorgan.com – June2013

14. NAB online retail report – July 2013

15. shoppers who bought online in the last three months are
increasingly less likely to
go to an actual store: 23% of online
shoppers go to stores less often now, compared to 10% in 2003
www.roymorgan.com – June2013

16. NAB online retail report – July

17. What do the following
online businesses
have in common?

18. http://caravansplus.com.au

19. http://www.pinkfrosting.com.au/

20. http://www.bunyiptoys.com.au/

21. http://www.jordoschopshop.com/

22. http://sw.com.au/

23. http://www.youtube.com/watch?v=ZHUi66HCCLM

24. THE E-COMMERCE
EXPERIENCE

25. The offline experience

26. Shopfront /
website
Select products
Shopping cart /
purchase
product
Checkout /
Payment
gateway
Process
payment
Confirmation /
Shipping
External sales engine
Merchant
Account fees
Card Fees Gateway Fees
Returns / follow
up
The online experience

27. http://googleshopping.blogspot.com.au

28. THE ‘GET STARTED’
QUESTIONS

30. The simple 5 P’s of e-commerce
People
Products
Promotion
Place /
Platform
Price /
Payments

31.  What are you selling
 Is their a market for it
 What is your range
 Do you have images, video and
descriptions
 Can you maintain supply
 How will you deliver it
 Who are you competitors
 Can you support servicing
 Can you innovate it
 Can you sell more than one
Products

32.  What are your costs of
production?
 What is your profit margin?
 Are you competitive locally?
 Are you competitive domestically
/ internationally?
 Will you use price promotions?
 How does fulfillment add to the
cost?
 What payment gateway will you
use?
Price /
Payments

33. People
 Who is your target market?
 Will they buy your products?
 Who is going to run the shop?
 What tech skills are in your
team?
 Who will manage fulfillment ?
 Who will manage payments?
 Who will manage the other P’s
(promotion, platform etc)?

34. Promotion
 What is your online
promotional plan?
 How will you drive traffic?
 For 2-4% conversion how
many lookers do we need?
 Who will develop content?
 How will we promote offline?
 What can we afford for
marketing?
 What are we evaluating
results against?

35. Place /
Platform
 What will the shop look like?
 Who will help build it?
 How will it work?
 Who will maintain it?
 What payment gateway will we
use?
 How will it support our shipping
options?
 How will it promote our customer
service?
 Platform or marketplace?

36. SET UP AND JOIN
UP?

37. Platforms vs. Marketplaces
Installed or
hosted
Stand alone
Fully branded
Customised
Payment gateway
Granular control
Hosted
Multiple sellers
Integrated payments
Basic branding
Play in the box

38. https://flippa.com/

39. 4BITS OF KIT TO
INVEST IN

40. 1.Web platform / shop
2.Payment gateway / Till
3.Shipping options / bag
4.Customer service /
friendly face

41. Next steps…
1. Do your homework
2. Investigate the platform, payments,
shipping and customer care options
3. Review the questions
4. Start a list of things you like in other
stores
5. Start a budget

43. Threadless.com

44. Shoesofprey.com

45. Shoesofprey.com

48. Workshops and Consultations
Digital Consultations
 4 hour digital business consultations
 Develop and digital business plan
 Identify 3 get started now actions
 Help you start in the right digital
direction

49. Workshop feedback
https://forms.communications.gov.au/ent
erprisegroupfeedback
Verification word: summer

50. Stay in touch
Website:
www.crde.com.au
Call the office:
62970933
Stay on our email list
Tell a friend!