In questo intervento Philippe Bernou ha evidezionato come i merchant utilizzino la gestione degli ordini per trovare il successo omnicanale. Sono stati inoltre messi in evidenza sia i vantaggi dell’utilizzo di un singolo sistema di record per coinvolgere tutti i touchpoint e le aree geografiche, sia l'impatto a due cifre che possono avere programmi come Click-and-Collect, Ship-From-Store e Ship-To-Store sulla crescita della propria attività.

2. 61%
Buy online and
pick up in store
86%
Buy online and
return to store
89%
View physical store
inventory online
Consumer expectations
“shop my way”
drives demand for multi-channel fulfillment
“Consumers are expanding their use
of shopping options, increasing order
fulfilment complexity.”

3. • Bigger catalog
• Store associate knows
inventory of other stores
• Enable services like 2h
delivery
Increase
Sales

4. Lower
Costs
• Lower inventory carrying
cost
• Reduce markdowns as
you can move not selling
stock
• Reduce shipping cost

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Magento Order Management

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An Order Management
System is Like…

7. Magento Order Management
Customers that find digital
and physical channels are
well aligned
IDC Futurescape.
Puts customer choice and convenience front and center for seamless brand
experience and engagement
Magento Order Management

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It is a standalone SASS product with an out-of-the-box integration into Magento
Commerce. API layer available to integrate into other systems.
What are the Order Management components?
Distributed Order
Management
Sourcing & Global
Inventory
Store Fulfillment Customer ServiceBusinessIntelligence
• There are 4 Core
modules with Order
Management
• MBI essentials
included

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Distributed Order
Management
Provides a single view of orders and
inventory across channels
• Order event management
• Payment events
• Shipment management
• Order splitting
• Returns
• Pre-order, backorders

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Global Inventory &
Sourcing
Provide full inventory visibility across
Multiple channels and sources
• Multi-source inventory view
• Single interface to view global inventory
• Inventory aggregation model to segment by
channel
• Real-time adjustments ensuring stock accuracy
• Intelligent sourcing engine

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Store
Fulfillment
Turn your stores into distribution
centers and give your customers
the buying options they want
• Pick, pack and ship process
management
• Ship-from-store
• Ship-to-store
• Pick up in store
• Return to Stores

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• Control and visibility of orders
• Simple interfaces to exchange and return
products
• All order information is centralized across
all sales channels and fulfillment centers
Customer
Service
Enable reps and in store associates
to deliver amazing customer experiences

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• Out of the box MBI reports and
dashboards
• Analytics included with OMS
o Orders
o Shipments
o Payments
o Post sales
• Build custom dashboards and reports
o Upgrade available to Magento BI
Pro
Business
Intelligence
Fully leverage order management data
To gain actionable insight

14. • A large American global music corporation
• Looking to consolidate different ecommerce
platforms
• Needed to be able to sell digital goods for 1200+
different artists across the globe
Highlights:
• Digital transformation from a wholesale to B2C model
• First 13 sites live in 40 days
• Digital and physical goods, pre-sale, street dates, VIP programs, plans for buy online pick-
up at concert
One of the “big three”
labels with Sony and
Warner Music Group
Multi Channel/Brand

15. “We wanted to modernize and simplify the ordering
experience for bar, club, and restaurant owners in
Australia. We needed to make it easy for our
business customers to place orders using their
mobile phone and then manage the whole process
online.”
Dani Hepperlin,
eCommerce & Digital Manager, Brown-Forman
Business Challenge:
• Multi-site and multi-brand functionality for global expansion
• Manage consumers and small businesses from same platform
• Make it easier business customers to buy products online
B2B
Spirits and wine company for
Jack Daniel’s, Finlandia,
Korbel, and
Chambord
Results:
• Online orders, inventory management and payments
• Fulfill orders through best available warehouse

16. • Gabor sells 10M pairs of shoes per year
• Marketplace that unifies inventory across all partners
• Branches are now mini distribution centers
• Bringing the retail stores back into the business while building direct to consumer
business online
• Offer Ship-from-Store
• 65 Percent of sales now are through the store network – not the Gabor warehouse
High Quality Ladies
Fashion Shoes and
Accessories
Store Fulfillment

17. Common usage scenarios for Order Management
Multi-channels
/ Brands
Consolidate and
manage complex
businesses, multiple
webstores, brands
and geographies
Streamline Inventory
Gain a global view of
total inventory from
all sources, determine
best location & ship to
and from anywhere Store
Fulfillment
Deliver omnichannel
experiences with
instore pickup, ship to
store, ship from store
and provide endless,
aisle

18. Questions?
Philippe Bernou
pbernou@magento.com