digital marketing presentation on launching a e-commerce website

1. By-
GROUP-3
Aarushi Sethi- 19DM004
Akhil Raj- 19DM023
Anushka Bharti- 19DM041
Vasista Prabhakar- 19DM061
Kanika Chhatwal- 19DM088
Meghna Jaiswal- 19DM112

2. INTRODUCTION
• E-commerce is the route for purchasing goods and
services online. The money transactions are done
through online and thus leads to digital economy.
• According to a research, 80% of the online users
buy their products online rather than a physical
retail store.
• As per statistics, $4.5 trillion sales are expected by
2021.

3. • E-commerce Website
• Website- http://flybuy.com/
• Available also in Mobile Based Application (Android & IOS)

4. PRODUCTS
• Women Clothing
• Men Clothing
• Personal Care Products
• Beauty Care Range
• Electrical Appliances
• Home and Living

5. PLAN WEBSITE
CUSTOMERS
DELIVERY
COMPANIES
WAREHOUSE
PAYMENT

6. PROMOTION
• HAVING SEO STRATEGY- the more optimised the website is, better is the chance of
having a high rank, that means more traffic and more sales.
• CREATING A BLOG- effective way to market online, cost efficient and appealing to target
the large audience.
• USE OF SOCIAL MEDIA- social media marketing is popular because it doesn’t have to
cost you anything, although having a budget can make things much easier. It can be
started by posting links and publishing content that attracts the target audience.
• PAID ADVERTISING- it will cost money but is very effective, particularly for new
website. By maintaining a high conversion rate, using paid advertising can provide
higher returns.
• GETTING PRODUCTS REVIEWED- it is another way to find bloggers who can write
reviews about the products. We can provide them free samples and if they write a good
review, then their entire audience will be exposed to our website and may visit us.

7. OBJECTIVES
• GENERATE REVENUE- to be very efficient at selling through understanding
complex consumer behaviour to maximise conversion rates; and upsell and cross-
sell products and services to maximise value over lifetime of the consumer.
• Complete Online Solution for all apparel and personal care products for all age
groups.
• Tailor-made design with value added features for gaining and retaining customers
on the site.
• Safe and secure payment options and mechanism for generating trust among
customers and building up their confidence for website.
• Technical assistance for any difficulty for seamless operation of website.

8. Necessity of Website Design
Company for Online Business
• PROVIDING SOLUTIONS FOR ONLINE MARKETING
• PROVIDING REAL-TIME GUIDANCE- by applying new
marketing strategies and taking crucial business decisions.
• PROVIDING HIGHER ROI- offering cost effective way of
marketing and higher penetration among people.
• PROVIDING 24*7 ASSISTANCE- providing technical assistance
and maintenance services for smooth performance.

9. RESEARCH
Amazon – 66.1%
Flipkart – 77.08%
Nykaa – 72.06%
Paytm mall – 66.74%
Jabong – 87.06%
Amazon – 18.54%
Flipkart – 11.56%
Nykaa – 22.51%
Paytm mall – 19.36%
Amazon – 5.30%
Flipkart – 4.46%
Paytm mall – 3.01%

10. Age – Gender wise
Highest conversion rates:
Age – Males (25-54)
Females(35-44)
Source: https://insights.jumper.ai/how-to-build-ecommerce-buyer-
personas-even-if-you-dont-yet-have-any-customers/
Location(2019 report)
1. US ($432 bn)
2. Japan ($111 bn)
3. UK
4. Germany
Source: https://www.easyship.com/blog/10-ecommerce-
destinations-to-target
I don’t find much time to go out
for shopping. Hence I rely on
online shopping
Rural VS Urban
Urban population with higher internet facilities
have been found to be more active on online
shopping platforms.
BUYER PERSONAS

11. People with high responsibilities find less time to go for shopping. Hence online shopping
helps them in buying what they want without going to a physical shop.
WHO?
• Men and women of all ages
• Mainly urban areas – Services and products that satisfy the urban
requirements
• Job title – Higher designation which provide less free time for
shopping
• Responsibility – high responsibility individuals are the main focus

12. GOAL!!!
Be it fashion, household appliances,
electronics, etc., it would have been
better if I had a one stop solution to
purchase these online.
Pain area -
The pain area for me while shopping is that I
don’t have time to go out for shopping, waiting
in queue for billing, etc.
My areas of interest while
shopping includes clothing,
household appliances,
electronics, personal care, etc.
Online Media –
People with no time for
shopping finds it easier to shop
online as the products get
delivered to home.
WHAT???

13. CHANNEL
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM) or Paid search
(PPC)
• Email marketing
• Content marketing
• Social media marketing
• Display advertising
• Behavioral remarketing
• Mobile marketing
• Affiliate marketing
• TV, newspaper & radio ads

14. TIMELINE
Purchase a domain name
Find a web developer
Get all the paper work done we need for a legitimate business
Select e-commerce and website hosting platform
Find a theme that matches our e-commerce vision
Take the website live
Help a reporter out (HARO)
Pitch Box
Personalised outreach
Get a payment gateway
Google Shopping + Facebook Product Catalog
Order packaging and figure out shipping/storage options

15. BUDGET

16. MEASUREMENTS