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![Subject Lines
• 50 Characters long
• Personalise
• INCLUDEbenefit and timeline
• Learn how to .... in 10 Days
• Avoid [benefit] right now
• FREE delivery this weekend
• People buy to avoid pain or get pleasure
• EXERCISE – Subject Line](https://image.slidesharecdn.com/dbiemailmarketing30-01-14-140131045447-phpapp02/75/Increase-Sales-with-Email-Marketing-12-2048.jpg)
Uploaded byJohnny Beirne
Increase Sales with Email Marketing
The document outlines effective strategies for increasing sales through email marketing, emphasizing the importance of understanding your audience, setting clear objectives, and utilizing personalized content. It discusses the benefits of email marketing, such as targeted outreach, measurable results, and flexibility, while also addressing common challenges faced by marketers. Additionally, it provides practical advice on email structure, subject lines, collection points, and using autoresponders to optimize campaign performance.
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Increase Sales with Email Marketing
- 1. Welcome Increase Sales with EmailMarketing 30.01.14
- 2. Housekeeping • The Theory •11:15am Break • The Rules • 1 – 2pm Lunch • The Technology • 3.15pm Break • The Plan • 4pm Finish • Slides will be distributed by email
- 3. Background • Co-founder ofthe Digital Business Institute • Digital Marketing past 8 years • Social Media and Email Marketing • Some Internet Start-Ups • Subscription Marketing • Online Learning / Membership Sites
- 4. What is EmailMarketing? • Exercise – What is email marketing? – Do you subscribe to any mailing lists? – Why? • Using email effectively – For Customer Retention – To Upsell
- 5. Why Email Marketing? Peoplebuy when they are ready to buy, not when you are ready to sell. Effective and Efficient way to stay ‘front of mind’ with customers, both existing and potential. Just a click away to buy.
- 6. Email Marketing vs.Social Media • Use both • Use one to promote the other – Lead Magnet – Customised Tab – Automated Tweets • Social is more often • Email is more direct • Just a click away to buy
- 7. The Benefits • HighlyTargeted: dynamic, personalized content • Immediate: shorter lead times • Test and Refine: ensuring optimal results through continuous improvement. • Measurable: effectiveness of campaigns (ROI). • Greater insight into customer behaviour. • Reach: unlimited distribution globally, infinitely scalable • Better conversion rates: seamless – uninterrupted process from prospect to customer in a matter of clicks. • Cost effective: fast acting, flexible focused campaigns equals maximum return on investment.
- 8. The Money isin the List
- 9.
- 10. The Receiver • 83%:Used the Report Spam button • 80%: Use it without opening the message • 73%: Base decision on the “From" line • 69%: Base decision on Subject Line • 20%: Use the spam button to unsubscribe
- 11. Successful Email Marketing •Who are your audience? • What are your objectives? • Provide choice – HTML and Text • Targeting • Segment • Personalise • Relevance • Subscription – Double Opt in and Unsubscribe • Frequency – how often and when
- 12. Subject Lines • 50Characters long • Personalise • INCLUDEbenefit and timeline • Learn how to .... in 10 Days • Avoid [benefit] right now • FREE delivery this weekend • People buy to avoid pain or get pleasure • EXERCISE – Subject Line
- 13. Email Structure • Usefirst name • Single objective • Write for your audience • Conversation style as if for one person • Short and to the point – Bullet points • Build relationships • Unsubscribe is a legal requirement
- 14. Email Structure • Niceimages – use ALT Tag – Small file size • Repeat call to action 3 times • Side bars for key information • Consider testimonials • Use P.S • Include ability for people to share • Consider scanned signature • Please check SPAM folder • HTML and online version
- 15. Collection Points • Website –Video • Blog including every blog post • Opt in Boxes online and in print • Facebook – Facebook Apps • Social Media to send to the above • Automated Tweeting • Short form e.g. Name, Email
- 16. Collection Points • ListBuilding – Competitions – Subscribe Bribe – FREE eBook, Report, Advice • Joint Ventures
- 17. Autoresponders • MailChimp • Aweber •Both services handle volume control • Segment your database
- 18. Check statistics • Delivered>95% • Monitor open rates >25% • Monitor click rates > 3% • ‘Conversion to Sales’ Rate – What is acceptable for you? • Monitor Website Traffic – Google Analytics • Rinse and Repeat
- 19. Other Tips • RemoveSPAM flag addresses – e.g. postmaster@ • Check Blacklists • Spell Check • Test - Send to self and a double checker
- 20. Plan • Define yourAudience • Start List Building – Collection Points • What will you send and how often? • What Mail Service? e.g. MailChimp • What is your Upsell?
- 21. THANK YOU Feedback –Q & A johnny@johnnybeirne.com